Apps became essential for users and brands and no doubt that every one of us uses it regularly and sometimes we stop using it for many reasons, On the other hand, Mobile app re-targeting became a very important method for marketers to retain users and re-target them to keep the Read more…
Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience. At Appgain.io we always work on our R&D in order to enhance your experience and provide you with Read more…
At the end of June 2020, Apple shook the Mobile Industry to the ground. It was announced that the IOS Identifier for Advertisers, aka IDFA, is no longer accessible for companies as it used to be before. They were putting a substantial constraint on the advertising businesses. As a Read more…
COVID-19. A name we have been excessively hearing in the past few months. An expected pandemic that did not only threaten our well-being but also affected a countless number of businesses all over the world. Businesses from all industries no matter how large or small it is, this crisis Read more…
A lot goes into Mobile Marketing. From targeting your segment, collecting and measuring data, to finally analyzing results. Although, it may feel harder than it sounds. In fact, it is not that complicated. Your key formula to an enticing Mobile campaigns’ performance will be a clear plan with an Read more…
We see and read push notifications all the time in our life, on our phones as regular notifications from apps or browsers, and on our desktop devices as push notifications for the web, but it doesn’t always have an impact on us. Simply because businesses send generic push notifications, Read more…
Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience. At Appgain.io we always work on our R&D in order to enhance your experience and provide you with Read more…
As a marketer your ears are always wide open to the repetitive terms SEO and ASO interchangeably. SEO stands for Search Engine Optimization. While ASO is App Search Optimization. Although both are focused on optimizing your brand on search engines, they are totally different marketing approaches. App Search Optimization Unlike Read more…
We’re excited to announce that Wasla browser app became one of our valuable Partners! ? Thanks to Appgain’s Attribution technology especially in tracking revenue and events of acquisition campaigns, We became the local-player attribution vendor to Wasla with Adjust, Branch, and Appsflyer. Wasla helps you drive conversions to your website, Read more…
We’re excited to announce that POSRocket became one of our valuable Partners! ? POSRocket provides an intuitive, secure, cloud-based point-of-sale system and empowers merchants to run smarter businesses by optimizing staffing, regulating inventory, accepting payments, and accessing sales reports and customer information on one seamless, cloud-based platform. With POSRocket Read more…
