Retail Archives

Cross-Channel Remarketing For Retail

Boost Your Retail Business with Cross-Channel Remarketing! ?️✨

Are you looking to drive more sales and maximize your marketing efforts? ?? Look no further! Cross-channel remarketing is here to revolutionize your retail business. ??

What is Cross-Channel Remarketing?

Cross-channel remarketing is a powerful marketing strategy that allows you to re-engage with potential customers who have already shown interest in your products or services across multiple channels.
It involves strategically targeting users with personalized ads, offers, and messages as they navigate different online platforms and devices. By reaching out to your audience wherever they are, you can increase brand recall, conversions, and customer loyalty.

Key Benefits of Cross-Channel Remarketing for Retail:

1️⃣ Amplify Reach

Expand your reach and impact by connecting with your target audience across various digital touchpoints such as websites, social media platforms, email, and mobile apps.

2️⃣ Personalized Approach

Tailor your marketing messages and offers based on each user’s browsing history, preferences, and previous interactions, delivering a more personalized and relevant experience.

3️⃣ Increased Conversions

Engage potential customers at different stages of their buying journey,
providing gentle reminders, exclusive incentives,and relevant product
recommendationsto nudge them towards making a purchase.

4️⃣ Omnipresence

Maintain a strong brand presence by being visible to your audience across different channels, reinforcing brand recognition and trust.

5️⃣ Improved ROI

With targeted remarketing efforts, you can optimize your advertising spend by focusing on users
who have already expressed interest in your products or services, increasing the chances of conversion

If you’re interested in learning more about cross-channel remarketing or need assistance in implementing this powerful strategy, feel free to reach out! ?✉️ Let’s connect and discuss how we can tailor a remarketing plan that fits your business objectives.

LimeTray Vs Appgain

Nowadays one of the most successful businesses is restaurants.

This is due to the new culture of experiencing new and different food from all the cultures.

Surprisingly, the more unique and unfamiliar food service the more your business is successful. But is all you need to make a successful restaurant is a food? Sure not.

Marketing solutions have to be on the top list of your to-do list of making your business. Mobile marketing solutions will definitely help

Let’s talk a little about marketing solutions, especially mobile marketing solutions as it’s the era of the mobile phone.

In brief, mobile marketing solutions will allow you to reach your customers and target them in a better way and let you retain your current customers.

How you can do that?

First of all, you need a website and mobile application to help you target your customers and retain them. After, you need a company to work well on your website. Here it comes Appgain.io rule.
There are many companies that provide mobile marketing solutions, but why Appgain is different?
Let’s make a comparison between LimeTray and Appgain.io!


Feature	Appgain	LimeTray
Web push/App push notifications	:white_check_mark:	:white_check_mark:
Email	:white_check_mark:	:white_check_mark:
SMS	:white_check_mark:	:white_check_mark:
Integration with your POS	:white_check_mark:	:white_check_mark:
Social media re-targeting	:white_check_mark:	:x:
QR Marketing	:white_check_mark:	:x:
Customer Analytics	:white_check_mark:	:white_check_mark:
Mobile Payment	:white_check_mark:	:x:
Mobile landing pages	:white_check_mark:	:x:

See, Appgain is using a smarter retargeting solution than LimeTray.

It is helping much more in targeting the customer like the QR code. Once the customer scans the QR code of your business he will enter the cycle of targeting. By the pixel, you get when the customer scans your QR you can send him a message or send him a push notification which will surely help much in the retain the customer.

Still, got questions? Do not hesitate to reach out and Contact Us!

Retail marketing, doing it right, Or losing money?

As a retailer, you know how hard it’s to craft a retail marketing strategy and how to keep your customers coming back to your store, people spend millions of dollars on retail marketing ideas, but they tend to be broad, not targeted and not measurable.

So retailers needed to come up with something more productive, measurable and not spammy, a new retail marketing solution that would help change how retailers approach their customers, so they developed “Retargeting”!

We’re going to explain to you in this blog:

What’s retargeting?
How can it help you as a retailer?
Why should you invest in retargeting?
Why mobile marketing is harder and how to work around it
Other types of remarketing
How to personalize retargeting
Are Retargeting and Remarketing the Same Thing?
And much more!

What’s Retargeting for retailers?

In simple terms, Retargeting is following or tracking your user’s journey in your space whether it’s a retail store or an online shop, to know what is he interested in

If he didn’t convert, you show him ads about your product, and if he converted you show him either similar criteria or other products that might grab his attention!

Because retailers will always be retailers and retail marketing strategy would be the same offline and online, people don’t know they need that sparky thing until you show it to them!

That’s why retargeting effective in case:

your customer purchased your product that way you make him want to buy more,
or he didn’t convert that way you encourage him to complete the purchase; then you show him other exciting things to get his attention

So retargeting is all about targeting the right audience, relevant people!

That’s why retailers marketers are putting more researches and development.

retail digital marketing is a developing subject that always generates marketing ideas for retail stores

Why should you use retargeting?

As I’ve shown, retargeting has been a successful retail marketing strategy that works, but we wanted to be clear about why retargeting is helpful for you!

First of all, retargeting helps to grow your brand when people search for let’s say a coffee machine, and they visit your website but don’t buy.

They see your brand when they’re surfing the internet or their favorite social media; you pop up to them letting them know you’re what they’re looking for!

Secondly, you probably don’t land the first sell right out of the bat right? That’s why retargeting is an excellent second opportunity for you to make up for the missed revenue that you missed the first time!

Are Retargeting and Remarketing the Same Thing?

Simply no, but the main difference is that retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on email.

Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails.
Retargeting and remarketing are both effective methods in their own right, yet a combination of both may be the best strategy to boost your digital marketing activity and improve your bottom line

But what’s the key difference?

Well, they are both retail marketing strategy, but the main difference is that retargeting is more about tracking your user with a tracking code like Google tag manager, or Facebook pixel and retarget them with a product that they might want or a genre of products that they might interest him.

And remarketing is more of an Email type of marketing, like cold emailing, but the customer isn’t cold.

He’s warm, and your sales guys reach out to him with an email to know why didn’t he buy or is he interested or not?

But I’m more of the person who probably names them the same thing, so Let’s consider them as one thing shall we!

Retargeting on mobile

Well, mobile retargeting isn’t an easy thing, because while you can track people with cookies and google tag manager easily on the desktop.

It’s what every site do because every website uses cookies nowadays, but on mobile, it’s not as easy as just putting a cookie, because they usually don’t use a browser to do things!

Because everyone uses native application for more straightforward navigation on your smartphone and not their browsers!

But everything has a workaround, and retailers know that well, so the retail marketing solution providers made a workaround that would let retailers retarget without an app.

A customer sees an in-store at your retail store with a QR code in it.
He scans and opens the offer landing page.
Within the landing page, you put the tracking code like GTM or facebook pixel.
And just like that, you retarget your in-store customer online to drive them back to your store!

And that’s only one scenario of retail digital marketing on mobile!

What about other retargeting channels?

Today, there are many retail marketing campaigns on different digital channels to reach an audience. Each of them has various advantages and disadvantages.

If you can harmoniously combine your audience research efforts with targeting for these channels, you are going to be more likely to reap the rewards for your work.

Today, some of the marketing automation platforms can either integrate with others or outright include all the steps of your remarketing journey in their toolkit. Make sure you are using one of those.

If, however, you want to facilitate this coordination manually, make sure you do your work very thoroughly so things will not get “lost in translation.” Also, know that you will spend lots of effort, time, and hence money in getting this right.

All have their specific pros/cons. App push notifications, for example, have some of the highest engagement and conversion rates, but they require an app to be installed on the targeted users’ device beforehand. Web push notifications, however, does not have this requirement and can work even on desktop/laptop computers.

Another thing to take care of is that you should avoid retargeting the same person on lots of channels at the same time. Choose the best one fitting for their case, and stick with it. Contacting the same person on five different channels is a textbook definition of spam.

Finally, no need to feel like all your retargeting needs to be through digital channels. You can use offline, physical media too. Let’s say that your audience frequents a particular venue. Why not print some stickers with QR codes of your campaign, along with an attractive offer on them?

Retargeting the right audience!

It is easy to retarget anyone and everyone who has ever been in your retail marketing audience. It may or may not work for every one of them. But hopefully, some of them will be interested, right?

While that is true, this approach also leads to increased marketing costs, as well as the risk of being seen spammy by the people you retarget.

A smarter approach will be to pick those who are interested in the campaign but didn’t go ahead with it yet.

Other examples of good retargeting audiences can be:

People who have registered an account on your campaign’s site, but haven’t started using it.
People who filled a shopping cart but abandoned it.
People who were interested in similar campaigns/products before.
Finally, people who are using or have used competitors.

This way, you will be able to target people who are likely to be interested in what you have to say them. The conversion rates of your retargeting efforts will be much higher this way.

Another side to choosing the right audience for retargeting is that just going shotgun on selecting people to retarget can, and often does result in some damage on the brand identity. None of us enjoy it when it is like “oh, great, another random marketing message pestering me for something I am not too interested in.”

How to approach your customers?!

Something to the effect of “pssst! Why haven’t you still bought this cool thing yet?! You know you want it!” may not necessarily be the best way to go.

We are, after all, end users too, be honest and ask yourself, what do you usually do with those?

It tends to go like:
“Mmm… yeah, right…” (clicks delete).

We need to put the smart in smart retargeting. Do a bit of due diligence and find out a few reasons why the users who were on the line decided not to go past it. Construct your messages with that information. Play on what they liked, reassure them against what they may not have wanted.

Having composed a single message is too old-school. Make sure that you at least have a few that you crafted for each persona.

If you can get the user to feel like they are addressed in person, rather than as a part of a mailing list, your chances of persuading them will be much, much higher.

Make sure the message is engaging, and persuade them that you are selling a solution or something that they desire, and not just trying to move more copies out of your stock, and more dollars out of their pockets.

Retail retargeting

So you must be thinking now as a retailer, now I have the information I have to start retargeting, how do I set it up in motion? What is the retail marketing plan that you would follow to ensure smooth retargeting?

Well, you as a retailer your main focus would be on bringing back your customers to your store, one of the in-store promotion ideas is

Create an offer’s landing page and setup GTM and Facebook Pixel in it
Capture your customers’ online presence as ID, that way you could retarget them
Start showing your visitors relevant ads to your product

And now you wait for them to naturally convert after they’ve seen your Ads on their favorite social media.

And while Tracking codes are the most popular retargeting retail marketing technique out there’re also Retargeting but notifications

Like the steps above you direct your user to a landing page
But this time to invite him to subscribe to your notification
And then you target him without any app via web push notifications!
Get creative with your notifications, use emojis, and limited offers for your notifications subscribers to encourage them to buy!

Conclusion

So as a conclusion to this article, we hope that you’ve answered all of your questions about Retail marketing, and their strategy.

Because as a retailer you must think about your customer and what they want, and what the best way to reach them, not about how to spam them with your products!

Retargeting is more of a strategy for retail, retargeting isn’t a linear equation that you would put, and it’ll start working, it’s more about how do you manage your different kinds of retail strategies!

Is mobile the new way of remarketing? Because everyone has a smartphone now, and we’re migrating from just Desktop computers to smartphones.

What’s the workaround if you’re not a retailer with an app or you need to implement another remarketing way that’s less complex and easier to manage.

What to look for when you want to get your remarketing going through a 3rd app platform, how to choose the right one?

And why in the first place do you go with remarketing and not just the regular marketing campaign, what are the differences that make you more of a remarketing guy after of course doing marketing, but not wasting your money on it

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Top 5 Business Marketing Automation Ideas For Restaurants

In this blog, we’ll talk about restaurant marketing and how could automation help your business prospect without much work!

Marketing Automation In Restaurant Marketing

Restaurants are everywhere you go nowadays, selling all different kinds of food, and from all over the world.

It became an ordinary thing to find a Chinese restaurant in Brazil, for example, and it’s a good thing for restaurant marketing.

Simply because competition drives creativity.

But that expanding in restaurant businesses made everyone look the same.

And for small business and restaurant owners, it’s really hard to get creative while trying to figure out how to implement marketing automation in your business

That’s why in this blog, we come up with Top 5 Restaurant Marketing Ideas to use with your marketing automation workflow!

Use QR To Retarget Your Customers

This idea is really easy to implement, all you have to do is to put some QR code in your store when people scan them it opens up a customized landing page.

On the landing page, you could show info about your restaurant or maybe some info related to their food, and then you could retarget them on social media!

You could also use the landing page as a lead magnet, just add a lead form for your users to keep up with your latest offers!

You also could make a check its recipe QR code for people to scan.

Not only you’ll be providing value but you’ll also establish your restaurant as different from other restaurants.

And make your restaurant marketing strategy superior!

Utilize Food Ordering Apps

Most of the restaurants are easily found on food ordering apps like uber eats, but the only problem is that these apps take a cut of your revenue.

But you could utilize those food ordering apps to fuel your growth.

All you need is to create a flyer with a QR for easy scanning and say something like “get your next order free when you order from us directly”

That way you’ve reached your customers but not only that, you could retarget them through Omnichannel marketing once they’ve opened your mobile landing page!

It’s quite simple, you’re already retargeting them on social media, now if they make an order you’ll have their number and name.

Customize your Omnichannel marketing campaign to be targeted to your customers!

And with that easy step, you’ll easily fuel your restaurant growth and set yourself apart from other restaurants.

You’ll also cut out the need for those food ordering apps because your customers will order directly from you!

Digital Invoices That Empowers Your Business Marketing Automation

Invoices are a big part of your business because they keep you informed about your sales, growth, and all of the accounting stuff.

But with humans managing those invoices, you’ll have human errors, it’s human nature!

And paper while not expensive, it’s not cost-efficient either, and they get lost easily!

That’s why using digital invoices is crucial to your business and your restaurant marketing campaign!

Not only they differ you from other restaurants, but they’re also:

Customizable
Easy Integrated with your POS
Automatic
Credit Card Payment Ready

Have a quick look at our digital invoices solution!

Because the digital invoice is essentially a mobile landing page, you get all its features like customizable CTA, customizable template, social media retargeting, and more.

Utilize Your POS In business marketing automation

You probably have a POS that serves as a purchase point for your business.

But what you didn’t know about that you want to retarget your customers who purchase from you!

But how do you retarget them? It’s actually quite simple! All you have to do is to integrate Appgain’s solution within your POS.

Once it receives your customers’ data like name and number, it goes to work immediately!

Sending your customer a digital invoice with your purchase, as a mobile landing page!

Within the landing page, you could choose to retarget your customers via an omnichannel marketing campaign.

But omnichannel is not easy!

With Appgain you can get a much easier omnichannel option while not having to deal with multiple dashboards, it’s all in one dashboard!

You could customize our solutions to fit your restaurant marketing campaign

Let me give you an example:

When your users complete a transaction via your POS, for example, their data gets stored in your Appgain dashboard easily!

And he gets a digital invoice with his transactions on a mobile landing page.

Within the landing page, your user get tagged via social media pixels to retarget in a later stage

Not only that but you could retarget your customer with notifications even if you don’t have an application or a website!

Then you could retarget him on his social media like Facebook, Instagram, Twitter, LinkedIn, etc.

You also have the option to utilize SMS campaigns and email marketing campaigns as powerful options in your omnichannel marketing campaign! To know more about the SMS feature and its importance, you can visit our SMS product page.

Utilize Influencers in your business marketing automation campaigns

Influencer marketing isn’t a new thing, restaurants do it all the time, but how to know exactly how effective is your influencer marketing?

It’s actually easy, you could boost influencers marketing by sharing your mobile landing page.

That way you capture more leads through your page whether as a social media pixels that you could utilize in let’s say lookalikes on Facebook.

Or as Google search retargeting when they look up for restaurants near them.

That way you’ll be able to decrease your CPC and dominate SEM.

Conclusion

Hopefully, you’ve learned new ways of bringing more leads for your store.

Learning to utilize different marketing channels and creating new innovative ideas out of normal old ideas!

Boost Your Restaurants Sales

So we’ve talked about how you could use our solutions to help your business achieve more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Point Of Sale, Your Window To B2C Marketing Automation

nowadays b2c marketing automation has become crucial because as business go larger and larger, it gets harder to do marketing manually, that’s why they have to have some sort of automation installed, but what role does a pos play in the marketing automation workflow?

POS Role In B2C Marketing Automation

Point of sale (POS) machines are everywhere now because everyone uses credit cards now, it a much secure approach than carrying money in your pocket all the time.

But there is a hidden gem within the POS machines that no one takes advantage of, which is generating prospects from the point of sale machine directly, a b2c marketing automation kind of gem

But let me explain the point of sale machines and how they work so that you could visualize how the marketing automation workflow goes in the blog.

What’s a point of sale or a (POS)

A point of sale or (POS) is a machine is a device that makes the transaction when you’re purchasing goods or services from a store.

Like if you go to your favorite shoe shop, and grab a pair of sneakers when you go to the cashier you pull out your credit card and make the transaction.

When you at the cashier you probably enter your name, phone number and then he hands you the devices to type in your password, then you complete the purchase.

And that’s it, you enjoy your new sneakers and you’re continuing your life.

But as a retailer I would like to get you back as a returning customer, how do I do that exactly?

how do turn my point of sale machine to a b2c marketing automation machine?

Turn your point of sale machine to a b2c marketing automation machine

Now that you have your customer’s data, you might be thinking of the best way that you could get him back to you.

And since you have his phone number and name, you’re probably thinking about sending him an SMS right?

You might want to check our blog out where we talk about SMS in the digital era.

SMS isn’t an effective tool on its own anymore, it has to be a part of a bigger marketing campaign like being a part of an omnichannel marketing campaign!

So how do you integrate your SMS marketing within an omnichannel marketing campaign?

It’s not so simple you must first know what does it take to make an omnichannel marketing campaign, and what are the challenges.

Omnichannel marketing challenges

but omnichannel isn’t as easy as it sounds to pull off, it’s actually a challenge, let me explain why to you!

omnichannel has become a big part in b2c marketing automation.

To do an omnichannel marketing campaign you’ll need to make an account on an SMS marketing site like infopip and make an account on an email marketing platform MailChimp.

Also, you need an account at a notifications service provider like OneSignal

You also need to set up a tracking pixel all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer, or could take days depending on your developers’ capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics, not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

It sounds like a nightmare, right? I mean omnichannel marketing shouldn’t be that hard, it’s designed to make marketing much easier!

Omnichannel marketing, but much easier

Okay now you’re probably thinking about other marketing tactics to integrate your SMS marketing campaign within because omnichannel marketing is too much work.

But hear me out, I’ll introduce you to a much easier and more feature-rich marketing automation workflow!

We in AppGain integrate omnichannel marketing into our solutions, which are geared towards App Marketers and Mobile Marketers.

As we have App Boost, a marketing solution designed to help app developers boost their business, and Smart retargeting and marketing links geared towards mobile marketers.

Let me tell you how could you integrate your point of sale (POS) as your b2c marketing automation solution!

When your user enters his name and number we migrate it to our dashboard, from there you’ll be able to know crucial data about your customer like his LTV and much more.

Now he’ll get an SMS with let’s say a flash sale, he opens the message and inside of that message he has a deep link, that deep-link collects the user’s social pixel so you could retarget him later.

The deep link opens a mobile landing page, our own mobile landing page that has multiple templates all of which customizable, and he browses the different offers.

If he likes the offer and makes the purchase we offer an online payment gateway powered by Stripe

If he didn’t buy it’s fine you could retarget him with notifications, on his favorite social media, via SMS marketing campaign, and more!

And when he converts again you’ll be able to track him to know which of your customers is a high priority.

Boost Your Business

We would like to invite you to try our omnichannel marketing! Whether you have an app or if you have an eCommerce site or a brick and mortar store, you could utilize omnichannel marketing and get more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Retarget Zomato Clients Directly, and stop giving revenue away!

food delivering apps have gotten much attraction in the last couple of years, things like Zomato, Postmates, HungerStation, Otlob are achieving high revenue records and they’re acquiring more and more customer by the day, which is a good thing, but what about the restaurants? does this growth in the market of food ordering mean they’re achieving more revenue?

Problem?

The obvious answer is yes, but it’s not all pink, that’s because these applications take a percentage from the restaurants themselves, so let’s say that a restaurant sells a meal for 100, and the App like Zomato takes a percentage, let’s say 15%, that means that the restaurant makes 85 and not the full 100, and that doesn’t make the restaurants happy, because at a large scale it means that they’re paying a lot of money for the application.

Imagine how many restaurants he’s dealing with? and many of them don’t like sharing their revenue with an application that only delivers the orders.

And since we’re in 2019 it means that everything has a solution now, so we at Appgain developed a solution called smart retargeting that would help in the case of wanting to get higher quality or decrease the costs of the marketing campaigns, but you might ask what’s smart retargeting?

Smart Retargeting

Smart retargeting is a remarketing solution specially designed for Restaurants and retailers to help them make more revenue from their stores with the help of our tools, now you might ask what are these tools or channels that we use to smart retarget customers?

Dynamic QR Code
Web Push
SMS
Mobile Landing Pages
Insta Links
Customers Analytics
Social Media Retargeting
Digital Invoices
Marketing Automator

Combining all of these tools would help you achieve better results for your restaurant because it’s a complete solution no just a QR or not just a Link

How would Smart Retargeting help me?

When you’re a business owner, you’ll find it easy to use a smart retargeting solution, simply because it’s easy to reach your user, through an offer maybe? a survey, a QR, or their phone number, if the application allows it when you get your customer’s number in your DB, you initiate the retargeting sequence.

All you have to do is to send your customer a deep page link, in an SMS or include it in an offer, a QR code to scan, once they open your deep page you collect their pixel code which lets you show them your ads on their social media, and if they didn’t convert from your ads on social media, push notifications is always a great tool to reach your users and engage them, and occasional SMS campaigns with like a limited offer or an announcement could do tricks, nonetheless E-mails. and that way Zomato is out of the picture and without them knowing

and of course, let’s not forget about analytics, track your marketing campaigns, track your users’ LTV

5- Mobile Deep pages & referrals “a Toolbox for a Mobile Customer Lifecycle”

Smart deep links

You might think oh come on how useful user referral is? And you’d be very surprised at how much is it impacting on a business that could be, for an example Dropbox grew 3900% by implementing a simple referral program, read the case study here

Mobile deep pages

Wouldn’t it be awesome if you could make the user see what you see? Know what you know? Well that’s the case with Smart Deep Links give the user a taste of your offer, a snippet of your app, make the user curious to download your app!

Stop wasting your revenue with Apps like Zomato and keep your revenue in the house!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

QR code in marketing: The bridge between online and offline!

A QR code in marketing is the bridge between digital and physical media

Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they’re virtual vs physical in nature can make it difficult to run them together seamlessly. So can you even bridge your offline and online marketing together? Of course, you can… let us have a look at how!

QR Codes: Connection Between the Worlds!

Since pretty much everybody has a smart device nowadays, they can scan and use the QR codes pretty easily. Just incentivize them, offer rewards for using the QR code to let them into your digital marketing funnel.

These codes can be printed on any media: flyers, coupons, billboards, bus stops, or even on digital signage… Where you will use QR codes is only limited by your imagination!

These codes allow you to link people from any offline media to any digital content, and, with use of the right platforms, also give you ability to retarget these users, and gain valuable information from them like where the best buyers come from, which campaign performs best, etc.

Now, yes, online and offline marketing campaigns are connected great! But what’s the benefit? How can I use QR codes to bridge online and offline marketing?

There are multiple things that you can do, let’s look at them one by one.

Do You Have an App? Use Offline Ads and Get Them to Download It!

Apps can be either the meta or a channel in a marketing campaign. Since smart devices are everywhere, apps are always with us, so they are a great marketing channel.

However, for an app to be profitable, you need many downloads. There are many ways to achieve this. ASO and SEO efforts being the first two that comes to mind.

However, you can get people to know of, and even directly download your app even when they aren’t browsing the internet or app stores.

Let’s say that you hand out promotional items, perhaps in an event. Brochures, or a nice, branded notebook. Feature your QR code link there with an offer for additional benefits to app users.

Someone who is already positively influenced with the experience in the gift item will be more likely to check out the offer of the app, and you can gain users easily like that.

By turning QR codes into Dynamic and Trackable QR codes, Smart Deep Links technology makes it easy for users to get onboard within the apps. These context-sensitive links provide the following benefits:

They will take the user to their destination regardless of the platform they are using.
Let’s say they don’t have your app and are using an iPhone, the link will take them to download the app from App Store.
If they are using an Android device instead, the same link will take them to Play Store page of the app.

Handout Coupons

Coupons and vouchers are a great way to build bridges with potential customers. It is even better if you get them to scan a QR code to enjoy the benefits. This way you will be able to track the success of your campaign, and even potentially build a database of users for later remarketing.

Coupons and vouchers are a popular customer loyalty and marketing tool in many industries, such as retail market.

This is usually a great option for food and beverage venues for example. But it can be used in other services and products as well. The retail market would be one of those, for example.

Do You Have a Great Landing Page? Well, Let People See It!

While a flyer or a billboard is great in their own right, a web page can feature so much rich media content that can not.

This way you can really get two types of media to mutually support each other. People can see a physical ad anywhere, in public transportation, in a cafe, just anywhere… You web content, on the other hand, can include many images, videos, text, and even interactive elements. These can help you convey the message of your product/service much more strongly.

Just put the link to your web content inside a QR code and feature this prominently on your offline ads, and reap the rewards.

Know What Your Ads are Doing

Information is the greatest strength in marketing. You need to know many things to achieve the most successful campaigns. Who is the best audience to target? What do they want? Where are they? What time they are most likely to buy? Do they respond better to this or that kind of campaign?

However, collecting all this information may not always be the easiest thing to do. Well, at least it wasn’t, but now marketing automation and analytics tools let you have this power at tip your fingers!

Though, unless you integrate offline and online campaigns, their powers will only work in the digital realms.

This is where QR codes come to play! They can help with getting data from your offline campaigns too.

Retarget People Who Look at Your Offline Marketing Materials

Giving people an incentive to scan that cool little QR code on your ads will make it possible for automation platforms to retarget them later.

First off, you may ask the user to fill out a contact form to enjoy the benefit you offer. They may give an email or phone number.

Almost uniquely among the platforms, Appgain also enables you to get a database of interested users without even asking their contact information. As you may know, some users don’t quite like giving personal info to marketing campaigns. With our web push notification feature, they can just subscribe to your notifications and then you will be able to retarget them with notifications even if they are on a desktop system.

How Can You Use Offline and Online Marketing Together? Well With Appgain of Course!

QR codes will let your online marketing efforts work on physical media too, here you can see how it would work for a retail market case

Appgain gives you the opportunity to make the best use of the QR code’s powers, and adds more to the pack!

Retarget your customers on social platforms, with notifications, SMS or email. With Dynamic, Colorful and Branded QR codes, our offer is feature-rich, and besides, we offer not just a QR code platform, but a whole marketing solution!

Why don’t you try it out yourself? Start trying Appgain for free and enjoy multiplied conversion rates!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Make more sales using a QR code and Facebook pixel

Facebook

Facebook is the largest marketing platform in the world, with over 2 billion users on it, it’s really what a marketer would call a big fish for retail marketing. You simply can not ignore it if you want to make more sales.

But the biggest problem is targeting the right audience, and that’s where the real catch lies, so when you create your ad on Facebook you set up your parameters, and you start running your ad, but what exactly guarantees that your Ad would make the right impact for the money?

Retail advertising gurus run ads all the time, but no one sees the breakthrough in the sales curve? That’s because not all the people on Facebook are willing to buy from you, and there lies the big problem!

Retargeting is the key!

Choosing the right audience who is willing to buy from you is a very successful retail strategy, and that where this blog comes to shine, you most likely are ready to buy when you get into a retail company, a store, a food franchise, or a coffee shop.

Are you just at the cashier giving him your order and paying right?

As a marketer, this moment is what they worked hard for, but what if you could guarantee that you could make this moment happen again and again, but how is that you might ask yourself.

Facebook Retail Marketing?

Well the tie between us and our mobile is so strong, and a big part of that is our connection to social media apps like Facebook, and Facebook knows that well it analysis your data, and a big part of its retail marketing strategy is tracking people’s behavior and that where he creates the Facebook pixel.

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some action on your website.

It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.

Now it’s time for QR

So that’s the Facebook, but where does the QR come into play in this blog?

Well, simply the QR code is a 2D scan-able graphic that could direct you to do a lot of things, open a website or make a phone call, but QR scan has been around for so long, how it could be used to make retail marketing on Facebook more efficient and drive even better results?

In-store promotion marketing: Make more sales!

Well, that’s quite simple, when your customer is at the buying moment, you could make him an offer he can’t refuse, give him a coupon with an offer in it, that’s it! Simple yet effective in-store promotion idea.

Okay, that’s not all of it, but it’s that simple, all you got to do is to generate a QR code that leads to a deep page that you’ve created especially for this in-store offer, what this page does is that offers your customer the offer, and prompt him to be a notifications subscriber.

And the big fish in the room is that this deep page could collect their Facebook pixel which allows you in the future to retarget them accurately and that way you make sure you’re retargeting the right people.

That way next time you do your next marketing campaign you find better results,

and you also steer up the power of mouth, because usually people don’t drink or eat alone,

even if the other person didn’t order anything he might scan your QR code out of curiosity, and that way you’re able to expand your revenue stream with ease!

Appgain is your tool to make more sales using QR codes and omnichannel marketing

Appgain is the automation tool you need to make more sales utilizing QR codes, Facebook pixels, and much more. Join among our clients who have literally multiplied their conversion rates since using our platform.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

QR Code: combine digital and in-store marketing!

As a food franchise or a coffee shop with lots of branches, a local food, or a retailer company you always look into new retail tactics of getting new customers and also retain your current ones. But how do you spark the flare of keeping current customers and also generating new ones? What could be your marketing plan as a retail store? Well, that’s easy you probably googled it yourself, but you found multiple options, and you don’t have the time and the resources to peruse every one of them right? That’s why we did all the heavy lifting, and we’re here to give you the easy way to get exposure to your retail store, restaurant, or coffee shop, QR code mixed with Digital marketing!

Yep, QR Scans are still a thing, and they are capable of generating new customers and keep your current ones coming back, they’re the new retail strategy!

Let me tell you what a QR code is!

It’s a “Quick Response” code, or QR code is a 2D scannable graphic that could direct you to do anything on your phone, open a link, make a phone call, send an SMS, have a deep link to open your app directly, it doesn’t matter what would you like for the QR to do it’ll do it.

But you might ask how a QR scan would help me generate more revenue right? It’s a straightforward retail marketing channel!

In-store promotion ideas

To make an awesome retail sales campaign all you need a compelling message to make your users want to scan your offer, maybe you should go with “Scan and can, get your free soda can” I don’t know, get creative!

Then make your mobile deep page which is powered by Appgain.io, which includes your offer in it.

With the mobile deep page of your offer, you could easily get them to be a web push subscribers, and not only that but also collect their Facebook pixel ID, you could also make sure you’re targeting a specific location you could make a specific QR code tailored to each branch.

When you get this part done, that’s mean you now have very powerful marketing tools within your hand, period.

Retail Marketing Tools

How do you use your new techniques to make your marketing more efficient and spike your ROI? How to come up with a retail promotion strategy that’s simple?

When you have a Web push subscribers that means that you could retarget the people who visited that specific branch only with that offer!

And those web pushes would give you analytics to know what your campaign did!

Also with the Facebook pixel, you could remarket those who opened your mobile deep pages.

And we all know how powerful Facebook is and how remarketing is effective when you have the pixel code of everyone who has redeemed your offer and that way you could retarget them without having to retarget a broad audience and waste a lot of money.

But what benefits could you get from the Deep pages associated with the Mobile deep page? Of course, other than the web subscription and the Facebook pixel, you get quite some benefits for your App if you have an app or in general to your brand or business.

You could share your offer as we said in our case study above, but you could also add buttons to enable new features to your mobile deep page, like opening your app if you have an app or maybe visiting your site.

And you could optimize your SEO settings to gain more downloads, visits, or views when you rank on the top search results.

Not only that but also you can use our stripe payment option to make your offer easily when you use a well-known service like stripe for your payment you’re not only making your brand more trustworthy, but you also are making sure that your customer gets the maximum satisfaction when redeeming your offer.

And if you ever feel like expanding your offer, you could simply mix your SMS campaigns with our smart deep links to reduce your SMS marketing costs while also gaining a competitive advantage with a rich SMS campaign.

Food retail marketing?

When you’re considering the marketing campaign, you might think that marketing is different for retailers to food services,

but both retail companies and food store have in-store promotions and multichannel marketing campaigns,

they’re pretty similar in technique for the retail marketing process.

But Why Appgain?!

You might ask yourself, why do I go with Appgain and not just some random QR generator and save me the money? Well, you get more features when you go with Appgain

Features	Appgain	QR code generator
Deep-linked	Yes	No
Easy to customize the landing page	Yes	No
Customizable CTA buttons	Yes	No
Facebook pixel tracking	Yes	No
Push notification	Yes	No

Want to boost your ROI?

Expand your revenue stream with Appgain’s QR marketing now

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

The Next Big Thing in Retail Retargeting

Marketing for retailers has evolved through the years

From mass broadcasting, billboards, and traditional marketing retail strategies

To inbound marketing and digital marketing

and then we have Retargeting because retailers are always looking for the next big thing!

But you might ask why?

Why does Retail marketing evolve rapidly?

That’s simple actually because Retail marketing is competition,

and competition is always looking for the next step to be a step ahead!

I’m not going to take you through the whole process of retail marketing evolving, but I’m going to focus on things that are key to our talk.

Mass broadcasting

Retail marketing was seen like I want to be heard everywhere, even at the moon! So aliens could buy from me!

But the thing is; aliens really aren’t interested,

and so are a big portion of the audience that you target with your mass broadcasting and that wasn’t the best retail marketing strategy

but it had some sort of effect!

Let’s say you’re traveling on a highway to your work,

you get bombarded probably with tons of billboards and other printed media types, but how much do you relate to them?

How many times do you say, Oh my god I need to buy this product or service, I can’t live without it!

Probably once or twice in your entire life, and probably you found a discount for that product or service and that what made you buy.

You see where broadcasting is broken and why is it a bad retail marketing strategy now?

It’s now seen as spammy and not helpful for anyone, and so we’ve developed more efficient ways to market our products without looking spammy.

And billboards are absurdly expensive anyhow, so why to pay so much to get so little in return?

More targeted more relevant

Retailers started to notice that they’re not doing the best strategy for the business and that they need to up their retailing marketing,

thus they advanced to more specific and more targeted areas of marketing, strategies, and overall retail strategy!

So we started to evolve digital marketing and inbound marketing and retailers started to focus their strategy on targeting the right audience.

And thus we see retailers narrowing down their marketing strategy to only focus on people who’re thinking about buying,

while also running awareness campaigns to be relevant customers.

Now that people spend more time on the internet it only makes sense that we evolve to more engaging retail advertising strategy!

And so we had digital marketing with all of it numerous forms to take your customer through the funnel from awareness to becoming a loyal customer of your brand.

Inbound marketing

So when you’re a retailer, you must be keeping up with the latest trends in the retailers marketing strategies!

And Inbound marketing is the new thing that looks promising for you!

So you google it and you check, okay what should a retailer do if he wants to do more sales?

The answer is that you need to build your long term retail marketing strategy that would cover your customer’s journey from knowing your app to buying from you over and over!

But what’re the steps as a retailer marketer that you need to do?

First of all, you need to make sure that your user knows about your brand, and know what do you sell,

that way you make sure that they think of you when they want to buy a certain product.

You might want to think about social media campaigns that go viral on social media,

to optimizing your web pages for certain keywords which are called SEO and tinkering around with writing blogs that would help your customer and sway his opinion

And when they’re at this first step they think about your brand, you start going more aggressive with your retail retargeting,

you focus more on directing your customer with forms and call to actions!

Then we move into more in-depth with lead generation and smart retailing techniques to eventually becoming your customer and promoting your business!

But that’s not where retailers stopped, they came with even a narrower and more specific strategy they called retargeting!

Retargeting, the spotlight

So retargeting, in a nutshell, is that you track people who have interest in specific product or service and you start to pop up to them on their social media,

Their favorite apps and everywhere there could be a retargeting Ad.

There are various different types of retargeting because every platform has it’s tracking mechanisms, like

Google tag manager
Facebook pixel

But we’re not going in-depth into the different ways they could be in use

But facebook pixel, for example, it’s a tracking code that follows you around the web to know what products are you into,

and it shows them to you on facebook, it’s quite simple and quite effective!

But retargeting works by putting a tracking code in the shape of a cookie in your browser,

and that’s not the case when it comes to mobile, because we don’t use browsers to surf our favorite sites

like Facebook, we use their app, right?

Get started with mobile retail retargeting!

That’s why retailers needed to find a new way that they could remarket their users on mobile.

And that’s when Smart retargeting was born, smart retargeting works by

making your user visit a site with the Facebook pixel in it
then remarket depending on the different campaign and product they’re searching for!

Also, you could add notifications to your website that would let you retarget your user with notifications which has a much faster reach speed, and more accurate!

So, the retail retargeting is the way forward for your market, and we can help you do it the smart way. Start trying it out now, it’s free to do that!

If you would like to know how would smart retargeting boost your retail business and increase your conversion rate

to help your business grow more and more without breaking the bank for you!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.