Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. Read more…
Exploring Techniques for Implementing Mobile Deep Linking: Comparing Firebase Dynamic Links, Apple Universal Links, and Custom URL Schemes Introduction Mobile deep linking has become a crucial aspect of app development, enabling seamless navigation and personalized experiences for users. Implementing deep linking requires selecting the most suitable technique to create links Read more…
Marketing automation is an essential asset for today’s entrepreneurs. It’s not only used to automate and speed up multiple processes, but it also restructures and defines marketing campaigns and workflows. The impact of marketing automation goes beyond automating repetitive tasks. It simplifies business operations, helps business owners nurture relationships, Read more…
Previously in part 1 in Mobile App Marketing guide, we started to address the big issue of how to acquire, engage and most importantly, retain our mobile app users. Looking up to the AARRR Model, we have discussed in details our first pillar – user acquisition – and now Read more…
Nowadays mobile marketing automation has become a crucial part of any business, some people may argue that we should call it eCommerce marketing automation because most of the businesses who use it are eCommerce! But you might not know what does it actually means and how it helps your business! Read more…
If you ask anyone or any business about the future the answer will be technology, and there’s no technology without mentioning smartphones, no doubt that now we live in the era of mobile using based on its increasing growth through the past years, In fact, research from eMarketer suggests that Read more…
Apps became essential for users and brands and no doubt that every one of us uses it regularly and sometimes we stop using it for many reasons, On the other hand, Mobile app re-targeting became a very important method for marketers to retain users and re-target them to keep the Read more…
Mobile Marketing Automation It is never easy to take a campaign literally from zero to hero. You need to reach out to people, make them aware of the product/cause, and then get them to be a part of it. But your campaign needs to champion that new thing, which is Read more…
How to acquire, engage and retain users? How to create the right mobile app marketing plan to achieve so? These are the questions we have been answering since we started the series. In the previous parts of our guide, we shed light on our user growth model; AARRR MODEL. Read more…
