Exploring Techniques for Implementing Mobile Deep Linking: Comparing Firebase Dynamic Links, Apple Universal Links, and Custom URL Schemes

Exploring Techniques for Implementing Mobile Deep Linking: Comparing Firebase Dynamic Links, Apple Universal Links, and Custom URL Schemes

Introduction

Mobile deep linking has become a crucial aspect of app development, enabling seamless navigation and personalized experiences for users.
Implementing deep linking requires selecting the most suitable technique to create links that direct users to specific content within mobile apps.
In this article, we will compare three popular methods Firebase Dynamic Links, Apple Universal Links, and Custom URL Schemes.
We will specifically explore the advantages and considerations of each technique and explain why the URI scheme method,
which includes Custom URL Schemes

       1.Custom URL Schemes: The Foundation of Deep Linking

Custom URL Schemes were one of the earliest methods used for implementing deep linking. With this approach, developers define a custom URL scheme specific to their app. When a user clicks on a deep link, the operating system recognizes the URL scheme and opens the corresponding app, directing the user to the desired content. Custom URL Schemes offer flexibility and customization options, allowing developers to create unique deep links that align with their app’s navigation structure

Advantages of Custom URL Schemes:

a. Compatibility:

Custom URL Schemes have broad compatibility and work across various platforms, including iOS and Android. They provide a reliable deep linking solution that ensures consistent user experiences.

b. Customization:

Developers have complete control over the deep link structure and can tailor it to match their app’s specific functionalities. This customization enables a seamless and intuitive user experience.

Considerations:

a. Fragmented Implementation:

Custom URL Schemes require separate implementation for iOS and Android platforms, which can lead to fragmentation and increased development effort.

      2.Firebase Dynamic Links: Cross-Platform Deep Linking(Google shutting it down !!)

Firebase Dynamic Links, a service provided by Google, offers a cross-platform solution for deep linking. It simplifies the process by providing a single link that directs users to the appropriate content, regardless of the device or platform they are using. Firebase Dynamic Links automatically detect the user’s device and handle the deep link routing accordingly.

Advantages of Firebase Dynamic Links:


a. Cross-Platform Support:

Firebase Dynamic Links work seamlessly across iOS, Android, and the web. This simplifies the deep linking implementation process and ensures consistent experiences for users across different platforms.

b. Fallback Mechanism

 In cases where the user does not have the app installed, Firebase Dynamic Links can redirect them to the appropriate website or redirect them to the app store for installation. This flexibility increases the reach of deep linking campaigns.

Considerations:

a. Dependency on Firebase:

Implementing Firebase Dynamic Links requires integration with the Firebase platform, which might not be suitable for apps that do not utilize other Firebase services

     3.Apple Universal Links: Deep Linking for iOS

Apple Universal Links are specifically designed for iOS devices. They associate specific domains with an app, allowing for seamless navigation from web content to the corresponding app content. Universal Links leverage the App Search API, enabling deep linking even when the app is not installed on the user’s device.

Advantages of Apple Universal Links:

a. Seamless Web-to-App Transition: Universal Links provide a seamless transition from web content to the corresponding app, enhancing the user experience and driving engagement.

b. System Integration: Universal Links are deeply integrated into iOS, enabling a smooth user experience and consistent deep linking behavior across apps.

Considerations:

a. iOS Exclusive: Apple Universal Links are specific to iOS devices and do not offer cross-platform support. Separate deep linking solutions need to be implemented for Android and other platforms.

consistent deep linking experience for users across different devices.

  1. Customization: Custom URL Schemes allow developers to have complete control over the deep link structure and customize it based on their app’s specific requirements. This customization enables tailored and intuitive navigation within the app.
  2. Simplicity and Flexibility: Implementing the URI scheme method is relatively straightforward, requiring minimal development effort.It offers a flexible solution that can be integrated. into apps without dependencies on external services

Conclusion:

When it comes to implementing mobile deep linking, various techniques are available, each with its own advantages and considerations. While Firebase Dynamic Links and Apple Universal Links offer cross-platform and iOS-specific solutions, respectively, the URI scheme method, which includes Custom URL Schemes, stands out as the best choice for its compatibility, customization options, and simplicity. By utilizing the URI scheme method, app developers can create powerful deep linking experiences that enhance usability and drive higher conversion rates across platforms.

Looking for CrossPlatform and stable deeplinking ?check Appgain Smart Links

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Unleashing the Power of Mobile Deep Linking: Enhancing Usability and Conversion Rate Optimization

Unleashing The Power of Mobile Deep Linking : Enhancing Usability and Conversion Rate Optimization

 

  1. Introduction
  2. Understanding Mobile Deep Linking
  3. Importance of Mobile Deep Linking for Usability
  4. Enhancing Conversion Rate Optimization with Mobile Deep Linking
  5. Inspiring Examples of Successful Mobile Deep Linking Implementation
  6. Conclusion

 

1. Introduction

In the mobile app ecosystem, deep linking has emerged as a powerful tool for improving usability and driving higher conversion rates. Mobile deep linking enables seamless and contextually relevant user experiences by directing users to specific content or features within an app,
even if the app is not currently installed on their device. In this e-book, we will explore the concept of mobile deep linking, its importance for usability, and how it can significantly enhance conversion rate optimization.

2. Understanding Mobile Deep Linking

Mobile deep linking is the practice of embedding links that direct users to specific locations or content within a mobile app. Unlike traditional web links, deep links can open a particular screen or perform a specific action within an app,

providing a frictionless user experience. Deep links are typically implemented using Uniform Resource Identifiers (URIs) or Application Links, which can be triggered from various sources such as websites, emails, SMS, push notifications, and other apps.

3. Importance of Mobile Deep Linking for Usability

  •  Seamlessness Across Platforms

Mobile deep linking allows users to seamlessly transition from web to app or from one app to another. It eliminates the need for users to manually search for content or perform repetitive actions, enhancing usability and overall user satisfaction.

  •  Personalized User Journeys

Deep links enable personalized and contextual user experiences. By directing users to specific content or features based on their previous interactions, preferences, or marketing campaigns, deep linking enhances engagement and relevance.

  • Simplified Onboarding and User Acquisition

Deep links can be used to guide new users through the onboarding process, ensuring they land on the appropriate screens to create accounts, set preferences, or complete initial interactions. This streamlined onboarding experience improves user acquisition and conversion rates.

4. Enhancing Conversion Rate Optimization with Mobile Deep Linking

  • Re-Engagement and Retargeting

Deep links can be used to re-engage dormant users or retarget users who have shown interest but have not completed a desired action.
By directing them to specific screens or offering personalized incentives, deep linking can significantly boost conversion rates.

  •  Abandoned Cart Recovery

Deep links can help recover abandoned carts by redirecting users directly to their cart or specific product pages with pre-populated information. This simplifies the checkout process, reduces friction, and increases the likelihood of conversions.

  •  Promotional Campaigns

Deep links enable precise tracking and measurement of marketing campaign performance. By creating deep links associated with specific campaigns, businesses can analyze the effectiveness of their marketing efforts, optimize targeting, and drive higher conversion rates.

Read here, Firing To AppGain For Seamless Deep Linkingebase Dynamic

5. Inspiring Examples of Successful Mobile Deep Linking Implementation

  •  Airbnb

Airbnb utilizes mobile deep linking to provide a seamless transition for users from their website to the app when booking accommodations.
This ensures a consistent and frictionless user experience, resulting in increased conversion rates and improved usability.

  • Starbucks

The Starbucks mobile app employs deep links to guide users to personalized offers, rewards, and in-app ordering. By leveraging deep links within the email and push notifications, Starbucks enhances engagement and encourages conversions.

  • Spotify

Spotify uses deep linking to smoothly transition from external links to its app. Whether it’s a link shared on social media or embedded in an email, users are seamlessly directed to the relevant artist, playlist, or song within the app, maximizing usability and conversion opportunities.

6. Conclusion

Mobile deep linking plays a vital role in improving usability and conversion rate optimization for mobile apps. By implementing deep linking strategies, businesses can provide seamless experiences, personalize user journeys, and enhance conversion opportunities. Drawing inspiration from successful examples like Airbnb, Starbucks, and Spotify, you can harness the power of mobile deep linking to optimize your app’s usability and drive higher conversion rates.

Get all these features and more with Appgain Marketing Automation.

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Unlocking the Potential of MENA’s Digital Future

Embracing Mobile Revolution: Unlocking the Potential of MENA’s Digital Future

The Middle East and North Africa ( MENA’s Digital Future) region has seen significant growth in mobile usage in recent years
and this trend is expecte d to continue into 2022 and beyond.

With advancements in technology and the increasing availability of affordable smartphones, more and more people in the region are relying on their mobile devices for communication, entertainment, and commerce.

Mobile usage in MENA

Mobile subscribers in the MENA region are expecte d to reach 425 million in 2025, up from 391 million in 2020,
according to GSMA Intelligence..
The penetration rate now stands at 65%, up from 59% in 2020. By 2025, there are estimated to be 1.1 billion SIM connections in the region, up from 990 million in 2020

Mobile commerce in MENA

Mobile commerce is spreading in the MENA region, as well as consumers who use their mobile devices to purchase online.
Visa reported that the value of online transactions in the region increased from $49 billion in 2018 to $69 billion in 2022.
Every day mobile commerce gets more and more popular as 48% of consumers use their mobiles to make online payments.
Retailers and financial institutions aim to invest more and more in mobile payment solutions so this trend is going to continue.

Mobile apps in MENA

What plays an extensive role in the lives of people in MENA future is mobile apps. App Annie reported that the average person in the region spends more than three hours daily on mobile apps and especially social media apps.
The report also includes an increase in mobile gaming apps popularity as the average person spends longer than 20 minutes per day playing.

Localized content for the region is being created by game developers so this trend is expected to continue.

Live streaming

In 2021, time spent in the top 25 live streaming apps in MENA outpacedthe
social market overall year over year by a factor of 12.5.
TikTok was a standout winner in per user engagement among the top 5 social apps
especially in Saudi Arabia as it saw a 7x increase in time spent per user compared to 2018.

Food and drink apps

Since the pandemic started, food and drink apps noticed a lot of traffic across the world as people had a lot of spare time and they were working from home. Sessions in food & drink apps reached 6 billion in MENA in Q4 2021, up 85% year-over-year.

Conclusion

To summarize the above points, people in the MENA region depend highly on their mobile phones for communication, entertainment, and commerce. As long as smartphones evolve and become more and more affordable, we expect this trend of relying on mobile phones to continue in the upcoming years.

Ready to unlock the full potential of MENA’s mobile revolution? 

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Appgain vs Airship

Gauge your business health and get a better understanding of how your users respond to your marketing campaigns using Appgain.io advanced Mobile Marketing solutions. Here is what we offer your business while Airship does not with a fraction of the price
Mobile Attribution

  • Evaluate how users interact with your App and adjust your marketing efforts thanks to our Mobile Attribution system.
  • Measure the lifetime value per user from your campaign and detect the main source of users’ acquisition.
  • Identify which channel is bringing more qualified users by analyzing audience standard events.

Uninstall Tracking

  • Point out users who removed your App from their smartphones.
  • Helps you collect users’ IDs and retarget them across multi messaging channels.
  • Tailor your marketing practices and fully correlate campaigns with users’ behavior to motivate users to convert.

Rich Users Profile

  • Export all of your user’s data into CSV with just a click.
  • Preview all of your audience’s detailed data from the moment the user installs the App.
  • Filter your audience profiles by applying various metrics for better insights.

Feature

Appgain

AirShip
Deep Linking
 ✅ ✅
Mobile Attribution
 ✅ ❌
Rich User Profile
 ✅ ❌
Uninstall Tracking ✅ ❌
Web Notifications ✅ ✅


Still, got questions? Do not hesitate to reach out and Contact Us!
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Seamless Integration: Introducing a Plugin that Links Mobile Apps with Google Merchant Ads and Facebook Catalog Ads Without Coding or E commerce Platforms

Introduction:

In the ever-evolving world of mobile marketing, reaching and engaging users on their smartphones
has become a top priority for businesses.

With the rise of mobile apps and the popularity of platforms like Google and Facebook, harnessing the power of these advertising channels is crucial.

However, many businesses face challenges when it comes to integrating their mobile apps
with Google Merchant Ads and Facebook Catalog Ads

The good news is, there’s now a solution that eliminates the need for coding or an ecommerce platform. Introducing our revolutionary plugin that seamlessly connects mobile apps with these advertising giants, unlocking new possibilities for mobile marketing success.

  • The Power of Google Merchant Ads and Facebook Catalog Ads:

Google Merchant Ads and Facebook Catalog Ads are highly effective tools for promoting products and driving conversions.
They allow businesses to showcase their products to a vast audience, target specific demographics, and measure campaign performance.
Until now, integrating these ad formats with mobile apps required technical expertise and a dedicated ecommerce platform. However, our plugin simplifies the process, making it accessible to businesses of all sizes and technical backgrounds.

  • Seamless Integration without Coding:

With our plugin, businesses can now link their mobile apps with Google Merchant Ads and Facebook Catalog Ads effortlessly.
You no longer need to rely on coding or hire developers to implement complex integrations.

Our user-friendly interface empowers marketers and app owners to connect their apps to these advertising platforms with just a few clicks. This means that even without coding knowledge, you can harness the full potential of mobile app advertising.

  • No E commerce Platform Required:

Gone are the days of depending on a separate E-Commerce platform to sync your product inventory with Google Merchants and Facebook Catalog.
Our plugin eliminates this requirement, saving you time and resources. You can now manage your product listings directly
within the plugin, making updates and changes as needed.
This streamlines the entire process and gives you full control over your mobile app advertising campaigns.

  • Benefits of the Plugin:

  • Simplified Integration: Connect your mobile app with Google Merchant Ads and Facebook Catalog Ads in minutes, without coding or technical expertise.
  • Cost-Effective Solution: Eliminate the need for a dedicated E-Commerce platform, reducing expenses and streamlining operations.
  • Time-Saving Automation: Easily manage and update your product listings within the plugin, ensuring accuracy and saving valuable time.
  • Improved Campaign Performance: With seamless integration, you can run targeted mobile app ad campaigns that drive higher conversions and ROI.
  • Accessibility for All: Our plugin is designed to be user-friendly, making mobile app advertising accessible to businesses of all sizes and technical backgrounds.

  • Conclusion

Integrating mobile apps with Google Merchant Ads and Facebook Catalog Ads has never been easier. Our innovative plugin empowers businesses to harness the power of these advertising giants without coding or the need for an E-Commerce platform. Seamlessly connect your app, manage your product listings, and unleash the full potential of mobile app advertising. Stay ahead of the competition and take your mobile marketing efforts to new heights with our plugin.

Ready to unlock the full potential of mobile Marketing? Request a demo

 

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Firing to AppGain for Seamless Deep Linkingebase Dynamic Links

Firing to AppGain for Seamless Deep Linkingebase Dynamic Links: Transition

Firebase recently announced that it will be shutting down its Dynamic Links service. This decision has left many app developers and marketers searching for an alternative solution to ensure uninterrupted deep linking functionality. Fortunately, AppGain is here to provide a seamless transition and cover all your deep linking needs.

An alternative that surpasses Firebase Dynamic Links

App Links and Universal Links are some of the technologies designed to handle deep linking on mobile devices. Yet, Appgain Smart Deep Links have stronger advantages over them and others to effectively replace Firebase Dynamic Links.

Why Choose AppGain?

  • Cross-Platform Compatibility:

AppGain supports both iOS and Android platforms, ensuring that your deep links work seamlessly across all devices. Whether your users are on iPhones or Android smartphones, AppGain has you covered

  • Link Remarketing:

a digital marketing strategy that involves displaying targeted ads to individuals who have
clicked on a specific link or visited a particular webpage,
The goal is to retarget these individuals with personalized advertisements that encourage them to revisit the website or take other desired actions, such as making a purchase or filling out a form, Apgain Smart lInks are Pixel-Ready Links that Collect Re-Marketing Pixels to Reach User Who Clicks Your Links on Almost Every Ad Network Supported Platform

 

By using Appgain link remarketing, businesses can increase the effectiveness of their marketing efforts and improve their conversion rates, with no code.

bigsalenow

  • Boost conversions with deferred deep linking: Users who haven’t installed your app are directed to the app store and then to the desired in-app location. No more post-install content searching hassle. Simplified path to purchase. Even if users don’t install, Appgain Smart Deep Links redirects them to the web fallback equivalent.
  • Advanced Routing and Personalization: AppGain’s sophisticated algorithms enable intelligent deep link routing based on various user attributes, including context, device, language, location, and more. This ensures that each user is directed to the most relevant content within your app, maximizing engagement and conversion opportunities.
  • Customization and Branding: With AppGain, you have complete control over the appearance and branding of your deep links. Customize your links with your own domains and URL structures to establish a consistent and trustworthy brand experience for your users.
  • Tailor the look and feel of your deep links for brand consistency: Personalize the slug, preview title, description, and image to match your brand’s look and feel. Build familiarity and earn your target audience’s trust with ease.
  • Comprehensive Analytics: Gain valuable insights into the performance of your deep links with AppGain’s comprehensive analytics. Track click-through rates, user behaviour, conversion rates, and other key metrics to measure the effectiveness of your deep-linking campaigns.
  • Additional Features and Services: AppGain goes beyond just deep linking. Explore additional features like A/B testing of deep links, dynamic link modification based on user segmentation, and integration with marketing automation tools. AppGain offers a comprehensive suite of services to optimize your mobile app marketing efforts.

Make a Smooth Transition to AppGain:

Transitioning from Firebase Dynamic Links to AppGain is a seamless process. AppGain provides easy-to-use migration tools and dedicated support to ensure a smooth transition for your deep linking needs. Rest assured that your existing deep links can be effortlessly migrated to AppGain, allowing you to continue delivering a seamless user experience.

Conclusion:

With the shutdown of Firebase Dynamic Links, it’s essential to find a reliable alternative for your deep linking requirements. AppGain offers a powerful and comprehensive deep linking platform, enabling you to continue creating personalized and engaging experiences for your app users. Transition to AppGain for uninterrupted deep linking capabilities and take your mobile app marketing to new heights.

Appgain works on AI innovations as a member of NVIDIA Inception Program

We are thrilled to share an exciting announcement
AppGain has been accepte d into the prestigious NVIDIA Inception Program

Joind to NVIDIA Inception Program is  This momentous achievement marks a significant milestone in our journey towards
revolutionizing the world of AI-driven software development.

Joining forces with NVIDIA, a global leader in artificial intelligence and accelerated computing,
propels us towards new heights of innovation and positions us at the forefront of cutting-edge technology.

The Power of NVIDIA Inception

  •  The NVIDIA Inception Program is renowne d for fostering the growth of exceptional startups in the AI ecosystem

As a member of this esteemed program, AppGain.io gains access to a wealth of resources, support,
and collaboration opportunities that will enable us to accelerate the development of AI-powered solutions.

 

  • Through the Inception Program, we will have access to NVIDIA’s industry-leading technologies
    including (GPUs and deep learning frameworks), along with developer tools and technical support.
  • This partnership opens avenues for us to explore and harness the full potential of AI, driving us to create groundbreaking applications and deliver even greater value to our clients

We believe that being accepted in the NVIDIA Inception program will help us to introduce more AI use cases like:-

    • Utilize NVIDIA’s machine learning capabilities to better understand your target audience and their preferences, enabling Appgain.io Clients
      to create more personalized and relevant mobile ad campaigns
    • Use NVIDIA’s real-time ad optimization to analyze user behaviour and optimize ad delivery for maximum engagement and conversion.
    • Employ NVIDIA’s deep learning capabilities to develop predictive models that can identify users most likely to convert,
      allowing Appgain.io Marketing Automaton Engine to target them with more relevant ads and increase conversion rates.

 

Leverage NVIDIA’s natural language processing (NLP) technology to analyze customer feedback and sentiment, enabling our users to tailor their mobile ad messaging to resonate with their audience

 

Ready to Witness the Power of AI? Join AppGain.io on Its Journey as an NVIDIA Inception Program Member!

 

6 Reasons why you MUST consider Marketing Automation

 

Marketing automation is an essential asset for today’s entrepreneurs. It’s not only used to automate and speed up multiple processes, but it also restructures and defines marketing campaigns and workflows. 

The impact of marketing automation goes beyond automating repetitive tasks. It simplifies business operations, helps business owners nurture relationships, and gets them more revenue with fewer costs.

Learn more about mobile marketing automation.

To wrap up what marketing automation does, we’ll display some of its most significant benefits to see how it can boost your business:

  • Additional Gain
  • Leads Flow
  • Lower Costs
  • Better Data Management
  • Personalized Marketing
  • Advanced Marketing Process

Marketing Automation for Additional Revenue

One of the great benefits of using marketing automation software is increased revenue. The assortment of lead and data management can increase your return on investment by making your business more scalable, improving sales, and reducing time.

With the number of marketing channels continually increasing and becoming more intricate, marketing automation is the perfect solution to effectively connect with all of their customers and attract more, with a wise budget and a higher ROI than ever.

Want a cost-efficient marketing automation system? Check Appgain prices.

Generate and nurture leads.

According to the latest research, over 30% of sales activities can be automated. And you already know that consistent lead generation is crucial to your business development. So, the automation of procedures between marketing and sales allows you to concentrate more on formulating strategies that generate and nurture promising leads. In other words, with more prospects, you can land more customers.

And the statistics of sales and marketing automation agree. Those who have adopted marketing automation consistently report sales uplift potential of up to 10 percent.

Marketing automation software can set up lead scoring for you, which will notify your sales team when a lead goes from a potential client to a sales-qualified lead.

Reducing Costs With Marketing Automation

Reducing Costs With Marketing Automation

If you’re using the right marketing automation software, it’s like having one employee do the manual work of over 30 employees.

Automating the marketing process allows customers to self-qualify themselves in their own time, without sales pressure, which is a better nurturing experience for the potential buyer.

Businesses can expect to save up to 75% in manual lead processing, as an alert is triggered when a prospect is ready for a close, and your sales team can be instantly in contact with them, empowered with all the information they need to close.

Businesses that utilize marketing automation software can save money, get more profitable clients, and better understand customer needs using the detailed data they get. They also enjoy greater brand loyalty and upsell opportunities with no effort at all!

Better Data Management

We’ve already mentioned that a marketing automation platform will keep track of your leads and their engagement with your site or mobile app. This means that managing your data is easier than ever, as it is updated automatically.

A sales and marketing automation platform is a great solution to gauge marketing campaigns and predict consumers’ attitudes or reactions, providing you with the needed input to make the right decision.

Personalized Marketing

Marketing automation software will allow your team to create more personalized content through segmentation capabilities and reporting.

With marketing automation, you can target your customers on multiple channels, like social media, search ads, or email campaigns.

How does marketing automation facilitate this process?

Marketing automation turns your web visitors into leads, and once you know them, you can segment them by behavior or characteristics.

The entire process of lead nurturing should be personalized, but that’s not all. The importance of personalized marketing strategy and content continues after your leads have become active customers or users; they’re now targeted with personalized messages to guide them to certain actions, engage them better, or even update them with any news.

Marketing Automation For Additional Revenue

Advanced Marketing Process

Many marketing automation systems have drag-and-drop interfaces that enable you to create effective email campaigns, social media campaigns, and landing pages easily, even if you are not technically proficient or an expert in creative design. Businesses can save multiple hours per week by automating several tasks.

With the immense benefits marketing automation holds for companies’ growth, it’s no surprise that the global marketing automation market is expected to grow by 9.8% from 2020 to 2027. However, a unique benefit of software like Appgain is the level of personalization tailored to your business needs.

If you want to boost your business and start utilizing marketing automation, Appgain can offer a package that includes marketing automation and integration with all of the following features:

  • Automated Omni Channel messaging
  • Personalization
  • Analytics: detailed analytics for each user automation event
  • iOS and Android SDK: easily integrate it with your app
  • Automation Scheduler

Get all these features and more with Appgain Marketing Automation.

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Appgain Graduates from Saudi First SaaS Accelerator UnifonicX

We are thrilled to announce that Appgain.io, our all-in-one mobile app growth platform, has successfully graduated from the Unifonic X SaaS Accelerator program.

Unifonic X is a leading accelerator program for SaaS startups in the MENA region, providing mentorship and resources to help startups scale and succeed. Throughout the program, we received invaluable support and guidance from the Unifonic X team, which enabled us to accelerate our growth and achieve our goals.

As a graduate of the Unifonic X program, we are now better positioned than ever to help businesses across the MENA region and beyond increase user engagement, retention, and revenue through advanced marketing automation and retargeting techniques. With Appgain.io, businesses can create targeted and personalized mobile campaigns that drive user engagement and conversions. Our integration with popular mobile marketing channels makes it easier than ever to reach the right audience.

Appgain-UnifonicX

“We are extremely proud of Appgain.io’s graduation from the Unifonic X SaaS Accelerator program,” said Mohamed Shaheen, CEO of Appgain. “The support and mentorship we received from the Unifonic X team were instrumental in helping us accelerate our growth and achieve our goals. “We look forward to continuing to help businesses achieve their mobile app growth goals with Appgain.io.”

Appgain.io’s advanced marketing automation and retargeting capabilities make it a powerful tool for businesses looking to improve their mobile app performance. With features like in-app messaging, push notifications, deep personalized links, referral programs, social sharing, and mobile landing pages, businesses can create highly targeted and personalized campaigns that drive engagement and conversions.

About Unironic

The UnifonicX Accelerator program is designed to support emerging SaaS startups and is fully aligned with Saudi Vision 2030, which aims to accelerate digital transformation initiatives for public and private enterprises in the Middle East. The program also aims to achieve Saudi Arabia’s goal of investing in high-growth, high-impact technology startups within the country.

This tailored program boasts a team of experienced entrepreneurs, investors, and operators from the region’s leading technology companies. Participants in the program benefit from mentorship, community perks, access to funding, and more.

Learn more about UnifonicX 

Appgain vs Webengage

WebEngage is a well-known omnichannel messaging software that will help you engage your users through different channels but for some reason, you want a WebEngage alternative, right?

Appgain is a full-stack web & mobile marketing platform that also empowers you to engage your users over the omnichannel, track your lost users& re-target them over all social media channels & improve your app user experience
through smart deep linking.

So, do you want an omnichannel engagement tool or a full-stack Web and Mobile marketing platform?
Here’s why we’re the best customer engagement platform on the market and the best WebEngage alternative

What is common between Appgain and WebEngage?

Analytics & Segmentation


Through both platforms’ real-time analytics, you will be able to understand your audience, know their location, demographics, behaviors, etc. You will be able to segment your users based on their behaviors, or their personal data and reach them over Omnichannel

Omni-channel messaging

You can engage your users to drive high retention and sales by communicating with your users over the multi-channel. You can send them emails, SMS, push notifications, web push, WhatsApp messages, etc.
A/B test your campaign by launching multiple variations for your campaign and will get real-time detailed analytics of how efficient each version of your campaign is.
But Appgain has something more special, we offer video push notifications that will make your push campaign 10x more engaging than standard text push notifications.

Feature Appgain WebEngage
SMS ✅ ✅
Email ✅ ✅
Rich Push Notification ✅ ✅
Web Push ✅ ✅
Video Push ✅ ❌
WhatsApp ✅ ✅

 


(How video push notifications work)

What does Appgain offer but WebEngage doesn’t?

 

Uninstall tracking

According to the Harvard Business Review magazine, acquiring new customers can be 5 to 25 times more expensive than retaining existing customers. That’s we offer you the uninstall tracking product. With this product, you can identify
who uninstalled your app and re-target them all over social media.

Re-marketing

As our attention spans are constantly shrinking over time, you need to remind your audience of your product multiple times. Data shows that new users need to see your ads at least 7 times before they start to use your app in a daily manner.

Feature Appgain WebEngage
FB Ads Retargeting ✅ ✅
Instagram Ads Retargeting ✅ ❌
Google Ads Retargeting ✅ ❌
Twitter Ads Retargeting ✅ ❌
Snapchat Ads Retargeting ✅ ❌
LinkedIn Ads Retargeting ✅ ❌

Marketing Automation & Anti-Spam Pressure Protection

 

You want to engage your users, it helps if you design automated marketing campaigns for the entire app customer experience. But you also don’t want to be spamming while you are trying to engage them. That’s why we built marketing pressure
protection. To ensure you’re sending your users just the right amount of messages they need.

Feature Appgain WebEngage
Marketing Automation ✅ ✅
Marketing Pressure Protection ✅ ❌

 

Smart Deep Linking



Appgain smart deep linking helps you to improve your app user experience, so your app users move seamlessly & smoothly from all of your channels to your app. They can be routed from the SMS message, email, your website, social ads, etc. to
your specified page instantly.

Data proves that deep links can double your activation rate & engagement rate and increase your user acquisition. Through deferred deep linking your audience can be routed directly to a specific page in your app even if they don’t have
it installed. Through contextual deep linking, you can know the source your users came from, so you can measure each campaign/channel/influencers’ efficiency & ROI. We wrote a detailed article on

what is deep linking, why it matter, and how you can use it?


(how users move from an SMS message to an app page through a deep link)

Feature Appgain WebEngage
Standard Deep Links ✅ ❌
Deferred Deep Links ✅ ❌
Contextual Deep Links ✅ ❌

Mobile attribution

Mobile attribution is a powerful tracking tool, it’ll help you track everything you want to measure in the marketing funnel, starting from tracking& measuring link clicks, through downloads and installs, to conversion &
revenue tracking.

This tool will give you all the insights you need to know how effective each acquisition campaign or influencer is and what is the ROI and what are the pain points you need to optimize or eliminate!

But what does WebEngage have that we don’t?

Journey Designer

WebEngage offers a drag-and-drop interface journey designer. So you can build complex scenario-based campaigns easily (just drag & drop).
Good news, is that we are working on this feature and will be released very soon. Here’s a picture from the appgain kitchen for our journey map designer.

Still not sure if we’re the best WebEngage alternative, or have questions? Don’t hesitate to reach out and Contact Us!

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