Category: Success story

Toki Live’s Transformation with Appgain’s AI & Marketing Tools

The live video streaming industry is growing rapidly. As a result, platforms are constantly searching for new ways to improve user experiences. In response, Toki Live, a peer-to-peer streaming platform, partnered with Appgain to build a secure, engaging, and scalable platform. By leveraging advanced AI for content moderation and smart marketing tools, they aimed to enhance their service significantly.

Why Toki Live Needed a Change

Toki Live wanted to provide users with a better streaming experience. They aimed for something that was not only smooth and high-quality but also safe and highly interactive. Therefore, their main goals included:

  • Real-time, high-quality video streaming.
  • AI-powered moderation to ensure a safe environment.
  • Advanced marketing tools to attract new users and keep existing ones engaged.

How Appgain Helped Toki Live

At Appgain, we combined cutting-edge AI technology, reliable infrastructure, and effective marketing features to help Toki Live achieve its goals.

1. Seamless Streaming with Agora SDK

First, we integrated the Agora SDK into Toki Live to guarantee smooth and high-quality video streaming. As a result, the platform was able to offer:

  • Real-time video communication between users.
  • High-quality audio and video for an enhanced user experience.
  • A scalable infrastructure that could handle large numbers of users without lagging.

2. AI for a Safer Platform

Next, we introduced AI-powered moderation to ensure the platform’s safety. Specifically, this system:

  • Automatically detects and blocks inappropriate content, such as nudity, in real-time.
  • Helps create a welcoming environment for users of all ages.
  • Builds user trust by significantly reducing harmful content.

3. Marketing SDK for User Growth

In addition to enhancing safety, we integrated Appgain’s Marketing SDK to drive user acquisition and retention. Consequently, Toki Live benefited from:

  • Push notifications that kept users engaged with timely updates and promotions.
  • In-app messages that encouraged users to stay active by promoting real-time deals.
  • Deep linking, which guided users directly to specific content.
  • Automated campaigns that helped increase user retention and reactivate inactive users.

4. Gamification with Virtual Rewards

To make the platform even more engaging, we introduced a coin-based rewards system. As a result, users were able to:

  • Earn virtual currency for completing specific actions.
  • Stay engaged longer by participating in a gamified experience, making it both fun and interactive.

Building a Scalable and Reliable Platform

To support Toki Live’s growing user base, we built a scalable infrastructure using Kubernetes and AWS. Moreover, we integrated Prometheus for real-time monitoring, ensuring:

  • Minimal downtime and optimal performance.
  • Quick detection of issues, allowing for immediate fixes.
  • Scalability to easily handle increasing traffic as the platform grows.

The Results

Overall, our collaboration with Toki Live led to impressive results:

  • Increased engagement: Gamification and marketing tools boosted user retention and activity.
  • A safer platform: AI moderation reduced inappropriate content, improving the overall user experience.
  • Seamless streaming: The Agora SDK provided high-quality, uninterrupted video communication.
  • Growth-ready infrastructure: Kubernetes and AWS ensured that the platform could scale efficiently.

Conclusion: Leading the Future of Live Streaming

In conclusion, Toki Live’s success demonstrates how Appgain’s AI technology, marketing tools, and scalable infrastructure can transform a live streaming platform. By integrating the Agora SDK, AI moderation, and the Appgain Marketing SDK, Toki Live now delivers a secure, engaging, and scalable streaming experience.

Finally, stay connected with Appgain for more success stories and innovations that continue to shape the digital landscape.

Thopify Move to Shopify – A Success Story with Appgain’s Tools

In today’s fast-changing digital world, e-commerce platforms like Thopify need to keep improving. Recently, Thopify move to Shopify (formerly Cancan Online) marked a significant shift as they switched from a PHP system to a powerful Shopify platform. This transition was crucial for Thopify to enhance user engagement and improve shopping experiences. Appgain led this change by using our AI and marketing tools. Here’s how we did it, and why Thopify move to Shopify was essential for their growth.

Why Thopify Needed to Change

Thopify is a popular online fashion store. However, they faced several challenges:

First, they struggled to grow their operations. Additionally, users were not engaged. Finally, they needed a more personalized shopping experience. To solve these problems, Thopify decided to move to Shopify. This platform offers faster performance, better security, and easy connections to helpful marketing tools. Therefore, the change was essential for Thopify move to Shopify.

How Appgain Helped Thopify

At Appgain, we aim to help businesses grow. Thus, we followed key steps to transform Thopify using our knowledge in AI marketing and custom development.

Moving from PHP to Shopify
First, we shifted Thopify backend from PHP to Shopify. This change brought many benefits:
As a result, Thopify became faster and easier to grow. Moreover, it allowed simple integration with marketing tools like Appgain’s Marketing SDK. Additionally, security was improved, making shopping safer for users.

Adding Appgain Marketing SDK
Next, we added the Appgain Marketing SDK to Thopify Shopify platform. This provided important benefits:
For instance, personalized push notifications and in-app messages kept users interested. In addition, user segmentation allowed for targeted campaigns based on behavior. Also, deep linking directed users to specific content, which improved conversion rates. Finally, automated marketing campaigns helped recover abandoned carts, leading to more sales.

Integrating MirrorSize SDK
Furthermore, we added the MirrorSize SDK to Thopify app. This feature allows users to:
Specifically, take body measurements using their smartphones. In addition, they receive size recommendations, which reduces returns. As a result, users enjoy a smoother shopping experience based on their body size.

Creating a Custom Fashion Builder App
Lastly, we developed a custom fashion builder app for Thopify. This app lets users:
Easily customize clothing designs to match their preferences. Moreover, they can select sizes, colors, and other features. Thus, they have a more engaging shopping experience overall.

The Results of Thopify’s Change

The changes at Thopify led to great results:
For example, user engagement increased. The Appgain Marketing SDK boosted click rates on notifications, leading to more user interaction. Additionally, there were fewer returns. Thanks to the MirrorSize SDK, users chose the right sizes, resulting in happier customers. Moreover, faster product launches became possible. With Shopify’s help, Thopify could introduce new products quickly. Overall, the custom fashion builder app made shopping more interactive and personal.

Conclusion: A New Chapter for Thopify

In summary, the change from Cancan Online to Thopify shows how digital transformation can help a business grow. By using Appgain’s Marketing SDK, AI technology, and custom development, Thopify move to Shopify can now provide a better shopping experience. Ultimately, this project demonstrates how Appgain’s solutions can help any e-commerce platform succeed.