Digital Marketing

The Future of Commerce: How Google’s Agentic Shopping Works with AppGain

Discover how agentic AI is changing the rules of online shopping—and how AppGain helps you stay ahead with automation, intelligence, and seamless integration.

The world of e-commerce is transforming with the rise of Google Agentic Shopping, a breakthrough in AI-powered buying.. This revolutionary technology no longer just responds to user queries—it thinks, reasons, and acts independently to complete entire shopping journeys on behalf of consumers.

For businesses that aim to lead rather than follow, understanding how this shift integrates with comprehensive marketing platforms like AppGain unlocks new levels of growth and customer engagement.

What Is Google Agentic Shopping?

Google’s agentic shopping marks a fundamental evolution from traditional AI assistants to autonomous intelligent systems. Unlike earlier chatbots that simply followed scripts or generative AI that produced content, agentic AI understands context, processes information, and makes decisions in ways that closely mimic human reasoning.

Key Features:

AI Mode Shopping: Google’s new shopping interface leverages AI to provide curated product visuals, panels, and guided recommendations tailored to individual preferences.
Agentic Checkout (“Buy for Me”): Users can track the price of any product, set a target price, and allow the AI agent to automatically complete the purchase once the conditions are met—all through seamless integration with Google Pay.
Virtual Try-On: Shoppers can upload full-body images and view exactly how clothing items would appear on their own body, using advanced modeling that accounts for fabric behavior and body shape.

Why Google Agentic Shopping Changes Everything

Unlike traditional online shopping—where users browse, filter, compare, and manually purchase—Google Agentic Shopping takes over the entire journey. From personalized discovery to price tracking and instant checkout, the AI acts as a smart assistant that makes buying decisions for the user.

This means that instead of targeting shoppers directly, brands now need to optimize for how Google Agentic Shopping operates. It’s not just search-driven anymore—it’s behavior-driven, prediction-based, and fully autonomous.

A Broader Shift Toward Agentic Commerce

Agentic commerce represents a deeper transformation—one in which the control of the shopping process shifts from the consumer to autonomous systems. Browsing, comparing, and purchasing are compressed into a single intelligent flow.

This model is gaining traction across the global digital economy, with major players like Visa, Mastercard, and PayPal developing infrastructure to support AI-driven transactions.

The implications are significant: retailers now need to meet consumers where AI agents engage, rather than relying on traditional funnels.

How AppGain Enhances Agentic Shopping Through Smart Integration

AppGain’s mobile-first marketing automation platform is uniquely positioned to enhance and extend the capabilities of Google’s agentic shopping. Here’s how:

1. Unified Customer Intelligence

AppGain brings together data from all touchpoints—web, mobile, offline—into a single customer profile that can power highly personalized AI experiences.

Behavioral Data Enrichment: Feeding Google’s agentic systems with real-time behavior insights to sharpen product recommendations.
Purchase Prediction: Leveraging AppGain analytics to anticipate buying intent and optimize checkout timing.
Cross-Channel Intelligence: Connecting app usage, push notifications, and SMS to guide AI-based preferences.

2. Marketing Automation Synergy

AppGain complements the automation already happening within Google’s ecosystem with high-touch, pre- and post-purchase engagement.

Price Drop Alerts: AppGain triggers alerts across SMS, push, and email when tracked items approach the buyer’s target price.
Abandoned Cart Recovery: Not all purchases will be agent-driven—AppGain fills the gaps with automated nurture flows.
Post-Purchase Flows: After an AI-driven purchase, AppGain can handle delivery updates, onboarding, and loyalty programs.

3. Omnichannel Messaging Integration

With WhatsApp, SMS, RCS, and email fully supported, AppGain ensures brands are ready to engage across every channel.

WhatsApp Commerce: Allowing customers to connect with agentic shopping workflows through rich messaging.
Conversational Commerce: Supporting pre-sale queries and post-sale feedback in real-time chat.
Visual Engagement: Using rich media (videos, images, carousels) to complement Google’s visual shopping experience.

4. Mobile App Deep Linking and Retargeting

AppGain connects mobile discovery with deeper app engagement.

App-to-Web Transition: Smooth user journey from Google’s listings to a fully-branded mobile experience.
Smart Deep Linking: Guiding users back to specific in-app product pages.
Retargeting Campaigns: Using Google shopping data to fuel precise retargeting across push, ads, and email.

5. Advanced Analytics and ROI Attribution

AppGain offers end-to-end analytics dashboards to understand impact and optimize future strategy.

ROI Measurement: Tracking the exact impact of campaigns that lead to agentic purchases.
Customer Lifetime Value: Evaluating how AI-led journeys affect long-term engagement.
Cross-Platform Attribution: Mapping journeys across AppGain’s tools and Google’s ecosystem.

Technical Integration Highlights

Open APIs: Seamless integration with platforms like Google Ads, Firebase, Shopify, Stripe, and Zapier.
Shopify Mobile Bridge: Turn Shopify stores into mobile apps connected to both agentic shopping and AppGain automation.
Real-Time Data Sync: Keep Google’s AI informed with the most recent customer data and behavioral triggers.

Implementation Strategy

Phase 1: Data Foundation

Consolidate customer profiles
Format product data for AI understanding
Establish tracking and attribution

Phase 2: Channel Integration

Activate price tracking flows
Connect AppGain messaging to agentic touchpoints
Optimize mobile performance

Phase 3: Automation & Optimization

Trigger personalized campaigns based on AI activity
Adjust flows using AppGain analytics
Continuously iterate for better outcomes

Business Impact

Frictionless Experiences: Create seamless customer journeys from discovery to conversion.
Higher Conversion Rates: Convert more shoppers at every stage by combining AI discovery with targeted engagement.
Increased LTV: Strengthen long-term relationships through intelligent follow-up and personalization.
Operational Efficiency: Reduce manual marketing work while boosting campaign performance.

Challenges to Address

Data Privacy: Ensure full transparency and compliance in how AI agents handle personal data.
Customer Trust: Maintain user control over AI purchasing decisions and provide clear opt-ins.
Technical Readiness: Successful integration requires expertise and thoughtful execution.

Looking Ahead: Autonomous Commerce at Scale

The future of commerce is automated, intelligent, and deeply personalized.

Businesses that adopt Google Agentic Shopping early—and integrate it with platforms like AppGain—will gain a significant edge in the next era of customer engagement.

AppGain is ready to support this transformation.
With powerful automation tools, omnichannel capabilities, and seamless API integrations, the platform gives you everything you need to turn Google’s agentic shopping shift into sustainable business growth.

Want to learn how this works for your brand? Let’s talk.

Bonus for Real Estate Professionals

Looking to apply the power of agentic commerce in real estate?

AppGain has recently launched a fully-integrated CRM solution tailored for the real estate sector, combining:

Odoo CRM for smart lead management
WhatsApp automation for instant conversations
Campaign tracking tools for performance insights
Instant customer engagement from one platform

It’s designed to help real estate teams:

-Close deals faster
-Follow up smarter
-Manage leads with ease

Explore AppGain’s Real Estate CRM

Crafting Compelling Copy for Your Custom Prompt: A Guide to Subscriptions

The Web Push Subscription Custom Prompt, or 2-Step Opt-In, is a powerful tool to get visitors to sign up for notifications. This prompt helps you explain why subscribing is beneficial. It also reduces the chance of visitors blocking notifications. Plus, it allows you to ask them to subscribe again later.

Why Use a Custom Prompt for Web Push Subscriptions?

Most shoppers need a clear reason to opt in to marketing messages, whether for email marketing, catalogs, or texts. When they see obvious benefits, like discounts or product updates, they’re more likely to subscribe. Standard browser prompts give little room to explain these benefits. The Custom Prompt, however, allows you to clearly communicate what they’ll gain by subscribing.

Key Tips for a Strong Custom Prompt

To boost subscriptions, focus on these four elements:

Set Clear Expectations: Explain what type of notifications subscribers will receive. Mention perks like early access to sales or special discounts.
Time It Right: Wait 5-10 seconds before showing the prompt. This brief delay gives visitors a moment to explore.
Use a Friendly Call to Action (CTA): Avoid the generic “Allow.” Try “Subscribe” or “Get Updates” instead. Small changes like these can make a big difference.
Choose an Inviting Button Color: Pick a color that stands out but also matches your brand. For instance, green (#2EAC72) is often linked to positivity.

Tips for Writing Effective Copy for Your Custom Prompt

The success of your Custom Prompt relies on clear, compelling words. Here are eight ways to improve your message:

Start with a Friendly Greeting: Use a warm, welcoming message to create a positive first impression.
Add Urgency: Include phrases like “Act now” or “Limited time” to prompt quick action.
Offer an Incentive: If subscribers get a discount, mention it right away in the prompt.
Create Excitement: Let visitors know they’ll get access to exclusive deals, which can build anticipation.
Highlight Your Community: If you have a strong brand following, mention it to help new visitors feel included.
Show Value: Explain that subscribers will receive useful tips or guides, showing the benefit of signing up.
Assure Limited Messaging: Address concerns about message frequency by promising not to overwhelm them.
Test and Refine: Try different messages and approaches to see what works best. Testing helps keep the prompt effective.

Conclusion

The Web Push Custom Prompt is a smart way to connect with visitors and encourage them to subscribe. Using these strategies, you can build a loyal audience. Remember, keep testing and refining your approach for better results.

For more insights on how to boost your subscription strategy, check out our Appgain Blog and marketing solutions.

If you have any questions or need assistance with crafting compelling prompts or subscription strategies, feel free to reach out. Elevate your marketing game and build lasting customer relationships with Appgain.io’s powerful solutions today!

“Increase your website notifications subscriptions: Irresistible strategies!”

Guide to Writing Copy for Web Push Subscription Custom Prompt

The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to sign up. By using the Custom Prompt effectively, you can significantly reduce the block rate of your store. Moreover, you can ask for permission again if a visitor did not accept notifications previously.

Importance of Custom Prompt for Web Push Subscription

Customers typically need a compelling reason to opt-in to marketing messages. This includes emails, catalogs, and SMS updates. Generally, shoppers are more likely to subscribe if they perceive clear benefits. However, standard browser prompts offer limited space to convey this value. Therefore, a Custom Prompt becomes especially important. It provides context and messages that promise discounts, product updates, or useful tips.

Checklist for Crafting a Custom Prompt

To encourage subscriptions effectively, consider these four key components of your Custom Prompt:

Setting Expectations: Clearly explain what types of notifications subscribers will receive. For example, mention discounts and early access to new products.
Timing: Wait 5 to 10 seconds before showing the prompt. This allows visitors time to explore your store.
Effective Call to Action (CTA): Change the button text. Instead of “Allow,” use “Subscribe” or “Get Updates” to encourage clicks.
Button Color: Choose an inviting color for the button. You can use blue, match your brand color, or choose green, which is often seen as positive (#2EAC72).

Crafting Compelling Custom Prompt Copy

The success of your Custom Prompt heavily relies on the words you choose. Here are eight tips to enhance your message:

Warm Welcome: First and foremost, greet your visitors warmly. A friendly greeting fosters goodwill and invites engagement.
Create Urgency: For instance, use phrases like “Act now” or “Expires soon.” This sense of urgency can significantly increase conversions.
Offer Incentives: In particular, promise a coupon code when they subscribe. Be sure that this offer is clear in the initial message.
Generate Excitement: Let shoppers know about exclusive deals they will gain access to. Consequently, create buzz around the benefits of subscribing.
Promote Community: If your store has a loyal following, mention it in your Custom Prompt. This sense of belonging can motivate people to subscribe.
Educate on Value: Moreover, inform visitors about guides or tips they can receive by subscribing.
Promise Not to Spam: Additionally, address concerns about receiving too many messages. Assure them about how often you will communicate to alleviate these worries.
Test and Iterate: Finally, try different messages to discover which ones resonate best with your audience.

Conclusion

In conclusion, the Custom Prompt is a powerful tool for web push notifications. Therefore, it helps you communicate clearly with your visitors. By implementing these strategies, you can turn more visitors into loyal subscribers. Finally, always test and refine your approach to find what works best for your audience. Appgain can help you achieve all of this and more by providing advanced tools for customizing, testing, and optimizing your web push notifications. Visit Appgain to discover how you can enhance your subscription strategies and boost engagement.

What is RCS (Rich Communication Services) and How Can Your Business Use It?

RCS (Rich Communication Services) is an upgrade from SMS (Short Message Service). In fact, it improves messaging features and goes beyond regular text messages. Moreover, with support from major phone carriers, RCS allows businesses to connect with customers using rich media and interactive content within messaging apps.

Key Features of RCS

RCS has many advanced features. For instance:

Rich Media Support: Users can share high-quality images, videos, GIFs, and audio files. This capability enhances the overall communication experience.
Group Chats: RCS allows messaging groups, so you can talk to many people at once. Consequently, it makes group communication easier.
Typing Notifications: RCS shows when someone is typing as well as when messages are sent or read. Thus, users can better understand communication flow.
Branded Messaging: Businesses can create unique messages for promotions and customer service. This feature enables companies to build their brand identity.
Action Buttons: Messages can include buttons for tasks like visiting a website or making a purchase. As a result, this leads to increased engagement.

Overall, these features make RCS a valuable tool for improving customer interaction.

How Businesses Can Use RCS

RCS is useful in many fields. Here are several ways businesses can use RCS:

1. Customer Support

Better Interaction: RCS allows live chats with images and videos. For example, customers can send pictures of their problems, and support can reply with guides.
AI Chatbots: AI can answer common questions and pass complex issues to human agents. Thus, this improves the efficiency of customer support.

2. Marketing Campaigns

Rich Promotions: Businesses can send messages with images or videos to show new products. Additionally, they can create interactive campaigns that capture customer interest.
Interactive Engagement: Customers can vote in polls or enter contests directly in messages. As a consequence, this encourages customer participation.

3. E-commerce

Interactive Catalogs: Retailers can send product catalogs, allowing customers to browse and buy directly. Moreover, RCS can help with tracking orders and recovering abandoned carts.
Order Tracking: RCS can help track orders and send personalized messages to encourage purchases.

4. Appointment Reminders

Automated Reminders: Send reminders about appointments. As a result, customers can confirm, reschedule, or cancel easily.
Follow-Up Messages: Send surveys or suggestions after appointments to improve service quality.

5. Travel and Hospitality

Booking Confirmations: Travel agencies can send booking confirmations and real-time updates. Consequently, this keeps travelers informed and engaged.

6. Financial Services

Secure Notifications: Banks can send alerts about accounts and transactions securely through RCS. In addition, they can provide fraud alerts.
Fraud Alerts: Customers can verify or dispute transactions directly in messages, which enhances security.

7. Retail and Loyalty Programs

Tailored Updates: Send personalized notifications about loyalty points and offers. For instance, retailers can provide exclusive deals to loyal customers.
Interactive Coupons: Customers can redeem coupons easily, which improves their shopping experience.

8. Event Management

Engaging Invitations: Send event invites that let recipients confirm attendance and access details. Furthermore, you can provide real-time updates about the event.
Real-Time Updates: Communicate schedule changes using rich media, so attendees stay informed.

9. Transportation

Ride-Hailing Confirmations: Send booking confirmations and tracking info through RCS. Similarly, public transport updates can be provided.
Public Transport Updates: Provide real-time updates on schedules and routes to keep passengers informed.

10. Utility and Telecom Services

Service Notifications: Notify customers about service interruptions and upcoming bills. Additionally, telecom companies can advertise new plans with engaging content.
Promotional Content: Advertise new plans using engaging media, which attracts customers.

How RCS Differs from SMS

SMS is limited to 160 characters of text. In contrast, RCS allows rich media and interactive experiences. Therefore, RCS is better for business communication. It leads to more engagement and higher sales.

Why Your Business Should Use RCS

RCS helps businesses improve customer interaction. Not only does it offer app-like features in messaging apps, but it also means customers don’t need extra apps. This, in turn, makes it easier to engage with clients and promote products effectively.

By using RCS, businesses can:

Enhance Engagement: Create dynamic, interesting content that captures attention.
Improve Customer Experience: Use tailored messaging for better interactions with clients.
Increase Sales: Utilize action buttons and branding to drive purchases.
Boost Efficiency: Automate replies and support with chatbots for faster service.

RCS Availability

RCS is widely available in countries like Canada, Mexico, Brazil, the UK, Germany, France, Spain, Italy, and India. However, other regions have some support through local carriers or Google services.

In summary,, RCS is a key tool for businesses that want to modernize communication. Ultimately, it improves customer engagement and makes interactions easier through rich, interactive messaging, with Appgain.io providing these services with the highest efficiency.