Appgain

What’s Mobile Marketing Automation?

If you ask anyone or any business about the future the answer will be technology, and there’s no technology without mentioning smartphones, no doubt that now we live in the era of mobile using based on its increasing growth through the past years, In fact, research from eMarketer suggests that between 2015 and 2021, mobile-only internet users will increase from 32.1 million to 52.3 million.

With that kind of growth, smart businesses and marketers are continuously improving strategies to boost their business and thinking about different and new ways to keep up with this development and reach as many audiences as possible, That’s where mobile marketing automation (MMA) comes in.

What’s Mobile Marketing Automation?

In nutshell, it’s a software along with a set of rules and templates to make it easier for a company to communicate with its customers and prospects.

Basically, marketing automation is a solution for two major marketing tools: managing a huge database of contacts, and delivering personalized messages to customers.

Marketing automation stores information about your contacts, lets you have a segmentation of your contacts into lists or groups based on specified criteria, and helps you control which messages those contacts see.

Without marketing automation, businesses have to do all this manually, a process that is very difficult or impossible with a large audience.

For example, it can be used to segment large audiences into groups based on certain characteristics, giving marketers more time to analyze how those segmented audiences should be targeted.
Planned actions used to engage those users, such as push notifications or in-app messaging, can also be performed autonomously.

Best 4 Ways to Help in Retention with Marketing Automation

Automation can be very powerful to keep retention, by using it in the right way it can effectively drive up conversions.

With these four ways, Mobile Marketing Automation can drive user retention and growth.

1-User Segmentation
which breaks users into groups based on how recently or how often they’ve engaged with your app or brand.

With automation, it will be easier to segment them into groups which makes it clear, And you’ll know your segments are working when engagement and retention rises.

2- Manage Customer Experience

For any brand and app, customer experience is highly considered Which allows brands to know the gap and try to fill it.

Automation can help to improve this experience in two areas: timing and personalization

Timing

One huge area is the timing of omnichannel campaigns. With automated tools, you can carefully plan out a strategy that involves what offers to send out and allow the system to choose what to send out on each channel or device… and when.

This way, your mobile marketing automation tool can use the data behind each user segment and say: “This user segment checks the app first thing in the morning, so on day 1, let’s send them an in-app message at 7 AM when they get up.”

Personalization

In email marketing, personalization happens in two different ways. You can send different email campaigns based on what’s relevant to a user (or what stage of the funnel they’re in), such as an onboarding campaign for new signups.

You can also personalize individual emails with the recipient’s name, or with different information based on their role, for example.

Mobile marketing automation also follows this notion. A mobile marketing automation system will provide ways to tag and group your users based on user attributes, such as demographic or app usage information.

You can collect this data from users by asking them (via a rich page or preference center in your app), or your platform might provide some data automatically — for example, telling you which users have installed or uninstalled your app, or which users are using iPhones.

3-Organize Onboarding Process

Many apps nowadays still have a problem managing the onboarding process. They still send many onboarding messages randomly, gathering emails and push notification drips without strategic planning on how to organize this onboarding communication.

Automation will help you to make onboarding easier with an organized campaign by sending emails and push notifications that are specific to a user segment.

4. Retargeting Abandoned Carts

So when a user installs an app let’s say it’s for online shopping the user will begin to search for some items as shopping activity and keep them in the cart without making any decision.

Now the user stopped using the app although he/she was interested in some items and has left an item in a cart.

Have your marketing software send out an automated reminder, and keep sending reminders daily until that item is either bought or deleted from the cart.

With this data, you can send retargeting ads of the same items when the customers are browsing on social media platforms or checking emails.

Mobile Marketing Automation Features

Here are some features of mobile marketing automation that have made it one of the most important tools needed in marketing.

Automated omnichannel messaging: Increase marketing relevance by running automated behavior-based multi-channel communication over push/web push /Email /SMS channels.

Smart: if a user performed the conversion action from one message on an SMS channel, why to spam him with more messages over other channels? as soon as a user performs the conversion action you can remove the other queue messages for the same user on the same event.

Personalization: deliver automated personalized one2one campaigns.

Marketing Pressure Protection: it never messages the same user twice /day for the same event if it’s triggered many times.

Automation Scheduler: schedule bulk automation actions directly from the dashboard with zero codlings.

What you send has to be valuable, relevant, and personal — a mobile marketing automation platform helps you meet those needs.

As the name implies, MMA is similar to traditional marketing automation, but it’s created specifically for use with mobile devices.

MMA may not be as widely used as traditional marketing automation yet, but it’s gaining popularity. it could be what your business needs to reach more people.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Retarget users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

What is a Mobile Deep Linking?

It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways.

Mobile Deep Linking Features are:

Detects user location.
Detects user devices.
Cross-Platform, works on PC, mobile, even if your app is not installed, opposite to standard deep links which work only mobiles that have your app.
Flexible automatic routing: route your user to open web, post tweet, like FB page, open your app, etc.
Contextual: depending on your user location, device, has your app /not, it will route them to your predefined routing actions.

Mobile Deep Linking Use Cases

App Installs Campaign (Get more app downloads)

Promotional campaigns that include mobile deep linking work for all users on every platform.

When users open or install your app, they’ll see the exact content your campaign is marketing, including any discounts you’re offering.

Engage Your Users

Using mobile deep linking with your multi-channel marketing campaigns boosts your user’s conversion to install the app and engage with it,

as it offers powerful link generation, referral tracking, attribution, deferred deep linking.

These links worked whether they are clicked on mobile or desktop and directly connect the user to the target content after the install.

Mobile Deep Linking in Your Email Marketing Campaigns

Sending weekly email digest of your app offers to your users? Did you know that marketing emails with deep links produced more than a 50% conversion rate?

Embrace this channel to send your highest value mobile customers straight into your app for the highest possible net gain.

App to App Marketing

Promote your app content on other Apps, and also retain the information required to create personal onboarding, tailored content, and user acquisition channel tracking.

Turning Desktop Users into Mobile Users

Direct users from your website to your app. Users will be automatically taken to the content they were searching for on the app even if they need to install the app first.

SMS Marketing

Increase SMS marketing Conversion by using smart deep links in your SMSs, Smart Deep Link automated routing actions produce more user-friendly and interactive SMS.

It’s flexible to route the user to send SMS, Like FB page, open app, etc., routing actions tailored per user device and location.

Mobile Payment

Set your mobile payment scheme to be more user-friendly. With deep linked SMS, Which apps or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on the desktop.

Social Marketing

Deep Links in Your Social Media Posts Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media channels are invaluable regarding their ability to curate your audience and generate infinite traffic. Use deep links to send your followers straight into your app.

Display Advertising

A popular electronics company spends millions of dollars on display advertising. The brand has mobile apps for iOS and Android. When a customer who has the company’s mobile app installed clicks a display banner, they are sent to the mobile website (not the app) and asked to log in. The brand’s agency is seeing high abandonment rates in this use case. Opening the app directly for those that have it installed would dramatically improve campaign performance.

Email Marketing Use Case

A popular department store regularly sends emails to its subscriber base for seasonal and product category promotions. The brand has mobile apps for both iOS and Android. When users who have the retailer’s mobile app installed to view the email and click an offer link they are sent to a mDot site to log in. Although responsively designed, more than 65% of these users abandon login to the mobile website because they expect the app to open.

How Could We Help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Appgain vs CleverTap

Boost your conversion rate curve upwards and lock up all of your data, including untouched Raw data, with Appgain’s Marketing Solutions Cloud. Here is what we offer your business, while CleverTap does not with a fraction of the price.
Raw Data Access

Secure all of your data in-house for higher accessibility and tracing.
Back-Up your work by storing your Raw Data on our Cloud.
Refer back to where your business has started and compared it to your current results for performance assessment.

Mobile Landing Pages

Engage users with our high-performance responsive landing pages.
Attract traffic to your channel by reaching more Mobile users.
Alternate from our pre-designed templates or build your own using our HTML code space on the platform.

Deep View

Give your audience a taste of your Mobile App before installation.
Let users learn about your App via the Web.
Optimize your Application’s organic search discoverability.

Now that you have known what you were missing, Appgain offers you an All-Inclusive package with the most affordable price in the market.

Feature	Appgain	Clever Tap
Mobile Deep Linking	✅	✅
Mobile Attribution	✅	✅
Mobile Landing Pages	✅	❌
Deep View	✅	❌
Raw Data Accessibility	✅	❌

Still, got questions? Do not hesitate to reach out and Contact Us!
Request Demo Now

How to use Omnichannel marketing to maximize your revenue?

Every business’s goal in the world is to make more revenue, that’s just a fact, I mean even normal people would like to get more income.

So to compact this issue businesses develop new ways to make sure that they’re getting more revenue and trying to decrease their costs.

Every once and a while some new term or marketing strategy pops up, like digital ads and etc, and digital ads aren’t a new thing, right? But a couple of decades ago they’re a revolution.

So now we’re looking at a new marketing strategy which is omnichannel marketing.

What Is Omni Channel Marketing, And Why Does It Matter?

Omnichannel marketing is the way of which you could reach your customers on multiple platforms

Whether to sell them goods or to announce anything, you could use it to fulfill any marketing purposes it’s assigned to.

Omnichannel marketing is a combination of social media remarketing, SMS, Paid Ads, Notifications, and Email.

Visualize omnichannel marketing.

If you’re made a purchase before from a store and you’ve entered your information like email address and mobile number, you get a promotional SMS message with an offer, you open the offer website and check it out, but you don’t purchase…

After a while you get an email with some of our latest offers, after a while you get a notification of a flash sale!

Then when you’re browsing posts on your favorite social media you get Ads from our store with some of our best sellers! Then you decide that you’re going to purchase it.

Of course, that’s a fictional funnel that we created just to show you how omnichannel marketing works, and you won’t be getting all the marketing messages at the same time, that’ll be spam.

But more of an ongoing digital marketing campaign that you decide how much does it last

How to use omnichannel marketing?

Now you might be wondering, okay I’m now familiar with omnichannel marketing, how do I use it in my marketing campaigns?

That’s actually pretty easy, all you need is to have your customers’ data, like phone number, email, a name for customization, etc.

But the only issue that for you to do an omnichannel marketing campaign you’ll need

To make an account on an SMS marketing site like infopip

And make an account on an email marketing platform MailChimp.

Also, you need an account at a notifications service provider like OneSignal

You also need to set up a tracking pixel for all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer

Or could take days depending on your developer’s capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

It sounds like a nightmare, right? I mean omnichannel marketing shouldn’t be that hard, it’s designed to make marketing much easier!

Omnichannel at Appgain

And that’s why we in AppGain have developed our solutions with omnichannel marketing as one of its pillars, whether you have an App, or an eCommerce store, or a mobile marketer for a business.

We acknowledge how challenging digital marketing could be, so we made the All-In-One marketing platform.

Let me tell you how our customers double and even triple their revenue by omnichannel marketing.

They share their offers through our inhouse mobile landing pages

What’s special about those that you could share your content

Retarget your customers on social media because they have pixel tracking implemented into them.

Also, they have notifications built into them so you’ll be able to retarget your customers with notifications and social media, and not only that…

You could also send your customers SMS campaigns, and email campaigns as a part of the full omnichannel marketing.

You could also track all of your marketing campaign’s data from notification stats to how many sales did you achieve

Also, you can use digital invoices to stay in touch with your current customers anytime you want! To learn more about digital invoices, you can check our digital invoices page.

How much are your growth rate and much more useful data that would help you get more sales?

Conclusion

Now let us wrap this up, I don’t want to hold you back from doubling your revenue.

Now that we’ve talked about omnichannel marketing, what is it and how challenging it could be.

We also talked about the different aspects of omnichannel marketing and how we in Appgain do omnichannel marketing differently!

Boost Your Revenue Now

We would like to invite you to try our omnichannel marketing! Whether you have an app or if you have an eCommerce site or a brick-and-mortar store, you could utilize omnichannel marketing and get more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Understanding The User Journey Map for Mobile Apps

Apps nowadays became a part of our life it can help us in shopping, playing, watching videos and purchasing, etc, in another meaning, it’s a journey for users that they spend time and money with it and sometimes they end up leaving the app or removing it, So when we notice that some users prefer an app than another we realize that behind this app or brand a marketer who understood very well the users’ journey to keep his/her brand on the track, and that takes us to go in details to know more about users’ journey.

What is the user journey?

A user journey is a map that shows the ways in which users complete the desired action, in another meaning, purchasing, typically a timeline of user actions that show how a user will go from download to conversion, including every action and interaction with an app.

Why is the user journey important?

In the marketing world showing consumers why a product is valuable and worth purchasing will be the same thing in mobile apps, marketers will try to highlight the functionality of an app and what added value will gain the user, if he/she installed the app.

Then it’s important for every app to know why a user has installed their app in order to better improve it and ease users’ needs. By following the users’ steps journey you can know the user experience and how it can be optimized.

For example, knowing what caused the user to install your app or what prompted him/her to make the purchasing decision and what are the reasons caused the user to uninstall your app.

Mapping your customer journey

When mapping out your mobile customer journey, it is recommended to follow these main steps:

– Identify Customer Behaviors

In another meaning creating a customer persona, By learning common user behaviors you can create several user personas to understand how different types of users interact with your app, then It will help you to know what users want from your app and how can you improve the app features, Consider looking closely at recently new customers and trace each of their journeys step-by-step in order to fully understand their experience, you can learn about your users by taking surveys or asking them for feedback, or more advanced, can be made in a marketing research plan.

– Understand customer goals

Defining the goal of your customers is part of understanding the behavior of the users. From the second you can define the goals that the users want and that goal can be known by the actions that the user takes in your application.

– Identify touch-points

A touch-point is any point at which a user interacts with your app, From the step the user installs the app and interactions taking place after a purchase event. Without identifying every touch-point, you’re missing out on ways to optimize the mobile app user journey and identify areas for improvement.

– Gathering data

In gathering data, your main focus must be on covering the pain points, A user’s main reason for installing the app. to your app features, and your unique selling points by having these data you easily create a practical user persona and begin mapping the user journey.

This will allow you to associate the customer data with their behavior and actions, ultimately improving your app strategy in the future.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Important Types and Use Cases of Deep Links Marketers Should Know About

First thing: What are deep links?

Simply. Deep links are a URL you can click to send you directly to a specific product or content to your mobile application.

For example: if you build deep links for your mobile application for a specific product or content so consumers can go to this content directly into the app from somewhere outside of your application.

There are 3 different types of deep links.

1- Traditional deep links:

Traditional deep links only work when the mobile application is already installed and opened a specific content immediately, but if it is not installed a pop-up error page will appear.

2- Deferred deep links:

Deferred deep links are different so if you clicked on the link it will show the installation page to download the app on Google Play or App store then directly send you to a specific content.

3- Contextual deep links:

Contextual deep links have all the functionality of deferred deep links and provide additional benefit, They are able to store information where a user wants to go and where the link was clicked and who shared the link and unlimited amount of custom data that will help developers and users.

So, Why are deep links important to your business and projects?

Deep links are a great way to get other people to use your app
Increase traffic to your app and conversions, engagement
Build seamless user experiences.
Give your customer the best experience and get them the information they need

Let’s dive in and give you some use cases.

Inviting Friends

You can create deep links to make users send invitations to new friends and convert them to download the app directly and increase traffic.

Launching an Ad

You can use your deep link in ads to convert customers to a specific content in your app

Deep links are very valuable and you should keep in mind to use them in your strategy for mobile application.

Subscribe to my blog now to know advanced use cases for deep links.

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I recognize that your time is valuable and I’m seriously flattered that you chose to join us.

Finally, as we promised, here are your Top 5 Advanced use cases about deep links for Digital Marketers.

1- Social Media to App

one of the best methods that, you can use deep links when you share a post on social media

For Example, you have a channel on YouTube and you want to share your latest video on Facebook or Linked-in, etc you can build deep links to send your new users directly to the video instead of going to YouTube home screen and searching for your video manually.

2- ِApp to App

Deep linking allows users to go from an app to another, creating seamless user experiences between apps and If you have more than an app this is great to ensure users who have access to relevant content.

3- SMS to App

You can use deep links in SMS marketing to convert your customer to your mobile app It is an effective way to motivate users to install the application.

4- Email marketing to App

you can use deep links in your email marketing campaign to bring content closer to consumers and easily, enable people to take the actions they intend to take.

5- Campaign tracking

When you index your app page with deep links you will be able to include UTM parameters which offer great value to marketers to improve the app.

No doubt that deep links are very useful and important for your mobile application as we have explained so you should test your deep link before using it to make sure it works effectively to deliver the best user experience.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Announcement: Salla became one of our valuable Partners! ?

We’re excited to announce that Salla became one of our valuable Partners! ?

Salla is the easiest platform for e-commerce, enables merchants to link their different trading accounts, and use them for direct sales to customers in the fastest time and easiest way.

With Salla and Appgain.io partnership, every e-commerce store will be able to boost its revenue with Appgain.io mobile marketing and re-marketing platform.

Want to become one of our many successful customers and help your business flourish? Send us an email or request a demo!

Mobile Apps Advertising Future With iOS 14

October 2020 will be challenging for the entire mobile apps advertising, and you may ask what’s new with the IDFA after Apple announced the new iOS system ‘iOS 14‘

For marketers, it is IDFA (The Identifier for Advertisers) simply it is a device identifier in Apple’s system. Attribution platforms like Adjust, Singular, Kochava, or AppsFlyer use it for tracking and identifying a user (without revealing personal information), allowing advertisers to access aggregated data.

The data is used to discover information about the user’s activity like in-app events or the interaction with the mobile advertising Campaigns.

With iOS 14 all of that is going away and IDFA will be useless for mobile attribution unless the user decides whether to allow an app or brand to track his or her activity and interactions with other companies’ websites and apps or not.

IDFA is very important for marketers, but on the other hand, privacy for users is essential and this prompted Apple to take this step by allowing companies to use IDFA after the user’s permission.

There is no doubt that it is a secure step and will keep the user’s privacy. But a vast industry here like mobile app ads will experience a big change.

According to Apps-flyer estimate that $ 80 billion in 2019 and expected to grow to $ 120 billion in 2022. The major market share is the announcement of iOS apps. Hence with changes to IDFA accessibility, the industry may suffer a significant downturn.

In the previous, any iPhone user could switch off IDFA tracking in his or her privacy settings but only 15% of users do that based on Apps-flyer estimate.

This number can reach 70% with opt-in notification for every app in the new iOS 14. And as a result without accurate information, data will drop massively and ad campaigns will get affected.

Moreover, the equation will be changed in the ad ecosystem with various platforms especially Google and Facebook since they have the lion’s share.

But let us not forget that both can handle the situation and regain stability. Facebook and Google are the two biggest platforms for mobile users. The user’s data and information can play a big role and make a difference for them.

On the other side, the other apps and advertisers won’t stop advertising but will be a dilemma if they can’t measure the efficiency of their ads without accurate data.

Of course, Apple isn’t leaving the advertisers without a solution and a practical tool to use it. It recommends using its SKAdNetwork for attribution and is going to develop and update it.

SKAdNetwork will allow advertisers and brands to know the ads that led to the required actions without revealing which specific devices or people took those actions.

There’s no escaping the fact that we will experience a remarkable Transformation in Mobile apps advertising and we can expect to see several updates from both advertising and attribution platforms.

Will see how small and medium app companies will be a competitor to be reckoned with when using their effective advertising tools in mobile user acquisition.

The ability of adaptability and making smart decisions is what will work well in this situation.

October 2020 …stay tuned!

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

HowT o Use The Advertiser ID For An Effective Re-marketing Campaign

Apps became essential for users and brands and no doubt that every one of us uses it regularly and sometimes we stop using it for many reasons, On the other hand, Mobile app re-targeting became a very important method for marketers to retain users and re-target them to keep the steady and continuous flow in their apps, But ironically, most companies pay more attention to acquiring new users rather than retaining the current ones or re-targeting who uninstalled the app.

While 21% of users abandon the app after one use, Marketers then have to consider that re-targeting should be prioritized before getting more installs, and with a smart Re-marketing campaign, they can hit the nail on the head then.

So what is Re-marketing? (re-targeting)

It’s a marketing strategy when brands try to re-engage users who already have the app installed on mobile devices or who uninstalled the app.

so marketers will try whether to bring them back or continually keep them using the app with specific offers.

Example Of a Re-marketing Campaign

Here’s an effective way of applying a Re-marketing campaign by using the Advertiser ID which lets you use the activity of your users within your app to reach and re-engage with those users across Search, Shopping, and YouTube, etc

So when a user installs an app let’s say it’s for online shopping the user will begin to search for some items as shopping activity and keep them in the cart without making any decision.

Now user stopped using the app although he/she was interested in some items, so as we mentioned with the Advertiser ID you can use the user’s activity across search and shopping to show the user some ads of the items and products that the user was interested in then the user will need to return to your app.

By applying this campaign effectively it will prompt the user to return to the app and continue his/her shopping and purchase the wanted items.

So acquiring new users is important but retaining and re-targeting them is necessary because users who’ve already installed an app have a greater opportunity to engage and purchase than new users if they’ve already converted in the first place. Our benchmarks might indicate that user acquisition without continued re-engagement might be a waste of time and effort. After all, if nearly 90 percent of users disappear, why try and get them in the first place.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Retarget users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Product Updates – August: New Features That You Should Not Miss

Humans are unpredictable. You could never anticipate how someone will act next. That is the main reason why businesses should grasp as much information as possible with regard to their audience.

At Appgain.io we always work on our R&D in order to enhance your experience and provide you with the most advanced features that benefit your business and facilitate your marketing efforts.

Here we will get you prepared with our latest campaign analysis tool to make sure that you get the best informative statistics possible and build your way up from there.

We’ve added new Ionic SDK, Multi-users roles, Push notifications localization, and more!

Ionic SDK

Now we have released the Ionic SDK, in addition to :

Android Native SDK
ReactNative SDK
ionic SDK
iOs SDK

Advanced segmentation

Now the user properties are now listed dynamically in the filters, instead of limiting the marketers to create segments only with a fixed list of user properties, now they can add whatever user property they want to track and segment the users based on it, in other words, if added user property (age), then you can see it immediately in the dashboard and filter based on its values.

the ability to select custom events in filters from the filters list, unlike in the previous release when you can to enter the custom event name, action and values keys manually, now you can add them (via API for this release) and also see them in the list of events in the filter

Advanced user segmentation:

segment for users installed the app from a certain campaign
segment for users who opened a push campaign or purchased from it
segment for users who received automation message
segment for users who canceled luxury car that was booked in pairs
segment for users who purchased from push campaign
user funnel building and more

Multi-users Roles

You can add your team members to your app with a custom role for each one. User rights are admin and custom roles.

Custom roles will enable you to create sub-users that can:

Have access to certain products only
Have a privilege to access certain products, as read-only or read/write per product

Sub users cannot:

Change/view payment info
Delete the project or his account

Web SDK

Now you can use appgain automation tools on your website, even if you don’t have an app.

Features

Abandon cart notification over SMS, email, and web push
initialized with projected and API Key
init SDK: to retrieve App backend info
add a user: via rest API
update user: via rest API
delete a user: via rest API
subscribe /unsubscribe in web push
Log Purchase transaction
Events Logging
Fire Marketing Automation

Push Notifications Localization

Now you can send the same push campaign in multi-languages.

Rich Push With MP4 Video

Now you can upload your own MP4 files in the rich push notification.

Coming Soon

Now you can use appgain automation tools on your website, even if you don’t have an app.
Free plan!
new dashboard UI
New website
Apple ioS14 IDFA
First ad network integration – Apple search ads partnership

Still, got questions? Do not hesitate to reach out for assistance and Contact Us!

What’s Mobile Marketing Automation?

Best 4 Ways to Help in Retention with Marketing Automation

2- Manage Customer Experience

3-Organize Onboarding Process

4. Retargeting Abandoned Carts

Mobile Marketing Automation Features

What is a Mobile Deep Linking?

Mobile Deep Linking Features are:

App Installs Campaign (Get more app downloads)

Mobile Deep Linking in Your Email Marketing Campaigns

App to App Marketing

Feature

Clever Tap

What Is Omni Channel Marketing, And Why Does It Matter?

Visualize omnichannel marketing.

How to use omnichannel marketing?

Omnichannel at Appgain

Conclusion

Boost Your Revenue Now

First thing: What are deep links?

There are 3 different types of deep links.

Traditional deep links only work when the mobile application is already installed and opened a specific content immediately, but if it is not installed a pop-up error page will appear.

2- Deferred deep links:

3- Contextual deep links: