Appgain

What is a mobile deep linking, and why is it smart?

It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways.

mobile deep linking features are:

• Detects user location.
• Detects user device.
• Cross-Platform, works on PC, mobile, even if your app is not installed, opposite to standard deep links which work only mobiles that have your app.
• Flexible automatic routing: route your user to open web, post tweet, like FB page, open your app, etc.
• Contextual: depending on your user location, device, has your app /not, it will route them to your predefined routing actions.

Use cases of mobile deep linking for App Developers

• App Installs campaign (Get more app downloads)

Promotional campaigns that include mobile deep linking work for all users on every platform.

When users open or install your app, they’ll see the exact content your campaign is marketing, including any discounts you’re offering.

• Engage Your Users 

Using mobile deep linking with your multi-channel marketing campaigns boosts your user’s conversion to install the app and engage with it,

as it offers powerful link generation, referral tracking, attribution, deferred deep linking.

These links worked whether they are clicked on mobile or desktop and directly connect the user to the target content after the install.

• mobile deep linking in Your E-mail Marketing campaigns

Sending weekly email digest of your app offers to your users? Did you know that marketing emails with deep links produced more 50% conversion rate?

Embrace this channel to send your highest value mobile customers straight into your app for the highest possible net gain.

• App to App Marketing

Promote your app content on other Apps, and also retain the information required to create personal onboarding, tailored content, and user acquisition channel tracking.

• Mobile Payment

Set your mobile payment scheme to be more user-friendly. With deep linked SMS, What’s App or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on the desktop.

• App Social Media Marketing

Your app content is viewable and shareable over any channel because mobile deep linking implement social media cards for better user experience while using social media over desktop and mobile. In all cases, your app content is feasible.

• Turning Desktop Users into Mobile Users

Direct users from your website to your app. Users will be automatically be taken to the content they were searching for on the app even if they need to install the app first.

• Advertise in the App’s Content

mobile deep linking help you effectively advertise within the app content. You can also customize the user’s experience with the option to show an App Content Preview on the web to improve installation conversion.

• SMS Marketing

with Deeplinked SMSs, Smart Deeplinks cut your costs by more than half! , also boost your conversion rates by enhancing usability.

• Personalize On-Boarding

The first impression lasts, with Deep smart link, deliver to your user’s personalized first app run experience with something unique, like a picture of the friend who invited them.

You can get all of those benefits from The Appgain.io. It gives Digital Marketers the user-friendly tools they need to jump-start mobile engagement, revenue, and brand loyalty.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

 

What is a Mobile deep linking?

It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways.

It’s smart because:

• Detects user location.
• Detects user device.
• Cross-Platform, works on PC, mobile, even if your app is not installed, opposite to standard deep links which work only on mobiles that have your app.
• Flexible automatic routing: route your user to open web, post tweet, like FB page, open your app, etc.
• Contextual: depending on your user location, device, has your app /not, it will route them to your predefined routing actions.

Mobile deep linking examples – Use cases of smart deep links for Digital Marketers

• SMS Marketing

Increase SMS marketing Conversion by using smart deep links in your SMSs, Smart Deep Link automated routing actions produce more user-friendly and interactive SMS. 
It’s flexible to route the user to send SMS, Like FB page, open app, etc., routing actions tailored per user device and location.

• Mobile Payment

Set your mobile payment scheme to be more user-friendly. With deep linked SMS, What’s App or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on the desktop.

• Social Marketing

Deep Links in Your Social Media Posts Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media channels are invaluable regarding their ability to curate your audience and generate infinite traffic. Use deep links to send your followers straight into your app.

• Display Advertising

A popular electronics company spends millions of dollars on display advertising. The brand has mobile apps for iOS and Android. When a customer who has the company’s mobile app installed clicks a display banner, they are sent to the mobile website (not the app) and asked to log in. The brand’s agency is seeing high abandon rates in this use case. Opening the app directly for those that have it installed would dramatically improve campaign performance.

• EMAIL MARKETING USE CASE

A popular department store regularly sends emails to its subscriber base for seasonal and product category promotions. The brand has mobile apps for both iOS and Android. When users who have the retailer’s mobile app installed to view the email and click an offer link they are sent to a mDot site to log in. Although responsively designed, more than 65% of these users abandon at login to the mobile website because they expect the app to open.

• SOCIAL MARKETING USE CASE

A popular cosmetics brand is aggressively promoting its social channels (Facebook, Twitter, Interest, Instagram, and YouTube) in all of its marketing and communications.

50% of its users engage with the brand using the iOS or Android app. The brand is seeing excellent click-through rates on the icons for the social networks, however, regardless of whether the user has the mobile app installed for the selected network, the user is directed to the mobile website (mDot). The brand (and agency) feel they could significantly increase engagement rates on social if the social networks mobile app was detected and automatically opened.

• Video Marketing Use Case

A widely known CPG company is promoting its green product initiatives through an integrated, Omni-channel mass marketing campaign that features a branded video. More than 50% of the clicks have been from mobile devices. Mobile users who have apps installed for YouTube and Vimeo are being sent to the mobile websites for these applications and are being asked to log in. Abandon rates are high, and the campaign is seeing low overall video completion rates. Campaign links that can detect and open the apps for YouTube and Vimeo would significantly increase views and brand engagement.

• AFFILIATE MARKETING USE CASE

A successful affiliate driving sales for apparel see lower conversion rates as its mobile traffic continues to increase. Many of the brands driving sales have apps. When a user who has the brand app installed, clicks on an affiliate link, they are sent to the mobile site for the brand (mDot) and asked to log in instead of detecting and opening the mobile app for the brand. Most users abandon, and those that log in to the mobile website are expressing frustration at not being able to find the offer or product they want to purchase easily.

• App Content Social Share (Deep Links in Your App Share-Button)

Are your users sharing your App content? Great! But if they share a link with your friend Peter, and Peter does not have your app installed? Smart Deep Link will route Peter to download your app and then routed to the shared content.

• Referral Campaigns

A smart deep link has a built-in automated routing to auto-post on social media with referral codes, engage your followers with referral campaigns.

You can get all of those benefits at Appgain.io. It gives you the user-friendly tools you need to jump-start mobile engagement, revenue, and brand loyalty.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

 

 

 

Mobile deep linking is a special link created to direct potential donors to open the SMS page ready to be sent, make a call, a donation page on your website, or even lead them to post or a tweet or to follow your account?

The link adapts to where the user is clicking the link & depending on that it creates a different path to each one.

One of mobile deep linking’s uses in applications is to boost the SMS mobile marketing response/conversion rate.

For example, you send a plain SMS asking some of your potential donors to participate in saving an urgent case:

 An urgent case: A sick orphan needs your support, install our application & start donating now, Send SMS to 1234

If it’s just that plain without even adding a number to call or SMS, it would be worse. But even in the case, you added it; potential donors may not be active enough to go & open an SMS or open your website to donate or make a call.

That’s what

mobile deep linking does. It creates a path for potential users & closes the cycle to ensure a better conversion rate.

Fujairah Charity association is one of our clients & has witnessed a significant difference before & after using our Smart Deep Links in SMS donations.

 

Mobile marketing costs have decreased by 70% & what’s most important is that the conversion rate increased to 12% while it was only 3% with plain text messages. 
Numbers have shown mobile marketing conversion improvements :

	PLAIN SMS	DEEPLINKED SMS
Response rate	2%	12%
Cost for 20k SMS	18k AED	6k AED
Expected donations	2k AED	24k AED

If you are aiming for better conversion rate & gaining more users to your mobile application with less cost, our smart deep link is the perfect solution. To learn more, visit our Charities page to learn more about our solutions.

Still, got questions? Do not hesitate to reach out for assistance and Contact Us!