Mohamed Shaheen, Author at Appgain

Announcement: Salla became one of our valuable Partners! ?

We’re excited to announce that Salla became one of our valuable Partners! ?

Salla is the easiest platform for e-commerce, enables merchants to link their different trading accounts, and use them for direct sales to customers in the fastest time and easiest way.

With Salla and Appgain.io partnership, every e-commerce store will be able to boost its revenue with Appgain.io mobile marketing and re-marketing platform.

Want to become one of our many successful customers and help your business flourish? Send us an email or request a demo!

Mobile Apps Advertising Future With iOS 14

October 2020 will be challenging for the entire mobile apps advertising, and you may ask what’s new with the IDFA after Apple announced the new iOS system ‘iOS 14‘

For marketers, it is IDFA (The Identifier for Advertisers) simply it is a device identifier in Apple’s system. Attribution platforms like Adjust, Singular, Kochava, or AppsFlyer use it for tracking and identifying a user (without revealing personal information), allowing advertisers to access aggregated data.

The data is used to discover information about the user’s activity like in-app events or the interaction with the mobile advertising Campaigns.

With iOS 14 all of that is going away and IDFA will be useless for mobile attribution unless the user decides whether to allow an app or brand to track his or her activity and interactions with other companies’ websites and apps or not.

IDFA is very important for marketers, but on the other hand, privacy for users is essential and this prompted Apple to take this step by allowing companies to use IDFA after the user’s permission.

There is no doubt that it is a secure step and will keep the user’s privacy. But a vast industry here like mobile app ads will experience a big change.

According to Apps-flyer estimate that $ 80 billion in 2019 and expected to grow to $ 120 billion in 2022. The major market share is the announcement of iOS apps. Hence with changes to IDFA accessibility, the industry may suffer a significant downturn.

In the previous, any iPhone user could switch off IDFA tracking in his or her privacy settings but only 15% of users do that based on Apps-flyer estimate.

This number can reach 70% with opt-in notification for every app in the new iOS 14. And as a result without accurate information, data will drop massively and ad campaigns will get affected.

Moreover, the equation will be changed in the ad ecosystem with various platforms especially Google and Facebook since they have the lion’s share.

But let us not forget that both can handle the situation and regain stability. Facebook and Google are the two biggest platforms for mobile users. The user’s data and information can play a big role and make a difference for them.

On the other side, the other apps and advertisers won’t stop advertising but will be a dilemma if they can’t measure the efficiency of their ads without accurate data.

Of course, Apple isn’t leaving the advertisers without a solution and a practical tool to use it. It recommends using its SKAdNetwork for attribution and is going to develop and update it.

SKAdNetwork will allow advertisers and brands to know the ads that led to the required actions without revealing which specific devices or people took those actions.

There’s no escaping the fact that we will experience a remarkable Transformation in Mobile apps advertising and we can expect to see several updates from both advertising and attribution platforms.

Will see how small and medium app companies will be a competitor to be reckoned with when using their effective advertising tools in mobile user acquisition.

The ability of adaptability and making smart decisions is what will work well in this situation.

October 2020 …stay tuned!

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

HowT o Use The Advertiser ID For An Effective Re-marketing Campaign

Apps became essential for users and brands and no doubt that every one of us uses it regularly and sometimes we stop using it for many reasons, On the other hand, Mobile app re-targeting became a very important method for marketers to retain users and re-target them to keep the steady and continuous flow in their apps, But ironically, most companies pay more attention to acquiring new users rather than retaining the current ones or re-targeting who uninstalled the app.

While 21% of users abandon the app after one use, Marketers then have to consider that re-targeting should be prioritized before getting more installs, and with a smart Re-marketing campaign, they can hit the nail on the head then.

So what is Re-marketing? (re-targeting)

It’s a marketing strategy when brands try to re-engage users who already have the app installed on mobile devices or who uninstalled the app.

so marketers will try whether to bring them back or continually keep them using the app with specific offers.

Example Of a Re-marketing Campaign

Here’s an effective way of applying a Re-marketing campaign by using the Advertiser ID which lets you use the activity of your users within your app to reach and re-engage with those users across Search, Shopping, and YouTube, etc

So when a user installs an app let’s say it’s for online shopping the user will begin to search for some items as shopping activity and keep them in the cart without making any decision.

Now user stopped using the app although he/she was interested in some items, so as we mentioned with the Advertiser ID you can use the user’s activity across search and shopping to show the user some ads of the items and products that the user was interested in then the user will need to return to your app.

By applying this campaign effectively it will prompt the user to return to the app and continue his/her shopping and purchase the wanted items.

So acquiring new users is important but retaining and re-targeting them is necessary because users who’ve already installed an app have a greater opportunity to engage and purchase than new users if they’ve already converted in the first place. Our benchmarks might indicate that user acquisition without continued re-engagement might be a waste of time and effort. After all, if nearly 90 percent of users disappear, why try and get them in the first place.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Retarget users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Product Updates – August: New Features That You Should Not Miss

Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience.

At Appgain.io we always work on our R&D in order to enhance your experience and provide you with the most advanced features that benefit your business and facilitate your marketing efforts.

Here we will get you prepared with our latest campaign analysis tool to make sure that you get the best informative statistics possible and build your way up from there.

We’ve added new Ionic SDK, Multi-users roles, Push notifications localization, and more!

Ionic SDK

Now we have released the Ionic SDK, in addition to :

Android Native SDK
ReactNative SDK
ionic SDK
iOs SDK

Advanced segmentation

Now the user properties are now listed dynamically in the filters, instead of limiting the marketers to create segments only with a fixed list of user properties, now they can add whatever user property they want to track and segment the users based on it, in other words, if added user property (age), then you can see it immediately in the dashboard and filter based on its values.

the ability to select custom events in filters from the filters list, unlike in the previous release when you can to enter the custom event name, action and values keys manually, now you can add them (via API for this release) and also see them in the list of events in the filter

Advanced user segmentation:

segment for users installed the app from a certain campaign
segment for users who opened a push campaign or purchased from it
segment for users who received automation message
segment for users who canceled luxury car that was booked in pairs
segment for users who purchased from push campaign
user funnel building and more

Multi-users Roles

You can add your team members to your app with a custom role for each one. User rights are admin and custom roles.

Custom roles will enable you to create sub-users that can:

Have access to certain products only
Have a privilege to access certain products, as read-only or read/write per product

Sub users cannot:

Change/view payment info
Delete the project or his account

Web SDK

Now you can use appgain automation tools on your website, even if you don’t have an app.

Features

Abandon cart notification over SMS, email, and web push
initialized with projected and API Key
init SDK: to retrieve App backend info
add a user: via rest API
update user: via rest API
delete a user: via rest API
subscribe /unsubscribe in web push
Log Purchase transaction
Events Logging
Fire Marketing Automation

Push Notifications Localization

Now you can send the same push campaign in multi-languages.

Rich Push With MP4 Video

Now you can upload your own MP4 files in the rich push notification.

Coming Soon

Now you can use appgain automation tools on your website, even if you don’t have an app.
Free plan!
new dashboard UI
New website
Apple ioS14 IDFA
First ad network integration – Apple search ads partnership

Still, got questions? Do not hesitate to reach out for assistance and Contact Us!

Apple’s Latest Changes Took Its Toll On The Mobile Advertising Ecosystem

At the end of June 2020, Apple shook the Mobile Industry to the ground. It was announced that the IOS Identifier for Advertisers, aka IDFA, is no longer accessible for companies as it used to be before. They were putting a substantial constraint on the advertising businesses. As a result of the recent decision, Apple device owners are untraceable unless they permit the accessibility of their data and be shared with third parties. Businesses are now eager to be given the green light for using audience profiles so that they do not fall short on effective marketing practices.

First things first. What is IDFA?

IDFA is short for “Identifier for Advertisers.” It is mostly used by businesses to detect and track IOS users while observing the way they respond to their Mobile advertising efforts. Qualifying it to be a key indicator by which campaigns’ performance is measured, and strategies are set. It is worth mentioning that all users’ data are fully protected and are only limited to their device IDs.

According to Forbes, it is believed that there will be a total loss of $80 Million in the field. It is undeniable that businesses in various industries have been tragically affected in a way or another.

Let us take a look at how knocking off IDFA would trouble the Mobile advertising ecosystem.

Understanding Users behavior

Successful advertising was built around tracking users’ past and live interactions with marketing campaigns for ages. Now that the key identifier that assigns audience devices and their activities with the campaign is gone to the wind, Marketers are prohibited from getting the required insights that analyze how users behave online as the businesses tailor their operations consequently.

Retargeting Users

Remarketing is a big deal when it comes to widening your audience base. Different forms of Remarketing include Link and App retargeting whereby you could reach specific users who showed interest in your brand by clicking one of your Ads online or installing your App. Afterward, IDs are collected and used to retarget them across multiple distribution channels that they are active on. Hence, without being able to identify the origin of the profile, the tool could not re-engage with users and deliver their advertisements effectively. Throwing us another obstacle along the way.

Attributing Results To Specific Audiences

Conversions lead to revenue while revenue is turned into profit. Attributing your source of campaign revenue is extremely crucial. In other words, identifying which prospects brought you the highest monetary value and conversion rates is the foundation of your marketing strategy. That means that you could repeat the process to keep the loop of income going. Being unable to identify such essential resources will make the job harder for businesses to maintain the continuous cycle of ROI through categorizing users in and out of the golden segment that brings them the highest value.

A/B Testing

Running campaigns is vital for communicating with your customers. However, there are times when businesses have to launch A/B testing campaigns to examine which type of users are responding, which piece of the content version attracts the most traffic and what are the mediums that are bringing those users? Endless variables could be examined with this type of campaign. Without the IDFA, businesses could no longer link the behavior of a particular user with the campaign’s variables. Challenging them to properly measure and assess the collected data.

Assessing the current situation, makes us wonder how businesses are going to cope after IDFA limitation? We have two options Apple Ad network API and Legacy Attribution via digital fingerprinting SKAdNetwork

As per Apple, The ad network API helps advertisers measure the success of ad campaigns while maintaining user privacy

So SKAdNetwork is a privacy-safe framework developed by Apple. It was worked on for over 2 years now in order to ensure that the updated version of the framework assists marketers to point out which campaigns get the results without revealing users’ IDs. It is safe to say that this option is not much of an option. We are mostly stuck with it It can not produce a detailed analysis of Mobile Attribution.

Digital Fingerprinting

Attribution Analytics uses device fingerprint matching as the fall-back method for attribution if none of the supported unique device identifiers are available.

Fingerprint matching is particularly useful for installs via a mobile web browser because these browsers are unable to collect unique device identifiers (so other attribution methods are not possible) and therefore, we rely on device fingerprint matching to attribute app installs to user clicks.

Attribution Analytics prefers device fingerprint matching over cookie-based measurement because fingerprint matching occurs asynchronously in the background of the mobile app. Therefore, it does not interfere with the user experience by forcing a browser to open (as in the case of browser-based cookies). Not surprisingly, fingerprint matching is also the preferred user experience by all of our clients. Apple also adopts a policy of rejecting apps that use cookie-based measurement, making fingerprint matching the new standard when a device ID is unavailable.

How Device Fingerprint Matching Works

Device fingerprint matching works by redirecting users through a measurement URL and collecting the publicly available HTTP headers about the device, which Attribution Analytics uses to create a unique fingerprint for the click of the measurement URL.

When a user installs the mobile app, the TUNE SDK collects the same data points from within the mobile app and sends them to the Attribution Analytics platform, which generates a device fingerprint and subsequently searches for clicks with the matching fingerprint. Attribution Analytics attributes the install to the last click with a matching fingerprint.

By default, the look-back window (or attribution window) for matching device fingerprints is 24 hours. So to find a match, Attribution Analytics only considers the clicks that occur within 24 hours from the install.

While other ad networks and advertising partners (publishers) claim accuracy beyond 24 hours and apply look-back windows of 48 and 72 hours, we find that device fingerprint matching is not statistically accurate beyond 24 hours.

How will Appgain react?

At Appgain, we are already working to implement the Apple new IDFA permission-based tracking, Ad Network API, besides our current support for Digital Fingerprinting.

Although retargeting by IDFA over ad networks used to be bulletproof, however, our ad network integration enables retargeting by other various identifiers like FB ID, email, and mobile number.

Although Apple has moved the IDFA to be permission-based like Push Notifications, the impact will vary from market to another, with already advanced markets like the US, more than 30% of users have turned on limit Ad tracking, we don’t think the impact is that much critical in less developed markets.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Retarget users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Businesses survival guide during and after COVID-19

COVID-19. A name we have been excessively hearing in the past few months. An expected pandemic that did not only threaten our well-being but also affected a countless number of businesses all over the world. Businesses from all industries no matter how large or small it is, this crisis could still diminish even the strongest in the market. Of course due to the fact that these companies hire a large number of employees who rely on a steady monthly income to be able to live and fulfill their everyday needs.

One of the most common actions that businesses took was laying off as many employees as possible and reducing expenses in order to survive in this cut-throat environment. Best of the best companies were trying to take every chance to avoid more losses and to sustain their name in the market. However, some sank at the bottom and officially declared their bankruptcy.

So, if you are reading this during the COVID-19 era. This will be your ultimate guide to survive the current situation. So let us spread some positive vibes and discuss how to adapt from a business perspective.

Digital Presence

If you did not have an online presence before the pandemic. This is your chance. Digital marketing is an advanced language for advertisements. It is considered one of the cheapest and most effective options you have to expand your reach online. Whether you are going after awareness, reach, or conversions. Digitizing your promotional activities is your first step to adaptation. Set your budget and launch your ads for customers to see in your area and you have just put your foot in the right direction.

Online Delivery

Brands from various industries including the ones that did not even cover delivery options within their business operations, provided a free delivery facility just to boost sales. As we all know, we have been home quarantining for some time as our beloved daily routine. Which makes this add-on to your order a brilliant deal. Surely, no one was going nowhere and businesses were thriving for selling products. Therefore, it was considered a win-win situation for both ends.

Discounts and Offers

Consumers love Discounts and Offers. Does not matter if we need it or not, we are taking two of each. Promoting a discount or an offer triggers the urge of conversion in customers. Qualifying it as an incredible way to motivate your target segment to take action.

New Direction

It is definitely very important for businesses to plan for the future. Will the pandemic be over soon? Would we be able to encourage customers to convert? Will there be permanent changes in the dynamic of consumer flow?. Lots of questions and a few answers found to settle us down. Thus, you have to be proactive and strategize while considering all of these different variables. While having a backup plan just in case things go well as planned.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Retarget users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

7 Key Metrics That Should Be Included In Your Mobile Marketing

A lot goes into Mobile Marketing.

From targeting your segment, collecting and measuring data, to finally analyzing results. Although, it may feel harder than it sounds. In fact, it is not that complicated.

Your key formula to an enticing Mobile campaigns’ performance will be a clear plan with an organized outline backed up with the needed resources along with the well-execution of this plan. Nowadays, it has become far beyond just checking out the review and rating section of your App.

Careful attention to your metrics plays a huge role in assessing whether or not your users are enjoying the App, determining who are your most valuable users and how much revenue is gained from each one?

Today we will cover together with a part of the planning portion of your Mobile Marketing.

To get exceptional results, you have to pay attention to the metrics by which you will select your KPIs and measure your outcome. All the metrics you have in mind must eventually serve your primary marketing objectives so you do not lose track of the target get distracted.

On that note, What are the 7 key metrics you should involve in your planning before launching any Mobile Marketing campaign?

Installation Rate

Surely, you do what you have to do to get users to take action by installing your App at the end. This being said, installation rate is extremely important to determine how successful your application is.

Despite not being the only metric that tests the extent to which users enjoy your App, it is the initial element to put your hands on. Installation rate can be calculated by obviously tracking the number of downloads on smartphones divided by the times users clicked on an Ad containing the App landing page.

Churn Rate

If you have a high churn rate, there must be something not quite right that you need to assess. Churn rate means that users stopped navigating through your App after a certain period.

Knowing such information will require double-checking from your side to know why the audience is provoking and not having a pleasant experience with your interface.

To measure Churn Rate, you first have to specify a certain time frame to take users who churned during that time and divide them by the total number of all users who had the App. The number given will be the percentage of churn you got.

Stickiness

Stickiness is self-explanatory. It helps you measure the percentage of users who stick around and are loyal to your brand. If you have a high percentage stickiness rate, then I salute you. Your business is doing a phenomenal job by attracting traffic, and users are delighted to use your App.

To know the stickiness rate, you need to divide your daily active users into your total monthly users. You will finally get a number that represents the percentage of users who keep visiting your App.

Average Revenue Per User (ARPU)

It is important to know the resources of profit to keep generating this revenue flow. ARPU helps you to identify the estimated Monterey value that each user is contributing to your business.

So you focus your marketing efforts on this group of users as they are your elite group that increases your conversion rates. Calculate it by dividing the total revenue you gain in a month by the total users who have your App.

Return On Investment (ROI)

Similar to ARPU, ROI is the total amount of revenue that your business gained as a whole since you have launched your marketing campaign. It is usually compared to the total costs to conclude the net profit in return for your efforts. Calculate it by dividing your profit and your total expenses in given time-frame times 100.

Lifetime Value (LTV)

Users are the main source of our income as a business. Without generating leads, conversion rates will stay steady, and no cash will flow. Knowing LTV helps you calculate the total value that a user has added to your business since installing your App.

It is very important also in setting your marketing strategy and how you will approach your top prospects. To calculate LTV, you need to calculate the average purchase value and then multiply that number by the average purchase frequency rate.

Cost Per Install (CPI)

Nothing comes for free. Even installations are actions that occur in exchange for another value. It is important to match the value of each installation to know how much you put in, so you can do math out in comparison to what you gain out at the end. You get it by dividing the cost spent on Ads by the number of installs you acquired during a specific duration.

All these metrics are extremely important to include in your Mobile Marketing campaigns. Once you master the knowledge and calculate them, it will take your business miles and miles away. Focus on these metrics and research others. The more you know, the better you will point out problems within your App and turn your weaknesses into strengths.

Do not hesitate to reach out for assistance and Contact Us!

The Power Of Push Notifications

We see and read push notifications all the time in our life, on our phones as regular notifications from apps or browsers, and on our desktop devices as push notifications for the web, but it doesn’t always have an impact on us.

Simply because businesses send generic push notifications, that no one cares about and dismisses it instantly.

While other businesses give a prime example of the power of push notifications, simply because they know their customers well, and they know how to get their attention!

So In this blog, we’re going to shed some light on the power of push notifications and how you could use them to your advantage!

Give The User A Reason To Open Them

We dismiss a lot of notifications on a daily basis, simply because they aren’t important, it’s some kind of update or another generic push notification.

These don’t stick around for much, but you know what sticks? What people want!

But what do people want? They want an offer for an example!

Like one notification I just got from McDonald’s, It said to get any sandwich today as a combo, I saw the notification, it got my attention, and I made an order.

It’s really as simple as that, also you could add a touch of personalization, let me give you an example…

If the weather is hot for a couple of days in the country, McDonald’s could push notification like

“If the weather is too hot for you, cool yourself off with our delicious Sunday’s, Get Cool Now!”

See how simple that was? And yet it’s very effective because it plays on your users’ emotions and it’s personalized for that moment!

A Call To Action

Most Notifications do not come with a CTA or a Call To Action, though it’s simple and won’t cost them anything more!

A CTA is your way of guiding your user to where you want them, in the case of the McDonald’s example:

I’ve put “Get Cool Now” to get the customers to make an action which is to buy a Sunday’s!

But why we need CTA? Simply because with just the notifications your users won’t know what to do.

You need to guide them through your CTA, and it’s really simple to craft a suitable CTA for your notification!

Emojis

When You’re going for something that catches users’ attention, you might want to go for Emojis!

They’re fun, colorful and most importantly, they stand out in your copy!

Like in our case, here you have a Push Notification With a burger in it, It catches your attention immediately because it’s not text.

You also get an idea of what does this emoji talks about, it talks about burgers!

So you get interested, and you read it, know what is it about and buy the burger! Simple as that!

Automated Push Notifications

Not all automation created equal, that’s because notification automation doesn’t serve only one purpose with the automation.

You could set up your notifications to go when a user makes a purchase, reassuring him that his order confirmed and engaging him.

Also, You could make it fire if he fills his shopping cart but doesn’t complete the purchase, that way you engage him and activate him at the same time!

You also could set up a full omnichannel marketing campaign with the push notification as a big part of it, alongside SMS, Email, and social media retargeting

And the best part of automation that you don’t have to be around to collect the fruit, you only set up the campaign, and you just follow up after a while!

Personalized Push Notifications Are Powerful!

Personalization is always a step to win your customers, simply every customer wants the business to address him directly!

That’s why it’s important, simply because personalizing your notifications lets you build a relationship with your customers.

By including his first name in a notification you make your customer feel special.

Combine that with a copy that plays on his emotions and you’ve got yourself an instant purchase!

Push Notifications For Web

When we think about push notifications we think about our phone, but actually, notifications aren’t only related to mobile, or I must say not only effective on mobile!

Push notifications for the web are surely growing nowadays, simply because of what made them effective on mobile!

But they’re more effective on the web because unlike emails, there aren’t spam folders when it comes to push notifications for the web! To learn more about the Appgain rich push notifications, visit our web push notifications product page.

And a prime example of a popular site that utilizes notifications is Product hunt.

They send awesome web pushes that makes me click to see the product in the notification

If you don’t know Product Hunt, Product Hunt is a website that lets users share and discover new products. The site, which was founded by Ryan Hoover in November 2013.

It’s backed by Y Combinator. Users submit products that are listed in a linear format by day. The site includes a comments system and a voting system similar to Hacker News or Reddit

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Product Updates – July: New Features That You Should Not Miss

Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience.

At Appgain.io we always work on our R&D in order to enhance your experience and provide you with the most advanced features that benefit your business and facilitate your marketing efforts.

Here we will get you prepared with our latest campaign analysis tool to make sure that you get the best informative statistics possible and build your way up from there.

Segmentation

Today we are thrilled to walk you through our latest feature Segmentation. This feature will help you, group users, according to their behaviors, and see for yourself how they interact with your App. You could divide users according to the following criteria:

Past Behaviour

Past Behaviour segments enable you to dissect users based on activities that they have done in the past. From purchase transactions to previous responses with Smart Deep Links and Rich Push Notifications. You name it we got it.

Live User

Live User segments allow you to track how users are interacting with your App in Real-Time. Based on your set criteria for segmentation, the software will be able to relocate users into or out of segments according to how different or similar they take actions compared to the parameters you have selected.

Create your Own

Unleash all the constraints and customize your own segment by selecting any parameter from the Rich User Profile filters. Once selected the software will align the right applicable audience to match your new segment.

Segmentation is your saving grace when it comes to recognizing your audience and understanding their needs. Sort your users according to their past and current actions or personalize your own using our various parameters.

Campaign Revenue Tracking

The new version of the campaign analysis will provide you with live time conversions at the same moment and shows the users who are converting by the SDK trigger identification

Calculate the total revenue gained from each campaign on the specified date range to determine what exactly you are obtaining on the spot.

Rest assured that all your data will be stored and highly secured under one place with the option of exporting it to Excel and CSV. Making it much easier for you to structure the data for remarketing.

Zapier Integration

Workflows could sometimes be overwhelmingly complicated. That is why integrating everyday tasks and documents will do your business an incremental favor of saving a great deal of time and reinforcing your final performance execution.

Create one or more triggers for Zapier to transform your data inputs into insightful information for your business operations.

Here are the triggers we provide so you can activate any Zap:

User Removed the App
New User
User Event
Tracked App Installation
Tracked app installation revenue

Once the data is translated, Zapier will be able to deliver the information needed so you could export it for additional marketing like adding them to your Custom or Matched Audiences lists across social media channels to retarget users. Enabling this integration is like a piece of cake. All you need to start is following a few simple steps and you will be good to go.

Meticulously put together the best plan and push your business forward with our spot-on analysis tools and get a grip of your users and let loose with Appgain.io

Still, got questions? Do not hesitate to reach out for assistance and Contact Us!

ASO and SEO: One Purpose, Two Different Worlds

As a marketer your ears are always wide open to the repetitive terms SEO and ASO interchangeably.

SEO stands for Search Engine Optimization. While ASO is App Search Optimization.

Although both are focused on optimizing your brand on search engines, they are totally different marketing approaches.

App Search Optimization

Unlike SEO, ASO is mainly about Mobile Applications and their ranking in the software’s App Store whether IOS or Android. It is nevertheless to say that creating the ultimate user experience is not limited to web pages only.

There are more than one metric that enables marketers to measure their Mobile App performance. Analyzing key indicators like usage frequency ,uninstall and download rates make all the difference. They will help you get reliable measurements of your App’s performance.

Collecting such information will assist you in pointing out the flaws in your App. Thus, working on improving these flaws will improve your organic ranking consequently.

The Reviews and Ratings section on the store is an incredible source of information to enlighten your business. It is a space where all users share their positive and negative thoughts upon downloading the App and navigating it. Examining the outcome from various metrics, will give you all the insightful information needed to improve your App.

Once you dedicate time to deliver a more memorable user experience. Your App will rank higher in the store.

Search Engine Optimization

SEO is like the high school Football team in the world of optimization methodologies.

Due to the fact that it is commonly used by experts in different fields outside the scope of Digital Marketers. SEO is used by content writers, web developers, and primarily SEO specialists. Also, online users tend to visit websites rather than Applications to look for a specific piece of information on browsers like Google.

SEO is a much cheaper organic version of Search Ads. It is achieved by manipulating totally owned content to optimize your organic discover ability. Using high density content, translates to better readings by the AI systems. Whenever a user searches relevant keywords to the site’s content your site is optimized.

In order to evaluate the website performance you have to inspect your online metrics including page speed, number of sessions and bounce rates.

Bounce rates are extremely critical as it determines the willingness of users to dedicate their time exploring your site. Having a low bounce rate means that users are dropping off your website after checking out only one page and have no further interaction with your site.

Whether you are familiar with ASO, SEO or both. You will ultimately need your business to reach as many active users as possible over the internet in order to increase conversion rates. At Appgain.io we offer you the latest technology to upgrade your marketing efforts and boost your revenue on ad spend. By delivering the best user experience through integrating mobile solutions like mobile landing pages and deep views.

Request a Demo now and let us walk you through how we could help you gain more users, engage with your existing audience, and retain them.