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Appgain Product Update V8 & Shopify Integration

We’re thrilled to announce our first Shopify integration, providing you with many beneficial features for your E-commerce business.

First Appgain.io Shopify App

Appgain’s first Shopify App links your mobile app with your web Shopify store, boosting your business through the following features:

WEB2APP: Bring web visitors into your app.
Offer mobile-app-only discounts for users converted from the web to mobile app users.
Send Deep linked Push Notifications to drive the users to a specific collection or the product page.
Sync Shopify Products with Appgain App Deep links.
Creating Short and Retargeting Links for each Shopify Product.
Automatically map the URLs of your Shopify products to Smart Deep Links to direct the users to the mobile app, even if they don’t have the app.

Now Available in Private mode only

New Appgain Flutter SDK

You can now install Appgain SDK at your flutter App in a few minutes with the Appgain public pub.dev module.

Marketing Automation – Bulk Mode and UI rework

The support of our platform for mobile Apps is growing as your user base grows. We have rewritten our marketing automation invocations to process users in arrays for bulk actions rather than one by one processing as a reaction to our client’s demands.

And for better results, we have redesigned and redeveloped the UI of our marketing automation scenario composer to be effortless and efficient.

Smart Deep Links- MultiCustom Domains

Our Smart Deep Link is an Appgain Short and Pixel retargeting ready linking product. As a result, Appgain.io Smart Deep Links can now be attached to multiple custom domains. So if you have various brands or several brand names, you can use the same Appgain Project to handle its short links.

Still haven’t tried Appgain? Request your demo now:

Retail marketing, doing it right, Or losing money?

As a retailer, you know how hard it’s to craft a retail marketing strategy and how to keep your customers coming back to your store, people spend millions of dollars on retail marketing ideas, but they tend to be broad, not targeted and not measurable.

So retailers needed to come up with something more productive, measurable and not spammy, a new retail marketing solution that would help change how retailers approach their customers, so they developed “Retargeting”!

We’re going to explain to you in this blog:

What’s retargeting?
How can it help you as a retailer?
Why should you invest in retargeting?
Why mobile marketing is harder and how to work around it
Other types of remarketing
How to personalize retargeting
Are Retargeting and Remarketing the Same Thing?
And much more!

What’s Retargeting for retailers?

In simple terms, Retargeting is following or tracking your user’s journey in your space whether it’s a retail store or an online shop, to know what is he interested in

If he didn’t convert, you show him ads about your product, and if he converted you show him either similar criteria or other products that might grab his attention!

Because retailers will always be retailers and retail marketing strategy would be the same offline and online, people don’t know they need that sparky thing until you show it to them!

That’s why retargeting effective in case:

your customer purchased your product that way you make him want to buy more,
or he didn’t convert that way you encourage him to complete the purchase; then you show him other exciting things to get his attention

So retargeting is all about targeting the right audience, relevant people!

That’s why retailers marketers are putting more researches and development.

retail digital marketing is a developing subject that always generates marketing ideas for retail stores

Why should you use retargeting?

As I’ve shown, retargeting has been a successful retail marketing strategy that works, but we wanted to be clear about why retargeting is helpful for you!

First of all, retargeting helps to grow your brand when people search for let’s say a coffee machine, and they visit your website but don’t buy.

They see your brand when they’re surfing the internet or their favorite social media; you pop up to them letting them know you’re what they’re looking for!

Secondly, you probably don’t land the first sell right out of the bat right? That’s why retargeting is an excellent second opportunity for you to make up for the missed revenue that you missed the first time!

Are Retargeting and Remarketing the Same Thing?

Simply no, but the main difference is that retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on email.

Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails.
Retargeting and remarketing are both effective methods in their own right, yet a combination of both may be the best strategy to boost your digital marketing activity and improve your bottom line

But what’s the key difference?

Well, they are both retail marketing strategy, but the main difference is that retargeting is more about tracking your user with a tracking code like Google tag manager, or Facebook pixel and retarget them with a product that they might want or a genre of products that they might interest him.

And remarketing is more of an Email type of marketing, like cold emailing, but the customer isn’t cold.

He’s warm, and your sales guys reach out to him with an email to know why didn’t he buy or is he interested or not?

But I’m more of the person who probably names them the same thing, so Let’s consider them as one thing shall we!

Retargeting on mobile

Well, mobile retargeting isn’t an easy thing, because while you can track people with cookies and google tag manager easily on the desktop.

It’s what every site do because every website uses cookies nowadays, but on mobile, it’s not as easy as just putting a cookie, because they usually don’t use a browser to do things!

Because everyone uses native application for more straightforward navigation on your smartphone and not their browsers!

But everything has a workaround, and retailers know that well, so the retail marketing solution providers made a workaround that would let retailers retarget without an app.

A customer sees an in-store at your retail store with a QR code in it.
He scans and opens the offer landing page.
Within the landing page, you put the tracking code like GTM or facebook pixel.
And just like that, you retarget your in-store customer online to drive them back to your store!

And that’s only one scenario of retail digital marketing on mobile!

What about other retargeting channels?

Today, there are many retail marketing campaigns on different digital channels to reach an audience. Each of them has various advantages and disadvantages.

If you can harmoniously combine your audience research efforts with targeting for these channels, you are going to be more likely to reap the rewards for your work.

Today, some of the marketing automation platforms can either integrate with others or outright include all the steps of your remarketing journey in their toolkit. Make sure you are using one of those.

If, however, you want to facilitate this coordination manually, make sure you do your work very thoroughly so things will not get “lost in translation.” Also, know that you will spend lots of effort, time, and hence money in getting this right.

All have their specific pros/cons. App push notifications, for example, have some of the highest engagement and conversion rates, but they require an app to be installed on the targeted users’ device beforehand. Web push notifications, however, does not have this requirement and can work even on desktop/laptop computers.

Another thing to take care of is that you should avoid retargeting the same person on lots of channels at the same time. Choose the best one fitting for their case, and stick with it. Contacting the same person on five different channels is a textbook definition of spam.

Finally, no need to feel like all your retargeting needs to be through digital channels. You can use offline, physical media too. Let’s say that your audience frequents a particular venue. Why not print some stickers with QR codes of your campaign, along with an attractive offer on them?

Retargeting the right audience!

It is easy to retarget anyone and everyone who has ever been in your retail marketing audience. It may or may not work for every one of them. But hopefully, some of them will be interested, right?

While that is true, this approach also leads to increased marketing costs, as well as the risk of being seen spammy by the people you retarget.

A smarter approach will be to pick those who are interested in the campaign but didn’t go ahead with it yet.

Other examples of good retargeting audiences can be:

People who have registered an account on your campaign’s site, but haven’t started using it.
People who filled a shopping cart but abandoned it.
People who were interested in similar campaigns/products before.
Finally, people who are using or have used competitors.

This way, you will be able to target people who are likely to be interested in what you have to say them. The conversion rates of your retargeting efforts will be much higher this way.

Another side to choosing the right audience for retargeting is that just going shotgun on selecting people to retarget can, and often does result in some damage on the brand identity. None of us enjoy it when it is like “oh, great, another random marketing message pestering me for something I am not too interested in.”

How to approach your customers?!

Something to the effect of “pssst! Why haven’t you still bought this cool thing yet?! You know you want it!” may not necessarily be the best way to go.

We are, after all, end users too, be honest and ask yourself, what do you usually do with those?

It tends to go like:
“Mmm… yeah, right…” (clicks delete).

We need to put the smart in smart retargeting. Do a bit of due diligence and find out a few reasons why the users who were on the line decided not to go past it. Construct your messages with that information. Play on what they liked, reassure them against what they may not have wanted.

Having composed a single message is too old-school. Make sure that you at least have a few that you crafted for each persona.

If you can get the user to feel like they are addressed in person, rather than as a part of a mailing list, your chances of persuading them will be much, much higher.

Make sure the message is engaging, and persuade them that you are selling a solution or something that they desire, and not just trying to move more copies out of your stock, and more dollars out of their pockets.

Retail retargeting

So you must be thinking now as a retailer, now I have the information I have to start retargeting, how do I set it up in motion? What is the retail marketing plan that you would follow to ensure smooth retargeting?

Well, you as a retailer your main focus would be on bringing back your customers to your store, one of the in-store promotion ideas is

Create an offer’s landing page and setup GTM and Facebook Pixel in it
Capture your customers’ online presence as ID, that way you could retarget them
Start showing your visitors relevant ads to your product

And now you wait for them to naturally convert after they’ve seen your Ads on their favorite social media.

And while Tracking codes are the most popular retargeting retail marketing technique out there’re also Retargeting but notifications

Like the steps above you direct your user to a landing page
But this time to invite him to subscribe to your notification
And then you target him without any app via web push notifications!
Get creative with your notifications, use emojis, and limited offers for your notifications subscribers to encourage them to buy!

Conclusion

So as a conclusion to this article, we hope that you’ve answered all of your questions about Retail marketing, and their strategy.

Because as a retailer you must think about your customer and what they want, and what the best way to reach them, not about how to spam them with your products!

Retargeting is more of a strategy for retail, retargeting isn’t a linear equation that you would put, and it’ll start working, it’s more about how do you manage your different kinds of retail strategies!

Is mobile the new way of remarketing? Because everyone has a smartphone now, and we’re migrating from just Desktop computers to smartphones.

What’s the workaround if you’re not a retailer with an app or you need to implement another remarketing way that’s less complex and easier to manage.

What to look for when you want to get your remarketing going through a 3rd app platform, how to choose the right one?

And why in the first place do you go with remarketing and not just the regular marketing campaign, what are the differences that make you more of a remarketing guy after of course doing marketing, but not wasting your money on it

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

A Growth Marketer’s handbook: Tips and Tricks for Churn Rate Reduction

With the COVID-19 Pandemic, the digital marketing playground is filling up with new players. Today’s digital marketing field is now more challenging, more diverse, and companies are now organized as more customer-centric. In this situation, retaining your active users is as important as acquiring new ones. Understanding why your users stop using your product and solving those issues reduces the churn rate. As a result, you can develop & increase your product/ service and at the same time make your customer satisfied.

As the Appgain Growth team, we prepared an extensive whitepaper about Churn:

“Why low churn rate is important, why users might stop using your product, the challenges while working on decreasing the churn rate & what are the most suitable solutions.”

This blog is the introduction about what Churn rate is, why it’s important, and why keeping it at bay is a necessity for any successful growth marketeer. We know the churn rate as the percentage of the users who stop using your product. You can find the calculation guide in the whitepaper. As with any good problem-solving process, we need to ask ourselves why does churn rate happen in the first place, and the answer could be any of the below:

The user journey might be complicated.
The user may not be satisfied with the product offer or the after-sales support.
The user may have a pending complaint, refunds, or received not completed order.
The purchasing process might be long and distracting for the user.
They might have heard a bad comment about you.
They might have needed a push to purchase, which you didn’t send.

To see how appgain solves your problems, visit Appgain activation for mobile apps page

What challenges do marketers face when trying to decrease the churn rate?

- Not knowing the reasons for the inactive users.
- Lack of user insights.
- Poor segmentation of users.
- Long action & measurement process.
- Not analyzing the outcomes of the measurement.
- Making campaigns & actions that are not possible to measure or track.
- Insisting on an assumed value instead of listening to the customer.

Being unable to get feedback directly from the user or monitor his behavior

For the answers to those questions & more, drop your email, and we will send you the whitepaper “Churn Rate: All the Why’s & How’s to Decrease Churn Rate.”

What is ASO and Why it’s important for App Marketing

App Owners, developers or Marketers are always looking for ways to increase their app downloads as this will pour directly in their ROI, And that’s what ASO does for you! ASO refers to App store optimization, and we are going to show you in this tutorial what app store optimization looks like.

Apps marketing is a huge business that is rapidly booming, valued at $50.9 billion in the industry back in 2016 as a report by “App Annie,” a market researcher says.

App economy -which includes all of those who makes money and got jobs thanks to mobile apps- is going to double in size to $101 billion by 2020.

So, in such a rapid rise of app creation and purchasing, how could an app publisher get the newly published app discovered in the midst of that tremendous number of apps born every single day?

Mobile app discovery is one of the biggest challenges facing mobile app developers nowadays,

and that’s what “ App Store Optimization,” or simply ( ASO ), is solving in here.

What is ASO (App Search Optimization)?

ASO is a process to optimize your mobile app to be highly ranked in different app stores’ search results.

Like Google’s app store ( Google Play ) and Apple’s App Store, Higher ranks in their search results increase your app opportunities to get discovered by potential customers, which accordingly deliver more users.

With ASO, app users can take action, download your app, and get you more engagement.

ASO also involves a clear understanding of target customers, like offering a well-defined list of keywords used by potential customers when searching for similar apps.

Why is ASO important for App marketing?

According to “Forrester,” 63% of apps are found through app store searches, it is the most used method by users for finding and downloading new apps.

Skipping the benefits of getting your search ranking increases with ASO, you’re missing the biggest channel to your app discovery.

You can achieve your goals faster with app store search optimization,

especially when you know that the majority of developers are not investing in it.

How to get the max out of ASO to utilize for app marketing?

ASO is a result of a set of well-select components that together bring up your optimization plan. Use them wisely:

Put the most attractive App Title and Subtitle To Achieve Great App Marketing

Your app title should achieve the heaviest search traffic, and you should avoid changing it especially after it ranks higher and gets more reviews.

It is better for app title to contain keywords that your users are searching with, it makes your app ranks higher by 10.3% according to “KissMetrics.”

Besides, make it worth remembering.

Users are more likely to remember creative names like “Angry Birds” and search for them than something like “bird game,” and don’t forget to keep it short (Max 25 characters).

Research and inject Keywords For App Marketing

Always monitor your peers to know which keywords are relevant and highly used by your target audience.

Selecting the right keywords that your typical customer supposed to use while considering the competitiveness of the keywords plays an important role in increasing visibility for your app.

Description

The very important point is to be clear, informative and attractive when it comes to your app description.

It’s your way to inform users about your app’s functions and features to make it fulfilling.

Write your description thoroughly and in high quality with including keywords to grab their interest to click on the read more and compel them to download the app.

Total number of downloads

Your app needs lots of downloads to get a boost; apps with more downloads rank higher.

You can achieve that by using traditional marketing at first, such as social media, content marketing, mailing lists, etc. When you gain more downloads, your ranking will increase, then you will get more and more; till you reach a tipping point.

Ratings and reviews

This is one of the most important app store optimization tips as 85% of users are more likely to install apps with positive reviews and high ratings.

Reviews work as a feedback mechanism to catch issues of your app and optimize it to satisfy the user’s needs.

Icons and screenshots

Designing an attractive icon for your app can drive more traffic.

It provides users with an idea of what to expect. Posting screenshots that are visually appealing draw people to download the app, so try to put the most important one at first to leave the good impression.

localization

Localizing your app is a must, it has a huge effect on your user’s experience if you did it the right way, you will more probably get a lot more app installs, it’s worth investing in.

Social Sharing

Social media is the new world! If your app is not there, you are a hundred year late! Make sure you have social media profiles in the popular channels like Facebook and Instagram for your app, that will drive more downloads which will affect your app store optimization directly

So, App Marketing takes time!

App store search optimization is just Like SEO ( Search engine optimization ) for websites; it just takes time! So be patient with keeping optimizing for it!

With the fact that almost 65% of app discovery comes from app store searches, using ASO to increase your visibility will give you a huge opportunity for recognition and would have a great impact on your app success.

You need to invest time and effort to reap the rewards of ASO, and if you did it right, you would have a logical channel driving traffic to your app. It actively solves one of the most challenges for mobile apps, which is “being found.”

You can also read more about ASO in this blog post. ASO Checklist

ASO is important for App marketing, but you can’t depend on it solely,

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Web Push Notification and how it is significant for Digital Marketers?

Web Push Notifications are very smart clickable notifications or messages that are sent by a website directly to the browser of their subscribers or users of their mobile applications. They are not different from mobile app push notifications except that they work on websites and can be accessed on all devices (desktop, mobile & tablet).

Mobile app notifications are messages that sent by a specific app that land in your notification tray to make it easy for you to reach the link that will serve your needs or what the app wants you to engage with.

This year as of Chrome version 42, Push notifications “allow your users to opt-in to timely updates from sites they love and allow you to effectively re-engage them with customized, engaging content.”

Web push notifications can be sent to notify users or subscribers about new things through:

Content: Send them “push notifications” through a new blog post, podcast or video.
Offers: Websites announce a new offer or sale that can serve the user or subscriber.
Shopping Cart: Bring them back to an abandoned shopping cart.
Survey/Poll: Getting feedback on the product or service from subscribers.

How do Website Push Notifications work?

It’s very simple and easy to make website push notification work through installing a specific mobile app,

and when the app asks you to give you daily notifications on your device as permission to send you app’s push messages,

that will notify you the information you need.
Furthermore, these are the steps of how push notifications work:

Step 1: Triggered Opt-In Box

The moment that someone of users or subscribers visits a website an opt-in box is triggered and once the visitor clicks on “Allow to push notification messages,” he will add automatically on the list of subscribers.

Step 2 – Send Push Notifications

Once a visitor added to the subscribers’ list, you can send them mobile web push notifications or Desktop push notifications.
These push messages must contain title and body that are modifiable with a limit of certain characters and specify a URL.
These notifications will show up while you are browsing or even if subscribers are not open the browser. After that, when the notification shows up, and subscribers click on it, the specified URL will open up.

How Website Push Notifications is significant for Digital Marketers?

1. Send Time-bound Offers and Deals

Customers don’t want to miss out on great offers. Notify them about upcoming time-bound deals to create a sense of urgency so that they act on it. Schedule and set an expiry date and time, so they don’t end up getting irrelevant notifications.
Moreover, this type of notification improves your customer engagement rate. Furthermore, notifications provide for all people whatever they use IOS or Android system. So, it will be a great thing to send both IOS and Android push notifications for the customers to present offers and discounts easily.

2. Deliver Personalized Offers Based on On-Site Behavior via push notification

Delivering personalized offers based on website behavior is a considerable way to bring customers back.

For example, if a user spends some time on a particular product page, send a push notification saying that a 20% discount is available on the product for the next 60 minutes.

Or, if the user has rebounded after browsing some latest award-winning movies, lead him with a notification to the Academy Award-winning movie from last year.

This is one of the best use cases for browser push notifications since notifications can be set up in such a way that they are sent immediately after the user drops off a page. It’s becoming more useful/ used than other channels since there is no delay between the bounce and the message.

3. Automate Your Blog Readership through RSS-to-Push notification

This step is one of the very useful steps, especially for bloggers.

RSS-to-email is very well-known to most of the bloggers,

which is a mechanical way of the newsletter that subscribers can get from sending an automated email every time you publish something new in the blog.

RSS-to-Push can apply it, and it’s very similar to push emails service, to make it easy to send automated push notifications to subscribers whenever a new post is published to your blog.

As more sites use push notification service, it is becoming apparent content consumers more approachable to receive content through a low-touch real-time medium like push notifications compared to an email.

4. Cart abandonment no more!

Looking for a solution to reduce cart abandonment? Just shoot out a reminder notification like,

“Hey, 1 item in your cart is now on discount! Buy before the stock runs out.” or “You have 1 item left in your cart. Do you want to buy now?”

This will land them back to the checkout page and prompt them to complete the transaction.

5. Upsell and Cross-sell

Upsells and cross-sells only work when they’re relevant to the original purchase. When you’re upselling or cross-selling an item, see to it that it’s a better version of what they’re buying and a product that goes with their purchase.

To reach that well, you may need to divide your subscribers into different groups based on their purchase and behavioral data, then send each of the recommendations using web push notifications on their browser.

LOYALTY, it’s the perfect thing you get from your customers when you follow this smart idea. TRUST, also the customer will start the trust in your services and products that you send them as notification messages. It provides a lot of customer’s time for doing many researching.

6. Get feedback from your visitors

Feedback is the most important point to know how customers react to your notifications and how it could be useful for them. A great way to use website push notifications is to get feedback from your visitors on the quality of your content, what kind of content do visitors want, how to make the website experience better, etc.

Website owners receive feedback from their readers in two major ways: Emails and Survey Links. These have their limitations which hinder their effectiveness. For example, contacting visitors through email is great, but you typically do not have the email address of most of your visitors. Email feedback method, therefore it suffers from incapacity to reach the majority of your visitors.

Feedback is essential for every firm but it can be difficult to obtain honest and genuine feedback at times.

However, the use of push notification messaging can improve this process thanks to its opt-in rate performance (better than email);

and you can elicit responses from people after they have been away from your site.

There is a belief that on-site feedback is more likely to be biassed towards a positive review of the company, so allowing a user to provide opinions after they have spent time away from the site may allow for more genuine feedback.

7. Build a Mobile App on the Cheap

Get more visitors on your mobile/desktop website and make them subscribers to can send them web push notifications, instead of building an app to send immediate notifications to users.

Researchers say that most companies websites (mobile websites), gets more visitors than Apps do and building app does not make any sense to a financial and business standpoint. Web push notifications are the best way to increase interaction and communication with your readers.

8. Setup is simple and foolproof

There is a new great tool that can make you set up push notification and starting to send them within 5 minutes.

This tool needs users to access with a specific code in the closing head tag of their web pages.

After that, the user can use the tool’s dashboard or get new subscribers and send them notifications.

Another advantage of this tool with sending push notifications that can provide notifications, improve the experience of readers through Opt-in triggered feature.

To boost your engagement rate with Appgain Web Push Notifications, check the feature page from our website.

In closing, website push notifications is a powerful tool in the hands of businesses to communicate with their audience in real-time and at a very personalized level.

Being aware of this tool is critical if you want to maintain a healthy and engaged subscriber base and get more clicks and business results out of web push notifications.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

What it is omni channel marketing and why should you use it?

Why omni channel marketing is the next big thing?

Since the iPhone entered the world in 2007, the smartphone became an essential part of our lives.

For many people, our smartphone is the very first thing we tend to check in the morning and the very last thing at night.

We can’t leave the house, without it.

With people using their mobiles than ever, brands are racing to recognize how they can use mobile to tell stories and connect with consumers.

It’s not just about making the content look good on a small, screen; it’s also about delivering to the consumers’ personalized right message at the right moment.

Mobile has created new opportunities for marketers on a scale never seen before– and it’s only going to get bigger. As of 2016 10 billion Mobile vs. 7.2 billion world population, there are more mobile devices in the world than people. omni channel marketing is only going to grow.

So, What is omni channel marketing?

omni channel marketing is a multi-channel, digital marketing strategy aimed to reach an audience on their smartphones, tablets, via

• Mobile websites

• Email

• SMS

• Social media

• Push notifications

• iBeacons: for location-aware marketing

• and the latest channel, Facebook messenger.

Mobile Marketer has to offer customers with time and location sensitive, personalized message that promotes products, services, and ideas.

Here’s why marketers need to notice to the power of mobile.

1. Mobile is On go-to medium

People look into mobile screens more than ever, IDC analysis shows people spend an average of 195 minutes per day using their smartphone.

For the first time, marketers need to be ready to reach customers 24/7.

Thus you would like to be able to interact with customers once they want you – whether or not for searching, or product info or complaints.

2. Mobile commerce is on the rise

Shoppers are turning to their mobiles. According to HubSpot: mobile commerce will command 24.4% of overall e-commerce profit by the end of 2017.

Now it’s down to brands to capitalize on the mobile revenue stream, using mobile-specific advertising, search engine marketing, and mobile-friendly web pages to get in front of shoppers when it counts.

3. Shoppers use mobiles in the physical store too

Three out of four shoppers do product research on mobile devices while being physically in the store, according to Marketo.

For Retailers, they need to integrate mobile into shoppers in-store, Hyper-targeted mobile ads, Location-aware mobile web push are an excellent place to start.

Where do you start? Focus on getting the basics right first:

• Ensure your website is mobile-friendly:

Google has released a tool to check your website mobile friendless. https://search.google.com/search-console/mobile-friendly

• Implement omnichannel marketing communication:

Start communicating with customers through multi-channels, from SMS, APP push to Web push, and Facebook messenger.

• Offer Mobile Discount Voucher/ Coupons:

According to a report from Coupon consumers in the US who used a mobile coupon in 2015 grew 18% to 92.6 million, 42% of mobile users have used a mobile coupon, also the redemption rate of mobile coupons is ten times higher than those of printed coupons, with 65% redeem mobile coupons within 5 minutes.

• Mobile payment friendly options:

Give your customers a flexible and mobile-friendly payment method, for microtransactions, utilize a premium SMS payment, other alternatives to be offered are apple wallet, pay on delivery, and credit card. However, the provided payment option should depend on credit card penetration in the customer country and the value of the transaction.

omni channel marketing is going to grow, so make sure you have the tool to stay ahead of the game.

And what better way to get ahead of the games than trying for yourself and figuring out your style?

To see how Appgain Omni Channel solutions can help you maximize your growth, visit the product page.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Appgain vs OneSignal

Leverage your marketing with our advanced software and cohesive platform to get a more insightful analysis of your campaign’s results. Do not let customers abandon your call to action as you hold on to retaining users and push up conversion rates simultaneously.

Here is what our free plan offers your business while OneSignal does not

WebPush

Get a real-time conversion tracking, flexibility, and delivery schedule with 50k subscribers while OneSignal offers 30k only!

Marketing Automation

It can help design automated marketing campaigns for the entire mobile customer lifecycle, with Omnichannel messaging through push/web push /Email /SMS channels. Appgain 6 templates – OneSignal 3 templates

Rich Push Notifications

Appgain will help your business with Rich Push Notifications. You can send push notifications with a preview that leads to a certain webpage, send pushes with a gif, silent push, and video push
Localizing push: the ability to send push in multi-language with a notification sound customization.

Zapier Integration

provided only with Appgain so you can create one or more triggers for Zapier to transform your data inputs into insightful information for your business operations.
Here are the triggers we provide so you can activate any Zap:

User Removed the App
New User
User Event
Tracked App Installation
Tracked app installation revenue

Live Segments

There are two types of segments we provide, Past Behavior Segments and Live User Segments.
Also, in Appgain, up to 10 segments compared to 3 in OneSignal.

Feature	Appgain	OneSignal
Audiences	50K	30K
Marketing Automation	6	3
Rich Push Notifications	✅	✅
Zapier Integration	✅	✅

HowAppgain is better?

Analytics

Track your uninstalled users and re-target them through omnichannel marketing or through their favorite social media platform. Never let your user churn

Know who uninstalled your app: Once you know who uninstalled your app, you can easily retarget them. It’s never a good thing to lose a customer. Keep churn rates low.

Know Who uninstalled
Re-target your app uninstallers
Reduce your churn rates
Increase your retention rates

Feature	Appgain	OneSignal
Uninstall Tracking	✅	❌
Retargeting Short Links	✅	❌

Audiences

Managing and understanding your users in the Appgain Dashboard:

Rich User Profiles: View all of your user’s data in detail with easy and simple analytics.
User Life Time Value: Know your users’ lifetime value of your users easily!
Personalized Journeys: Personalize your campaign based on users’ behavior.

Feature	Appgain	OneSignal
Rich User profile	✅	❌
Segment User by Property	✅	❌
Segment User by Acquisition Channel	✅	❌
Segment User by Event	✅	❌
Segment User by Location	✅	❌

Marketing Automation

Feature	Appgain	OneSignal
Event Bast Marketing Automation	✅	✅
Marketing Pressure Protection	✅	❌

Omni Channel Messaging

Reach your customers on their preferred channel, no matter where they’re
App Push: App Push notifications are an important aspect of omnichannel marketing, and in Appgain, we provide Rich Push Notifications.
Web Push: Web Push notifications are an important aspect in omnichannel marketing, and in Appgain, we provide Rich Push Notifications
SMS: is your way of reaching your customers without them being online and is an important OmniChannel marketing tool, and with Appgain, you get more reach features.

Feature	Appgain	OneSignal
Web Push Notifications	✅	✅
Email	✅	✅
Push Notifications	✅	✅
Rich Push	✅	❌
SMS	✅	❌
Personalization	✅	❌
Campaign conversion and revenue tracking	✅	❌

Remarketing

Retarget your users even after removing the app!
Automated Tracking: Re-target your customers. As soon as they open your links just once on all major social media, no matter where your customer at, you’ll be able to reach and re-target him. Facebook, Instagram, Twitter, Snapchat, LinkedIn
built-in Mobile Landing Pages and Smart Deep Links: Utilize Smart Links and Landing Pages by enabling your marketing campaigns to get attraction and go viral. With deep links, your customer could:

Retweet Status on Twitter
Share On What’s App
Share On Messenger
Share Status on Facebook

Integrated within the Solution: Our pixel tracking technology is embedded within our marketing links. Whether you’re using our

Feature	Appgain	OneSignal
App Retargeting	✅	❌
Link Retargeting	✅	❌

Still, got questions? Do not hesitate to reach out and Contact Us!
Request Demo now.

Product Updates October

We are so excited to announce the latest updates in Appgain automation! They’re designed based on your feedback and ready for your use! Let’s have a look at what’s new:

Multi-Notifications Per Messaging Channel

For the past two years, our marketing automation has been limited to one message per messaging channel. To explain more, for abandoned cart notifications, you can send only one SMS, one push notification, and one email. We have received lots of requests from our clients to add more flexibility, so today we are releasing a more advanced version that allows you to send an unlimited number of push notifications, emails, SMS, and web pushes to recover abandoned carts. Onboard your new users!

Advanced Email Automation

Now you can customize email subjects for each email reminder. Appgain is also usable for cold emailing automation.

Multi-Custom Domains

Appgain’s version of Linktr.ee, Mobile Landing Pages, and our Bit.ly alternative Smart Deep Links have always been cornerstones for our digital marketers in customer acquisition, social media, and Link in Bio campaigns. However, it was always limited by one custom domain (CNAME) record.

Today, we are rolling out our support for having an unlimited number of MultiCustom Domains.

Mobile Attribution Acquisition Report: Measure Post-Install Events

We have been getting requirements from our clients to use Appgain Smart Deep Links in tracking influencers and SMS App campaign performance to link post-install events to acquisition tracking links.

Today, with the latest upgrade, digital marketers can measure the performance of influencer campaigns in terms of registration events.

Even though we work on Appgain all the time, sometimes it may seem that little is happening. This changelog is here to improve that very important part of our communication among ourselves.

Mobile Landing Pages, Desktop UI

Now it appears in a vertical layout on big screens, for better UI.

Free Plan Changes

Only one free app per account: Now, free plan subscribers can have only one free app per account.
Automatic cleanup: non-active free subscriptions for 1 month will be deleted in an automated way.

Still didn’t try Appgain? Request your demo now:

What Prompted Apple to Postpone a Feature of its Upcoming iOS 14 Software?

Apple shocked the app advertising market when they announced the new update of iOS 14 and its change in the IDFA (The Identifier for Advertisers) which is used to track user’s interactions and behavior across various apps and deliver specific ads based on that behavior and interest., now Apple decided to postpone this feature of the IDFA opt-in module until early next year.

The IDFA change will be in a permission “as a notification” that will appear for the user from a specific app to track his or her activity and interactions with other companies, websites and apps then target them with ads related to their actions as we mentioned.

Therefore, Facebook filed a public complaint that the privacy policy could negatively impact the ad market in Apple’s ecosystem, Facebook has published a public note warning that Apple’s new policy will not only threaten the prospects of marketers and advertisers on the iPhone (including Facebook itself).

But it will raise the question of whether Facebook will continue to support its Audience Network program (which uses IDFAs. Facebook’s main services for app developers and advertisers) on the platform.

So Apple now responds to that, by saying that as long as developers can implement this notification and request for permission, doing so is not a must in the new update. to give developers time to make necessary changes, apps will be required to obtain permission to track users starting early next year.

Taking into consideration that it’s just a temporary delay as Apple intends to establish the requirement in the future, and as long as it’s mandatory, so Apple will grant apps and marketers enough time to adapt to the upcoming change.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Appgain Mobile Marketing Weekly News Digest – Issue 9 – Apple ATT, Google’s Child Protection, Supply Path Optimization

Google’s New Privacy Attempt for Children

Google’s latest announcement was focused on children’s digital security.

They are planning to make an update that will increase age-sensitive ads’ control.
According to the announcement, the update will restrict some ad targeting based on children under 18. In a blog post

Google said the update will allow all under-18s and their parents or guardians to request that photos of teenagersbe deleted from Google Image search results to decrease child abuse.

Furthermore, the new features, including “take a break” and bedtime reminders, were on the way.
For users who are 13 to 17, the autoplay can be automatically turned off. Also, more features will aim to allow the users to monetize their settings for their best well-being.

In the upcoming weeks, Google will restrict excessively commercial ads on YouTube Kids.

Those materials will include videos that focus on product promotion that encourages children and youth to spend unconditioned money

You can see the video below for a detailed analysis and explanation of YouTube’s latest updates:

ATT: Apple’s Privacy Changes Don’t Seem To Affect Gaming Apps’ Revenue

Apple’s iOS privacy modifications, which mainly introduced the App Tracking Transparency framework, shook the mobile industry. As we mentioned in our previous blogs, the feature gave the users the ability to control and see which app was tracking which data.

At the same time, Apple asked the users’ permission when entering the app if they allowed the app to track their data.

Marketers, and especially gaming apps, have been concerned about fewer imported applications being installed in Facebook ads.

Some businesses have delayed upgrading their apps to avoid the ATT message until they discover
a method to collect the needed data again.
Apple was, and still is, the primary target for the majority of mobile firms. They argue that Apple excludes rivals by blocking economically important information from being disclosed.

But when time passes, the data shows that ATT didn’t affect the mobile industries’ revenues and downloads. More than 3 of 4 Apple users have updated their iPhones to at least 14.5. Meanwhile, there was no decrease in the gaming app’s download rate. When we see the revenue of the apps, we don’t see a decrease either.

We know that Apple specifically prohibits fingerprinting to identify a device or a user individually. Still, some companies think that probabilistic attribution is a solution that can assist marketers in predicting if the ad reached a download or not. We need to say that probabilistic attribution is also controversial.

You can read the discussion and explanation in our previous blogs.

Can it Be the Next Big Thing?: Supply Path Optimization

There is a strong expectation from marketers to have a bigger ROI for every dollar spent. Meanwhile, the complexity and privacy issues in the digital area and the marketing that’s been thought of are being challenged. The urge and race to gain more revenue from ads sometimes result in unwanted consequences. Lately, a technology that’s giving promising signals is gaining attention: supply path optimization (SPO).

SPO refers to strategies developed by advertisers and/or demand-side platforms (DSPs) to provide the most direct, trustworthy, verifiable, and efficient pathways to publisher inventory.

According to Anupam Dikhit, Microsoft’s APAC director of digital, social, and experiential marketing, untransparent media always necessitates more investment. This perspective lacks a piece of specific information about the audience, causing uncertainty about where that dollar goes. In other words, untransparent ads cannot aim at a solely specific audience. That’s why tracking and measuring the money invested in that specific campaign is getting more difficult.

You can watch a webinar with Anupam Dinkhit explaining data-informed strategies:

To get more into the reasoning, we can say auditing, measuring, analyzing, and optimizing around a more transparent approach has traditionally been very laborious, which means marketers frequently rely on agency and tech partners for assistance.
Technology is improving in the future, with solutions such as supply-chain optimization and markets coming into play.

Finally, verifiable and direct campaigns might be the future of digital marketing. Automation is still required In addition, the most efficient ways need to be embraced.

In this newsletter, we mentioned Google’s latest privacy updates for youth, ATT’s effect on most mobile apps, and supply-chain optimization,

which is considered the new way of doing digital marketing. We will be following up on those topics and bringing you the latest updates. To be informed about what’s up, scroll down to subscribe to our newsletter.