In today’s fast-changing digital world, e-commerce platforms like Thopify need to keep improving. Recently, Thopify move to Shopify (formerly Cancan Online) marked a significant shift as they switched from a PHP system to a powerful Shopify platform. This transition was crucial for Thopify to enhance user engagement and improve shopping experiences. Appgain led this change by using our AI and marketing tools. Here’s how we did it, and why Thopify move to Shopify was essential for their growth.
Why Thopify Needed to Change
Thopify is a popular online fashion store. However, they faced several challenges:
First, they struggled to grow their operations. Additionally, users were not engaged. Finally, they needed a more personalized shopping experience. To solve these problems, Thopify decided to move to Shopify. This platform offers faster performance, better security, and easy connections to helpful marketing tools. Therefore, the change was essential for Thopify move to Shopify.
How Appgain Helped Thopify
At Appgain, we aim to help businesses grow. Thus, we followed key steps to transform Thopify using our knowledge in AI marketing and custom development.
Moving from PHP to Shopify
First, we shifted Thopify backend from PHP to Shopify. This change brought many benefits:
As a result, Thopify became faster and easier to grow. Moreover, it allowed simple integration with marketing tools like Appgain’s Marketing SDK. Additionally, security was improved, making shopping safer for users.
Adding Appgain Marketing SDK
Next, we added the Appgain Marketing SDK to Thopify Shopify platform. This provided important benefits:
For instance, personalized push notifications and in-app messages kept users interested. In addition, user segmentation allowed for targeted campaigns based on behavior. Also, deep linking directed users to specific content, which improved conversion rates. Finally, automated marketing campaigns helped recover abandoned carts, leading to more sales.
Integrating MirrorSize SDK
Furthermore, we added the MirrorSize SDK to Thopify app. This feature allows users to:
Specifically, take body measurements using their smartphones. In addition, they receive size recommendations, which reduces returns. As a result, users enjoy a smoother shopping experience based on their body size.
Creating a Custom Fashion Builder App
Lastly, we developed a custom fashion builder app for Thopify. This app lets users:
Easily customize clothing designs to match their preferences. Moreover, they can select sizes, colors, and other features. Thus, they have a more engaging shopping experience overall.
The Results of Thopify’s Change
The changes at Thopify led to great results:
For example, user engagement increased. The Appgain Marketing SDK boosted click rates on notifications, leading to more user interaction. Additionally, there were fewer returns. Thanks to the MirrorSize SDK, users chose the right sizes, resulting in happier customers. Moreover, faster product launches became possible. With Shopify’s help, Thopify could introduce new products quickly. Overall, the custom fashion builder app made shopping more interactive and personal.
Conclusion: A New Chapter for Thopify
In summary, the change from Cancan Online to Thopify shows how digital transformation can help a business grow. By using Appgain’s Marketing SDK, AI technology, and custom development, Thopify move to Shopify can now provide a better shopping experience. Ultimately, this project demonstrates how Appgain’s solutions can help any e-commerce platform succeed.
