Appgain - A Mobile Growth Platform

Key Metrics to Monitor for Your Mobile App’s Success

Launching your mobile app is a significant milestone, but the real challenge begins after that: How do you make your app successful? Success isn’t just about promotion; it’s about tracking the right metrics that help you improve performance and attract more users.

In this article, we’ll explore the key performance metrics you should focus on, along with actionable tips to ensure your app thrives.

1. User Acquisition: Are People Downloading Your App?

The first step is to ensure that people are downloading your app. However, not all downloads are equal in value!

What to Track:

Number of Downloads: How many users are installing your app?
Cost Per Download (CPD): How much are you spending to acquire each user? If your CPD is high but downloads are low, it’s time to reevaluate your advertising or app store visibility.
Download Sources: Are users finding your app via social media, search ads, or word of mouth? Focus on the channels that work best.

? Quick Tip: Optimize your app store listing with a clear description, attractive screenshots, and positive reviews to boost visibility.

2. User Retention: Are Users Returning to Your App?

Downloads are great, but the real success lies in retaining users and encouraging them to return.

What to Track:

Retention Rate: What percentage of users return after 1 day, 7 days, and 30 days? If retention is low, your onboarding process might need improvement.
Churn Rate: What percentage of users stop using your app over time? A high churn rate indicates an issue.

? Quick Tip: Use friendly notifications or email reminders to re-engage users. Just don’t overdo it to avoid annoying them.

3. Engagement: Are Users Actively Using Your App?

Retention is great, but engagement shows how much value users find in your app.

What to Track:

Daily Active Users (DAU): How many users interact with your app daily?
Session Length: How long do users stay in your app during each visit?
Screen Flow: Which screens do users spend the most time on? Where do they drop off?

? Quick Tip: Analyze your app’s navigation flow to ensure it’s intuitive and user-friendly.

4. Revenue: Is Your App Generating Income?

Whether you’re offering paid downloads, subscriptions, or ads, understanding your revenue streams is crucial.

What to Track:

Average Revenue Per User (ARPU): How much revenue does each user generate?
Conversion Rate: What percentage of users make a purchase or subscribe?
Lifetime Value (LTV): How much revenue does a user generate during their lifetime with your app?

? Quick Tip: Keep your pricing clear and offer real value. Confused users are less likely to spend money.

5. Reviews and Feedback: Are Users Happy?

Metrics are important, but don’t forget to listen to your users and their feedback.

What to Track:

App Store Ratings: Are your ratings mostly positive or negative?
Common Complaints: Are there recurring issues with bugs, features, or design?
Support Requests: Are users frequently reaching out for help? If so, you may need to simplify your app.

? Quick Tip: Respond to reviews—both good and bad. It shows you care and builds trust with your audience.

6. Marketing ROI: Are Your Campaigns Effective?

If you’re investing in marketing and ads, it’s essential to ensure they’re delivering results.

What to Track:

Click-Through Rate (CTR): Are users engaging with your ads?
Install-to-Action Rate: How many downloads lead to meaningful actions, like sign-ups or purchases?
Return on Investment (ROI): Are your marketing efforts bringing in more revenue than they cost?

? Quick Tip: Focus on the marketing channels with the highest performance instead of spreading your budget too thin.

Conclusion

Tracking these key metrics will give you a clear picture of your app’s performance and areas for improvement. Don’t overwhelm yourself by focusing on all metrics at once; start with the ones that align with your current goals, whether it’s acquiring users or increasing revenue.

Remember, building a successful app is a marathon, not a sprint. Stay consistent, listen to your users, and adapt as needed.

? Have questions about improving your app’s performance? Share your thoughts in the comments—we’re here to help! ?

Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later.

Why Use a Custom Prompt for Web Push Subscriptions?

Most shoppers need a clear reason to opt in to marketing messages, whether for email marketing, catalogs, or texts. When they see obvious benefits, like discounts or product updates, they’re more likely to subscribe. Standard browser prompts give little room to explain these benefits. The Custom Prompt, however, allows you to clearly communicate what they’ll gain by subscribing.

Key Tips for a Strong Custom Prompt

To boost subscriptions, focus on these four elements:

Set Clear Expectations: Explain what type of notifications subscribers will receive. Mention perks like early access to sales or special discounts.
Time It Right: Wait 5-10 seconds before showing the prompt. This brief delay gives visitors a moment to explore.
Use a Friendly Call to Action (CTA): Avoid the generic “Allow.” Try “Subscribe” or “Get Updates” instead. Small changes like these can make a big difference.
Choose an Inviting Button Color: Pick a color that stands out but also matches your brand. For instance, green (#2EAC72) is often linked to positivity.

Tips for Writing Effective Copy for Your Custom Prompt

The success of your Custom Prompt relies on clear, compelling words. Here are eight ways to improve your message:

Start with a Friendly Greeting: Use a warm, welcoming message to create a positive first impression.
Add Urgency: Include phrases like “Act now” or “Limited time” to prompt quick action.
Offer an Incentive: If subscribers get a discount, mention it right away in the prompt.
Create Excitement: Let visitors know they’ll get access to exclusive deals, which can build anticipation.
Highlight Your Community: If you have a strong brand following, mention it to help new visitors feel included.
Show Value: Explain that subscribers will receive useful tips or guides, showing the benefit of signing up.
Assure Limited Messaging: Address concerns about message frequency by promising not to overwhelm them.
Test and Refine: Try different messages and approaches to see what works best. Testing helps keep the prompt effective.

Conclusion

The Web Push Custom Prompt is a smart way to connect with visitors and encourage them to subscribe. Using these strategies, you can build a loyal audience. Remember, keep testing and refining your approach for better results.

For more insights on how to boost your subscription strategy, check out our Appgain Blog and marketing solutions.

If you have any questions or need assistance with crafting compelling prompts or subscription strategies, feel free to reach out. Elevate your marketing game and build lasting customer relationships with Appgain.io’s powerful solutions today!

Mastering Segmentation: Best Practices and Advanced Strategies for Personalized Marketing

In today’s competitive landscape, personalized marketing is essential for effectively reaching your audience. By using segmentation, you can make your web push notifications more targeted and impactful. In this post, we’ll explore strategies that can help improve your segmented campaigns and, ultimately, boost results.

What is Segmentation?

Segmentation involves dividing your audience into smaller groups. These groups are typically based on behavior, interests, or demographics. By using segmentation, you can send messages that better match each group’s needs. As a result, you’ll achieve higher engagement and more conversions.

Best Practices for Effective Segmentation

1. Add Context to Messages

First and foremost, adding context to your messages is key. Instead of sending generic messages, make each one specific to its intended group. For example, a message like “Here’s a special offer because you loved our last collection!” feels more personal than a basic promotion sent to everyone. Therefore, customers feel more valued and understood.

2. Use Actionable Buttons

Another important practice is to include action buttons that make it easy for customers to visit specific pages. For instance, if you’re promoting a sale, you could add a button linking to a blog post or social media page with more details.This approach not only directs customers quickly but also increases the chances that they will engage with your brand further.

3. Analyze and Adjust Regularly

Running segmented campaigns is only the beginning. After each campaign, analyze the results to see which segments respond best. Consequently, you can focus on what works well and make adjustments for segments that need improvement. With regular analysis and adjustments, your strategy stays effective over time.

Use Segmentation for Flash Sales

In addition, segmentation is especially useful for time-sensitive sales, like Black Friday. It allows you to reach likely buyers quickly without overwhelming those who have recently purchased.

To do this, create a segment that excludes recent buyers or focuses on those who haven’t purchased recently. Consequently, you’ll create urgency without spamming everyone, which helps maintain a positive experience for all customers.

Learn from Subscriber Behavior

Furthermore, segmentation helps you understand your audience better. By sending similar offers to different groups and comparing responses, you can see which segments are most engaged.

For example, if loyal customers engage more with a campaign than new subscribers, you can use this insight to improve future campaigns. Additionally, you can test different types of content—such as promotions, blog posts, or product highlights—to learn what each group prefers. Ultimately, this approach provides valuable insights into customer behavior.

Conclusion

In conclusion, segmentation allows you to personalize your marketing and understand your audience on a deeper level. This leads to more engagement and a better overall customer experience. By following these best practices, you can enhance your web push notifications and drive more conversions.

If you have any questions or need help with segmentation, feel free to reach out. Start personalizing your marketing today for long-term success with Appgain.io solutions.

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt

The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to sign up. By using the Custom Prompt effectively, you can significantly reduce the block rate of your store. Moreover, you can ask for permission again if a visitor did not accept notifications previously.

Importance of Custom Prompt for Web Push Subscription

Customers typically need a compelling reason to opt-in to marketing messages. This includes emails, catalogs, and SMS updates. Generally, shoppers are more likely to subscribe if they perceive clear benefits. However, standard browser prompts offer limited space to convey this value. Therefore, a Custom Prompt becomes especially important. It provides context and messages that promise discounts, product updates, or useful tips.

Checklist for Crafting a Custom Prompt

To encourage subscriptions effectively, consider these four key components of your Custom Prompt:

Setting Expectations: Clearly explain what types of notifications subscribers will receive. For example, mention discounts and early access to new products.
Timing: Wait 5 to 10 seconds before showing the prompt. This allows visitors time to explore your store.
Effective Call to Action (CTA): Change the button text. Instead of “Allow,” use “Subscribe” or “Get Updates” to encourage clicks.
Button Color: Choose an inviting color for the button. You can use blue, match your brand color, or choose green, which is often seen as positive (#2EAC72).

Crafting Compelling Custom Prompt Copy

The success of your Custom Prompt heavily relies on the words you choose. Here are eight tips to enhance your message:

Warm Welcome: First and foremost, greet your visitors warmly. A friendly greeting fosters goodwill and invites engagement.
Create Urgency: For instance, use phrases like “Act now” or “Expires soon.” This sense of urgency can significantly increase conversions.
Offer Incentives: In particular, promise a coupon code when they subscribe. Be sure that this offer is clear in the initial message.
Generate Excitement: Let shoppers know about exclusive deals they will gain access to. Consequently, create buzz around the benefits of subscribing.
Promote Community: If your store has a loyal following, mention it in your Custom Prompt. This sense of belonging can motivate people to subscribe.
Educate on Value: Moreover, inform visitors about guides or tips they can receive by subscribing.
Promise Not to Spam: Additionally, address concerns about receiving too many messages. Assure them about how often you will communicate to alleviate these worries.
Test and Iterate: Finally, try different messages to discover which ones resonate best with your audience.

Conclusion

In conclusion, the Custom Prompt is a powerful tool for web push notifications. Therefore, it helps you communicate clearly with your visitors. By implementing these strategies, you can turn more visitors into loyal subscribers. Finally, always test and refine your approach to find what works best for your audience. Appgain can help you achieve all of this and more by providing advanced tools for customizing, testing, and optimizing your web push notifications. Visit Appgain to discover how you can enhance your subscription strategies and boost engagement.

What is RCS (Rich Communication Services) and How Can Your Business Use It?

RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps.

Key Features of RCS

RCS has many advanced features. For instance:

Rich Media Support: Users can share high-quality images, videos, GIFs, and audio files. This capability enhances the overall communication experience.
Group Chats: RCS allows messaging groups, so you can talk to many people at once. Consequently, it makes group communication easier.
Typing Notifications: RCS shows when someone is typing as well as when messages are sent or read. Thus, users can better understand communication flow.
Branded Messaging: Businesses can create unique messages for promotions and customer service. This feature enables companies to build their brand identity.
Action Buttons: Messages can include buttons for tasks like visiting a website or making a purchase. As a result, this leads to increased engagement.

Overall, these features make RCS a valuable tool for improving customer interaction.

How Businesses Can Use RCS

RCS is useful in many fields. Here are several ways businesses can use RCS:

1. Customer Support

Better Interaction: RCS allows live chats with images and videos. For example, customers can send pictures of their problems, and support can reply with guides.
AI Chatbots: AI can answer common questions and pass complex issues to human agents. Thus, this improves the efficiency of customer support.

2. Marketing Campaigns

Rich Promotions: Businesses can send messages with images or videos to show new products. Additionally, they can create interactive campaigns that capture customer interest.
Interactive Engagement: Customers can vote in polls or enter contests directly in messages. As a consequence, this encourages customer participation.

3. E-commerce

Interactive Catalogs: Retailers can send product catalogs, allowing customers to browse and buy directly. Moreover, RCS can help with tracking orders and recovering abandoned carts.
Order Tracking: RCS can help track orders and send personalized messages to encourage purchases.

4. Appointment Reminders

Automated Reminders: Send reminders about appointments. As a result, customers can confirm, reschedule, or cancel easily.
Follow-Up Messages: Send surveys or suggestions after appointments to improve service quality.

5. Travel and Hospitality

Booking Confirmations: Travel agencies can send booking confirmations and real-time updates. Consequently, this keeps travelers informed and engaged.

6. Financial Services

Secure Notifications: Banks can send alerts about accounts and transactions securely through RCS. In addition, they can provide fraud alerts.
Fraud Alerts: Customers can verify or dispute transactions directly in messages, which enhances security.

7. Retail and Loyalty Programs

Tailored Updates: Send personalized notifications about loyalty points and offers. For instance, retailers can provide exclusive deals to loyal customers.
Interactive Coupons: Customers can redeem coupons easily, which improves their shopping experience.

8. Event Management

Engaging Invitations: Send event invites that let recipients confirm attendance and access details. Furthermore, you can provide real-time updates about the event.
Real-Time Updates: Communicate schedule changes using rich media, so attendees stay informed.

9. Transportation

Ride-Hailing Confirmations: Send booking confirmations and tracking info through RCS. Similarly, public transport updates can be provided.
Public Transport Updates: Provide real-time updates on schedules and routes to keep passengers informed.

10. Utility and Telecom Services

Service Notifications: Notify customers about service interruptions and upcoming bills. Additionally, telecom companies can advertise new plans with engaging content.
Promotional Content: Advertise new plans using engaging media, which attracts customers.

How RCS Differs from SMS

SMS is limited to 160 characters of text. In contrast, RCS allows rich media and interactive experiences. Therefore, RCS is better for business communication. It leads to more engagement and higher sales.

Why Your Business Should Use RCS

RCS helps businesses improve customer interaction. Not only does it offer app-like features in messaging apps, but it also means customers don’t need extra apps. This, in turn, makes it easier to engage with clients and promote products effectively.

By using RCS, businesses can:

Enhance Engagement: Create dynamic, interesting content that captures attention.
Improve Customer Experience: Use tailored messaging for better interactions with clients.
Increase Sales: Utilize action buttons and branding to drive purchases.
Boost Efficiency: Automate replies and support with chatbots for faster service.

RCS Availability

RCS is widely available in countries like Canada, Mexico, Brazil, the UK, Germany, France, Spain, Italy, and India. However, other regions have some support through local carriers or Google services.

In summary,, RCS is a key tool for businesses that want to modernize communication. Ultimately, it improves customer engagement and makes interactions easier through rich, interactive messaging, with Appgain.io providing these services with the highest efficiency.

Mastering Segmentation: Best Practices for Personalized Marketing

Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results.

What is Audience Segmentation?

Audience segmentation means dividing your audience into specific groups. You can create these groups based on behaviors, interests, or demographics. Consequently, this approach allows you to customize your messages. As a result, you will see higher engagement and more conversions.

Best Practices for Effective Audience Segmentation Strategies

Provide Context in Your Messaging
First, always explain your notifications. Instead of sending the same message to everyone, tell people why they are receiving it. For example, say, “Enjoy this exclusive offer because you loved our last collection!” This makes your message more engaging and shows the power of audience segmentation strategies.
Use Actionable Buttons
Next, add buttons in your web push notifications. This helps guide customers effectively. For instance, if you are promoting a limited-time sale, link to your social media or a relevant blog post. This not only helps customers but also encourages them to engage with your brand.
Analyze and Optimize Strategies
However, sending segmented campaigns is not enough. You also need to check their performance. After running several campaigns, see which ones work best. This helps you improve your approach and focus on the segments that need support.

Combining Flash Sales with Audience Segmentation Strategies

Segmentation is especially useful during big sales like Black Friday. You want to reach potential buyers quickly. Therefore, avoid annoying those who have already made purchases.

To do this, create segments that do not include recent buyers. Additionally, focus on those who have not shopped during the sale. This strategy adds urgency while keeping a good experience for all customers.

Understanding Subscriber Behavior Through Audience Segmentation

To improve your web push strategy, use audience segmentation to understand your audience better. Send similar promotions to different segments and compare the results.

For example, if a fashion brand finds that loyal customers respond well, but non-buyers do not, they can adjust future promotions. Also, testing different types of messages helps you see what appeals to your audience. This could include promotions, blog posts, or other content.

Conclusion

In conclusion, using audience segmentation strategies in your marketing leads to better personalization. It also helps you understand your subscribers more clearly. By following these best practices, you can enhance your web push notification campaigns and drive more conversions.

If you have questions or need help with your segmentation strategy, please reach out. Your journey toward personalized marketing success starts now!

Start planning now to ensure greater success with Appgain strategies: Your partner towards success!

Mastering Geolocation Push Notifications: Strategies for Engagement and Sales

Geolocation push notifications are useful tools for businesses. Not only do they help you connect with customers, but they also increase sales. In this article, we will explain what geolocation push notifications are and provide tips for success.

What Are Geolocation Push Notifications?

Geolocation push notifications send messages based on where a user is located. You can use them for various purposes, such as promotions, updates, or alerts. Furthermore, personalizing these messages makes them even more relevant to users.

There are two main types:

Global Notifications: These notifications reach all subscribers, regardless of their location. Consequently, they work well for announcements that everyone should see.
Location-Based Notifications: In contrast, these notifications target users in specific areas, such as a city. Therefore, they are especially effective for local offers or events.

Examples of Geolocation Push Notifications

Many brands successfully use geolocation push notifications. Here are a few examples:

Starbucks: For instance, they send reminders to help customers find the nearest store. As a result, this approach makes customers feel welcome.
Ritual: This app, on the other hand, offers discounts for local restaurants and sends messages at lunchtime. This timing maximizes engagement.
McDonald’s: Additionally, they provide discounts tied to local events, like sports wins. Thus, this strategy effectively grabs attention.
Hunter Boots: Furthermore, they send weather alerts to encourage purchases during bad weather. This can significantly increase sales during those times.

Best Practices for Geolocation Push Notifications

To create effective geolocation campaigns, follow these tips:

Encourage Users to Subscribe: First, invite users to opt in. Making the opt-in box on your website attractive is crucial for higher subscription rates.
Write Clear Messages: Next, keep your notifications simple. Use easy language that encourages users to act immediately.
Check and Improve Your Campaigns: Finally, regularly review how your notifications perform. Use this data to adjust your strategy. For example, A/B testing can help you find what works best.

Conclusion

In summary, geolocation push notifications can help businesses connect with customers and boost sales. By understanding how they work and following these tips, you can create effective campaigns. Therefore, explore the potential of geolocation push notifications and watch your business grow.Start now and discover how Appgain.io can be the perfect partner for your business growth

Essential Strategies to Prepare Your App for Black Friday Success

As Black Friday approaches, businesses must prepare their apps. This preparation is crucial not only to attract new customers but also to boost engagement. Here are some effective strategies that can help you achieve a successful holiday season.

Key Strategies to Attract New Customers

1. Offer Special Deals for New Users

First and foremost, consider providing discounts or freebies to entice new users to download your app. For instance, you can offer perks like free shipping on their first order. Additionally, starting a referral program can motivate users to share your app with their friends. This approach rewards both the referrer and the new user, creating a win-win situation.

2. Send Push Notifications for Black Friday

Moreover, timing is key when it comes to push notifications. Therefore, send personalized messages to users about sales on their favorite items. Notify them weeks in advance to build excitement. Then, send reminders just before the sale ends to encourage last-minute purchases.

3. Partner With Social Media Influencers

In addition, collaborating with influencers can significantly expand your app’s reach. Focus on micro-influencers who have engaged followers, as they are often more affordable. By using videos featuring these influencers, you can drive engagement and facilitate direct purchases.

In-App Marketing Strategies to Boost Sales

4. Keep Your App Updated

Furthermore, regular updates are essential to improve user experience. Thus, consider redesigning your app or adding features like voice search and easy checkout options. These changes can make shopping simpler and more enjoyable for users.

5. Reward Loyal Customers

Additionally, it is important to show appreciation for loyal customers. For example, offer them early access to sales or special discounts. This strategy can boost their engagement and lead to increased overall sales.

6. Use In-App Stories for Promotions

Also, leverage in-app Stories to remind users about upcoming sales. By creating urgency with countdowns, you can prompt users to take action. Furthermore, ask users for their preferences to tailor promotions that match their interests.

7. Make Promotions Fun with Gamification

Lastly, consider adding fun elements to your promotions. For instance, you could use hidden codes or interactive games that reveal discounts. This approach encourages users to return to your app more often and engage with your content.

By implementing these strategies, your app can greatly benefit from the Black Friday rush. Not only can you attract new users, but you can also keep your existing ones loyal. Therefore, start planning now to ensure greater success this shopping season.

Strategies from Appgain: Your Partner in App Marketing Success!

Toki Live’s Transformation with Appgain’s AI & Marketing Tools

The live video streaming industry is growing rapidly. As a result, platforms are constantly searching for new ways to improve user experiences. In response, Toki Live, a peer-to-peer streaming platform, partnered with Appgain to build a secure, engaging, and scalable platform. By leveraging advanced AI for content moderation and smart marketing tools, they aimed to enhance their service significantly.

Why Toki Live Needed a Change

Toki Live wanted to provide users with a better streaming experience. They aimed for something that was not only smooth and high-quality but also safe and highly interactive. Therefore, their main goals included:

Real-time, high-quality video streaming.
AI-powered moderation to ensure a safe environment.
Advanced marketing tools to attract new users and keep existing ones engaged.

How Appgain Helped Toki Live

At Appgain, we combined cutting-edge AI technology, reliable infrastructure, and effective marketing features to help Toki Live achieve its goals.

1. Seamless Streaming with Agora SDK

First, we integrated the Agora SDK into Toki Live to guarantee smooth and high-quality video streaming. As a result, the platform was able to offer:

Real-time video communication between users.
High-quality audio and video for an enhanced user experience.
A scalable infrastructure that could handle large numbers of users without lagging.

2. AI for a Safer Platform

Next, we introduced AI-powered moderation to ensure the platform’s safety. Specifically, this system:

Automatically detects and blocks inappropriate content, such as nudity, in real-time.
Helps create a welcoming environment for users of all ages.
Builds user trust by significantly reducing harmful content.

3. Marketing SDK for User Growth

In addition to enhancing safety, we integrated Appgain’s Marketing SDK to drive user acquisition and retention. Consequently, Toki Live benefited from:

Push notifications that kept users engaged with timely updates and promotions.
In-app messages that encouraged users to stay active by promoting real-time deals.
Deep linking, which guided users directly to specific content.
Automated campaigns that helped increase user retention and reactivate inactive users.

4. Gamification with Virtual Rewards

To make the platform even more engaging, we introduced a coin-based rewards system. As a result, users were able to:

Earn virtual currency for completing specific actions.
Stay engaged longer by participating in a gamified experience, making it both fun and interactive.

Building a Scalable and Reliable Platform

To support Toki Live’s growing user base, we built a scalable infrastructure using Kubernetes and AWS. Moreover, we integrated Prometheus for real-time monitoring, ensuring:

Minimal downtime and optimal performance.
Quick detection of issues, allowing for immediate fixes.
Scalability to easily handle increasing traffic as the platform grows.

The Results

Overall, our collaboration with Toki Live led to impressive results:

Increased engagement: Gamification and marketing tools boosted user retention and activity.
A safer platform: AI moderation reduced inappropriate content, improving the overall user experience.
Seamless streaming: The Agora SDK provided high-quality, uninterrupted video communication.
Growth-ready infrastructure: Kubernetes and AWS ensured that the platform could scale efficiently.

Conclusion: Leading the Future of Live Streaming

In conclusion, Toki Live’s success demonstrates how Appgain’s AI technology, marketing tools, and scalable infrastructure can transform a live streaming platform. By integrating the Agora SDK, AI moderation, and the Appgain Marketing SDK, Toki Live now delivers a secure, engaging, and scalable streaming experience.

Finally, stay connected with Appgain for more success stories and innovations that continue to shape the digital landscape.

Thopify Move to Shopify – A Success Story with Appgain’s Tools

In today’s fast-changing digital world, e-commerce platforms like Thopify need to keep improving. Recently, Thopify move to Shopify (formerly Cancan Online) marked a significant shift as they switched from a PHP system to a powerful Shopify platform. This transition was crucial for Thopify to enhance user engagement and improve shopping experiences. Appgain led this change by using our AI and marketing tools. Here’s how we did it, and why Thopify move to Shopify was essential for their growth.

Why Thopify Needed to Change

Thopify is a popular online fashion store. However, they faced several challenges:

First, they struggled to grow their operations. Additionally, users were not engaged. Finally, they needed a more personalized shopping experience. To solve these problems, Thopify decided to move to Shopify. This platform offers faster performance, better security, and easy connections to helpful marketing tools. Therefore, the change was essential for Thopify move to Shopify.

How Appgain Helped Thopify

At Appgain, we aim to help businesses grow. Thus, we followed key steps to transform Thopify using our knowledge in AI marketing and custom development.

Moving from PHP to Shopify
First, we shifted Thopify backend from PHP to Shopify. This change brought many benefits:
As a result, Thopify became faster and easier to grow. Moreover, it allowed simple integration with marketing tools like Appgain’s Marketing SDK. Additionally, security was improved, making shopping safer for users.

Adding Appgain Marketing SDK
Next, we added the Appgain Marketing SDK to Thopify Shopify platform. This provided important benefits:
For instance, personalized push notifications and in-app messages kept users interested. In addition, user segmentation allowed for targeted campaigns based on behavior. Also, deep linking directed users to specific content, which improved conversion rates. Finally, automated marketing campaigns helped recover abandoned carts, leading to more sales.

Integrating MirrorSize SDK
Furthermore, we added the MirrorSize SDK to Thopify app. This feature allows users to:
Specifically, take body measurements using their smartphones. In addition, they receive size recommendations, which reduces returns. As a result, users enjoy a smoother shopping experience based on their body size.

Creating a Custom Fashion Builder App
Lastly, we developed a custom fashion builder app for Thopify. This app lets users:
Easily customize clothing designs to match their preferences. Moreover, they can select sizes, colors, and other features. Thus, they have a more engaging shopping experience overall.

The Results of Thopify’s Change

The changes at Thopify led to great results:
For example, user engagement increased. The Appgain Marketing SDK boosted click rates on notifications, leading to more user interaction. Additionally, there were fewer returns. Thanks to the MirrorSize SDK, users chose the right sizes, resulting in happier customers. Moreover, faster product launches became possible. With Shopify’s help, Thopify could introduce new products quickly. Overall, the custom fashion builder app made shopping more interactive and personal.

Conclusion: A New Chapter for Thopify

In summary, the change from Cancan Online to Thopify shows how digital transformation can help a business grow. By using Appgain’s Marketing SDK, AI technology, and custom development, Thopify move to Shopify can now provide a better shopping experience. Ultimately, this project demonstrates how Appgain’s solutions can help any e-commerce platform succeed.