The live video streaming industry is growing rapidly. As a result, platforms are constantly searching for new ways to improve user experiences. In response, Toki Live, a peer-to-peer streaming platform, partnered with Appgain to build a secure, engaging, and scalable platform. By leveraging advanced AI for content moderation and smart marketing tools, they aimed to enhance their service significantly.
Why Toki Live Needed a Change
Toki Live wanted to provide users with a better streaming experience. They aimed for something that was not only smooth and high-quality but also safe and highly interactive. Therefore, their main goals included:
- Real-time, high-quality video streaming.
- AI-powered moderation to ensure a safe environment.
- Advanced marketing tools to attract new users and keep existing ones engaged.
How Appgain Helped Toki Live
At Appgain, we combined cutting-edge AI technology, reliable infrastructure, and effective marketing features to help Toki Live achieve its goals.
1. Seamless Streaming with Agora SDK
First, we integrated the Agora SDK into Toki Live to guarantee smooth and high-quality video streaming. As a result, the platform was able to offer:
- Real-time video communication between users.
- High-quality audio and video for an enhanced user experience.
- A scalable infrastructure that could handle large numbers of users without lagging.
2. AI for a Safer Platform
Next, we introduced AI-powered moderation to ensure the platform’s safety. Specifically, this system:
- Automatically detects and blocks inappropriate content, such as nudity, in real-time.
- Helps create a welcoming environment for users of all ages.
- Builds user trust by significantly reducing harmful content.
3. Marketing SDK for User Growth
In addition to enhancing safety, we integrated Appgain’s Marketing SDK to drive user acquisition and retention. Consequently, Toki Live benefited from:
- Push notifications that kept users engaged with timely updates and promotions.
- In-app messages that encouraged users to stay active by promoting real-time deals.
- Deep linking, which guided users directly to specific content.
- Automated campaigns that helped increase user retention and reactivate inactive users.
4. Gamification with Virtual Rewards
To make the platform even more engaging, we introduced a coin-based rewards system. As a result, users were able to:
- Earn virtual currency for completing specific actions.
- Stay engaged longer by participating in a gamified experience, making it both fun and interactive.
Building a Scalable and Reliable Platform
To support Toki Live’s growing user base, we built a scalable infrastructure using Kubernetes and AWS. Moreover, we integrated Prometheus for real-time monitoring, ensuring:
- Minimal downtime and optimal performance.
- Quick detection of issues, allowing for immediate fixes.
- Scalability to easily handle increasing traffic as the platform grows.
The Results
Overall, our collaboration with Toki Live led to impressive results:
- Increased engagement: Gamification and marketing tools boosted user retention and activity.
- A safer platform: AI moderation reduced inappropriate content, improving the overall user experience.
- Seamless streaming: The Agora SDK provided high-quality, uninterrupted video communication.
- Growth-ready infrastructure: Kubernetes and AWS ensured that the platform could scale efficiently.
Conclusion: Leading the Future of Live Streaming
In conclusion, Toki Live’s success demonstrates how Appgain’s AI technology, marketing tools, and scalable infrastructure can transform a live streaming platform. By integrating the Agora SDK, AI moderation, and the Appgain Marketing SDK, Toki Live now delivers a secure, engaging, and scalable streaming experience.
Finally, stay connected with Appgain for more success stories and innovations that continue to shape the digital landscape.
