Appgain - A Mobile Growth Platform

How Does Mobile Marketing Automation Help My Business?

Nowadays mobile marketing automation has become a crucial part of any business, some people may argue that we should call it eCommerce marketing automation because most of the businesses who use it are eCommerce!

But you might not know what does it actually means and how it helps your business!

if you already know you could read this section as a recap to what you already know about mobile marketing automation/ eCommerce marketing automation.

So mobile marketing automation is a marketing strategy that is multichannel that helps increase users’ engagement and retention!

By using technology to automate the process, like scheduling certain events to happen at a certain time or action.

A small example that’s well known is the empty cart one when a user leaves his cart empty you don’t just leave him.

Nope, you send him notifications and emails reminding him of his uncomplete purchase!

but that’s kind of normal marketing automation rather than mobile marketing automation, so let us get more in-depth in the mobile marketing automation!

How To Use It?

It’s actually quite simple if you go to the right place, let me tell you why?

One of the most important pillars in mobile marketing automation is omnichannel marketing

But omnichannel marketing is not an easy thing to manage if you’re going for a multi-platform solution!

Omnichannel marketing is made of:

Web/App notifications
SMS
Email
Social Media Ads

You might be wondering, okay I’m now familiar with omnichannel marketing, how do I use it in my marketing campaigns?

That’s actually pretty easy, all you need is to have your customers’ data, like phone number, email, a name for customization, etc.

But the only issue that for you to do an omnichannel marketing campaign you’ll need to make:

And account on an SMS marketing site like infopip.
And make an account on an email marketing platform MailChimp.
Also, you need an account at a notifications service provider like OneSignal
You also need to set up a tracking pixel all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer.

Or could take days depending on your developers capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics.

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

But Omnichannel isn’t always that hard, we’ll get to that part later in the blog!

Now We’ll talk about use-cases when mobile marketing automation could come into play!

Offers

It’s time to steer your customers into making more purchases because everyone loves offers!

But not everyone knows about your offers, and that is not what you want!

so what do I do? it’s simple, just go for the automation!

all you need is to design a simple marketing campaign using omnichannel, set up the content and schedule your campaign to kick-off!

SMS is your way of reaching customers who’re not online all the time, or those who are more of an old fashion!

While Notifications are for those who are online frequently but maybe off their phone when they check their phone they’ll find you!

Email is a great choice for people who’re tech-savvy and email is a big part of their day!

While social media is more of a general targeting channel because everyone checks their socials every now and then.

When they don’t return!

churn rate is the only metric that we’d like to keep at zero or close, but unfortunately, this isn’t how to the world works!

Every business has churn rates but we try to keep them at minimal!

And what better way to do that than implementing marketing automation to help us get our customers back!

By implementing triggers like when a customer doesn’t make a purchase for an x amount of days he gets a mobile automated omnichannel campaign!

Okay, Omnichannel, but easier!

We in AppGain have developed our solutions with omnichannel marketing as one of its pillars, whether you have an App, or an eCommerce store, or a mobile marketer for a business. We acknowledge how challenging digital marketing could be, so we made the All-In-One marketing platform. Let me tell you how our customers double and even triple their revenue by eCommerce Marketing Automation.

They share their offers through our inhouse mobile landing pages
What’s special about those that you could share your content target your customers on social media because they have pixel tracking implemented into them. Also, they have notifications built into them so you’ll be able to retarget your customers with notifications and social media, and not only that…You could also send your customers SMS campaigns, and email campaigns as a part of the full omnichannel marketing. You could also track all of your marketing campaign’s data from notification stats to how many sales did you achieve

How much are your growth rate and much more useful data that would help you get more sales?

Mobile Marketing Automation With Your POS

You probably have a POS that serves as a purchase point for your business.

But what you didn’t know about that you want to retarget your customers who purchase from you!

But how do you retarget them? It’s actually quite simple! All you have to do is to integrate Appgain’s solution within your POS.

Once it receives your customers’ data like name and number, it goes to work immediately!

Sending your customer a digital invoice with your purchase, as a mobile landing page!

Within the landing page, you could choose to retarget your customers via an omnichannel marketing campaign.

When your users complete a transaction via your POS, for example, his data gets stored in your Appgain dashboard easily!

And he gets a digital invoice with his transactions on a mobile landing page.

Within the landing page, your user get tagged via social media pixels to retarget in a later stage

Not only that but you could retarget your customer with notifications even if you don’t have an application or a website!

Then you could retarget him on his social media like Facebook, Instagram, Twitter, LinkedIn, etc.

You also have the option to utilize SMS campaigns and Email marketing campaigns as powerful options in your omnichannel marketing campaign!

eCommerce Marketing Automation like never easier!

Boost Your Business

We would like to invite you to try our omnichannel marketing! Whether you have an app or if you have an eCommerce site or a brick and mortar store, you could utilize omnichannel marketing and get more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Marketing to Gen-Z Inforgraphic

Start to get to know the Gen-Z! Since the technology evolved so fast, the gap between the generations got bigger. You will be introduced to a generation with whole different specialities rather than the others. They are the first children of technology, they are born between the mid 1990’s and earl 2000’s. The youngest ones are at high school and the old ones are graduated a couple years ago. The importance of getting to know generations is the same as creating segments of your users. There are specific patterns & canals you can communicate with them. Indeed, it’s easy to know the characteristics of Gen-Z, the important part is to implement and have an eye from their point of view. Gather your team together and discuss which values & campaigns you can approach to your potential Gen-Z customer. For more help, check the end of the blog. Now, here are some important tips to remember:

Know Your Customer Better, Reach Your Max Growth With Appgain

7 Pain Points That Challenge eCommerce Stores

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Ecommerce has transformed our lives and eCommerce marketing automation is gaining more and more attraction![/perfectpullquote]

Nowadays eCommerce has become a big part of our daily lives, and for a good reason, we use it every day, but as an eCommerce website owner, you’re always looking for new ways to develop your store.

Dealing with pain points and managing clients expectations isn’t an easy task, and eCommerce store has multiple pain points to fix that’s halting their business, so that’s why we’re writing this blog.

To work with eCommerce stores on fixing their pain points and easing up the development process without doing tons of work.

We will be covering in this blog how these pain points are affecting eCommerce store and what could they do about it, and why marketing automation has become such a big difference in our daily lives!

What are the eCommerce pain points, and why do they matter?

Now you might ask yourself, but are these pain points? How could I identify them?

Well, a pain point is something that bothers you as a business, like if your customers and going but never returning or the acquisition cost of your customer is high, and you don’t know why things like that.

If you think about it, you have your pain points, and you probably have common pain points that most of the eCommerce stores have it!

Now let’s focus on the pain points that you have in common with other eCommerce stores.

Acquiring New Users
Retaining Your Users
The High-Cost Per Purchase
What To Start With
Being a New Store
Analytics
eCommerce Marketing Automation

Now Let’s Strat Diving Deeper Into Those Pain Points And How To Solve It

1-Acquiring New Users

One of the biggest challenges when it comes to eCommerce marketing is to get a customer to buy from you and not from a competitor, but how exactly do you do that?

That’s one of the questions that everyone has a different answer to, but here’s how I do it.

First of all, you need to set up your digital presence, social media profiles, and website; then you try to get attraction, get people to visit your site or some landing pages that have offers in them.

When they open the landing pages, you’ll be able to retarget them, with ads, and notifications.

With the right copy and persuasion, users will start to see your eCommerce store as trustworthy, and so they buy from you.

Now after that, you’ve successfully converted users, how do you keep them coming?

2-Retention is not easy!

Retaining users is not an easy task, but it’s achievable, with the right set of tools and tactics you’ll be able to reach users how bought from you in the past and make them return again

All you need now is to create an omni channel marketing campaign, reach your users on social media with ads that display products they’re interested in, or some new flashy sale, maybe new merchandise that It was waited for.

And reach them via notifications, compile a persuasive copy that encourages customers to come back and buy from you.

Users offline? Not a problem, you could send an SMS with a landing page in it, that way you’ve reached your customer even when offline, and you boost your conversion rate for your campaign!

3-High Cost Per Purchase

You might have an eCommerce site that sells households items, e.g., groceries, but when you run your marketing campaigns you often see that you’re not getting the bang for your buck, you’re losing money!

And that’s a huge pain point to a lot of eCommerce stores, because nowadays you have a lot of eCommerce stores popping up everywhere, so they rely on Ads and other acquisition channels, but the cost adds up eventually!

4-Okay, I build my store, what now?

When you run an eCommerce store, you’re presented with two options, either you decided to build your store from scratch, or you could rely on an eCommerce system like Shopify.

Each fits a specific role, and each has its pros and cons, but the most important thing what happens after you build your store, most of the store owners build their store and wait for the money to come!

But that’s not the case at all; once you build your store you must start working on your marketing campaign, I tend to focus on four pillars when I start marketing for myself, these four pillars are:

Search Engine Optimization
Paid Advertising
Omnichannel Marketing
Email Marketing

Now let’s take a closer look at each one of these pillars and utilize it to our advantage.

SEO:

Nowadays SEO is a critical factor for driving more traffic and sales for your site, and when you have an eCommerce store, you want to reach people who’re let’s say searching for a new desk, you want to rank for an office-related term when it comes to content on your site!

Paid Advertising:

We talked in a previous section about how some eCommerce stores might not make the best use of paid advertising, but that doesn’t mean it doesn’t work!

If you set up your ad accounts correctly, monitored them and followed the guidelines of each account, you’ll do excellent, and also there is always the option to hire a professional to help you with your ads.

Omnichannel marketing:

Omnichannel marketing is the way you build a relationship with your customers without spending too much money; it’s simply like eCommerce marketing automation for your store; let me tell how we do it.

First, you implement retargeting pixels either manually or through Google tag manager, so you could retarget your customers later on their favorite social media.

Once you’ve set up your store, you start generating mobile landing pages with your offers and flash sales in it, when your user opens your landing page it opens the opportunity for you to retarget your customer via Ads, and Notifications.

And for users to make a purchase they must have created an account, so you have their email and phone number, now what is left is for you is to build your eCommerce marketing automation campaign and retarget your user with an omnichannel campaign from one place!

Email:

Email marketing is one of the essential marketing tools periods!

It’s just effective! If you have a tracking system on your site, let’s take, for example, the abandoned cart example:

You have a user who put things in his shopping cart, and he forgot about them, you could easily send him an email reminding him of his cart and asking him why didn’t complete the purchase.

Once you have the reasons of why he abandoned his cart, you could work on resolving them, maybe the shipping costs are high, or he wants a different color of that product, you never know!

5-Being fairly new isn’t an advantage

With a lot of new stores popping up the customers tend to not have a great deal of confidence in newly opened store, maybe they had a bad experience with a small eCommerce store, whatever the reason.

Now you have to build a relationship with your lead; maybe they came to your site out of curiosity, so you could retarget them with ads, create ads that encourage them to buy and builds confidence in your store.

When they purchase you keep them in the loop and keep your store in front of them to build confidence in your store, whether through ads, omnichannel marketing, emails, etc.

6-eCommerce Analytics

Analytics is a huge part of the eCommerce era because everything happens online; you need to be always looking up for the numbers and seeing what works and what doesn’t.

That could be a bit tricky and challenging, but you could start by implementing google analytics into your website to give you a start and an overview of your organic traffic to your site.

But from there you’re kind of lost, what metrics do you rely on to see how effective your campaigns are? Let me break down to you in Appgain.

From our dashboard, you’ll be able to monitor your omnichannel campaigns, see what works and what doesn’t, then you ‘ll have customer analytics that shows you the LTV for your customers.

Not only that but you’ll be able to track your growth rate, and you’ll be able to collect leads from within your landing pages straight to your account, that way you’ll be able to retarget your high quaily leads.

It’s simple managing eCommerce marketing automation campaigns from our dashboard, and it could mean the difference between a successful business and a failing one!

7-eCommerce Marketing Automation

Nowadays Automation has become a huge part of our daily life, simply because it could get you higher results without much effort, that’s why it’s the main pain point that we need to talk about.

Most eCommerce sites don’t implement Automation within their marketing campaigns, and that leads to lower results, and it usually consumes more work.

But with eCommerce marketing automation, you’ll be able to gain more by doing less, confused? Let me explain!

With eCommerce marketing automation, you’re able to set up entire campaigns to executed without you having to be there to run it yourself.

You could send notifications, SMS, Email so you could drive your engagement rates up, include catchy landing pages with products in them so you could achieve sales!

You could automate a trigger that whenever a customer abandons his cart, he gets notifications and email encouraging him to complete his purchase!

Conclusion

We hope that you found what you need to improve your eCommerce store right here in our blog, to summarize up we talked about pain points in eCommerce, what’re they and what’re the most common seven pain points that face the eCommerce.

We talked about how you could overcome these challenges and how does Appgain help you with these pain points!

Do not hesitate to reach out and Contact Us! Request Demo now.

Make Your Customer Login Within Seconds!

Phones or laptops are opened with fingerprints, face ID. Everyone has saved passwords and usernames. The concept of “login” is changing too.

“Make your users use your app directly, and make their first purchase with smart link login”

What is a smart link login?

Why smart link login?

Making users’ journey easy is important to increase active and loyal customer numbers. Login, the first page every user faces, is the door of you. When they decide to open your mobile app, you shouldn’t give them a reason to give up. To decrease the time spent on login, a smart link solution is found.

“In the traditional way, the average time spent to create an account is 1 minute 30 seconds, with smart link login, it takes 10 seconds!”

How does it work?

So-called magic links, enables users to sign in with one link. In the process, email or telephone number information is enough. After the user enters her email address, (for example) she receives an email with a magic link that will lead her to the page.

“Make the user become a customer”

Still not sure? You still might think why it matters for all the work to integrate it to your login page, here is a fact:

“Acquiring a new user is 7 times more costly than retaining the existing one.”

As much as we seek growth at the acquisition level, we should work on keeping the current users satisfied with the whole process. With also called password-less authentication, a short/easy login to your mobile app will increase the time spent inside.

Don’t lose your customers, make your mobile app more user friendly.

Increase Your Campaign Conversion Rate with Link Remarketing

Aren’t you tired of spending a lot of money on targeting and engaging with the right user? And ending up with poor metrics and little increase on the funnel traffic… We all do. Reaching the potential audience or the ones who were interested in before, is not that costly and hard anymore.

How to reach the potential audience easily and at the same time for a reachable price?

Remarketing helps you to re-engage with the users who have already acknowledged your existence and maybe even visited your app/website. There are various ways of remarketing campaigns, and important points to make an effective remarketing campaign.

First, we should remember that approximately 3 of 4 your traffic comes from new users. The conversion rates are usually placed between 0.5-1.5%. Now, here’s a fact:

“Returning Visitors Are More Likely To Convert”

Why?

Returning visitors mean they know you already, they remember you, they decide to come back! So, how to track them, make them remember and convince them to come back? The answer is link remarketing.

“Link Remarketing multiplies your funnel traffic rates”

What is Link Remarketing?

The link you decide to do a remarketing campaign allows you to remarket the users who clicked the link. It can be any link you want to detect the clickers.

Use Case #1 If you are using influencer marketing strategy, you can detect the users from the campaign link. Then, you can give them personalized ads via different channels or with the same channel. At the same time, more shares of the link will bring you more users and will give you more opportunity to show yourself again.

Use Case #2 You can find interesting content to get your audience’s attention. Then, create a branded link for the content to attach it to your media channels. As they click to the link and share it with their environment, your audience list grows. Then, you can retarget them!

Reach the right people more, make it less costly.

To experience it, book a quick demo

January Product Release

In Appgain, we are motivated to help great apps to find the most suitable leverages for them and measure their campaigns to reach their maximum growth potential at the least cost possible. Our teams are working to make it happen better, faster, clearer and more suitable for every app.

We’ve added Whatsapp Messaging; Twillio, Cequence, Alphacell and Victory integration as SMS vendors, user importing is enabled, Sendgrid integration, Ad Tracking error reports are added, analytics pages are improved.

You will find each feature in detail below:

You can use WhatsApp as a channel: You can now add WhatsApp as a channel for abandoned cart notifications. Contact us to enquire about the WhatsApp messaging rates.

New SMS Vendors: You can now send your SMS via Twilio, Cequence, Alphacell and Victory Link too.

User Import: Now you can import your users from any external source to Appgain marketing platform. It’s as simple as csv file upload!

Email messaging with Sendgrid: Now you can use Sendgrid account to reach your customers with Appgain Marketing Automation.
Ad Tracking Subscribers: You can identify how ad tracking has enabled/ disabled. Detecting the errors for each step of your campaign is the key for the campaign’s success. Apple announced a new update on Ad Tracking limiting in IOS14. Update is expected at Q1 2021. With our new update, you can see why/when your ad tracking has enabled or disabled.

Push, Web Push, SMS and Email analytics are reworked. To give you a better user experience, we made some improvements to the push, web push SMS and email analytics page. The usability is improved, better presented.
User reviews: We, at Appgain, work with passion to give you the best experience, and hearing you enjoy Appgain makes us happy. Every day getting better, more reachable, more user friendly, more professional. Thanks to you.
Still, got questions? Do not hesitate to reach out for assistance and Contact Us!

Why Mobile Landing Pages are a must for mobile marketing automation?

What’s a mobile landing page and why is it important for mobile marketing automation?

A Mobile deep page is a mobile web splash page, hosted by us, which is created with our online editor or from your app via API. The page includes a variety of mobile-ready call to action buttons, text, and images, allowing your audience to interact with your app from desktop or mobile, in new and creative ways thus boosting your mobile marketing automation efforts.

Why use Mobile deep pages?

For Marketers:

Our user-friendly webpage builder allows you to create rich, dynamic, and engaging Mobile deep pages for your marketing campaign.
Using this tool, you can set up web pages with multiple buttons that act differently as per user device (ios, android, desktop). Also, it’s integrated with Web Push so you can send web push messages to your customers mobile /desktops even if you do not has an app or a website

Mobile Marketing Automation for App Developers:

Let your users preview your app content, on the desktop, or on mobiles before they install your app.
This approach is less intimidating for your potential users and allows them to preview the best of your app’s content before going directly to the App/Play Store download page.

Our Mobile landing pages’ Features

Rich Media: Includes photos, text, and smart calls to action (CTA)
Smart CTA: This feature detects whether a visitor is using mobile or desktop, and generates the best CTA buttons accordingly (i.e., if on mobile, will send SMS; if on the desktop, will open credit card pay page)
Social Media Ready: Users can use these built-in buttons to share information on all major social media networks (Facebook, Twitter, Instagram, etc.)
Social Share Friendly: Whenever content is shared, this tool generates an attractive preview that makes the content more clickable.
Mobile Deeplinking: Visitors are directed to the content inside the app, even if they don’t have the app installed.
Cross-Platform: Easily useable on PC or mobile.
Easy-to-Use Editor: You can easily create landing pages with a built-in image uploader.
Detailed Analytics.
SEO-Ready: Coming soon!
Web Push Ready: send push messages to your users, on desktop or mobile, even if they removed your app.
mobile marketing automation: automate your marketing campaign through our retargeting system

Use cases For App Developers

• App content preview: This enables the user to view the best of your app content
• Rich push notifications
• App install campaigns
• Deep linked e-mails
• Deep linked SMS
• Deep linked social media
• Deep linked ads
• App2App marketing

Use cases For Marketers

• SMS payment
• Smart SMS
• Social marketing
• Deep linked SMS
• Deep linked social media
• Deep linked ads
• Mobile Coupons

How Mobile landing pages benefit mobile marketing automation?

• have one conversion goal
• Landing pages have minimal links off the page, as they distract from the conversion goal.
• You don’t have to has a website or mobile app to use it
• Integrated with web push, now you can reach your customers on mobiles /desktop without app and website
• easy to set up without a developer, utilizing the ready-made templates from our landing page web composer

You can get all of those benefits from The Appgain.io. It gives mobile app developers the user-friendly tools they need to jump-start mobile engagement, revenue, and brand loyalty.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

How appgain helped johrh increase growth by 650%

Johrh is a leading Saudi e-commerce app for women’s fashion and one of our customers. After 6 months of using appgain, johrh have grown their users by 650%! Pretty amazing, don’t you think?

Even for us, it was a surprise how our technologies could provide such results in 6 months. So let’s breakdown johrh strategy to drive 650% growth in users.

Problem

Johrh relied aggressively on influencer marketing in their user acquisition strategy. While it has potential but they burned lots of cash in this channel but couldn’t track the ROI of what they spend is. They didn’t know how much revenue each influencer campaign has generated. Hence they could neither optimize their strategy nor cut the unsuccessful campaigns’ costs.

A problem that has faced us, as appgain, when partnering with johrh, that johrh app was web viewer for their website, which introduced integration complexity.

Solution

To overcome the technical issue, Appgain SDK team has ported their SDK to android compact to overcome the compatibility issue. Then Johrh had access to all the tools on appgain marketing platform.

Johrh used the Appgain Mobile Attribution to track and measure their acquisition campaigns. After one week, they could identify what the most effective channels with the highest ROI are and what are the least effective and cash-burning channels. Then they optimized their strategy and could effectively allocate their budget based on actual data.

This, of course, was effective to increase user acquisition at a lower cost but was it enough to achieve exponential growth?

Sure it wasn’t. That’s why johrh embraced another strategy, that is Appgain Re-marketing solution.

Data shows that users are more likely to convert after seeing your ads at least 7 times. We, subconsciously & consciously, prefer and trust the familiar names than the strange ones.

So, Johrh used appgain remarketing integration with FB, Snapchat & Instagram to re-target the influencers’ followers who clicked on the links but didn’t purchase over these social media channels.

Results

Within 6 months from March 2020 to August 2020, Johrh has optimized its acquisition strategy to the maximum, which led to growing its user base from 120K users to +900K users, achieving a 650% growth rate.

This is not the only success story we had at appgain. We helped iKhair, a UAE-based fintech app, increase its revenue by 28% within a few months. Still, the difference was that iKhair used a totally different strategy, based on much less cost.

So, Appgain isn’t just an attribution & re-targeting tool. It’s a full-stack web & mobile marketing platform. We have various tools & technologies that will empower toward growth, wherever you’re on the marketing funnel. Our tools can help you drive user acquisition, increase engagement & retention, and measure campaigns’ ROI.

Still got questions, don’t hesitate to contact us!

Product Updates – November

We’re in appgain, on a mission to help great apps grow to their maximum potential at the least cost possible. Our tech, product & customer success teams are working around the clock to achieve this mission by constantly developing new features, products & more suitable pricing plans.

We’ve added more sophisticated analytics tools (Funnel Analytics & Custom Events Analytics), two new pricing plans, including a free one, new SDKs, and more!

So let’s get into them with some detail.

Funnel Analytics

With Funnel Analytics, you can have a visualization of your web /App user’s journey to complete certain tasks like making an order or upgrading to a premium plan.

This will allow you to identify the obstacles, bottlenecks, and frictions that prevent your users from converting and cause an inefficient user experience.

Events Analytics

Now you can quantify your users’ behavior on your app using appgain events analytics. This will help you identify the most frequent user’s taken actions, for example, the most viewed product categories or most clicked discount pages, the actions your user struggles with, etc., and optimize your app experience based on the data available.

Team Role-Based Access

Instead of having one account for your app on the appgain platform, now you can add your team members as sub-users to our platform with a custom role for each one. Hence, they have access rights to specified data set according to their needs, responsibilities, etc.

Custom roles will enable you to create sub-users that can:

Have access to certain products only.
Have a privilege to access certain products, as read-only or read/write per product.

Sub users cannot:

Change /view payment info
Delete the project or his account

Web, Xamarin & Flutter SDKs

Now we have released Xamarin & Flutter SDKs, Plus a new version of web SDK with enhanced stability. So now appgain supports the following:

Web SDK Features:

Abandon cart notification over SMS, email, and web push
subscribe /unsubscribe in web push
Log purchase transaction
Events Logging
Fire Marketing Automation
initialized with projected and API Key
init SDK: to retrieve App backend info
Add users: via rest API
Update users: via rest API
delete users: via rest AP

Free Plan ?

If you are a fresh new app and still haven’t generated enough $$, we created this plan for you.
You can have a free account on appgain and access products like omnichannel messaging, deep linking, mobile attribution, marketing automation & more. Designed for apps that have up to 30K users.

Startup Plan ?

We launched a new pricing plan designed specifically for startups that have less than 50K active users & are less than 3 years old. You will have access to numerous features like marketing automation, re-marketing, uninstall tracking, video push notifications & more. For more details, you can check our announcement here.

Coming Soon

Workflow Journey Designer

Many of our customers have asked for it and now we’re building it. With this feature, you will be able, through drag & drop, to visually design and build different scenarios for your users based on their behavior so they can have a personalized user experience.

WhatsApp Messaging

In addition to email, push notifications, web push & SMS, soon you will also be able to instantly engage your users through WhatsApp Messaging.

Twilio SMS Integration

We are about to finish up our Twilio SMS integration, so you can easily send and receive SMS from your users.

Still, got questions? Do not hesitate to reach out for assistance and Contact Us!

What is mobile deep linking and why does it matter?

How many hours do you think you spend daily on your phone? A lot. Studies show it’s around for an average 5 hours. That’s quite a lot, we learn, work, communicate, eat and commute using mobile apps. So the user experience of apps must be as smooth and simple as possible. While there are many strategies & techniques to improve the user experience, there’s a critical one that will help you increase your app user engagement and user acquisition fast. It’s deep linking.

What is deep linking?

Deep links are a technology that transfers user flow from outside the app to a specific page of your app through URI use, i.e., myapp://product/productId.

This can drastically enhance the user experience because the user will directly open the product page instead of opening the home page and searching for the product.

There are three types of deep linking—Standard, Deferred & contextual. The last two are developed versions of standard deep linking to improve mobile developers’ user experience and functionality. Let’s dig deep into them.

Three Types of deep links

Standard deep links

Standard deep linking was the first type developed. Its original goal was to direct users to a certain page in the app, The problem with this type was that it only worked if the user had the app installed, but he would be given an error if he doesn’t.

Deferred deep links

To fix the standard deep links issue, deferred links came to life.
In simple words, a Deferred deep link routes your users directly to a specific location in your app. but If he doesn’t have it installed, the user will be directed to the app store (google store or apple store), depending on his device. After he installs it and opens it, the app will open the specified location,

Contextual deep links

Although standard & deferred deep linking decreased friction, increased installs & improved user experience, its growth was a bit slow at first. This is because marketers & developers didn’t see much value in it.

Contextual deep linking changes the destination or content depending on user context like platform (iOS, Android), user location, etc. Additionally, it records & stores the user data.

Using contextual deep linking, developers and marketers can personalize the user experience to be suitable for each user depending on his device, data, or/and where he came from. This can improve the marketer’s analytics capacity to measure the performance of each channel and campaign.

Appgain smart deep links

Appgain offers a sophisticated smart deep linking product that has the features of deferred and contextualized deep linking. The product helps you in App install and user engagement campaigns to drive user acquisition as it is compatible with all devices & platforms. Additionally, it is compatible with all the marketing channels you might use like social media, display ads, email campaigns & SMS campaigns.

Finally, it helps in app install attribution to measure each campaign’s efficiency & ROI. It tracks & measures different attributes, including the user location, device system, the source he came from, plus his behavior inside the app.

This might look pretty nice, but we still haven’t emphasized how important mobile deep linking is. So let’s go through some of the most critical benefits of deep linking.

Why are deep links useful?

Enhance The User Experience

With deep links, users can more easily access the content. They will be seamlessly directed from the FB Ad or display ad to the discount page in your app instead of the home page.

Improve user acquisition

With deferred deep linking, the user will be smoothly directed to the app store, this will increase the number of app installs, but it doesn’t stop here. As the app will directly open the content, not the home page, users are more likely to engage immediately with the product, increasing the activation rate. By how much?

TechCrunch made a study showing that the activation rate coming from standard URLs downloads is 16%, while the activation rate coming from deep links is 29%.

Personalize user Onboarding

You can also increase the activation rate, by personalizing the onboarding experience. Through contextual deep links, you can personalize the pages new users will be directed to, depending on where they came from.

For example, if a user came through a referral program, you can show the program details so he can get more discounts. If a user came through an influencer campaign, you could show the influencer picture with your product.

Improve User Engagement & Retention rate

It’s a universal fact that the numbers of active users drastically decrease over time. Nothing can stop that from happening, but what you can do is try to increase your engagement retention. Deep linking is a powerful tactic to do so. As deep linking doubles activation rate, it also doubles the retention rate. By sending app notifications with deep links or by Ads retargeting with deep links, users will be more engaged and active on your app.

Here is a graph from TechCrunch research, showing a comparison between the retention rate of standard links and deep links.

Re-Engage Inactive Users

You can re-engage Users who have been inactive for a long period of time. By sending them push notifications with deep links that direct them to new updates, exclusive deals or any relevant content that incentivize engagement.

Campaigns & Channels Analytics

As contextual deep links record and store data, you can track each campaign or channel and measure its performance. You can identify:

Channels that drive high app installs.
Campaigns that drive the highest revenue or highest churn.
Frictions & bottle necks that user face from click to purchase

How can you implement deep linking into your marketing strategy?

App-to-app Marketing

Suppose you are on IMDB app checking movies reviews. Wouldn’t it be amazing to have a button on IMDB that will automatically direct you to the movie Netflix app?

Partnering with another app that has the same target audience and using deep linking would be a massive driver for user acquisition & engagement.

SMS Marketing

You can send deep links in SMS campaigns that would improve conversion rate. Fujairah Charity, one of appgain customers, started SMS campaigns for their donor base. Using Appgain’s smart deep linking, their conversion rate increased from 3% to 12% and reduced mobile marketing cost by 72%.

Social Media Marketing

You can use deep linking on any social media post or Ad to convert your followers into users by directing them into the discount page. You can also measure and compare the effectiveness of each social channel, campaign and influencer.

Display Advertising

Similar to Social Marketing, you can use deep links to direct the ad viewer to the offers or any relevant page.

Referral Marketing

If you have a referral/affiliate program, you can give each user or affiliate a unique deep link, so you can track how many users signed up and revenues generated through each user/affiliate.

Web to app

People nowadays prefer to be online on their phones more than their desktop. People also prefer surfing websites on desktop and using native apps on their phones. We explained in article before in detail how can you use web-to-app as a low cost strategy to drive user acquisition and how one of our customers increased their revenues by 28% using this strategy

Email Marketing Campaigns

Most consumers are checking their emails on their phone. It would be a lot more convenient and a better user experience if they clicked on the link and opened the app directly instead of going to the website. That’s why email-to-app conversion rate reaches to 50%, when using deep links.

At last, you can use deep linking in your digital invoices to keep in touch with your customers all the time! If you want to learn more about digital invoices, visit our digital invoices page.
Deep linking is a powerful feature that enables your user to move smoothly and seamlessly from your advertising channels to your app. Additionally, it’s a driver for user acquisition & user engagement. Finally, It’s a strong analytics tool that helps you measure how each campaign is performing.

Now, if you want to try and test deep linking yourself and see how it will help you. We offer you a 14-day free-trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.