Google’s New Privacy Attempt for Children Google’s latest announcement was focused on children’s digital security. They are planning to make an update that will increase age-sensitive ads’ control. According to the announcement, the update will restrict some ad targeting based on children under 18. In a blog post Google said Read more…
The previous week, we mentioned Google’s third-party cookie restriction would start in mid-2023 and finish in late 2023. In addition, we summarized important privacy updates from Apple, such as email protection, iCloud updates, secure paste, and current location. To read the previous newsletter, click here. How will Apple’s email privacy Read more…
Appgain Mobile Marketing Weekly News Digest – Issue 7 – Hello! This week we will mention Apple’s latest updates from WWDC and Google’s phaseout of the third-party cookie. The previous week, we put the ATT discussion on the table and mentioned the pain points of the Apps. Some of them Read more…
Hello! In our new newsletter, we mentioned Apple’s latest announcements for developers from WWDC. The highlight was on XCode Cloud, which enables developers to improve and work on their apps faster. Built-in concurrency support for Swift will be available to anyone, but now only in the beta version. They’re planning Read more…
Do you want to find out the best ways to use Appgain customer segmentation to increase your revenue in the most effective way? Let’s start. In this digital world with tons of competitors and users, reaching your target audience properly and engaging with them via segmentation is important. While doing Read more…
Apple News: Xcode Cloud Apple yesterday announced Xcode Cloud, an innovative and helpful technology for developers. Briefly, Xcode Cloud combines many systems and technologies for developers. Developers can build, test, and distribute apps by utilizing powerful cloud services. At the same time, it allows individual developers and teams to be Read more…
APPLE INTRODUCED SEARCH TABS ADS: Apple has introduced a new way for developers to advertise their apps: Before Apple Search Ads, developers could still target certain topics to advertise their apps when customers searched on the App Store. If you put in “flight ticket,” for example, you get a Read more…
Appgain Mobile Marketing Weekly News Digest – Issue 3 This week, we will talk about Google’s future changing step about privacy issues & some tips for the marketers from Apple’s side. Since the rollout of the Apple ATT policy, many changes are happening from all users – apps and competitors’ Read more…
Acquiring new users & turning them into active-loyal customers is every company’s aim. As we mentioned in our previous blog, understanding the user journey is the key to reach that aim, especially for mobile apps. In this blog, you’ll find the main points of the importance of conversion rate Read more…
Game-Changing Action From Apple: ATT Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking. And why does Apple create that kind of impact? Here’s Read more…
