Category: Mobile Marketing Automation

 

Previously in part 1 in Mobile App Marketing guide, we started to address the big issue of how to acquire, engage and most importantly, retain our mobile app users. Looking up to the AARRR Model, we have discussed in details our first pillar – user acquisition – and now it’s time to move to our second pillar in our mobile app marketing growth model.

II- Mobile App User Activation (Engage)

Do users have a great first experience?

“Despite the rise in mobile, the majority of users stop using apps after the first 30 days!” Stated emarketer when researching on mobile apps’ engagement. More shockingly, “23% of mobile app users worldwide gave up on an app after using it JUST ONCE” According to Localytics. And the statistics go on and on, proving one thing: Engaging your app users’ definitely needs you to stand out with a super mobile app user activation strategies! (To see how you can boost your activation rates, visit Appgain activation for mobile apps page.)

Source: emarketer 

From where to start?
We have two words for you: User Experience.
This is what is it all about actually. If you don’t create a one-of-a-kind user first experience once they login into your mobile app, then you will lose them, and believe me, you will have to do ENORMOUS work to retain them once more. So if you ever faced that problem “users didn’t come back after their first login to my app,” then you need to fix your user experience strategy IMMEDIATELY!

Mobile App User Activation checklist for your upcoming Mobile App Marketing strategy

1- Plan your users’ life cycle thoroughly (Plan. Every. Single. Step.)

 

• Map out many scenarios starting from, the very first-moment users log in, the appending, leaving with a great first impression.
• Make every step users take inside your app enjoyable and worth your users’ time.
• Don’t forget to make it as creative as possible!

These are not a checklist point for this phase only; you must map your users’ journey in every phase of your mobile app marketing plan. So you might need to consider applying this to acquisition and retention phases as well. (To see how Appgain helps companies to increase their acquisition rates, visit Appgain acquisition for mobile apps page.)

Tools to utilize when planning your Mobile App Marketing lifecycle:

gliffy: online diagram editor for creating and sharing network diagrams, floor plans, user interface designs, and more.
Lucidchart: Your Flowchart Maker, From brainstorming to project management

2- Go to extra mile

The more you skip boring procedures to your users, the more comfortable they feel while navigating in your mobile app, the higher activation rates you’ll generate. You can try the following:

• Don’t ask for unnecessary extra data
• Pre-fill their forms using their social media accounts or their registered email
• Automatically get them back to the same spot they left from, without having to do all the elementary steps again.

Tools to support your users:

Zendesk: “builds software for better customer relationships and allow businesses to be more reliable, flexible, and scalable.”
Stackify: “Improve application performance by combining monitoring, errors, logs, and metrics.”

 

3- Never skip the onboarding tutorial, it’s crucial for Mobile App Marketing

How would you feel when you enter a completely foreign place for the first time, and you found no one waiting over there to welcome you and to offer some tour guiding? Unwelcomed and a bit lost?
This is what your users feel exactly without your onboarding tutorial. Offer users an orientation on how to use your app; give them a tour to discover the options available and a showcase to what makes it unique.

Onboarding Tutorials Tools:

Appcue: Walkthroughs & in-app messages to drive engagement, habit creation and boost user growth rates
Appgain.io: Smart deep links that deliver personalized your app user experience and guarantee boosting your mobile app user activation – rates by 78% in just one week

4- User-Friendly Navigation system (UI/UX)

Make it flow smoothly. Making your app easy to use is one step closer to the success of your use mobile app user activation plan; people hate slow and complicated systems.

• Use tools and technologies that can guarantee to move quickly from one window to the other one.
• Let them move through clear and short steps
• Utilize a call to actions that quickly respond to any order given by the user.

Bear in mind that your slow app operating system will accordingly case a prolonged generating process for user growth rates for your app.

UI/IX Designing Tools:
UX-App: “Interaction and User Interface Design Software”
Appgain.io: “Deep links tool that shortens the path from email to specific pages inside your app with shareable and feasible varieties of deep links.”

5- Personalize your app

A user is navigating among many apps at the same time, and then he got a message from your app calling him with his name and mentioning something special cooked for him, what is the normal reaction for that? Of course, checking out the app!

Personalizing your messages will always grab users’ attention and boost your mobile app user activation rates. Use your users’ location, personal information, and purchasing behaviors to make it feels like it’s’ tailored-made to fit every single user. And just like marketing automation tools, you must apply this technique in your acquisition and retention phases.

Tools to customize your mobile app:
Intercom: “Modern products for sales, marketing, and support to connect with customers and help you boost your mobile user activation rates faster.”
Braze (formerly Appboy): “unite data, teams, and technology to create brilliant brand messaging experiences for customers everywhere.”

6- One last tip: always Respect your users’ will

Do not impose too many steps on your users, let them feel free while being on your app. Ask for permissions first before proceeding with any action like rating the app or filling a form for an Example: If it is a gaming app, then offer free icons or gift when evaluating and reviewing the app for the first time.

And of course, publishing an app that offers nothing will never engage users or boost your user growth rates, even if you mastered all the points mentioned above! Just make sure that there is a real added value in your app, utilize the above points accordingly, and then enjoy having some happy and loyal users for your mobile app.

 

III. Mobile App User Retention

 

Do users revisit your app?

Getting discovered, downloaded, and leaving a good first impression is one thing, and keep your retention records up is a whole other thing. Statistics about mobile app user retention rates have stated that after three months of publishing your mobile app, an average of 75% to 80% of your users will stop using your app, and worst, some will delete it.

 

Terrifying facts that need a smart solution to rescue your app users rates from deflation and that’s what we are offering in here!

The key solution to win the challenge of reducing that churn is: turn your users to a group of loyal customers who are constantly engaging with your app until they become your app advocates! Let’s learn some tricks on how to do so.

1- Give them the incentive!

What are the motives you offer for users to constantly revisit your app? Think thoroughly about this question; the answer will guide through the retention phase

Hint: Always offer rewards, promotions, coupons, and other stuff like these to engage your users and motivate them to revisit your app constantly.

Tools to assist you in this:

Tapjoy: “drives peak performance for the world’s top brands and highest-grossing app developers.”

Amplitude: “Mobile App User Retention analytics for stopping churn in its tracks.”

2- Launch re-engaging campaigns

If you have to choose between launching a campaign to acquire more users or to apply a mobile app user retention plan to the current ones, definitely go with retaining!

• Always create re-engaging campaigns that include competitions, awareness about the new update or offers made especially for old users.
• Continuously utilize your users’ data (their behavior, their history using your app, their names, etc.) to create an effectively personalized re-engaging campaign that is targeting retaining your old users

Tools to assist you in this:

Optimove: “Drive measurable mobile app user retention rates through your existing customers.”

MoEngage: “The most advanced user engagement platform for web, mobile & across devices.”

3- Push Notifications:

When using push notifications, the churn rate would be minimized to the third! It would be a powerful tool especially if you used it in good timing, to the right audience, and with some powerful words.

We have gone through push notifications in detail in some previous articles, and we highly recommend that one for you:  Web Push Notification and how it is significant for Digital Marketers?

Tools to assist you in this:

Appgain.io: “a cross-platform push notifications tool that sends to your mobile app users retention messages  on desktop or android mobile even if they removed your app.”

Pushbots: “a free push notifications service for mobile apps native and hybrid.”

4- Deep links

Deep Links are a great way not only to retain users but also to make their journey back to the app more amusing and less boring.

1. Consider the usage of deep links with your mobile app user retention plan to highlight the most important items you want your app users to reach.
2. Instead of waiting for users to navigate all over your app to find these items out, cut it short by inserting deep links that move them directly to these important items.
3. You can use deep links inside the app itself, or you can use them in push notifications, sponsored ads, emails, websites, or SMS.

Tools to assist you in this:

Appgain.io: “Increase your app conversion, mobile app user retention, and user engagement through mobile attribution and deep linking.”

Branch: “Bring users to the correct page in your app even though an install.”

5- Geo-Fenced Notifications:

You know that instant when you are walking in the street, and you got a message from your app telling that its offline store is two blocks away? Or when you have just arrived in that new city, and you find Uber texting, you are offering a ride?

This is how geo-fenced notifications work. It’s a location-based mobile app marketing tool that gives you the privilege of engaging and retaining the right users, at the right time, in the right place.

Tools to assist you in this:

Microsoft Azure: “Create intelligent apps using powerful data and artificial intelligence services.”

Proximi.io: “a developer platform offering you all the positioning technologies and Build apps that react to the physical world.”

6- Be Reachable! 

One of the reasons app users may abundant your app is the inability to contact or reach you. So while upgrading your mobile app marketing plan, make sure that you did the following:

• created a space for developing a “contact us” information
• Inserted an FQA tap
• Provided space for users to directly in-message you without having to leave the app

That way users will always be able to keep in touch with you and accordingly to be continuously retained.

Tools to assist you in this:
HelpScout: “Make every customer service interaction a more human one through makes excellent customer service achievable for companies of all sizes.”

Zendesk: “Cloud-based help desk solution used by more than 200000 organizations worldwide.”

 

7- Don’t be boring, spice up your mobile app marketing campaign

Users may like you at first, and you may think “oh yeah I did it,” and then you stop developing your app
A FATAL MISTAKE. If you are not offering something new now and then,
your users will find something more entertaining for them to pursue and you will lose all the new mobile app user
retention achievements you have worked hard to reach.

 

8- Put yourself in your mobile app user’s shoes 

“What makes me give up on an app although I liked it at the beginning?”
Ask yourself this question while working on your mobile app marketing plan?
and whatever the answer is, make sure that you are not repeating the same mistake in your app.

Always treat your users like they have just joined your app, cherish them with special offers and always present the newest stuff you could ever create; that’s when you can triumph the mobile app user retention challenge.

Follow appgain.io step-by-step mobile app marketing guide to acquire, engage, and retain users – part 3  and get to know the rest of AARRR pillars: Revenue and Referral. 

and if you missed part 1 you could see it here.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Nowadays mobile marketing automation has become a crucial part of any business, some people may argue that we should call it eCommerce marketing automation because most of the businesses who use it are eCommerce!

But you might not know what does it actually means and how it helps your business! 

if you already know you could read this section as a recap to what you already know about mobile marketing automation/ eCommerce marketing automation.

So mobile marketing automation is a marketing strategy that is multichannel that helps increase users’ engagement and retention! 

By using technology to automate the process, like scheduling certain events to happen at a certain time or action.

A small example that’s well known is the empty cart one when a user leaves his cart empty you don’t just leave him.

Nope, you send him notifications and emails reminding him of his uncomplete purchase! 

but that’s kind of normal marketing automation rather than mobile marketing automation, so let us get more in-depth in the mobile marketing automation!

How To Use It?

It’s actually quite simple if you go to the right place, let me tell you why?

One of the most important pillars in mobile marketing automation is omnichannel marketing

But omnichannel marketing is not an easy thing to manage if you’re going for a multi-platform solution! 

Omnichannel marketing is made of:

• Web/App notifications 
• SMS
• Email
• Social Media Ads

You might be wondering, okay I’m now familiar with omnichannel marketing, how do I use it in my marketing campaigns? 

That’s actually pretty easy,  all you need is to have your customers’ data, like phone number, email, a name for customization, etc.

But the only issue that for you to do an omnichannel marketing campaign you’ll need to make:

• And account on an SMS marketing site like infopip.
• And make an account on an email marketing platform MailChimp. 
• Also, you need an account at a notifications service provider like OneSignal 
• You also need to set up a tracking pixel all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer.

Or could take days depending on your developers capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics.

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

But Omnichannel isn’t always that hard, we’ll get to that part later in the blog! 

Now We’ll talk about use-cases when mobile marketing automation could come into play! 

Offers

It’s time to steer your customers into making more purchases because everyone loves offers! 

But not everyone knows about your offers, and that is not what you want!

so what do I do? it’s simple, just go for the automation! 

all you need is to design a simple marketing campaign using omnichannel, set up the content and schedule your campaign to kick-off! 

SMS is your way of reaching customers who’re not online all the time, or those who are more of an old fashion!

While Notifications are for those who are online frequently but maybe off their phone when they check their phone they’ll find you!

Email is a great choice for people who’re tech-savvy and email is a big part of their day! 

While social media is more of a general targeting channel because everyone checks their socials every now and then.

When they don’t return! 

churn rate is the only metric that we’d like to keep at zero or close, but unfortunately, this isn’t how to the world works! 

Every business has churn rates but we try to keep them at minimal! 

And what better way to do that than implementing marketing automation to help us get our customers back! 

By implementing triggers like when a customer doesn’t make a purchase for an x amount of days he gets a mobile automated omnichannel campaign! 

Okay, Omnichannel, but easier! 

We in AppGain have developed our solutions with omnichannel marketing as one of its pillars, whether you have an App, or an eCommerce store, or a mobile marketer for a business. We acknowledge how challenging digital marketing could be, so we made the All-In-One marketing platform. Let me tell you how our customers double and even triple their revenue by eCommerce Marketing Automation.They share their offers through our inhouse mobile landing pages
What’s special about those that you could share your content target your customers on social media because they have pixel tracking implemented into them. Also, they have notifications built into them so you’ll be able to retarget your customers with notifications and social media, and not only that…You could also send your customers SMS campaigns, and email campaigns as a part of the full omnichannel marketing. You could also track all of your marketing campaign’s data from notification stats to how many sales did you achieve

How much are your growth rate and much more useful data that would help you get more sales?

Mobile Marketing Automation With Your POS

You probably have a POS that serves as a purchase point for your business.

But what you didn’t know about that you want to retarget your customers who purchase from you!

But how do you retarget them? It’s actually quite simple! All you have to do is to integrate Appgain’s solution within your POS.

Once it receives your customers’ data like name and number, it goes to work immediately!

 Sending your customer a digital invoice with your purchase, as a mobile landing page!

Within the landing page, you could choose to retarget your customers via an omnichannel marketing campaign.

When your users complete a transaction via your POS, for example, his data gets stored in your Appgain dashboard easily!

And he gets a digital invoice with his transactions on a mobile landing page.

Within the landing page, your user get tagged via social media pixels to retarget in a later stage

Not only that but you could retarget your customer with notifications even if you don’t have an application or a website!

Then you could retarget him on his social media like Facebook, Instagram, Twitter, LinkedIn, etc.

You also have the option to utilize SMS campaigns and Email marketing campaigns as powerful options in your omnichannel marketing campaign!

eCommerce Marketing Automation like never easier! 

Boost Your Business

We would like to invite you to try our omnichannel marketing! Whether you have an app or if you have an eCommerce site or a brick and mortar store, you could utilize omnichannel marketing and get more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

If you ask anyone or any business about the future the answer will be technology, and there’s no technology without mentioning smartphones, no doubt that now we live in the era of mobile using based on its increasing growth through the past years, In fact, research from eMarketer suggests that between 2015 and 2021, mobile-only internet users will increase from 32.1 million to 52.3 million.

With that kind of growth, smart businesses and marketers are continuously improving strategies to boost their business and thinking about different and new ways to keep up with this development and reach as many audiences as possible, That’s where mobile marketing automation (MMA) comes in.

What’s Mobile Marketing Automation?

In nutshell, it’s a software along with a set of rules and templates to make it easier for a company to communicate with its customers and prospects.

Basically, marketing automation is a solution for two major marketing tools: managing a huge database of contacts, and delivering personalized messages to customers.

Marketing automation stores information about your contacts, lets you have a segmentation of your contacts into lists or groups based on specified criteria, and helps you control which messages those contacts see.

Without marketing automation, businesses have to do all this manually, a process that is very difficult or impossible with a large audience.

For example, it can be used to segment large audiences into groups based on certain characteristics, giving marketers more time to analyze how those segmented audiences should be targeted.
Planned actions used to engage those users, such as push notifications or in-app messaging, can also be performed autonomously.

Best 4 Ways to Help in Retention with Marketing Automation

Automation can be very powerful to keep retention, by using it in the right way it can effectively drive up conversions.

With these four ways, Mobile Marketing Automation can drive user retention and growth.

1-User Segmentation
which breaks users into groups based on how recently or how often they’ve engaged with your app or brand.

With automation, it will be easier to segment them into groups which makes it clear, And you’ll know your segments are working when engagement and retention rises.

2- Manage Customer Experience

For any brand and app, customer experience is highly considered Which allows brands to know the gap and try to fill it.

Automation can help to improve this experience in two areas: timing and personalization

Timing

One huge area is the timing of omnichannel campaigns. With automated tools, you can carefully plan out a strategy that involves what offers to send out and allow the system to choose what to send out on each channel or device… and when.

This way, your mobile marketing automation tool can use the data behind each user segment and say: “This user segment checks the app first thing in the morning, so on day 1, let’s send them an in-app message at 7 AM when they get up.”

Personalization

In email marketing, personalization happens in two different ways. You can send different email campaigns based on what’s relevant to a user (or what stage of the funnel they’re in), such as an onboarding campaign for new signups.

You can also personalize individual emails with the recipient’s name, or with different information based on their role, for example.

Mobile marketing automation also follows this notion. A mobile marketing automation system will provide ways to tag and group your users based on user attributes, such as demographic or app usage information.

You can collect this data from users by asking them (via a rich page or preference center in your app), or your platform might provide some data automatically —  for example, telling you which users have installed or uninstalled your app, or which users are using iPhones.

3-Organize Onboarding Process

Many apps nowadays still have a problem managing the onboarding process. They still send many onboarding messages randomly, gathering emails and push notification drips without strategic planning on how to organize this onboarding communication.

Automation will help you to make onboarding easier with an organized campaign by sending emails and push notifications that are specific to a user segment.

4. Retargeting Abandoned Carts

So when a user installs an app let’s say it’s for online shopping the user will begin to search for some items as shopping activity and keep them in the cart without making any decision.

Now the user stopped using the app although he/she was interested in some items and has left an item in a cart.

Have your marketing software send out an automated reminder, and keep sending reminders daily until that item is either bought or deleted from the cart.

With this data, you can send retargeting ads of the same items when the customers are browsing on social media platforms or checking emails.

Mobile Marketing Automation Features 

Here are some features of mobile marketing automation that have made it one of the most important tools needed in marketing.

Automated omnichannel messaging:  Increase marketing relevance by running automated behavior-based multi-channel communication over push/web push /Email  /SMS  channels.

Smart: if a user performed the conversion action from one message on an SMS channel, why to spam him with more messages over other channels? as soon as a user performs the conversion action you can remove the other queue messages for the same user on the same event.

Personalization: deliver automated personalized one2one campaigns.

Marketing Pressure Protection: it never messages the same user twice /day for the same event if it’s triggered many times.

Automation Scheduler: schedule bulk automation actions directly from the dashboard with zero codlings.

What you send has to be valuable, relevant, and personal — a mobile marketing automation platform helps you meet those needs.

As the name implies, MMA is similar to traditional marketing automation, but it’s created specifically for use with mobile devices.

MMA may not be as widely used as traditional marketing automation yet, but it’s gaining popularity. it could be what your business needs to reach more people.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

• Measure the ROI of each running campaign.
• Retarget users who didn’t convert from your campaigns.
• Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Apps became essential for users and brands and no doubt that every one of us uses it regularly and sometimes we stop using it for many reasons, On the other hand, Mobile app re-targeting became a very important method for marketers to retain users and re-target them to keep the steady and continuous flow in their apps, But ironically, most companies pay more attention to acquiring new users rather than retaining the current ones or re-targeting who uninstalled the app.

While 21% of users abandon the app after one use, Marketers then have to consider that re-targeting should be prioritized before getting more installs, and with a smart Re-marketing campaign, they can hit the nail on the head then. 

So what is Re-marketing? (re-targeting)

It’s a marketing strategy when brands try to re-engage users who already have the app installed on mobile devices or who uninstalled the app.

so marketers will try whether to bring them back or continually keep them using the app with specific offers.

Example Of a Re-marketing Campaign

Here’s an effective way of applying a Re-marketing campaign by using the Advertiser ID which lets you use the activity of your users within your app to reach and re-engage with those users across Search, Shopping, and YouTube, etc

So when a user installs an app let’s say it’s for online shopping the user will begin to search for some items as shopping activity and keep them in the cart without making any decision.

Now user stopped using the app although he/she was interested in some items, so as we mentioned with the Advertiser ID you can use the user’s activity across search and shopping to show the user some ads of the items and products that the user was interested in then the user will need to return to your app.

By applying this campaign effectively it will prompt the user to return to the app and continue his/her shopping and purchase the wanted items.

So acquiring new users is important but retaining and re-targeting them is necessary because users who’ve already installed an app have a greater opportunity to engage and purchase than new users if they’ve already converted in the first place. Our benchmarks might indicate that user acquisition without continued re-engagement might be a waste of time and effort. After all, if nearly 90 percent of users disappear, why try and get them in the first place.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

• Measure the ROI of each running campaign.
• Retarget users who didn’t convert from your campaigns.
• Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

 

Mobile Marketing Automation

It is never easy to take a campaign literally from zero to hero. You need to reach out to people, make them aware of the product/cause, and then get them to be a part of it. But your campaign needs to champion that new thing, which is a droplet in an ocean of other, perhaps even well-established competitors. It doesn’t always need to be this hard, however, to boost conversion rates of your campaigns.

Let us have a look at how you can achieve great campaign results, and how we can benefit you in doing this.

Acquire the Attention of Right People

The first step of any campaign is to attract people interested in your cause, who may then decide to buy, join, donate, and/or share with other like-minded people to build more awareness for you. While the traditional media like TV (or nowadays YouTube) ads, billboards, etc. do have their places, today the greatest and cheapest way to be found is using the power of web and search engines.

Therefore, a mobile-friendly and SEO optimization-ready landing page is where it all starts. Your landing page needs to be visually simple but attractive and should have short but strong lines of text to outline the offer of your campaign. It should include a visible call to action (CTA), and the content needs to be created with a good target keyword in mind. Having a strong domain name in the address is also important.

Appgain’s benefits already start right here. Mobile Deep Pages are among our most prominent features, and allows you to have just that!

The benefits of Mobile Deep Pages include:

• Stripe payment and lead forms
• Can be created easily with a visual editor
• Or, if you have an app, can be autogenerated from app metadata
• Gives you a place with rich and powerful content to link from less powerful media like SMS messages.
• Creates valuable advanced analytics for you to visualize your users’ journeys, see what works and what doesn’t in your campaign. Where do you lose interested people? Who can you retarget to convince?
• Fully supports custom domains.
• Allows the users to subscribe to your web push notifications. This is a very powerful tool that enables you to create a database of interested users without collecting contact information. Not only does that allow you to send notifications to both desktop and mobile without needing an app, but it also lets you retarget the correct people with notifications.

To fully benefit from our Mobile Deep Pages, we complement it with another powerful technology built by our tech team: Smart Deep Links. More importantly, they will help you to improve your conversion rate significantly!

Turn them into Customers With Mobile Marketing Automation!

The users are most often lost at the step of registering or the actual checkout process. The whole journey needs to be as simple and enjoyable as possible for them. It doesn’t matter what your campaign goal is. Whether you are trying to get more users for your app, get people to register for an event, sell some product, or gather donations for a charity… If your users need to jump through hoops, crawl under rocks, and dodge a few arrows, while also having to listen through useless and boring rhetoric, you can be sure that you’ll lose them…

Smart Deep Links are designed to help you with this issue. These links allow you to take the user to the right place, according to their context.

How does it do that though? Well it offers benefits such as:

• Takes the user to right place depending on their platform. Let’s say that you are trying to get them to see a specific page in the app. Do they have the app at all? What if they don’t? Do they use Android or iOS? A single smart link can consider all these cases for you! If your user has the app, great! The page launches right away! If they don’t? Well, if they use iOS, they’ll be taken to the app’s App Store page, and if they use Android, they’ll go to Play Store one. Once the app is downloaded, they’ll still see that page you wanted when it launches! It doesn’t limit to apps either; if the user is on a desktop, you can get them to a website or a PWA.
• Are you using SMS messages to reach out to potential customers? Well, you can incorporate the link there. This way you can use shorter but still more powerful messages, which will take the user to a media-rich page.
• Let’s say you use the link to take the user to a checkout page for payment. Depending on being on mobile or desktop, you can choose to take them to a payment page, or SMS payment.
• Do you want to tie your old media and digital media campaigns together? We can encode a quick deep-link to a QR code, and you can put it on your ads, etc. to take the users into your mobile marketing automation funnel even from a billboard ad!

All these features are tailored to make it much simpler for the users to go exactly where you want them to. No hoops to jump, no bullets to dodge. It is quick, friendly, and easy for them to go and do what they will. In just one magic link to get them right there!

This ease of use and the ability to suit every platform to work with just one link increases the user conversion rates with a considerable degree, often even multiplying it!

Well, This All Sounds Nice and Pretty, but… Do You Have Any Examples of It Working?

Well yes, indeed we do! And the example we chose here may not be what you are expecting: it is a charity! Shows that you can use our mobile marketing automation to benefit every kind of campaigns!

Here in Appgain, we are not only helping app developers and marketers, to achieve their goals. Our product also helps charity organizations! Furthering a cause, rushing to aid of those in need…

The charities are fighting the good fight! But to get people to move, they first need to reach out to them. This, in turn, is only possible with running an effective publicity campaign, using all the right tools available for the task. Today, the most important tools are digital media.

Through the digital channels, you can:

• Reach potential benefactors
• Make them aware of the campaign
• Make it easier for them to donate, and hence…
• Convert them into actual donors

One such charity organization is Sharjah Charity International. They usually do charity campaigns on social media channels and run SMS donation campaigns. While looking for a solution to make donations over SMS an easier process, the organization has found Appgain to be the answer.

And the answer we indeed are, as the Sharjah has enjoyed:

• An increase in their SMS conversion rate from 3% to 12%
• Shortened SMS length from 3 messages long to 1, decreasing their campaign cost at the same time.

Sharjah is just one of the many other charity organizations that have enjoyed a great jump in their success rate, as well as a great decrease in their campaign costs. And this is just one industry, we have app creators, digital marketers, and app marketers benefitting from our marketing automation product.

With the Right Tools, mobile marketing automation isn’t Rocket Science! Boost Your Conversion Now!

The science between digital marketing is made available in a custom-built automation tool in Appgain. Our features are designed and built by industry veterans of both technical and PR side of things, to offer you the solution for the challenges you will meet in converting people from mere strangers into clients, donors, and volunteer ambassadors who do your marketing for you!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.