WhatsApp is no longer just a messaging app; it has become a powerful tool driving success in e-commerce. Today, brands are leveraging it in innovative ways to enhance customer engagement, boost sales, and improve the shopping experience. Through real-world examples, such as Ways E-commerce Industries Use WhatsApp for Customer Engagement Read more…
In today’s fast-paced business landscape, companies need integrated solutions to streamline operations, enhance efficiency, and drive sustainable growth. Appgain, a certified Odoo Partner, provides businesses with customized Odoo ERP solutions to manage sales, inventory, accounting, and However, leveraging the full potential of Odoo requires more than just implementing the software—it Read more…
How I Built a Scalable Marketing Dashboard with Airbyte, BigQuery, and Looker Studio Hi, I’m Mohamed Shaheen, CEO and co-founder of Appgain. Managing our fintech app alongside our e-commerce platform means my days are packed with strategic decisions—from product innovation to customer engagement. One recurring challenge was keeping a real-time Read more…
Introduction A WhatsApp Business Account enables businesses to communicate directly with their customers through the WhatsApp Business Platform. This platform provides an easy and effective way to build strong relationships, share updates, and offer seamless support. Businesses can choose between two types of WhatsApp Business Accounts, each designed to meet Read more…
Geolocation push notifications are useful tools for businesses. Not only do they help you connect with customers, but they also increase sales. In this article, we will explain what geolocation push notifications are and provide tips for success. What Are Geolocation Push Notifications? Geolocation push notifications send messages based on Read more…
As Black Friday approaches, businesses must prepare their apps. This preparation is crucial not only to attract new customers but also to boost engagement. Here are some effective strategies that can help you achieve a successful holiday season. Key Strategies to Attract New Customers 1. Offer Special Deals for New Read more…
The live video streaming industry is growing rapidly. As a result, platforms are constantly searching for new ways to improve user experiences. In response, Toki Live, a peer-to-peer streaming platform, partnered with Appgain to build a secure, engaging, and scalable platform. By leveraging advanced AI for content moderation and smart Read more…
In today’s fast-changing digital world, e-commerce platforms like Thopify need to keep improving. Recently, Thopify move to Shopify (formerly Cancan Online) marked a significant shift as they switched from a PHP system to a powerful Shopify platform. This transition was crucial for Thopify to enhance user engagement and improve shopping Read more…
Understanding Saudi Arabia’s PDPL Saudi Arabia has created its first data protection law called the Personal Data Protection Law (PDPL). This law aims to protect personal data privacy. It regulates how organizations collect, process, disclose, or keep personal data. Regulatory Framework and Enforcement What is the PDPL? Saudi Arabia has Read more…
Introduction to Marketing CRM In an era where customer engagement defines business success, Marketing Customer Relationship Management (CRM) emerges as a pivotal tool for companies aiming to foster stronger connections with their clientele. Marketing CRM goes beyond traditional customer management; it integrates sales, marketing, and customer support activities, and gathers Read more…
