Author: shaima

How to Build a Flexible and Cost-Effective Marketing Dashboard

How I Built a Scalable Marketing Dashboard with Airbyte, BigQuery, and Looker Studio

Hi, I’m Mohamed Shaheen, CEO and co-founder of Appgain. Managing our fintech app alongside our e-commerce platform means my days are packed with strategic decisions—from product innovation to customer engagement. One recurring challenge was keeping a real-time pulse on our marketing performance without incurring excessive costs.

In our early days, we relied on Funnel.io for our marketing dashboards due to its ease of setup. However, as our business expanded and our marketing channels multiplied, the cost of maintaining dashboards grew significantly. We needed a more flexible and cost-effective solution.

After thorough discussions with our in-house data engineers, we decided to build our own marketing dashboard using an open-source stack: Airbyte for data extraction, Google BigQuery for data storage and processing, and Looker Studio for visualization. This is the story of how we transformed our marketing reporting system—and how you can do the same.

The Challenge: Scaling Reporting Without Breaking the Bank

Initially, Funnel.io provided a seamless experience with its drag-and-drop interface, allowing us to integrate multiple marketing channels like Instagram, Facebook, Google Ads, and Apple Search Ads. It enabled us to build dashboards quickly and monitor our campaigns in real time. However, as our marketing efforts scaled, so did the costs. Each new dashboard added another layer of expenses, making it unsustainable.

I recall reviewing our monthly expenses late at night, realizing that while our marketing efforts fueled growth, reporting costs were eating into our margins. That’s when we began exploring open-source alternatives.

Discovering Airbyte: A New Direction

During a brainstorming session with our data team, one of our engineers introduced Airbyte—a modern, open-source data integration tool. Airbyte allowed us to extract data from various sources and load it into our data warehouse without the escalating fees of Funnel.io. The flexibility and active community support were key advantages.

Airbyte provided a growing library of pre-built connectors, enabling us to quickly integrate with key marketing channels:

Instead of paying more for each additional dashboard, we could configure and customize connectors as needed.

Building Our New Marketing Dashboard

Step 1: Data Extraction with Airbyte

We began by setting up Airbyte to extract raw data from our marketing channels:

  • Deployment: We deployed Airbyte on our servers using Docker, making installation straightforward for our engineers.
  • Connector Setup: Using Airbyte’s extensive library, we connected to our marketing channels and configured each connector to extract essential metrics like impressions, clicks, cost per click, and conversion rates.
  • Automated Syncs: Airbyte’s scheduling features allowed us to set up automatic syncs, ensuring our data was always up to date without manual intervention.

This process provided efficiency and flexibility, giving us full control over our data without additional costs for every new connector.

Step 2: Centralizing Data in Google BigQuery

“To make the process easier, we created a diagram that illustrates the key steps for connecting Airbyte to BigQuery. Follow these steps as shown below:

Once extracted, our data was stored in Google BigQuery, a centralized, scalable data warehouse.

  • Seamless Integration: Airbyte smoothly loaded our data into BigQuery, which is designed to handle vast amounts of data efficiently.
  • Data Cleaning and Transformation: We performed minimal transformations to standardize data across channels, ensuring consistency in key performance indicators.
  • Scalability: BigQuery’s architecture allowed us to manage growing data volumes effortlessly.

Step 3: Visualization with Looker Studio

With data centralized and cleaned in BigQuery, we used Looker Studio for visualization.

  • Direct Connection: We connected Looker Studio directly to our BigQuery datasets, enabling real-time data access.
  • Custom Dashboard Design: With Looker Studio’s drag-and-drop interface, we created dynamic dashboards displaying key marketing metrics such as ad spend, ROI, engagement rates, and conversion performance.
  • Real-Time Insights: The dashboards refreshed in real time, ensuring our data was always up to date, allowing for quick, data-driven decisions.

The Benefits We Experienced

Transitioning from Funnel.io to our Airbyte + BigQuery + Looker Studio stack revolutionized our marketing reporting:

  • Cost Efficiency: By leveraging open-source tools and scalable cloud solutions, we significantly reduced recurring costs, making expenses predictable and manageable.
  • Flexibility: Our data engineers gained complete control over the ETL process, enabling full customization without vendor lock-in.
  • Scalability: Google BigQuery efficiently handled our expanding data needs, while Looker Studio kept visualizations interactive and responsive.
  • Real-Time Insights: Automated syncs and live data updates allowed for immediate decision-making, optimizing our marketing strategies on the fly.

Lessons Learned and Future Roadmap

Building our custom marketing dashboard taught us valuable lessons:

  • Embrace Flexibility: Open-source tools like Airbyte provide the freedom to innovate without restrictive pricing models.
  • Invest in Scalability: A scalable data warehouse like BigQuery ensures infrastructure isn’t a bottleneck.
  • Prioritize Real-Time Data: Access to live data enhances agility in marketing decision-making.
  • Empower Your Team: Giving data engineers control over ETL processes fosters innovative solutions tailored to business needs.

Looking ahead, we plan to refine our dashboards further and integrate additional data sources for deeper insights. Our journey is just beginning, with endless possibilities ahead.

Ready to Transform Your Marketing Reporting?

If you’re struggling with high reporting costs and inflexible dashboards, it may be time to rethink your data strategy. At Appgain, we built a solution that reduces costs while delivering real-time, actionable insights—helping us stay ahead in a competitive market.

Are you ready to build a custom marketing funnel, reporting dashboard, and growth engine tailored to your business? Contact us for a demo and let’s explore how we can turn your marketing data into a powerful asset.

Contact Us for a Demo

Appgain Teams Up with T2 to Revolutionize Business Messaging

We’re thrilled to announce our exciting partnership with T2, a leading communication technology provider in Saudi Arabia. Our mission? To make it easier and more reliable for businesses to connect with their customers!

Why We’re Partnering
At Appgain, we’re all about helping businesses communicate effectively. Messaging plays a key role in that. By combining T2’s reliable messaging platform with our own customer engagement tools, we’re giving businesses in Saudi Arabia and the GCC region an even smoother way to connect with their customers.

What This Means for You
More Reliable Messaging
With T2’s powerful platform, your messages—whether they’re marketing updates or important alerts—will reach your customers quickly and consistently.

Local Expertise
T2 understands regional regulations and best practices, so you can trust that your messages will meet local requirements and reach the right audience.

Affordable, Quality Service
We aim to offer great value without compromising on performance, so you can focus on what matters: growing your business.

Manage All Your Channels in One Place
With T2 and Appgain working together, you can now manage SMS, WhatsApp, email, and more—all from a single dashboard.

Looking Ahead
This partnership is just the beginning! We’re planning to add more features like enhanced analytics and greater personalization, helping you build even stronger connections with your customers.

Our Shared Vision
We believe technology should simplify life for everyone—businesses and their customers alike. By teaming up with T2, we’re making that a reality.

Ready to improve your business messaging? Reach out today to see how our solutions can help you connect with your customers more effectively.

Team Appgain.

Appgain 2024 Review: A Year of Growth, Innovation, and New Horizons

As we step into 2025, we take a moment to reflect with immense gratitude and excitement on the incredible journey we had in 2024. It was a year filled with challenges, breakthroughs, and milestones that shaped the future of Appgain. From launching transformative solutions to forging new partnerships, 2024 stands as a testament to innovation, collaboration, and relentless hard work.

Let’s take a moment to celebrate what we’ve achieved together in this Appgain 2024 review.

Innovation Driving Our Growth

Innovation has always been at the heart of our mission. In this Appgain 2024 review, we highlight some of our most impactful developments.

  • AI-Powered Marketing Tools: This year, we enhanced personalization with AI-driven customer segmentation and optimized communication timing. As a result, businesses can now engage their audiences in smarter and more meaningful ways.
  • Empowering E-Commerce with Shrinkit: Our flagship platform, Shrinkit, became even more powerful. New features, such as abandoned cart recovery and audience syncing with Meta, were introduced. Additionally, we integrated with major platforms like Salla, Zid, and Shopify, making it an essential tool for businesses looking to automate and scale their marketing efforts.
  • RetailGain Reimagined: We took RetailGain to the next level by adding a mobile app builder and a website builder. Consequently, retailers can now establish their digital presence quickly and effortlessly.
  • Coc Eyewear Shopify App: In collaboration with Coc Eyewear, we developed a Shopify Lens Selector App. This innovative tool is transforming how customers shop for eyewear online.

Strategic Moves for Sustainable Growth

While innovation propels us forward, strategic decision-making ensures that we grow sustainably. In this Appgain 2024 review, we also acknowledge the key strategic moves we made.

  • Introducing Appgain Studio: We launched Appgain Studio, a dedicated division specializing in mobile app development, Odoo ERP projects, and VR solutions. This new division has already unlocked exciting opportunities and expanded our capabilities.
  • Becoming an Odoo Partner: This year, we officially became an Odoo Partner. This milestone marks our expansion into the ERP space, allowing us to help businesses streamline their operations with intelligent tools that drive efficiency and growth.
  • Exiting the Turkish Market: Sometimes, growth requires tough decisions. After thorough evaluation, we decided to exit the Turkish market to concentrate our efforts on areas with stronger growth potential.

Looking Ahead to 2025

As we step into 2025, we remain committed to innovation, collaboration, and delivering exceptional value to our clients. The lessons learned and achievements of 2024 will guide us in the coming year, ensuring that we continue to evolve and make a meaningful impact.

Thank you to our clients, partners, and team members for being part of this journey. Together, we look forward to another year of growth and success!
Ready to take your business to new heights of success? ?
At Appgain, we believe in the power of collaboration and innovation to help you achieve your goals. If you’re curious about how we can assist you in driving sustainable growth and scaling your business, reach out to us on WhatsApp today!
Let’s talk about new opportunities, innovative solutions, and how we can move your business forward.

Mastering Saudi Arabia’s Personal Data Protection Law: A Guide to Compliance and Rights

Understanding Saudi Arabia’s PDPL

Saudi Arabia has created its first data protection law called the Personal Data Protection Law (PDPL). This law aims to protect personal data privacy. It regulates how organizations collect, process, disclose, or keep personal data.

Regulatory Framework and Enforcement

What is the PDPL?

Saudi Arabia has created a new law called the Personal Data Protection Law (PDPL). This law protects personal data privacy. It controls how organizations collect, use, share, or keep personal data.

Who Enforces the PDPL?

The Saudi Data & Artificial Intelligence Authority (SDAIA) will enforce the PDPL for the first two years. After that, the National Data Management Office will take over. The PDPL has rules for data processing, the rights of individuals, the duties of organizations, and how to handle data transfers between countries.

When Does the PDPL Start?

The PDPL was supposed to begin on March 23, 2022. After public feedback, the start date was changed to September 14, 2023. Organizations now have until September 14, 2024, to follow the new rules.

Who Must Follow the PDPL?

The PDPL applies to all organizations in Saudi Arabia. This includes private and public groups. It also covers foreign companies that deal with data of people in Saudi Arabia. The law includes all types of personal data, even sensitive data, and applies even after someone has died.

What Must Organizations Do?

Under the PDPL, organizations must:

  • Get clear consent from individuals before using their data.
  • Ensure data is processed for valid reasons and shared transparently.
  • Implement security measures to protect personal data.
  • Appoint a data protection officer for compliance.
  • Create processes to notify people about data breaches.

To assist organizations in managing customer data effectively and ensuring compliance with the PDPL, Appgain’s CRM application offers valuable tools for enhancing customer interactions and data management.

What Rights Do Individuals Have?

The PDPL gives people control over their personal data. They have the right to:

  • Access their data held by organizations.
  • Ask for corrections or deletion of incorrect data.
  • Withdraw consent for data processing at any time.
  • Be informed about how their data is used.

How Are Data Transfers Handled?

The PDPL has strict rules for transferring data outside Saudi Arabia. Transfers are allowed only if the receiving country has good data protection. The SDAIA must confirm this. Organizations must also assess risks before transferring data internationally.

What Happens If Organizations Don’t Comply?

Penalties for not following the PDPL include:

  • Fines up to SAR 5 million ($1.3 million).
  • Possible jail time for serious mishandling of sensitive data.
  • Warnings or loss of licenses for repeated offenses.

How Can Organizations Comply?

To comply with the PDPL, organizations should:

  • Keep track of their data.
  • Create clear data processing policies.
  • Set up strong systems for notifying data breaches.
  • Train staff regularly on PDPL rules.

This guide explains the PDPL and what organizations must do. It also details the rights of individuals. Organizations in Saudi Arabia must protect personal data according to these new laws.

The Saudi Data & Artificial Intelligence Authority (SDAIA) will enforce the PDPL for the first two years. After that, the National Data Management Office will take over. The law provides a clear framework for data processing, rights of data subjects, obligations of organizations, and rules for transferring data across borders. If organizations do not comply with the PDPL, they may face penalties.

Implementation Timeline

The PDPL was supposed to start on March 23, 2022. However, after public consultation, the date changed to September 14, 2023. Organizations now have a one-year grace period until September 14, 2024, to comply with the law.

Who Must Comply?

The PDPL applies to all organizations, both private and public, that process personal data of people in Saudi Arabia. This includes foreign companies. The law covers all types of personal data, including sensitive data. It even applies to data after a person has died.

Organizational Obligations Under PDPL

Organizations must follow several rules under the PDPL, including:

  • Getting clear consent from data subjects before processing their data.
  • Ensuring data is processed for legitimate reasons and in a clear way.
  • Implementing security measures to protect personal data.
  • Appointing a data protection officer to manage compliance.
  • Setting up processes for notifying about data breaches.
    In this context, the Shrinkit application developed by Appgain emerges as an innovative and reliable solution. Leading platforms such as Salla, Shopify, and Zed have trusted it, reflecting their confidence in its capabilities. Shrinkit is an effective tool for meeting the compliance requirements of the PDPL, ensuring data security while maintaining transparency.

Data Subject Rights

The PDPL gives individuals control over their personal data. They have the right to:

  • Access their data held by organizations.
  • Request corrections or deletion of incorrect data.
  • Withdraw consent for data processing at any time.
  • Be informed about how their data is used.

Cross-Border Data Transfers

There are strict rules for transferring personal data outside Saudi Arabia. Transfers are allowed only if the receiving country has strong data protection standards. The SDAIA must confirm these standards. Organizations must also conduct risk assessments before transferring data internationally.

Compliance and Penalties

Penalties for not following the PDPL include:

  • Fines up to SAR 5 million ($1.3 million).
  • Possible imprisonment for serious mishandling of sensitive data.
  • Warnings or loss of licenses for repeated violations.

Operationalizing PDPL Compliance

To comply with the PDPL, organizations should:

  • Keep an inventory of their data.
  • Develop clear data processing policies.
  • Establish strong data breach notification systems.
  • Regularly train staff on PDPL requirements.

Effective communication with customers is key to compliance. Organizations should explore how to optimize their notification strategies to maintain engagement without overwhelming their audience. For guidance on this, refer to the article on Optimal Notification Frequency in E-commerce.

Conclusion

In conclusion, the Personal Data Protection Law (PDPL) represents a significant step forward in safeguarding privacy in Saudi Arabia. Organizations must take these regulations seriously to avoid penalties and maintain customer trust. Appgain.io emerges as a reliable partner in this endeavor, offering advanced solutions to ensure compliance with the new laws. With innovative tools, Appgain.io helps organizations enhance data protection and ensure transparency in data processing.

This guide provides an overview of the PDPL, outlining the responsibilities organizations must uphold and the rights individuals possess. It is essential for businesses in Saudi Arabia to take proactive measures to protect personal data in accordanc3e with these new regulations.

Explode Your Black Friday Sales: Ultimate Guide to Massive Success!

Introduction

Black Friday isn’t just another shopping day; rather, it’s a golden opportunity for online retailers to boost sales, clear out inventory, and attract new customers. Shoppers are on the lookout for the best deals, and competition among stores is fierce. Thus, to stand out in this market, success depends on smart marketing and delivering a seamless customer experience.

In this article, we’ll guide you step by step in preparing your online store for Black Friday using Appgain.io, a powerful platform that helps automate marketing activities like push notifications, SMS, WhatsApp, and email campaigns. Furthermore, you’ll also learn how to make your messaging more impactful by segmenting your audience and targeting them precisely.

Why Start Now?

First and foremost, early preparation is the key to Black Friday success. In fact, the earlier you begin, the more time you have to ensure your website is ready for increased traffic, your inventory is well-stocked, and your marketing campaigns are perfectly set up. By utilizing Appgain.io, you can automate all these processes ahead of time, allowing you to focus on delivering an excellent customer experience and managing the finer details.

Preparing Your Inventory and Website

Before launching your Black Friday campaign, you need to ensure everything is in place:

  1. Inventory Management: Ensure that your most popular products are sufficiently stocked. Additionally, consider offering special or limited-edition items to create a sense of urgency and drive sales For more strategies on how to prepare for Black Friday, check out this article..
  2. Website Optimization: Make sure your website is fast, mobile-friendly, and capable of handling a surge in traffic during the event.
  3. Setting Clear Goals: What do you want to achieve this Black Friday? Are you looking to increase sales, clear out old inventory, or attract new customers? Setting clear objectives will help you guide your efforts effectively.

With Appgain.io, you can schedule marketing campaigns like push notifications and SMS weeks before Black Friday, thus allowing you to relax and avoid any last-minute rush.

Automating Marketing Campaigns with Appgain.io

Indeed, marketing automation is the key to running your campaigns efficiently without having to manage them manually. Here’s how to use Appgain.io’s tools to your advantage:

  • Push Notifications: Use these to send instant alerts to your customers about flash sales, special deals, or abandoned carts. Moreover, you can schedule notifications to highlight limited-time offers or exclusive discounts.
    Example: A clothing store sends out a push notification: “Our Black Friday sale is live! Get 50% off everything for the next 24 hours only!”
  • SMS and WhatsApp: Leverage SMS and WhatsApp to communicate directly with your customers. Furthermore, segment your audience to make sure the right people receive the most relevant offers.
    Example: Send a WhatsApp message to dormant customers: “We’ve missed you! Here’s an exclusive Black Friday offer just for you.”
  • Email Marketing: Schedule email campaigns that showcase your products or special offers. Personalizing these emails based on customer behavior will significantly increase your conversion rates.
    Example: An electronics store sends out customized emails highlighting discounted TVs and laptops to its tech-savvy audience.

Segmenting Your Audience for Effective Targeting

Moreover, audience segmentation is one of the most powerful tools in your marketing arsenal. With Appgain.io, you can segment your audience based on:

  • Purchase history
  • Browsing behavior
  • Location
  • Loyalty status

This allows you to target specific groups with tailored messages. For instance:

  • New customers: Offer them a special deal to encourage their first purchase.
  • Loyal customers: Reward them with early access to your Black Friday deals as a thank you for their loyalty.

Syncing Customer Segments with Facebook Custom Audiences

If you want to expand your reach, with Appgain.io, you can sync your customer segments with Facebook Custom Audiences. This allows you to target lookalike audiences, reaching new customers who are similar to your existing ones.

For example, a fitness brand syncs a segment of users who have purchased yoga products with Facebook Custom Audiences. As a result, they create a lookalike audience and run ads targeted to those likely to convert during Black Friday.

Monitoring and Analyzing Campaign Performance

After launching your campaigns, it’s crucial to monitor their performance. Consequently, tracking metrics like open rates, clicks, and conversions is essential to improving your results. Appgain.io offers powerful analytics tools to help you measure the effectiveness of your campaigns in real time.

Conclusion

To succeed this Black Friday, start preparing early, leverage automation, and make sure your messaging is tailored to your audience. With Appgain.io, you can set up your campaigns in advance, automate your outreach, and ensure your customers receive relevant, personalized messages. By planning ahead and using precise targeting, you’ll be well-positioned to achieve remarkable results this Black Friday.

Explore Appgain.io today to discover more tools and insights to enhance your marketing efforts, and make this Black Friday your most successful one yet!

Mastering Black Friday: A Comprehensive Guide for E-commerce Merchants

Introduction

Black Friday is far from an ordinary shopping day; it’s one of the most significant shopping events globally. Consumers eagerly hunt for the best deals, while e-commerce merchants aim to maximize sales, clear out inventory, and introduce new products. In this highly competitive environment, smart and effective marketing becomes the key to standing out and achieving success.

In this guide, we’ll provide a complete roadmap to prepare your online store for Black Friday using Appgain.io, a powerful platform that automates marketing activities such as push notifications, SMS, WhatsApp, and email campaigns. We’ll also focus on how to enhance customer experience by leveraging audience segmentation and precise targeting.

Why Start Now?

Early preparation is crucial to ensuring the success of your Black Friday campaigns. Starting now allows you to avoid last-minute stress, ensure smooth operations, and maximize your conversions. With Appgain.io, you can automate the bulk of your marketing activities in advance, freeing up time to focus on fine-tuning your strategy.


The Importance of Planning Ahead

Preparation for Black Friday should start well in advance—preferably at least two months prior to the event. Here are some key steps:

  • Inventory Management: Ensure you have enough stock to meet anticipated demand. Offering limited-edition items can also create a sense of urgency and drive sales.
  • Website Optimization: Make sure your site is fast, mobile-friendly, and capable of handling the increased traffic during the event.
  • Set Clear Goals: Define what success means for your Black Friday campaign. Are you looking to boost sales, attract new customers, or clear out old inventory? Setting clear objectives will help you measure the success of your efforts.

With Appgain.io, you can schedule and automate marketing campaigns such as push notifications, SMS, and email reminders weeks or even months before Black Friday, allowing you to focus on more strategic aspects of your campaigns.

Automating Marketing Campaigns with Appgain.io

Marketing automation allows you to create personalized customer experiences without spending endless hours managing each campaign manually. Here’s how to make it work for you:

  • Push Notifications: Use these to send instant messages reminding customers about your deals, like flash sales or abandoned cart recovery. You can schedule notifications to promote limited-time offers or exclusive discounts.
    • Example: A clothing store sends out a push notification: “Don’t miss our 50% off Black Friday sale! Only 3 hours left!” prompting customers to make impulse purchases.
  • SMS and WhatsApp: Text messages offer direct, personal engagement with customers. Use segmentation to ensure you’re targeting the right customers with relevant offers.
    • Example: Send a WhatsApp message to dormant customers: “We miss you! Here’s an exclusive Black Friday offer just for you.”
  • Email Marketing: Email campaigns can provide more detailed information, allowing you to showcase multiple products, bundles, or special offers.
    • Example: Segment email campaigns by customer purchase history. Tech-savvy customers receive a preview of your electronics deals, while fashion lovers get a sneak peek at apparel discounts.

 

Segmenting Your Audience for Maximum Impact

Audience segmentation is one of the most powerful tools in your marketing toolkit. With Appgain.io, you can segment your audience based on behavior, purchase history, location, and more, ensuring the right message reaches the right person.

  • First-time shoppers: Entice them with a special discount to encourage their first purchase.
  • Loyal customers: Offer exclusive early-bird access to your Black Friday deals to reward their loyalty.


Syncing Segments with Facebook Custom Audiences

Want to expand your reach? With Appgain.io, you can sync customer segments with Facebook Custom Audiences, allowing you to target lookalike audiences who are similar to your current customers. This ensures that your ads reach the right people, increasing your chances of conversions.

  • Use Case: A beauty brand segments users who have browsed makeup products in their app and syncs this segment with Facebook Custom Audiences. As a result, they run highly targeted ads to users more likely to convert, boosting their Black Friday sales.

Monitor and Analyze Campaign Performance

Monitoring your campaigns is key to improving their effectiveness. Appgain.io provides advanced analytics tools that allow you to track important metrics in real-time, such as open rates, clicks, and conversions.


Conclusion

The key to Black Friday success lies in preparation, automation, and smart marketing. With Appgain.io, you can set up your campaigns early, automate your outreach, and ensure your messages are personalized and relevant to each customer. By planning ahead and leveraging segmentation and precise targeting, you’ll be well-positioned to achieve impressive results this Black Friday.
To discover more insights and tools for enhancing your marketing efforts, explore Appgain.io. Elevate your marketing strategy today and make this Black Friday your most successful yet!

IHSAN.AE app A Digital Transformation in Philanthropy

Appgain and the Ihsan Charity Association are excited to announce the launch of IHSAN.AE
 an innovative digital platform designed to enhance interactions between donors, volunteers, and charitable projects.
Leveraging Appgain’s expertise in fintech and marketing automation
this platform offers a more efficient and impactful way to support charitable causes.
Download the IHSAN.AE app today to experience a new, effective way to make a real difference in the lives of those in need.

Key Features of the IHSAN.AE App:

User-Friendly Homepage: Our easy-to-use homepage helps you quickly access key sections. Stay updated on the latest charitable projects through engaging in-app banners with images, videos, and support in both Arabic and English. Direct links take you straight to the donation payment page.

Projects: View all charity projects, whether in progress or completed. Each project includes its name, description, payment details, and a video or image.

 

Fundraising Campaigns: Advanced tools for maximum impact. The fundraising module includes progress bars, goal tracking for donors, and secure online donation gateways—enhancing transparency and optimizing campaign goals.

Effective Support: Quick response to emergencies. The app includes an emergency response feature, enabling instant donations. Receive real-time alerts and notifications for urgent appeals, allowing quick and effective reactions to emergencies.

Unique Donor Point System: Our unique point system encourages and rewards contributions. Top donors are recognized on a special page, fostering competition and motivating more donations.

Memorial Donations: Create donation campaigns in memory of loved ones to honor them. Share these campaigns to amplify their social impact and keep their legacy alive.

In-Kind Donation Requests: Comprehensive support for those in need. This in-kind donation system, connecting material donation requesters and providers within the IHSAN.AE app, ensures richer inclusivity and effectiveness of support towards target groups.

Geographical Map Integration: With our integrated geographical map, you can easily find donation points and collection centers. Location-based services streamline access to aid points and improve donation operations.

AI and Machine Learning Recommendations: Thanks to AI and machine learning, you receive personalized project recommendations based on your preferences and donation history. These technologies enhance donation accuracy and effectiveness

Favorite Management: By using our favorite management feature, you can keep track of projects you care about. Easily mark and revisit your preferred projects for a streamlined user experience.

Flexible Payment Options: Enjoy various payment methods, including SMS, credit cards, and bank transfers. Use our donation cart to contribute to multiple projects in a single transaction, simplifying the donation process.

Campaign Tracking Integration: To boost your charitable campaigns, integrations like Kochava, Adjust, and Appgain.io CRM enhance marketing efforts for improved performance and campaign effectiveness.

Multi-Language Support: The app is available in both Arabic and English, ensuring a broader reach and greater impact within the community.

AppGain.io AppBoost Tool: Elevate your digital marketing with Appgain.io’s AppBoost tool. Benefit from personalized notifications, in-app messages, SMS and email marketing,deep linking, and detailed analytics.

Download the IHSAN.AE app today to take part in this groundbreaking humanitarian effort. Discover a unique platform that combines deep expertise with advanced technology to support charitable goals and make a meaningful impact.