Omni Channel Marketing Archives - Page 2 of 2

Retail growth mega-boost: Smart Retargeting

Today with the power of smart devices and internet, promoters and enterprises can reach more people than ever. We now have the power of knowing the profile of customers interested in our business. We can retarget them to turn people who are on the edge into a customer or to increase the brand loyalty of those who already are. Using a smart marketing approach can help greatly in achieving a big boost in retail growth rate. Smart retargeting approaches can take your retargeting efforts a step further in that direction.

Let’s have a look at how can it do that, and how can we use it.

Turn more of the potential customers into actual customers

The process of getting new clients happens through multiple phases. First, you attract people, pique their interest, and make them aware of your existence. Then they step through the other phases to become your clients and even voluntary promoters.

: It is essential for retail growth to turn people you have attracted to have a look into actual buyers. They are already interested in what you have, that’s why they have checked you out in the first place. Now give the last little push they need!

Thing is, you will lose some of the people you have attracted along the way before they become actual customers. In fact, their numbers will usually be more, much more than those that become your new clients.

Retargeting will, however, allow you to reach out to those who were about to close the deal, but didn’t.

Reach them out with a reminder, or better yet, an offer to convince them, to give them the final little push they needed to go for your product or service.

However, retargeting can run the risk of being spammy and feel pestering to your audience. Especially when it seems arbitrary and impersonal. This can hurt your brand image, and we don’t want that…

Here, the smart retargeting rushes to the rescue! With smart retargeting, you use the right campaign content for the right people. You use behavior and demographics data to retarget them with the right offer for the right product.

Not only will it make it more likely for them to finally go for your offer, but it will also help you with achieving a more sustainable growth since your audience will not see you like “yet another spammy salesman”.

Don’t let poor abandoned shopping carts to languish, let them become actual sales!

Retargeting helps your growth not only with getting new customers, but it also helps with the existing ones. Let’s say, someone either forgot or decided against a purchase after adding products to a cart.

Isn’t that one of the saddest moments for a retail business, when a happy purchase falls apart just as it was about to bloom? Do not despoil though! As this is just the right job for retail retargeting!

When a user leaves a cart behind, you can use retargeting to entice them and get to reconsider.

Increase customer loyalty

Another benefit of smart retargeting is that you can remind your existing clients of your business.

: Make your customers irresistible offers, provide the benefits. Retargeting them with these will keep them coming, and hep your retail growth a lot.

Let’s say a group of your customers who were interested in a certain type of your products or a campaign.

When you do another similar campaign or release a similar new product you can retarget those users who were already interested before.

Another use of retargeting can be reaching out to customers who have not been active for some time. Remind them of the products they liked, or incentivize their patronage with an offer.

So, ok, smart retargeting is good, but how does it work, how will it improve the retail growth rates?

: Don’t be this guy… shooting random messages will not guarantee your retail growth. Try smart retargeting instead 🙂

Well, not every retargeting tool will give you the options we call “smart”. Usually, you need a completely integrated toolkit to build databases of audience analysis and feed this information to the channels you want to use for retargeting.

In Appgain’s case, Mobile Landing Pages technology lets you to create landing pages for products and/or campaigns, and also give you a channel for Web Push Notifications. People will find you through these SEO and mobile-optimized pages and can subscribe to your notifications. These subscribers grant you a base of users who are interested in the offer you are promoting with the page.

You can also use your existing mailing lists or phonebooks to integrate with event-based marketing automation where many channels like SMS, App, and Web Push Notifications, or emails.

You can also track the success of these actions, who opens and follows on with the actions in your message? Where are they from? What platform are they using?

This helps you with refining your campaigns and go for better aimed and more personal retargeting.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Different types of retargeting in retail marketing

You are probably aware of remarketing & retargeting, if not, you really should be! In a nutshell, it is a practice that lets you activate the customers/users you already acquired, instead of trying to acquire new ones from scratch. As with most things though, there is more than one way to do it. Each can be more or less beneficial given the type of scenario at hand. Let us have a look at a few different kinds of retargeting in retail marketing.

Retargeting visitors: Get them from “just-looking” to “totally buying”!

We all know that not everyone who steps in our shop will go out as a customer. Often, they are just having a look. While every retailer’s dream would be selling something to every visitor, sometimes they just won’t buy anything at that point.

: Retargeting in retail marketing: if someone goes from “just-looking” to “OMG what a deal!” in a second, you’re doing it right 😉

You can think of the same for a digital retailer too. Does your page get visitors? Great! Do they buy anything? Well, sometimes yes, sometimes no…

However, the very fact that they at least take time to visit you means that they are potentially interested in what you offer. For this fact alone, they are too valuable to forget about!

For example, it is enough for people to have just taken a peek at your Appgain powered mobile landing page to catch their social media “pixel”, so that you can target them on social media venues with your ads.

If, however, you would like a more direct approach, you can reach with web push notifications to visitors that subscribe to your notifications.

Now, what if your store is offline only? You can use the power of our smart QR codes to still be able to reach people online! Offer them a digital catalog, a coupon, or perhaps a digital magazine about your sector if people will be interested in it!

Keeping the pulse up Retargeting big-time shoppers!

Some customers, either for their love of a product, or of your business, can buy a lot from your retail shop, and perhaps even do so frequently.

: Keep her smile up by remind of all the excellent wares and deals and keep those shopping bags full!

Such fire shall not go to waste! No, you should attend to it, and keep it alive ;). Do you have a cool new product or offer? Is there a new model of their favorite product? Or did they just take longer than they usually do to buy from you? Well, then it’s time to reach out to the customer, and remind them of the offers or products in-store.

Especially in markets like technology or collectibles/hobby, the arrival of an anticipated new item, or a discount on one will likely get this type of customer to act.

Customers are happier for knowing the arrival of items they are looking for, or a sale they were looking forward to, and you can be happier for keeping them shopping!

Giving a pulse where there is none! Targeting less frequent shoppers

This approach is the polar opposite of the previous one: Instead of going for the frequent buyers, you target infrequent shoppers.

Sometimes they need that little push, the little reminder to finally make their purchase. This fits especially well with retailers of long term and/or relatively pricey goods.

People tend not to buy a new TV every day for example, but having looked at some means that they are interested in getting one. Don’t miss them. Seeing a nice model and/or a good offer can give the final push they need to make a purchase from you.

Do not let those poor abandoned carts languish in despair!

: Such a sad sight isn’t it :(? Retarget the owner to avert this tragedy! 🙂

Isn’t it a sad moment when your users abandon their shopping carts… The goods sit listed there, forsaken, so close, yet so far, silent witnesses of what could have been.

Do not let it stay so! Take action, and make the user an offer they would not refuse. Perhaps offer a little gift or some store points if you have such a thing. Perhaps a discount.

The user gets what they wanted to, and you make a sale, and the good aren’t abandoned in a forsaken shopping cart, everyone is happy! 🙂

Types of retargeting for retail marketing: Use the right kind of retargeting in the right context

In a nutshell, different kinds of retargeting works better in different kinds of situations. Some fit better with certain markets, others work better for certain types of customers.

There are many kinds of retargeting in retail marketing, use the right combination at the right time to maximize your profits.

Of course, you will need to know about your customers and have access to all the channels you can retarget them with.

This is where Appgain comes in. From analytics and automation to multi-channel messaging, Appgain has all the tools you need in one place. Our smart retargeting package is designed to carry things a few steps ahead of traditional retargeting.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Best ways of retargeting in retail marketing

Retargeting is the hottest type of marketing nowadays. It allows you to actively target people who were interested in what you offer in some way. Instead of trying to find new customers, retargeting lets you get your existing customers to buy more of your offers. It is not surprising that retargeting fits so well into retail marketing too. Still, as with everything, there are right ways, and not so right ways of doing it. Let’s see what are some of the best ways of retargeting in retail marketing

Know your customers

Since retargeting means reaching out to specific people, you need to know in some way who those people are. Thus, we can safely say that the first step of a proper retargeting campaign is to gather knowledge on who to retarget.

Follow what customers are more likely to buy what product, and when for example. With this knowledge, you can target them with the right offer when they are likely to buy it.

Modern technology allows you to have many ways to learn a lot about online users and to use this information to inform the right marketing plan for the right audience. Of course, you need the right tools to be able to enjoy these benefits.

With Appgain for example, you can target your social media ads towards people who have visited the landing page for your product/campaign.

Though, since digital media is the best place to learn of your customers, you should try your best to get them to your digital funnel.

Use all the channels in the right context

There are quite a number of ways to reach out to your customers to retarget them. App or web push notifications, SMS messages, emails, social media ads…

Each of these channels has various advantages and disadvantages compared to one another. Make sure that you are able to make use of them all.

Target the most valuable customers

Extending further from knowing your customers, how much lifetime value they have provided you with is a very useful thing to know.

Every step in retail marketing costs you time, effort, and money. Therefore, it is wise to use these resources on targets that will benefit you the most.

For example, if a user has bought lots of a particular brand of perfume many times, you can let them know when you have more of those in stock.

Deliver your message at the right time

Depending on the type of customer and what kind of retailer you are, there are a few critical times you can choose to retarget someone.

For example, if you know that a user buys a certain type of consumable in let’s say every month, you can remind them to buy some more when their last purchase was about 4 weeks ago.

Alternatively, you can retarget someone right after they buy something! Did they buy a new, shiny gaming console? Well, remind them to buy an additional controller or a game that is rather popular for that console just after their purchase!

Did someone place an order for a product of yours? Great! Send a confirmation SMS/mail, and add them to your retargeting queue to turn them into more than a one-time customer.

Examples of similar “critical times” to trigger your retargeting messages are:

People who have visited recently
People who have not visited in a while
People who have bought something recently
People who have created a shopping cart, but abandoned it without completing their purchase.

Use the most applicable of these opportunities to reach out to your customers to get them interested in your products again.

Appgain is the toolkit you need in retargeting, and retail remarketing

With Appgain, you can get a detailed database of users, see their information neatly, target them with web push notifications, app push notifications, emails, or SMS messages. Host a mobile and SEO optimized landing page, and get social media ids of users to show them targeted social media ads. Retarget them based on their LTV, last order date, number of sessions, etc. Create Smart QR Codes to bridge your physical and digital marketing. Automate your marketing actions based on events.

All you ever need for smart retargeting in one place, Appgain is ready to cover all your retail marketing needs.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

QR codes in marketing: Phygital bridge between online & offline!

Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they are virtual vs physical in nature can make it difficult to run them together seamlessly. So can you even bridge your offline and online marketing together? Of course, you can, just use QR codes in marketing! Let us have a look at how!

: “Are QR codes dead?” we often hear being asked. On the contrary, the use of QR codes in marketing is the bridge between digital and physical media! Hence the term “phygital”.

QR codes in marketing: Connection between the worlds!

Are QR codes dead? This question seems to be a popular one… Well, QR codes in marketing are quite alive and kicking 😉 They have this important position of being the bridge between online and the offline. They are, the heralds of phygital marketing!

Since pretty much everybody has a smart device nowadays, they can scan and use the QR codes pretty easily. Just incentivize them, offer rewards for using the QR code to let them into your digital marketing funnel.

These codes can be printed on any media: flyers, coupons, billboards, bus stops, or even on digital signage… Where you will use QR codes is only limited by your imagination!

These codes allow you to link people from any offline media to any digital content, and, with use of the right platforms, also give you ability to retarget these users, and gain valuable information from them like where the best buyers come from, which campaign performs best, etc.

Now, yes, online and offline marketing campaigns are connected great! But what’s the benefit? How can I use QR codes to bridge online and offline marketing?

There are multiple things that you can do, let’s look at them one by one.

Do you have an app? Use offline ads and get them to download it!

Apps can be either the meta or a channel in a marketing campaign. Since smart devices are everywhere, apps are always with us, so they are a great marketing channel.

However, for an app to be profitable, you need many downloads. There are many ways to achieve this. ASO and SEO efforts being the first two that comes to mind.

However, you can get people to know of, and even directly download your app even when they aren’t browsing the internet or app stores.

Let’s say that you hand out promotional items, perhaps in an event. Brochures, or a nice, branded notebook. Feature your QR code link there with an offer for additional benefits to app users.

Someone who is already positively influenced with the experience in the gift item will be more likely to check out the offer of the app, and you can gain users easily like that.

By turning QR codes into Dynamic and Trackable QR codes, Smart Deep Links technology makes it easy for users to get onboard within the apps. These context-sensitive links provide the following benefits:

They will take the user to their destination regardless of the platform they are using.
Let’s say they don’t have your app and are using an iPhone, the link will take them to download the app from App Store.
If they are using an Android device instead, the same link will take them to Play Store page of the app.

Handout coupons

Coupons and vouchers are a great way to build bridges with potential customers. It is even better if you get them to scan a QR code to enjoy the benefits. This way you will be able to track the success of your campaign, and even potentially build a database of users for later remarketing.

: Coupons and vouchers are a popular customer loyalty and marketing tool in many industries, such as retail market. When used together with smart QR codes, they are the incentivizes of the phygital marketing.

This is usually a great option for food and beverage venues for example. But it can be used in other services and products as well. The retail market would be one of those, for example.

Do you have a great landing page? Well, let people see it!

While a flyer or a billboard is great in their own right, a web page can feature so much rich media content that can not.

This way you can really get two types of media to mutually support each other. People can see a physical ad anywhere, in public transportation, in a cafe, just anywhere… You web content, on the other hand, can include many images, videos, text, and even interactive elements. These can help you convey the message of your product/service much more strongly.

Just put the link to your web content inside a QR code and feature this prominently on your offline ads, and reap the rewards.

Know what your ads are doing

Information is the greatest strength in marketing. You need to know many things to achieve the most successful campaigns. Who is the best audience to target? What do they want? Where are they? What time they are most likely to buy? Do they respond better to this or that kind of campaign? Marketing is hardly the cheapest thing when you don’t know what is working and what isn’t! Are you doing it right, or are you just losing money? Information is paramount in knowing this and adjusting accordingly.

However, collecting all this information may not always be the easiest thing to do. Well, at least it wasn’t always, but now marketing automation and analytics tools let you have this power at the tip your fingers!

Though, unless you integrate offline and online campaigns, their powers will only work in the digital realms.

This is where QR codes come to play! They can help with getting data from your offline campaigns too.

Retarget people who look at your offline marketing materials

Giving people an incentive to scan that cool little QR code on your ads will make it possible for automation platforms to retarget them later.

First off, you may ask the user to fill out a contact form to enjoy the benefit you offer. They may give an email or phone number.

Almost uniquely among the platforms, Appgain also enables you to get a database of interested users without even asking their contact information. As you may know, some users don’t quite like giving personal info to marketing campaigns. With our web push notification feature, they can just subscribe to your notifications and then you will be able to retarget them with notifications even if they are on a desktop system.

How can you use offline and online marketing together? How do you employ QR codes in marketing?

: QR codes will let your online marketing efforts work on physical media too, here you can see how it would work for a retail market case

Well of Course With Appgain! Appgain gives you the opportunity to make the best use of the QR code’s powers, and adds more to the pack! The answer to “are QR codes dead?” is a resounding no, and our platform is ready to provide you with all the benefits phygital marketing and more.

Retarget your customers on social platforms, with notifications, SMS or email. With Dynamic, Colorful and Branded QR codes, our offer is feature-rich, and besides, we offer not just a QR code platform, but a whole marketing solution!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Mobile Marketing for Apps – How To Acquire, Engage and Retain Users? Part 3

How to acquire, engage and retain users? How to create the right mobile app marketing plan to achieve so? These are the questions we have been answering since we started the series. In the previous parts of our guide, we shed light on our user growth model; AARRR MODEL. Tackling 3 of its pillars which are acquisition, activation, and retention, we are now ready to address the 4th pillar.

How to earn money from apps? Time to learn to utilize the app revenue item!

IV- Mobile App Revenue

How to get money from the mobile app?

“By 2020, mobile apps are forecast to generate around 189 billion U.S. dollars in mobile app revenues via app stores and in-app advertising.” Stated Statisa in one of its mobile app marketing thoroughly researches, proving that apps can drive you colossal revenue and raising the urge to earn money for your app as well!

For that mission, we have collected the most useful app monetization models that can help you figure out your options when it comes to earning money from apps.

Explore your app monetization options for generating the highest mobile app revenue:

1- Freemium

Free apps are the top and the most useful app monetization model among them all. Whatever your app is offering to users, being offered for free is the always-working teaser that turns possible purchasers into actual app users.

Freemium model functions as:

A “Trying before paying” strategy
Users can download fermium app with no charges at all, and they can enjoy some of your features for free as well. However, at some point, their free trial will end, and you will need to make them pay for unlocking more features or viewing app hidden partitions.
A teaser campaign.
It’s all about getting your users to feel and live the real user experience you are offering in here. Your job is to make them fall in love with it; get them attached and then they will never stop asking for more!

Both ways, you will need to follow the below tips to make sure that you are playing it smart enough to generate actual app revenue out of your freemium model.

Don’ts:

Offering too much: “don’t make yourself too available” this advice goes for freemium apps as well! Offering too many free features will make them get all that they want without having to spend a penny.
Offering too little: avoiding too many free features doesn’t mean to go for the “too few” strategy. Offering less-than-expected free features will not give your users the change to fully explore your app and will not be tempting enough for them to pay for it. Be moderate. Give them enough reasons why your app deserves their money.

Dos:

Turn them into your app advocates: yes they don’t pay actual money, but they can unconsciously work as your marketing team.
Hint: offer to unlock them a new feature when 5 of their friends download the app, or when they achieve a certain number of shares for your app on their social media accounts.
Get as much data as you can: the broader the base you have, the more data you can get.
Hint: Always ask for their data and for accessing their data and their friends/email lists, then you can keep push marketing messages to them all
Give them something to look forward to: People love mysteries and surprises.
Telling employees that there will be a surprise by the end of the month and watch how curious they will be. Do the same for your app users.
Try to withhold a particular feature or section in your app that would unlock with paying and watch how dynamic they will be.

2- Paid Apps

Unlike freemium ones, this app monetization model is about getting paid per each download. It’s a “pay first, play second” strategy. Paid apps are the most direct sales generator model yet the hardest one. As we all know, getting users to pay is not the easiest thing to do. So you will need to follow the following:

Dos:

Mind-blowing added value: you need to offer something unique, something free apps don’t afford to provide.
Hint: use all of your weapons to show the added value you got! Showcase five stars rating, offer video tutorials, present screenshots, etc. Just let people see the real value they will get.
The precise targeting: the three segments you need to target are:
1. experience mobile holders
2. users who are addicted to your app category
3. those who already downloaded a paid app before.
These categories of users are the ones who are having the mindset of paying for an app, so customize your marketing strategy to fit them perfectly.

Don’ts:

Make them feel that they are getting double what they paid for: they do pay, and now they are on your app. But they are finding nothing! Too few features that it isn’t unique. Don’t be stingy when it comes to the features of your paid app, be the opposite.
High pricing: free apps are all over the place. So when you decide to launch a new one, it should be as cheap as you can. Users will not pay much money on something they didn’t try first.

3- In-App Purchases

In this app monetization model, your app functions as a showcase. It’s your online store where you start selling your goods, whether it’s visual like some icons for a game or it’s actually like food or clothes.

Such a model will suit you the most if you belong to the eCommerce app categories, but of course, it can be used in other categories too.

Dos:

Explore your options: you can use in-app purchase for both free and paid apps. You can also use this app monetization model differently with each industry.
Hint: If you are a magazine/newspaper it will be in the form of paid subscriptions. If you are a music app, it will be in the form of latest hits downloading. It’s a model that fits all.

Don’ts:

Poor visuals: you are targeting people who are possible online shoppers. So whatever you are selling, it needs to be showcased perfectly.
Hint: Post many pictures to what you are selling and feature the zoom in the bottom. Just make sure that they can check everything so clearly.

Regarding this one you need to take care of two points:

When you are selling non-physical goods, apple store got a percentage out of your revenue
Apple and Google stores are applying restriction policies to prevent accidental purchases done by kids

4- In-App Advertising

In-App advertising monetization model has the same concept of in-app purchase; both are advertising/selling using the app as a showcase.

The differences here is that the In-App advertising app monetization model is not selling your goods, it’s functioning as an ad banner for others. The challenge here is to gather as much database as possible so that your app will be tempting enough for others to advertise in.

Dos:

Play it cool: when it comes to in-app purchase, you need to make it feels like it’s a part of the app itself.
No annoying pop-ups.
No pauses for your activities on the app with an ad banner and definitely.

Examples of the apps that use this model so smoothly and perfectly are Facebook and Instagram. You can pass by a sponsored ad without even notice that it’s an odd item among the rest.

Don’ts

One-size-fits-all: Never follow that concept! No one size can fit in all.

Thoroughly study the suitable ad banner dimensions of each device.
Nothing is more annoying than an ad that is poorly designed and not even fit into the screen.
Customize the suitable ad position for each screen size. This infographic will help you that mission.

These were the main four app monetization options that you can use in your upcoming mobile app marketing plan to generate the highest revenue. However, they are not all. There are two extra models which would be extracted from the four main ones mentioned above, and they are used along with any of the above mentioned.

5- Subscriptions/Paywalls:

This app monetization model is another version of free apps. But what is offered for free is your app content, not your features.
Example: you are a reading app. You start offering readers free samples of a certain number of books they searched for; then you ask them to pay for a subscription to access the full books and more other books as well.

This model is a great way to engage users, but it can’t be used to a wide range of app categories.

6- Sponsorship

Sponsorship is the latest model of app monetization models. It’s an incentive system where users are encouraged to take more actions through the app to get rewarded. And these rewards are all sponsored by other parties.
Example: When a transportation app collaborate with a mobile company and start advertising the following “reach more than 50 rides per week, and you will get a chance to win the mobile X for free”. As an app owner, your revenue is generated directly from the sponsors and adversities.

This model hasn’t been utilized enough yet to judge its effectiveness, but it is a promising one.

One extra tip for that part is: you can always as for our help!

Appgain has been successfully diving revenue to mobile apps globally. One of our big hits was ikhair app – the first mobile donation app in Middle East – where we are driving them revenue that is more than 3M USD donations till now. We are also handling DTCM (Department of Tourism and Commerce Marketing) three mobile apps on our platform, where we have proceeded more than get 3,8 M transaction. And there are more.

We can always give you a hand when it comes to boosting your mobile app revenue, ask for it

Here is for all of those who ever wondered about how to referral mobile app users. After going all the way long of applying a massive mobile app marketing plan for acquiring, engaging, retaining and gaining money out of your app, you will need to take one more final step. It’s the 5th and last pillar of the AARRR Model, app referral.

Learn how to plan for Mobile App Virality in your mobile app marketing strategy.

II- Referral: Do users tell others? (Mobile App Virality)

Do users share your app? Do they spread the word? Do they recommend it to their family and friends? That is what Mobile app virality (aka app referral) means, it’s to turn your users to your app advocates where they do marketing and advertising for your app by themselves.

The ultimate goals for mobile app marketing plans are not only to generate revenue, but also to go viral and to be on the top of the most demanded apps. And to achieve so, there are three types of AppVirality strategies that you will need to explore.

1- Infectious Mobile app marketing virality

The infectious strategy depends on pushing your app users to invite their network to try/download/share the app. It mainly depends on rewarding users for doing so.
Example: Dropbox referral email campaigns that drove them user growth rate up to 3900% over 15 months!

When using Infectious App Virality strategy, you will need to pay attention to the following tips:

Continually use incentive programs:
No matter to what industry you belong, our role model regarding perfectly pitched incentive programs will always be Uber! This app arose using the power of referrals.
Through getting a free ride every time a friend download the app, they managed to generate huge user growth rates and unstoppable ongoing referrals.

Go for double-sided incentive referral systems:
Don’t monopolize the reward. Instead of making it related only to your app, you can collaborate with another app or website in a double-sided incentive referral system, and the benefits would double.

2- Demonstration app virality

When using this strategy, you will depend on how much users do really like your app. There will be no rewards or incentives for them to share your app content, it just happens when you gain your users’ trust, and they are happy enough to share. All that you have to do is to motivate them with some sincere push notifications and so.

And here are you some tricks to manipulate their unconsciousness to share:

Evoke their emotions:
“Whether you’re selling soda, car insurance, or a presidential candidate, evoking emotion increases word-of-mouth.” Stated Jonah Berger in his findings of how things go viral and motivate users to share.

Produce content and features that make them feel good or happy about themselves.
Example: snapchat and Instagram did when they gave people the opportunity to use filters that make their photos look way better than usual.
Socialize your content:
Make your app content interesting enough to be shared on your users’ social media accounts. You need to know what people prefer to share.
Hint: people like to share achievements, things they are proud to reach and happy to own. They also like to brag stuff they bought. Try something like “in love with your new original watch? Share it with your Facebook friends now!”
Produce content with value:
Users tend to share valuable information with their related friends. Whether it’s an article for your reading app or it’s a new sale for your eCommerce app products, make sure that it’s tempting enough for users to tell others about.

3- Word-of-Mouth AppVirality:

“92% of consumers believe recommendations from friends and family over all forms of advertising.” Stated Forbes in its article about the powers of word of mouth marketing.

Mobile app virality depends on being the most effective marketing tool just like any other business virality does.

This app referral strategy is similar to the demonstration, but it is not limited to sharing the app content on social media platforms. Word-of-Mouth mobile app virality includes a press release, face to face recommendations and any mean of networking where apps are mentioned.

To make sure that your app is easy to be spread by word of mouth, you need to pay attention to the following:

Watch your brand spelling: your app needs to spell easily and smoothly. It also needs to be short and sweet so that people can remember and memorize
Be careful with how you describe your app: when someone as your users about your app, they will unconsciously repeat what you wrote about yourself. That’s why you need to write your app description and ads very thoroughly.
Double check that you are utilizing the three E’s: Engage, Equip and Empower.
These are the three pillars of the word of mouth marketing strategy.
– Make your users feel that you are not a mere app, you are a humanized and can engage with them through social media, customer service, etc.
– Give them something to talk about, whether it’s a unique service or cool features.
– Give them power, let them suggest and decide some new stuff and make it happen for them.

Tools that will assist you when using any of the above mobile app marketing virality strategies:

AppVirality: “World’s #1 referral marketing software that helps you design, manage, and optimize successful customer referral campaigns.”

Appgain.io: “boost your app virality through the most effective deep linking and push notifications tools.”

Referral saas quatch: “referral program software that pushes promo codes and other incentives for your mobile app.”

And with that, we finally conclude our detailed guide on how you could acquire, retain, boost your users and have all the insights for how you could boost your app, and also how to be a successful Digital marketer, we hope that our guide was helpful to you and we would like to invite you to try our platform.

if you missed part 1 you could check it here, and part 2 here

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Power Words: The Magic Wand for your Push Notifications

You are on your mobile phone scrolling down your Facebook timeline and then this push notification from Uber just popped-up

It’s your Birthday, and we got a special gift for you A 50% Discount on your next ride! Click here to get your gift

Feel the urge to hit the CTA already? But, what exactly causes that urge into you? Is that the 50% discount? Or is it the intimacy you feel when you found out that the app knows your birthday, or maybe it’s the happiness of receiving a gift?

… Let me tell you something; it is them all!

This push message got it all; it evokes the feeling of intimacy, it is personalized especially for you, in addition to the excellent offer of course. And that’s what power words are; they are those words that bring you a certain feeling that makes you immediately hit the CTA button without any second thoughts. Think of it like that: your push notification is the wizard who can get your app more engagement, traffic, and conversion, and in that scenario, “power words” is your wizard’s magic wand! Only if you use it right. Using power words – or trigger words as people may call it – is not enough to make your push messages bring you all the magic. You need to know how, when and where do you use them; you need to use them smartly and witty.

So let’s deep dipper in that.

Words have hugely influential power in human psychology. Using only the power of words, you can generate a variety of feelings; anger, excitement, trust, anticipation and more. For us, we mobile marketers, that can matter a lot!

The thing that Forbes studied for almost a year. Through analyzing 2.6 billion push notifications sent between January 1 and December 31 of 2016, they found out a list of 120 “power words” that has the upper hand on manipulating the users’ feelings leading to the increase in app engagement, and the total outcome was these four main categories:

Urgency

What a faster prompt strategy than creating an urge to purchase your product/service? Words like limited, one-day offer, don’t miss it, breaking news, quickly, immediately, etc. will get your user’s’ attention right away!

Exclusivity/Personalization

Two techniques that fall under the same category: Making your user feel special like you are doing that particular service just for him/her. Besides using words like you, we, exclusively, especially for you, etc. you can use user’s profile data – such as names, location, birth date, etc. – to make your push message more personalized and sincere.

Emotions

Evoking a certain feeling helps a lot in users’ decision of whether to respond to your push notifications or not. A medical app can use words like warn, avoid, etc. to evoke the feeling of awareness and cure from diseases.

A musical app can go for words like Epic, Awesome, one-of-a-kind hit, etc., while a traveling app can involve words like indulging, happiness, dream, etc. to get users’ to imagine how amused they will be by clicking the CTA, and the list goes on.

Value

No matter which industry or audience segmentation you are targeting, offers always work out! People love when you present something valuable to them. Always go for words like a discount, free, offer, sale, etc.

“Now I am ready to take my push notifications by storm” wait a second… not yet.

Using these power words is still not enough. Now you have the tools, and you need to know how to use them.

Overdosing of power words can fire back at you. It’s like when a girl wears too much makeup that ends up with being so ugly. So, you need to make your mind and choose just the two or three power words that will get you the result you desire.

Answers these questions will give you guidance about the words are you going to pick:

Which Industry am I Targeting?
What is the audience segmentation regarding this particular industry?
What is the emotional state that I need to arise the urge of hitting the CTA?

For example, if you are creating a push message for a news app, you must know that this kind of audience segmentation is so keen on being updated with every single piece of new incident or event. So you can choose from the urgency category “Ex. Breaking news” mixed with emotional teasers “Epic speech by…” While in an E-Commerce app you can use the power of value, with some personalization and exclusivity, so you will go for something like “Hi Mary, your free meal is ready now, made especially for you.”

Extra Tips:

USE EMOJIS

Who doesn’t love emoji? Emojis can save you space, convey your message clearly and smoothly, and get the attention and love of your users without using so many words.

WATCH THE TIME ZONE

Off course you don’t want to annoy your users by sending them to push notifications late at night or so early on the morning of their vacation day! Watch for the timing you users push messages; it matters a lot.

There are endless tips and tricks on how you can use power words to boost you push messages. Keep digging deep into that and always remember that you have got a total of 150 characters to deliver your message, get your users’ attention, and to make them hit your CTA. Make sure to use them to the MAX!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Your Comprehensive Guide of Mobile Marketing Strategy

Using a mobile is an essential part for your customer especially when they use it to advertise, promote or sell a product. Mobile marketing is a multi-channel, digital marketing strategy aimed at reaching a target audience on their smartphones, tablets, and other mobile devices, via websites, email, SMS and MMS, social media, and apps.

There are some important steps can help you define the experiences that customers go through when interacting with your company or brand and define customer behavior patterns, motivation, and goals as well. Moreover, it can help you achieve your aims and consider mobile marketing as one of the essential parts of your marketing strategy overall.

1. CONSIDER YOUR AUDIENCE

Take into consideration what the user wants, maybe a webinar or other marketing activities, and always take care of your marketing channels.

For example, when your persona is a young woman who regularly shops three times a week on the mobile application might be a good example of using in-app promotions. Another example, when your persona is an old man who has downloaded only five apps on his mobile might be a good example of using push notifications.

Recognizing these next different steps is very important, and these steps are the best way to engage with your audience.

Step 1: Create Mobile Marketing Buyer Personas:

Understanding your audience is the first step to any marketing strategy. Personas are simply fictional representations of your various types of customers and consider customer demographics, behavior patterns, motivation, and goals.

Customer persona can be created through research, surveys, and interviews of your perfect customer. That includes a mix of customers both good and bad fits for your app to make sure who to target, and who no to target.

Creating your customer persona:
1) Creating your persona’s identity:

A) Give your persona a name that you feel represents your persona’s character. Also fill in some basic details about their background, hobbies, and education.
B) Fill in their demographic details such as gender, age range, location, etc.

2) What are your persona’s motivations?

A) A primary goal for using your application and secondary goal if there is one.
B) How your mobile app solves the challenges, eases their pains and remove their disturbances.

3) Give your persona some life:

A) What are some real quotes in this person’s life take during interviews?
B) Giving some reasons for not downloading your app. 4) Your marketing message:
A) Tell people how to talk about your products or services with your persona.
B) A more general elevator pitch that positions your solution in a way that resonates with your persona.

Step 2: Understand the customer lifecycle

It’s traditionally used to map the different stages a customer goes through from considering a product, service or solution to the actual buy and, at least as important, the post-purchase stages where customer retention, loyalty, and advocacy come in. It gets increasingly used in different business functions including marketing.

There are 5 stages of the customer lifecycle that will help you understand and improve your customer service:

1) Reach: Your content must be properly marketed in places where people in your market will find your information. This way they will become aware of your company’s existence.
2) Acquire: You have to understand your customer’s needs so you can provide a product or service they will want to purchase. Contact them directly with personalized communication to convert them into paying customers.
3) Develop: After the first purchase, keep in touch and build a relationship with your customer. Make sure that they are fully satisfied with their purchase.
4) Retain: As long as you are satisfying, they will become brand advocates. This will spread awareness within their social circles, and the cycle will come full cycle when you reach potential new customers due to your existing customers.

2. SET YOUR GOALS

The key to defining an effective strategy is first to decide what success looks like. Get the key stakeholders together to map your mobile marketing strategy. Identify goals by asking yourself some of these questions:

What are we currently doing for mobile? This will define your starting point, and make sure everyone is on the same page as you begin.
If you are already doing mobile marketing, how are those initiatives performing? This Conversation will identify what is already working, what is not, what is not being measured.
What are your main objectives for including mobile marketing in your overall strategy? Discuss why you are considering mobile now, what conversation led up to this point, and what you expect.
Who are your key audiences for mobile marketing? Talk about your customer personas in light of mobile usage updates and how usage is similar or different.

3. Establish KPIs

Just like your other marketing efforts, mobile marketing needs to be tested and optimized. Determine which realistic, measurable KPIs define your mobile campaign’s success. For example:

Engagement: Provide mobile-friendly content for potential customers who are searching for information about your industry or product. Make sure your website is mobile-responsive to improve mobile SEO.
Acquisition: Make sure lead nurturing emails are mobile-friendly with clear calls-to-action. Buttons in emails should be near the top of the message and be big enough to tap to facilitate click-throughs quickly. Then make it as easy as possible for someone to fill out a form on your mobile-optimized landing page.
Customer Service: In a connected, social marketplace, customer service is very much a marketing opportunity. Allow your customers to easily reach you through any platform they want, including simple click-to-call buttons for smartphone users.

To identify the right KPIs for your mobile marketing campaign, ask yourself:

A) Do I want to increase conversions from email messages?
B) Am I trying to improve traffic to sales pages?
C) How important is it that I generate more qualified prospects?
D) Does our brand need to improve sales by converting more traffic on certain pages?

4. MOBILE MARKETING AS PART OF YOUR OVERALL MARKETING STRATEGY

Creating a mobile marketing strategy needs only to think about how it can be compatible with your other overall marketing initiatives. Engaging with customers by sending out them Emails through social channels, and other cross-channel communications.

Communication Frequency and Relevance

Emails are the tools you use most of the time to communicate with customers, so you need to make sure that all communications are sync and these Emails must notify your mobile strategy especially if you are engaging in mobile notifications.

Using your marketing automation platform and listen to how people engage on one channel and use that to build up your other channel.

As with any marketing channel, mobile sites and apps need to be measured by key performance indicators to determine the appropriate business objectives and decisions before they can be optimized to generate high levels of user engagement that increase sales.

These are some sample communication plan steps with a customer:

• Mobile application download
• An email thank you is sent
• A push notification is sent
• Website personalization offer based on persona and app usage
• A check-in email is sent
• Social campaign on new app features
• An email is sent based on app usage
• An in-app message is sent
• Personalized ad on Facebook using targeting

Mobile Marketing Calendar

The marketing calendar is the best way to determine what your costumers can get from other communications and where they can receive.

The things that you keep in your toolbox can help you in the success of your marketing goals. A primary and essential tool is the marketing calendar. A marketing calendar assists you in launching your marketing vehicles in a way that can drive you to your goal using a structured and thought-out manner so that nothing is forgotten. Your marketing calendar serves as your blueprint and identifies what messaging you will use and how and what channels you will use to distribute that message.

Consider including the following in your marketing calendar to ensure that you have a complete look at all your marketing efforts at a glance.

1) Advertising Campaigns
2) Events
3) Content Pieces
4) Public Relations / Media Relations
5) Social Media Campaigns
6) Email Marketing
7) Point of Purchase Displays or Signage Efforts

By doing this, you are able to build consistency in your planning. This helps in preventing marketing lapses that cause, the “feast and famine” effect that many businesses experience.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.