Guide to Writing Copy for Web Push Subscription Custom Prompt The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to Read more…
Personalized marketing helps you connect with your audience. Additionally, effective audience segmentation strategies make your web push notifications more impactful. In this post, we will explore how to enhance your campaigns using these strategies for better results. What is Audience Segmentation? Audience segmentation means dividing your audience into specific groups. Read more…
Understanding Web Push Notification Frequency Sending web push notifications is a balancing act. The right frequency is crucial; too many notifications can irritate subscribers, while too few can lead to disinterest. Finding the optimal number of campaigns to send isn’t a one-size-fits-all answer. It depends on various factors related to Read more…
