Retargeting has been around for a while now. Quite a while in fact… enough to know that it can both win and lose you, customers. It is essential to check back with your target audience, to remind Read more…
Retargeting is the hottest type of marketing nowadays. It allows you to actively target people who were interested in what you offer in some way. Instead of trying to find new customers, retargeting lets you get your existing customers Read more…
Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they are virtual vs Read more…
Mobile Marketing Automation It is never easy to take a campaign literally from zero to hero. You need to reach out to people, make them aware of the product/cause, and then get them to be a part of it. But Read more…
How to acquire, engage and retain users? How to create the right mobile app marketing plan to achieve so? These are the questions we have been answering since we started the series. In the previous parts of our guide, Read more…
To acquire, engage and retain users, you need to know the rules of the game. And to win the triumph of this game, you will need to take each phase of it by storm! What we are tackling here Read more…
Mobile apps are not a “set-and-forget” thing, you don’t just create it, and that’s it! Building the app is your start line; it’s when you start the game. The real case here is to go through all the challenges you Read more…
More discoverable, more intelligible and beautifully redesigned; these are the words that will jump right into your head when you start navigating Apple new IOS11 App Store! “Now, we are taking everything we’ve learned from the App Store over Read more…
What is ASO? ASO is a process to optimize your mobile app to be highly ranked in app store search results. Higher ranks in search results increase your app opportunities to get discovered by potential customers, which accordingly deliver Read more…
“A giant step for iPhone. A monumental leap for iPad.” That is how Apple describes the new mobile operating system they launched last September, and they were absolutely right! The new IOS 11 advanced mobile operating system is Read more…
