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Mobile App Marketing Strategies – How To Acquire, Engage and Retain Users? – Part 2

To acquire, engage and retain users, you need to know the rules of the game. And to win the triumph of this game, you will need to take each phase of it by storm! What we are tackling here is the steps you need to follow. Previously in part 1, we addressed step no.1 “Know more about the game” where we enlighten your path with some real-time statistics about mobile consumer behaviors, mobile experience and install attribution. Then we tackled step No.2 “Understand your user journey” where we introduced the AARRR model and its benefits for your mobile marketing process. Now moving to step no.3

Step 3: Utilizing the AARRR Model in your mobile app marketing plan

I- Acquisition

– How do users find your app? (your app discovery)

Having more than 1.2 million apps in app stores, your mobile app acquisition process is not such an easy task to accomplish. After double-checking on your users’ persona and segmentation, and making sure that you are targeting the exact right audience to your app, you need to start researching where exactly to hunt these audiences. And the question here is “From where can you start?” The answer is right in this insight

These are the most active mobile users’ acquisition strategies and channels. After thoroughly checking it, you need to do the following:

Determine which channels of these you are using the most
Determine how common/successful it is according to the graph
Check out your app acquisition insights (aka mobile attribution) from each channel and document all the findings
Compare between the insights of each channel you analyze and determine which ones work for you the most

After doing this exercise, you will definitely find out that the most effective channels/strategies on your list is one of these: social media, video ads and ASO. These three are the top channels to acquire audience, but do we know how to approach them correctly? Let’s see…

– Social Media

Social Media is ranked as No.1 channel on the “most effective channels” list for a reason; it’s a magical channel if you just used it right! Evolution of social media throughout the years is impressing. Nowadays it is marketers’ no.1 channel to reach and acquire the broadest possible base of audiences, and to network with them as well!

So here are you some Do and Don’ts when you start setting your social media strategies:

The Dos

Create a worth spreading app content: Wants your mobile app go viral? Then listen to this. The fastest and most effective way to spread your latest news/updates about your app is to get people to share it. The easiest way for people to share these news/updates is to find them right there on their timeline. So create that shareable and engaging app content and let your audiences do the rest! It can be a written post, a GIF or a video
Interact: think of social media platforms as your online PR. Reply to your audience’s’ comment or engage them through a game that is related to your app, and most importantly, act like a human being, not like a robot! Collaborate with influencers: Social media influencers are talking marketing by storm, forget the old school strategy of focusing all of your budgets on paid ads, save some to the right influencer who is in the same field of your app and collaborate to advertise for your mobile app.
Hashtags: watch the most used hashtags closely on each platform you are using post regularly on those platforms. Choose what is suitable for you and use them wisely.

As for the Don’ts, this chart says it all:

Here are you some tools that can assist you:

Socedo: “Automate Social Media Lead Generation Machine”

Hashtagify: “Find and Analyze Top hashtags.”

Hootsuite: “Manage Multiple Networks and Measure your campaign results.”

Edgar: “Social Media Scheduling Tool That Manages Itself”

Crowdfire: “Grows your audience and build up the brand

That’s where can you start from regarding social media mobile marketing. Follow appgain.io step-by-step guide to acquiring. Engage and retain users – part 3 to explore the rest of the channels.

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Mobile App Marketing Guide – How To Acquire, Engage and Retain Users? – Part 1

Mobile apps are not a “set-and-forget” thing, you don’t just create it, and that’s it! Building the app is your start line; it’s when you start the game.

The real case here is to go through all the challenges you face until you reach the finish line successfully, and then go to the next level and so on.
Accordingly, we are providing you with what you need to win this mobile app marketing challenging game;

“Appgain.io step-by-step guidelines in Mobile App Marketing and how to acquire, engage and retain app users.”

Throughout this guide you are going to learn more about mobile app user journey, how you can trigger them in each phase of this journey, and how to successfully pass each phase till you reach the triumph!

To see how you can boost your acquisition with Appgain, visit our acquisition for mobile apps page.

Step 1: Know more about the game

Before taking any step forward in the game, you need to study its related facts and figures first. So here we go. Researchers found that “Four out of five smartphone users check their phones within 15 minutes of waking up, and 44% admit to sleeping with their phones beside their bed.” Huge huh? And the ugly truth is that users don’t even spend this time equally between different apps. A mobile app user has an average of 26 apps, but s/he uses only 5 of them for 80% of the time!

These insights will tell you more about that:

an insight on app categories share and average time spent in each

While you have a dominant top 10 apps of all times

When you try to introduce a new app, these are your chances

But knowing what your users expected will help in a million

using these facts and figures, you can now map most of the challenges you may face and get prepared.

Time to learn how to win them all!
Moving to step No.2

Step 2: Understand your user journey

To win users’ attention and to stand out despite all of the above challenges, you need to know your users’ lifecycle starting from the minute they hold their digital device and start navigation.
Growth framework “AARRR” is your best enlightenment model for that aspect. Invented by Dave McClure back in 2007, AARRR was and still that simple and clear way which well-illustrated how exactly your users move from a phase to another and get you one step closer to the understanding of their behavior. AARRR states that mobile app users go through 5 stages; acquisition, activation, retention, revenue, and referral, as shown in the diagram:

Your task now is to master every single phase of these; to understand how to encounter each one, to know the best strategies to be used, and to discover the suitable tools to analyze and manage your strategy… Let’s dig deeper!

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How will iOS11 Updates Affect Your App Store Optimization (ASO)

More discoverable, more intelligible and beautifully redesigned; these are the words that will jump right into your head when you start navigating Apple new IOS11 App Store!

“Now, we are taking everything we’ve learned from the App Store over the past nine years and putting it into a stunning new design. Every element of the new App Store is richer, more beautiful and more engaging.” – Philip Schiller Apple’s senior vice president of Worldwide Marketing.

Such changes are highly affecting apps’ rates of discoverability, engagement, and downloads. And as an app developer or a mobile marketer, you need to get ready to restructure your whole ASO strategy accordingly. So, let’s dig deeper into these revamps?

TODAY

Remember the old “Featured” tab? It’s now replaced with a very advanced tab, and it’s now called “Today”! Today is a unique feature where users can daily view the latest apps and news in their IOS11 app store. So, every morning when you check your store, you will find the app of the day, the game of the day, the news of the day, etc. there will also be a wide range of stories shared by developers from all over the words. Such a tab has raised the bar too high; it’s not easy to get featured in the today’s tab, but when you do, it will be one of the most powerful booster tool ever made for your app.

APPS AND GAMES

The old days where apps and games were all stuffed in the same place is gone! The new IOS11 app store is categorizing both now, which reflects a great understanding of how different they are and how much better it is to separate them. This separation thing is giving developers their own space to work specifically and thoroughly on the marketing of both and presenting an easier tool for users to reach their purchasing destination with the minimum effort.

PRODUCT PAGE

Now, this is a whole new story with lots of details that can benefit you the most! So let’s take it one by one:

1- App Name

Your app name is now shortened to be only 30 characters instead of 50, a problem? Not at all. iOS11 is now giving you a chance to skip all the long boring app names and encourages you to grape your purchasers’’ attention with a short, attractive and sample names

Apple tip for you: “Choose a simple, memorable name that is easy to spell and hints at what your app does. Be distinctive. Avoid names that use generic terms or are too similar to existing app names.”

2- App Subtitle

The same thing is applied to your app subtitle.

It’s a new additional bonus from Apple, where you are offered an extra 30 characters in the form of a short subtitle that appears right below your app name.

It’s your extra chance to tell more about your app; and here is where you should include your CTA and your app’s added-value.

But watch out, you can only change your subtitle with an update.

Apple tip for you: “Avoid generic descriptions such as “world’s best app.” Instead, consider using your subtitle to highlight features or typical uses of your app that resonate with your audience.”

3- App Promotional Text

More promo characters to use, a 170-character promotional text to describe your app and will appear on the top of your description area.

This promotional text is an extra way to highlight the most important aspects of your app.

In that particular feature, there are no watch-outs.

You can change your promotional text with no need to re-update your app.

But the pair in mind that this text will not be part of your ranks-higher strategy in the app store search.

Apple tip for you: “Consider using promotional text to share the latest news about your apps, such as limited-time sales, upcoming features or content, or other events within your app.”

4- App Previews – Videos and Screenshots

More bounces from iOS11, a very attractive gift that consists of three video app previews and five screenshots for previewing your app, what a gift!

Now you do not just have title, subtitle and a written description, you also have these to make empower your app.

Each video of these can last for 30 seconds, and it will be localized according to the country your user is viewing the video from.

Another watch out in here these app preview videos will be auto-played with muted audios when a user enters your product page, which means that your first few seconds of the preview need to be the most captivating and attractive one for users to open and download.

What will happen if there are no video previews? Your screenshots will jump in, where the first one to three images will appear in the search results

Apple tip for you: “Think about using your first app preview to show an overview of the app experience, focusing on the app’s core features and content.

Aim to tell a cohesive story that gives users a sense of the journey they will experience when using your app.

Then create a second or third preview to highlight additional features or specific content that users might not know about.

Make sure that each video shows users something new about your app.”

5- App Rating and Reviews

Forget all the low rating you once worried about. Now IOS11 is only displaying the overall rate of your app.

Not just that, you can also reset that average rating whenever you want. Which means that you can delete the old unpleasant rates when it exists, for your app to convey the ongoing quality only.

Regarding the reviews, you can promote the reviews’ requests for your app up to 3 times per year.

So, you need to restructure your new strategy to get the max out of such some limited promotions.

Apple tip for you: “ask users to rate and review your app at appropriate times throughout the user experience. Make the request when users are most likely to feel satisfied with your apps, such as when they’ve completed an action, level, or task.”

One last watch-out tip for apps that haven’t been updated for so long: Apple is no longer supporting 32-bit

summary

Lots of exciting changes and gifts to utilize, lots of attractive features to use, and surely Apple will not stop. So what should you do now regarding ASO new strategy? We got one advice for you….

“USE. YOUR. CONTENT. WISELY.”

It’s all about content. If your description, app name, promotion videos/screenshots, etc.

didn’t attract your user’s attention in the very first 10 seconds, then you are wasting all these gifts IOS11 app store is offering to you.

Remember that, less is more. This is the real trick in here.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

ASO Checklist: Your 2018 ASO Strategy Guidelines

ASO matters for your app exactly as much as SEO matters for your website! ASO is your gateway to optimize your app and ensure the highest ranks for it.

What is ASO?

ASO is a process to optimize your mobile app to be highly ranked in app store search results. Higher ranks in search results increase your app opportunities to get discovered by potential customers, which accordingly deliver more traffic. With ASO, app users can take action, download your app, and get you more engagement.

So, we will go through a quick mind-mapping for your ASO strategy together, to guarantee you are using ASO to the max. While we are going along ASO Checklist, check off points you are already covering and mark the ones you are missing.

1. Understand your customer

This is where you must start from; to determine who your customers are, what their persona is, and accordingly, what strategy needed to reach them. But how to do so? Here is a persona-mapping exercise that will help you a lot.

Imagine that your target customer is walking right now into the room, what do you see now?
Is it a man or a woman? What is the age? How does she/he dressed-up?
What is the job title? Do she/he has a car? Which type?
Which social class is she/he belongs to? Which language is dominating the speech?

Keep asking yourself so similar questions and write down the all the answers, by the end of this exercise you will have an actual and precise visual image to the segmentation and interests of your most suitable customer. Now you can confidently set your marketing strategy.

2. Monitor your competitors

Monitoring your competitors is your best guideline!

Determine who exactly your competitor are and who your benchmark is. Monitoring your competitors will give you a clue about what is working with a particular audience and what is not, it will also guide you to the most common keywords in the field you are in. While Monitoring your competitors will give you a clue about the best practices in the area and the most suitable style, techniques and channels to communicate with your target audience.

3. Maximize your keywords

A study stated that Over 65% of all downloads on the iOS App Store come from search, which means that the discoverability of your app and your apps organic reach are highly depending on choosing the right keywords. So, besides monitoring your competitors to determine which keywords to use, you need to take care of the following:

Always use Keywords in the title of your app, it gives more weight.
Use descriptive keywords besides your app name. It will help your target audience to get the purpose of your app and will rank higher because it is placed in your app’s’ title.
You have got 100 characters in the App Store keyword field, why to waste any? Use them all.
Google play store is just like SEO; it scans keywords from your description, which means that you have got 4,000 characters. Embed your keywords logically into it.
Create a balance between your keyword difficulty and its traffic.

4. Localize your app

Which language do you most commonly use in your apps? If the answer is English, then you need to reconsider it. According to Onesky, “Today, only 31% of app revenue is generated by North American consumers. And of those consumers outside the English-speaking world, 72% prefer to use their native language when shopping, even if they’re fluent in English.” See how many audiences you are missing by not localizing your app? Some nations are so restricted to their mother tongue, so why don’t you localize and communicate with your audiences by their home language?

5. Standout with a unique icon

Always pare in mind that some of your users are visual people; they don’t like to read, if your visuals didn’t catch their attention, they would ignore your app. Your top visible item is your Icon, so make it unique! Your app icon needs to stand up among all the other apps stuffed in the store.
But watch out, it’s not just only about the design and how creative it is, it’s also about which design is suitable for which store. So always remember to read the icon designing guidelines presented by the store you are publishing your app at.

Side tip: there are so many things connecting to the way you are presenting the app that you must master, such as choosing the right app name, creating a compelling description, Including screenshots and videos, and watching out for your rating and reviews. In case you missed reading them in the “How to get the max out of ASO” part in our preview article, check it out from here: What is ASO and why it is important for App Discovery

6. Promote your app on social media

Who doesn’t use social media platforms nowadays? The power of social media is magical if you just used it right! Create a page for your app on Facebook/Twitter/Pinterest/Instagram and so. It gets you closer to your users, empowers your online presence, drives more traffic to your app and helps it get highly ranked.

7. Frequently analyze update and support your app

“App Store Optimization is not a set-and-forget activity that you do once and run with it.” Yes! Your app is your baby, and you are the parents, it’s not once, and that’s it, it’s a 24-hrs job. You need always to keep your eyes on your app; analyze its performance weekly, reconsider your ASO strategy with each new trend or upgrade, keep tracking your competitors and continuously refine your keywords. You also need to convey to your audience that your app is interesting enough for them always to check and pursue; brainstorm for new ideas for your app, promote it through push notifications and others, and don’t forget to do the actual app update frequently. That’s how you give your audience a reason always to come back.

One more tip, and then you are free to get back to your app and utilizing all the above: A/B TESTING what may work for others may not work for you, always test till you reach what works for you the most.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

IOS 11 ASO – How iOS 11 changes impact mobile marketers

“A giant step for iPhone. A monumental leap for iPad.”

That is how Apple describes the new mobile operating system they launched last September, and they were absolutely right!

The new IOS 11 advanced mobile operating system is such a revolutionary change that empowers Apple mission of providing the best user experience people could ever have. As for us app developers and mobile marketers, IOS 11 raises the bar way too high and here is why:

1- New Prompt API for Apps

It’s obvious that Apple is heading more towards getting 100% user satisfaction,

so one of its tools to achieve so is to stop the “rate-me-now” annoying pop-ups that users always get while using a certain app.

Instead of having to leave the app to do the rating thing in the app store,

IOS11 built a new review prompt API where users can now review any app right on the spot without leaving it.

As for developers and marketers, now you can’t have a custom review prompt anymore;

you are only allowed to prompt for reviews just three times a year or less.

However, you still got your chances to connect customers and gather feedback using the new interactive review system.

You also have access to your user’s comments and reviews and can now directly respond.

2- Intelligent Tracking Prevention

If you depend on cookie mechanism and other traditional tools to track user’s web-to-app Installs and Mobile Attribution,

then you will definitely need to change that strategy now! With IOS11 new Intelligent Tracking Preventer,

developers are no longer allowed to use Safari web cookies and others to reach for any app.

accordingly, you will need to rely more on deep linking from trusted platforms that use more advanced tracking and attribution tools.

3- In-app purchase promotion

Previously, if people need to understand what’s more into your app, they had to download it first.

Accordingly, you had a big percentage of your content undiscoverable for your purchasers,

just waiting for them to download the app to view.

With IOS11 this is totally gone! Now you can promote up to 20 of that previously-not-discovered content on your product page,

where users can browse and buy even before downloading the app.

Such a feature enable you to boost your app downloads,

give your purchasers a clue about what exactly is in here for them inside your app and Increase the discoverability for content that previously only viewed when downloading.

4- QR codes native support

Presenting a wide range of new features, IOS 11 is now natively supporting QR codes.

Which means that IOS11 camera apps can now open a URL in Safari or a deep link of an already app.

It can also promote app installation; if the users haven’t got your app yet, IOS11 QR Codes can send them to the app store to download it.

5- NFC Reader Mode

Remember when computers came to life and change everything?

That’s exactly how IOS11 NFC reader Mode is doing to the mobile industry!

Now is not only supporting vertical market like security and gaming, but it is also taking horizontal technology like WiFi and camera by storm!

NFC Reader Mode is utilizing the internet of things, and you as a mobile marketer and app developer must start thinking of how to seize such an opportunity.

Staying on the top is not an easy task to do. To keep track you need to start applying your intensive SWOTs,

determine what is in here for you and seize such opportunities, point out the challenges you got and start working to endure them,

and finally reconsider your whole strategy and figure out how you are willing to deal with such technological turn of events!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Power Words: The Magic Wand for your Push Notifications

You are on your mobile phone scrolling down your Facebook timeline and then this push notification from Uber just popped-up

It’s your Birthday, and we got a special gift for you A 50% Discount on your next ride! Click here to get your gift

Feel the urge to hit the CTA already? But, what exactly causes that urge into you? Is that the 50% discount? Or is it the intimacy you feel when you found out that the app knows your birthday, or maybe it’s the happiness of receiving a gift?

… Let me tell you something; it is them all!

This push message got it all; it evokes the feeling of intimacy, it is personalized especially for you, in addition to the excellent offer of course. And that’s what power words are; they are those words that bring you a certain feeling that makes you immediately hit the CTA button without any second thoughts. Think of it like that: your push notification is the wizard who can get your app more engagement, traffic, and conversion, and in that scenario, “power words” is your wizard’s magic wand! Only if you use it right. Using power words – or trigger words as people may call it – is not enough to make your push messages bring you all the magic. You need to know how, when and where do you use them; you need to use them smartly and witty.

So let’s deep dipper in that.

Words have hugely influential power in human psychology. Using only the power of words, you can generate a variety of feelings; anger, excitement, trust, anticipation and more. For us, we mobile marketers, that can matter a lot!

The thing that Forbes studied for almost a year. Through analyzing 2.6 billion push notifications sent between January 1 and December 31 of 2016, they found out a list of 120 “power words” that has the upper hand on manipulating the users’ feelings leading to the increase in app engagement, and the total outcome was these four main categories:

Urgency

What a faster prompt strategy than creating an urge to purchase your product/service? Words like limited, one-day offer, don’t miss it, breaking news, quickly, immediately, etc. will get your user’s’ attention right away!

Exclusivity/Personalization

Two techniques that fall under the same category: Making your user feel special like you are doing that particular service just for him/her. Besides using words like you, we, exclusively, especially for you, etc. you can use user’s profile data – such as names, location, birth date, etc. – to make your push message more personalized and sincere.

Emotions

Evoking a certain feeling helps a lot in users’ decision of whether to respond to your push notifications or not. A medical app can use words like warn, avoid, etc. to evoke the feeling of awareness and cure from diseases.

A musical app can go for words like Epic, Awesome, one-of-a-kind hit, etc., while a traveling app can involve words like indulging, happiness, dream, etc. to get users’ to imagine how amused they will be by clicking the CTA, and the list goes on.

Value

No matter which industry or audience segmentation you are targeting, offers always work out! People love when you present something valuable to them. Always go for words like a discount, free, offer, sale, etc.

“Now I am ready to take my push notifications by storm” wait a second… not yet.

Using these power words is still not enough. Now you have the tools, and you need to know how to use them.

Overdosing of power words can fire back at you. It’s like when a girl wears too much makeup that ends up with being so ugly. So, you need to make your mind and choose just the two or three power words that will get you the result you desire.

Answers these questions will give you guidance about the words are you going to pick:

Which Industry am I Targeting?
What is the audience segmentation regarding this particular industry?
What is the emotional state that I need to arise the urge of hitting the CTA?

For example, if you are creating a push message for a news app, you must know that this kind of audience segmentation is so keen on being updated with every single piece of new incident or event. So you can choose from the urgency category “Ex. Breaking news” mixed with emotional teasers “Epic speech by…” While in an E-Commerce app you can use the power of value, with some personalization and exclusivity, so you will go for something like “Hi Mary, your free meal is ready now, made especially for you.”

Extra Tips:

USE EMOJIS

Who doesn’t love emoji? Emojis can save you space, convey your message clearly and smoothly, and get the attention and love of your users without using so many words.

WATCH THE TIME ZONE

Off course you don’t want to annoy your users by sending them to push notifications late at night or so early on the morning of their vacation day! Watch for the timing you users push messages; it matters a lot.

There are endless tips and tricks on how you can use power words to boost you push messages. Keep digging deep into that and always remember that you have got a total of 150 characters to deliver your message, get your users’ attention, and to make them hit your CTA. Make sure to use them to the MAX!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Your Comprehensive Guide of Mobile Marketing Strategy

Using a mobile is an essential part for your customer especially when they use it to advertise, promote or sell a product. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps.

There are some important steps can help you define the experiences that customers go through when interacting with your company or brand and define customer behavior patterns, motivation, and goals as well. Moreover, it can help you achieve your aims and consider mobile marketing as one of the essential parts of your marketing strategy overall.

1. CONSIDER YOUR AUDIENCE

Take into consideration what the user wants, maybe a webinar or other marketing activities, and always take care of your marketing channels.

For example, when your persona is a young woman who regularly shops three times a week on the mobile application might be a good example of using in-app promotions. Another example, when your persona is an old man who has downloaded only five apps on his mobile might be a good example of using push notifications.

Recognizing these next different steps is very important, and these steps are the best way to engage with your audience.

Step 1: Create Mobile Marketing Buyer Personas:

Understanding your audience is the first step to any marketing strategy. Personas are simply fictional representations of your various types of customers and consider customer demographics, behavior patterns, motivation, and goals.

Customer persona can be created through research, surveys, and interviews of your perfect customer. That includes a mix of customers both good and bad fits for your app to make sure who to target, and who no to target.

Creating your customer persona:
1) Creating your persona’s identity:

A) Give your persona a name that you feel represents your persona’s character. Also fill in some basic details about their background, hobbies, and education.
B) Fill in their demographic details such as gender, age range, location, etc.

2) What are your persona’s motivations?

A) A primary goal for using your application and secondary goal if there is one.
B) How your mobile app solves the challenges, eases their pains and remove their disturbances.

3) Give your persona some life:

A) What are some real quotes in this person’s life take during interviews?
B) Giving some reasons for not downloading your app. 4) Your marketing message:
A) Tell people how to talk about your products or services with your persona.
B) A more general elevator pitch that positions your solution in a way that resonates with your persona.

Step 2: Understand the customer lifecycle

It’s traditionally used to map the different stages a customer goes through from considering a product, service or solution to the actual buy and, at least as important, the post-purchase stages where customer retention, loyalty, and advocacy come in. It gets increasingly used in different business functions including marketing.

There are 5 stages of the customer lifecycle that will help you understand and improve your customer service:

1) Reach: Your content must be properly marketed in places where people in your market will find your information. This way they will become aware of your company’s existence.
2) Acquire: You have to understand your customer’s needs so you can provide a product or service they will want to purchase. Contact them directly with personalized communication to convert them into paying customers.
3) Develop: After the first purchase, keep in touch and build a relationship with your customer. Make sure that they are fully satisfied with their purchase.
4) Retain: As long as you are satisfying, they will become brand advocates. This will spread awareness within their social circles, and the cycle will come full cycle when you reach potential new customers due to your existing customers.

2. SET YOUR GOALS

The key to defining an effective strategy is first to decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy. Identify goals by asking yourself some of these questions:

What are we currently doing for mobile? This will define your starting point, and make sure everyone is on the same page as you begin.
If you are already doing mobile marketing, how are those initiatives performing? This Conversation will identify what is already working, what is not, what is not being measured.
What are your main objectives for including mobile marketing in your overall strategy? Discuss why you are considering mobile now, what conversation led up to this point, and what you expect.
Who are your key audiences for mobile marketing? Talk about your customer personas in light of mobile usage updates and how usage is similar or different.

3. Establish KPIs

Just like your other marketing efforts, mobile marketing needs to be tested and optimized. Determine which realistic, measurable KPIs define your mobile campaign’s success. For example:

Engagement: Provide mobile-friendly content for potential customers who are searching for information about your industry or product. Make sure your website is mobile-responsive to improve mobile SEO.
Acquisition: Make sure lead nurturing emails are mobile-friendly with clear calls-to-action. Buttons in emails should be near the top of the message and be big enough to tap to facilitate click-throughs quickly. Then make it as easy as possible for someone to fill out a form on your mobile-optimized landing page.
Customer Service: In a connected, social marketplace, customer service is very much a marketing opportunity. Allow your customers to easily reach you through any platform they want, including simple click-to-call buttons for smartphone users.

To identify the right KPIs for your mobile marketing campaign, ask yourself:

A) Do I want to increase conversions from email messages?
B) Am I trying to improve traffic to sales pages?
C) How important is it that I generate more qualified prospects?
D) Does our brand need to improve sales by converting more traffic on certain pages?

4. MOBILE MARKETING AS PART OF YOUR OVERALL MARKETING STRATEGY

Creating a mobile marketing strategy needs only to think about how it can be compatible with your other overall marketing initiatives. Engaging with customers by sending out them Emails through social channels, and other cross-channel communications.

Communication Frequency and Relevance

Emails are the tools you use most of the time to communicate with customers, so you need to make sure that all communications are sync and these Emails must notify your mobile strategy especially if you are engaging in mobile notifications.

Using your marketing automation platform and listen to how people engage on one channel and use that to build up your other channel.

As with any marketing channel, mobile sites and apps need to be measured by key performance indicators to determine the appropriate business objectives and decisions before they can be optimized to generate high levels of user engagement that increase sales.

These are some sample communication plan steps with a customer:

• Mobile application download
• An email thank you is sent
• A push notification is sent
• Website personalization offer based on persona and app usage
• A check-in email is sent
• Social campaign on new app features
• An email is sent based on app usage
• An in-app message is sent
• Personalized ad on Facebook using targeting

Mobile Marketing Calendar

The marketing calendar is the best way to determine what your costumers can get from other communications and where they can receive.

The things that you keep in your toolbox can help you in the success of your marketing goals. A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal using a structured and thought-out manner so that nothing is forgotten. Your marketing calendar serves as your blueprint and identifies what messaging you will use and how and what channels you will use to distribute that message.

Consider including the following in your marketing calendar to ensure that you have a complete look at all your marketing efforts at a glance.

1) Advertising Campaigns
2) Events
3) Content Pieces
4) Public Relations / Media Relations
5) Social Media Campaigns
6) Email Marketing
7) Point of Purchase Displays or Signage Efforts

By doing this, you are able to build consistency in your planning. This helps in preventing marketing lapses that cause, the “feast and famine” effect that many businesses experience.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Mobile Deep Linking Examples – Top 10 Use Cases For Developers

What is a mobile deep linking, and why is it smart?

It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways.

mobile deep linking features are:

• Detects user location.
• Detects user device.
• Cross-Platform, works on PC, mobile, even if your app is not installed, opposite to standard deep links which work only mobiles that have your app.
• Flexible automatic routing: route your user to open web, post tweet, like FB page, open your app, etc.
• Contextual: depending on your user location, device, has your app /not, it will route them to your predefined routing actions.

Use cases of mobile deep linking for App Developers

• App Installs campaign (Get more app downloads)

Promotional campaigns that include mobile deep linking work for all users on every platform.

When users open or install your app, they’ll see the exact content your campaign is marketing, including any discounts you’re offering.

• Engage Your Users

Using mobile deep linking with your multi-channel marketing campaigns boosts your user’s conversion to install the app and engage with it,

as it offers powerful link generation, referral tracking, attribution, deferred deep linking.

These links worked whether they are clicked on mobile or desktop and directly connect the user to the target content after the install.

• mobile deep linking in Your E-mail Marketing campaigns

Sending weekly email digest of your app offers to your users? Did you know that marketing emails with deep links produced more 50% conversion rate?

Embrace this channel to send your highest value mobile customers straight into your app for the highest possible net gain.

• App to App Marketing

Promote your app content on other Apps, and also retain the information required to create personal onboarding, tailored content, and user acquisition channel tracking.

• Mobile Payment

Set your mobile payment scheme to be more user-friendly. With deep linked SMS, What’s App or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on the desktop.

• App Social Media Marketing

Your app content is viewable and shareable over any channel because mobile deep linking implement social media cards for better user experience while using social media over desktop and mobile. In all cases, your app content is feasible.

• Turning Desktop Users into Mobile Users

Direct users from your website to your app. Users will be automatically be taken to the content they were searching for on the app even if they need to install the app first.

• Advertise in the App’s Content

mobile deep linking help you effectively advertise within the app content. You can also customize the user’s experience with the option to show an App Content Preview on the web to improve installation conversion.

• SMS Marketing

with Deeplinked SMSs, Smart Deeplinks cut your costs by more than half! , also boost your conversion rates by enhancing usability.

• Personalize On-Boarding

The first impression lasts, with Deep smart link, deliver to your user’s personalized first app run experience with something unique, like a picture of the friend who invited them.

You can get all of those benefits from The Appgain.io. It gives Digital Marketers the user-friendly tools they need to jump-start mobile engagement, revenue, and brand loyalty.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Mobile deep linking examples – Top 10 Use Case for Digital Marketers

What is a Mobile deep linking?

It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways.

It’s smart because:

• Detects user location.
• Detects user device.
• Cross-Platform, works on PC, mobile, even if your app is not installed, opposite to standard deep links which work only on mobiles that have your app.
• Flexible automatic routing: route your user to open web, post tweet, like FB page, open your app, etc.
• Contextual: depending on your user location, device, has your app /not, it will route them to your predefined routing actions.

Mobile deep linking examples – Use cases of smart deep links for Digital Marketers

• SMS Marketing

Increase SMS marketing Conversion by using smart deep links in your SMSs, Smart Deep Link automated routing actions produce more user-friendly and interactive SMS.
It’s flexible to route the user to send SMS, Like FB page, open app, etc., routing actions tailored per user device and location.

• Mobile Payment

Set your mobile payment scheme to be more user-friendly. With deep linked SMS, What’s App or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on the desktop.

• Social Marketing

Deep Links in Your Social Media Posts Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media channels are invaluable regarding their ability to curate your audience and generate infinite traffic. Use deep links to send your followers straight into your app.

• Display Advertising

A popular electronics company spends millions of dollars on display advertising. The brand has mobile apps for iOS and Android. When a customer who has the company’s mobile app installed clicks a display banner, they are sent to the mobile website (not the app) and asked to log in. The brand’s agency is seeing high abandon rates in this use case. Opening the app directly for those that have it installed would dramatically improve campaign performance.

• EMAIL MARKETING USE CASE

A popular department store regularly sends emails to its subscriber base for seasonal and product category promotions. The brand has mobile apps for both iOS and Android. When users who have the retailer’s mobile app installed to view the email and click an offer link they are sent to a mDot site to log in. Although responsively designed, more than 65% of these users abandon at login to the mobile website because they expect the app to open.

• SOCIAL MARKETING USE CASE

A popular cosmetics brand is aggressively promoting its social channels (Facebook, Twitter, Interest, Instagram, and YouTube) in all of its marketing and communications.

50% of its users engage with the brand using the iOS or Android app. The brand is seeing excellent click-through rates on the icons for the social networks, however, regardless of whether the user has the mobile app installed for the selected network, the user is directed to the mobile website (mDot). The brand (and agency) feel they could significantly increase engagement rates on social if the social networks mobile app was detected and automatically opened.

• Video Marketing Use Case

A widely known CPG company is promoting its green product initiatives through an integrated, Omni-channel mass marketing campaign that features a branded video. More than 50% of the clicks have been from mobile devices. Mobile users who have apps installed for YouTube and Vimeo are being sent to the mobile websites for these applications and are being asked to log in. Abandon rates are high, and the campaign is seeing low overall video completion rates. Campaign links that can detect and open the apps for YouTube and Vimeo would significantly increase views and brand engagement.

• AFFILIATE MARKETING USE CASE

A successful affiliate driving sales for apparel see lower conversion rates as its mobile traffic continues to increase. Many of the brands driving sales have apps. When a user who has the brand app installed, clicks on an affiliate link, they are sent to the mobile site for the brand (mDot) and asked to log in instead of detecting and opening the mobile app for the brand. Most users abandon, and those that log in to the mobile website are expressing frustration at not being able to find the offer or product they want to purchase easily.

• App Content Social Share (Deep Links in Your App Share-Button)

Are your users sharing your App content? Great! But if they share a link with your friend Peter, and Peter does not have your app installed? Smart Deep Link will route Peter to download your app and then routed to the shared content.

• Referral Campaigns

A smart deep link has a built-in automated routing to auto-post on social media with referral codes, engage your followers with referral campaigns.

You can get all of those benefits at Appgain.io. It gives you the user-friendly tools you need to jump-start mobile engagement, revenue, and brand loyalty.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Announcement , Mobile deep linking release

Back in 2004, during the Nokia Era, we started as a small team of engineers who got together to develop J2ME apps.

It was shortly after that we came to know the hard way, that things do not just stop there, they actually start.

I have then begun thinking about doing mobile app marketing differently.

My motivation was to replace the outdated marketing techniques with cost-effective and productive ones.

It took me many years of research and planning to come up with the idea of Appgain.io,

a toolbox of cloud services that suits primary needs for mobile-first companies and indie developers

driving downloads and engagement for your app calls for sometimes complicated and rather costly techniques,

this is where we come in. We draw cost-effective methods that help your app reach users and engage with it,

even if they haven’t downloaded it yet!

Mobile deep linking

Today we are happy to announce the release first solution for App developers marketing issues, Mobile deep linking, a mobile deep linking service.

They are links that take the user into different paths depending on the environment where the link is opened thus making the user move forward without breaking the experience.

For instance, if a user clicks on a deep link that is supposed to take him/her to a specific section of an app,

but that app has not been installed on this device, Then the user will get an error, and the user flow stops.

By using a smart deep-link, it would send the user to an alternative route such as the app store.

Therefore, keeping a smooth experience for the end-user and driving up new installs.

Mobile deep linking can recognize the device that is opening the link, and check if the app is installed before trying to send a user there.

They also can take different paths if the app is not there.

Moreover, Smart link has multiple use cases, such as:

App install campaigns.
App content promotion.
User engagement, personalized onboarding.
Web-to-app user conversion.
User acquisition channel segmentation.
App-affiliated Marketing.
Location-Aware Marketing.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.