Guide to Writing Copy for Web Push Subscription Custom Prompt
The Web Push subscription Custom Prompt, once known as the 2-Step Opt-In, is a valuable tool. It allows visitors to subscribe to web push notifications. Additionally, this method helps you explain what the notifications are about while encouraging visitors to sign up. By using the Custom Prompt effectively, you can significantly reduce the block rate of your store. Moreover, you can ask for permission again if a visitor did not accept notifications previously.
Importance of Custom Prompt for Web Push Subscription
Customers typically need a compelling reason to opt-in to marketing messages. This includes emails, catalogs, and SMS updates. Generally, shoppers are more likely to subscribe if they perceive clear benefits. However, standard browser prompts offer limited space to convey this value. Therefore, a Custom Prompt becomes especially important. It provides context and messages that promise discounts, product updates, or useful tips.
Checklist for Crafting a Custom Prompt
To encourage subscriptions effectively, consider these four key components of your Custom Prompt:
- Setting Expectations: Clearly explain what types of notifications subscribers will receive. For example, mention discounts and early access to new products.
- Timing: Wait 5 to 10 seconds before showing the prompt. This allows visitors time to explore your store.
- Effective Call to Action (CTA): Change the button text. Instead of “Allow,” use “Subscribe” or “Get Updates” to encourage clicks.
- Button Color: Choose an inviting color for the button. You can use blue, match your brand color, or choose green, which is often seen as positive (#2EAC72).
Crafting Compelling Custom Prompt Copy
The success of your Custom Prompt heavily relies on the words you choose. Here are eight tips to enhance your message:
- Warm Welcome: First and foremost, greet your visitors warmly. A friendly greeting fosters goodwill and invites engagement.
- Create Urgency: For instance, use phrases like “Act now” or “Expires soon.” This sense of urgency can significantly increase conversions.
- Offer Incentives: In particular, promise a coupon code when they subscribe. Be sure that this offer is clear in the initial message.
- Generate Excitement: Let shoppers know about exclusive deals they will gain access to. Consequently, create buzz around the benefits of subscribing.
- Promote Community: If your store has a loyal following, mention it in your Custom Prompt. This sense of belonging can motivate people to subscribe.
- Educate on Value: Moreover, inform visitors about guides or tips they can receive by subscribing.
- Promise Not to Spam: Additionally, address concerns about receiving too many messages. Assure them about how often you will communicate to alleviate these worries.
- Test and Iterate: Finally, try different messages to discover which ones resonate best with your audience.
Conclusion
In conclusion, the Custom Prompt is a powerful tool for web push notifications. Therefore, it helps you communicate clearly with your visitors. By implementing these strategies, you can turn more visitors into loyal subscribers. Finally, always test and refine your approach to find what works best for your audience. Appgain can help you achieve all of this and more by providing advanced tools for customizing, testing, and optimizing your web push notifications. Visit Appgain to discover how you can enhance your subscription strategies and boost engagement.
