Mobile Marketing - Appgain

7 Key Metrics That Should Be Included In Your Mobile Marketing

A lot goes into Mobile Marketing.

From targeting your segment, collecting and measuring data, to finally analyzing results. Although, it may feel harder than it sounds. In fact, it is not that complicated.

Your key formula to an enticing Mobile campaigns’ performance will be a clear plan with an organized outline backed up with the needed resources along with the well-execution of this plan. Nowadays, it has become far beyond just checking out the review and rating section of your App.

Careful attention to your metrics plays a huge role in assessing whether or not your users are enjoying the App, determining who are your most valuable users and how much revenue is gained from each one?

Today we will cover together with a part of the planning portion of your Mobile Marketing.

To get exceptional results, you have to pay attention to the metrics by which you will select your KPIs and measure your outcome. All the metrics you have in mind must eventually serve your primary marketing objectives so you do not lose track of the target get distracted.

On that note, What are the 7 key metrics you should involve in your planning before launching any Mobile Marketing campaign?

Installation Rate

Surely, you do what you have to do to get users to take action by installing your App at the end. This being said, installation rate is extremely important to determine how successful your application is.

Despite not being the only metric that tests the extent to which users enjoy your App, it is the initial element to put your hands on. Installation rate can be calculated by obviously tracking the number of downloads on smartphones divided by the times users clicked on an Ad containing the App landing page.

Churn Rate

If you have a high churn rate, there must be something not quite right that you need to assess. Churn rate means that users stopped navigating through your App after a certain period.

Knowing such information will require double-checking from your side to know why the audience is provoking and not having a pleasant experience with your interface.

To measure Churn Rate, you first have to specify a certain time frame to take users who churned during that time and divide them by the total number of all users who had the App. The number given will be the percentage of churn you got.

Stickiness

Stickiness is self-explanatory. It helps you measure the percentage of users who stick around and are loyal to your brand. If you have a high percentage stickiness rate, then I salute you. Your business is doing a phenomenal job by attracting traffic, and users are delighted to use your App.

To know the stickiness rate, you need to divide your daily active users into your total monthly users. You will finally get a number that represents the percentage of users who keep visiting your App.

Average Revenue Per User (ARPU)

It is important to know the resources of profit to keep generating this revenue flow. ARPU helps you to identify the estimated Monterey value that each user is contributing to your business.

So you focus your marketing efforts on this group of users as they are your elite group that increases your conversion rates. Calculate it by dividing the total revenue you gain in a month by the total users who have your App.

Return On Investment (ROI)

Similar to ARPU, ROI is the total amount of revenue that your business gained as a whole since you have launched your marketing campaign. It is usually compared to the total costs to conclude the net profit in return for your efforts. Calculate it by dividing your profit and your total expenses in given time-frame times 100.

Lifetime Value (LTV)

Users are the main source of our income as a business. Without generating leads, conversion rates will stay steady, and no cash will flow. Knowing LTV helps you calculate the total value that a user has added to your business since installing your App.

It is very important also in setting your marketing strategy and how you will approach your top prospects. To calculate LTV, you need to calculate the average purchase value and then multiply that number by the average purchase frequency rate.

Cost Per Install (CPI)

Nothing comes for free. Even installations are actions that occur in exchange for another value. It is important to match the value of each installation to know how much you put in, so you can do math out in comparison to what you gain out at the end. You get it by dividing the cost spent on Ads by the number of installs you acquired during a specific duration.

All these metrics are extremely important to include in your Mobile Marketing campaigns. Once you master the knowledge and calculate them, it will take your business miles and miles away. Focus on these metrics and research others. The more you know, the better you will point out problems within your App and turn your weaknesses into strengths.

Do not hesitate to reach out for assistance and Contact Us!

The Power Of Push Notifications

We see and read push notifications all the time in our life, on our phones as regular notifications from apps or browsers, and on our desktop devices as push notifications for the web, but it doesn’t always have an impact on us.

Simply because businesses send generic push notifications, that no one cares about and dismisses it instantly.

While other businesses give a prime example of the power of push notifications, simply because they know their customers well, and they know how to get their attention!

So In this blog, we’re going to shed some light on the power of push notifications and how you could use them to your advantage!

Give The User A Reason To Open Them

We dismiss a lot of notifications on a daily basis, simply because they aren’t important, it’s some kind of update or another generic push notification.

These don’t stick around for much, but you know what sticks? What people want!

But what do people want? They want an offer for an example!

Like one notification I just got from McDonald’s, It said to get any sandwich today as a combo, I saw the notification, it got my attention, and I made an order.

It’s really as simple as that, also you could add a touch of personalization, let me give you an example…

If the weather is hot for a couple of days in the country, McDonald’s could push notification like

“If the weather is too hot for you, cool yourself off with our delicious Sunday’s, Get Cool Now!”

See how simple that was? And yet it’s very effective because it plays on your users’ emotions and it’s personalized for that moment!

A Call To Action

Most Notifications do not come with a CTA or a Call To Action, though it’s simple and won’t cost them anything more!

A CTA is your way of guiding your user to where you want them, in the case of the McDonald’s example:

I’ve put “Get Cool Now” to get the customers to make an action which is to buy a Sunday’s!

But why we need CTA? Simply because with just the notifications your users won’t know what to do.

You need to guide them through your CTA, and it’s really simple to craft a suitable CTA for your notification!

Emojis

When You’re going for something that catches users’ attention, you might want to go for Emojis!

They’re fun, colorful and most importantly, they stand out in your copy!

Like in our case, here you have a Push Notification With a burger in it, It catches your attention immediately because it’s not text.

You also get an idea of what does this emoji talks about, it talks about burgers!

So you get interested, and you read it, know what is it about and buy the burger! Simple as that!

Automated Push Notifications

Not all automation created equal, that’s because notification automation doesn’t serve only one purpose with the automation.

You could set up your notifications to go when a user makes a purchase, reassuring him that his order confirmed and engaging him.

Also, You could make it fire if he fills his shopping cart but doesn’t complete the purchase, that way you engage him and activate him at the same time!

You also could set up a full omnichannel marketing campaign with the push notification as a big part of it, alongside SMS, Email, and social media retargeting

And the best part of automation that you don’t have to be around to collect the fruit, you only set up the campaign, and you just follow up after a while!

Personalized Push Notifications Are Powerful!

Personalization is always a step to win your customers, simply every customer wants the business to address him directly!

That’s why it’s important, simply because personalizing your notifications lets you build a relationship with your customers.

By including his first name in a notification you make your customer feel special.

Combine that with a copy that plays on his emotions and you’ve got yourself an instant purchase!

Push Notifications For Web

When we think about push notifications we think about our phone, but actually, notifications aren’t only related to mobile, or I must say not only effective on mobile!

Push notifications for the web are surely growing nowadays, simply because of what made them effective on mobile!

But they’re more effective on the web because unlike emails, there aren’t spam folders when it comes to push notifications for the web! To learn more about the Appgain rich push notifications, visit our web push notifications product page.

And a prime example of a popular site that utilizes notifications is Product hunt.

They send awesome web pushes that makes me click to see the product in the notification

If you don’t know Product Hunt, Product Hunt is a website that lets users share and discover new products. The site, which was founded by Ryan Hoover in November 2013.

It’s backed by Y Combinator. Users submit products that are listed in a linear format by day. The site includes a comments system and a voting system similar to Hacker News or Reddit

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

ASO and SEO: One Purpose, Two Different Worlds

As a marketer your ears are always wide open to the repetitive terms SEO and ASO interchangeably.

SEO stands for Search Engine Optimization. While ASO is App Search Optimization.

Although both are focused on optimizing your brand on search engines, they are totally different marketing approaches.

App Search Optimization

Unlike SEO, ASO is mainly about Mobile Applications and their ranking in the software’s App Store whether IOS or Android. It is nevertheless to say that creating the ultimate user experience is not limited to web pages only.

There are more than one metric that enables marketers to measure their Mobile App performance. Analyzing key indicators like usage frequency ,uninstall and download rates make all the difference. They will help you get reliable measurements of your App’s performance.

Collecting such information will assist you in pointing out the flaws in your App. Thus, working on improving these flaws will improve your organic ranking consequently.

The Reviews and Ratings section on the store is an incredible source of information to enlighten your business. It is a space where all users share their positive and negative thoughts upon downloading the App and navigating it. Examining the outcome from various metrics, will give you all the insightful information needed to improve your App.

Once you dedicate time to deliver a more memorable user experience. Your App will rank higher in the store.

Search Engine Optimization

SEO is like the high school Football team in the world of optimization methodologies.

Due to the fact that it is commonly used by experts in different fields outside the scope of Digital Marketers. SEO is used by content writers, web developers, and primarily SEO specialists. Also, online users tend to visit websites rather than Applications to look for a specific piece of information on browsers like Google.

SEO is a much cheaper organic version of Search Ads. It is achieved by manipulating totally owned content to optimize your organic discover ability. Using high density content, translates to better readings by the AI systems. Whenever a user searches relevant keywords to the site’s content your site is optimized.

In order to evaluate the website performance you have to inspect your online metrics including page speed, number of sessions and bounce rates.

Bounce rates are extremely critical as it determines the willingness of users to dedicate their time exploring your site. Having a low bounce rate means that users are dropping off your website after checking out only one page and have no further interaction with your site.

Whether you are familiar with ASO, SEO or both. You will ultimately need your business to reach as many active users as possible over the internet in order to increase conversion rates. At Appgain.io we offer you the latest technology to upgrade your marketing efforts and boost your revenue on ad spend. By delivering the best user experience through integrating mobile solutions like mobile landing pages and deep views.

Request a Demo now and let us walk you through how we could help you gain more users, engage with your existing audience, and retain them.

Text message marketing, it’s not just about SMS

Text messages were a big deal and an essential marketing campaign when it came to advertisers, business, and casual marketers and now a part of the omnichannel marketing. Unfortunately, they used to be blasted in bulk quantities as a part of the mass media approach.

But nowadays they’re not considered an important channel as more effective digital channels emerge like digital ads and, notifications and more!

Text messages are making a comeback! But no on their own, they are a part of a bigger marketing campaign, one that’ll discuss now in this blog!

Text message marketing, the old way

If you open your phone now I’m pretty sure that’ll find a text message sent to you by an advertiser:

Let it be a cloth shop that you bought from or your favorite coffee house.

People relied heavily on text message marketing as a way to reach customers by bulk

As the theme of mass media marketing, but there was no actual way of measuring how effective a text message campaign was!

But people kept and still using to this day, but they became less effective than they’re 20 years ago.

As we said when time progressed, text message marketing fell out of favor, but they’re making a comeback in 2019!

Text message marketing in the digital era

Okay, let’s talk about how is text messages are making a return in 2019!

First, you should know the term omnichannel marketing, if you don’t know it

Read this blog where we talk about omnichannel marketing.

But briefly, omnichannel marketing is a marketing campaign that takes place on multiple marketing channels

Like SMS, Email, Notification, and Social media remarketing.

Nowadays text message marketing is a part of a bigger picture because it’s a part of digital marketing.

Text messages and your marketing funnel

Text message marketing could be used as an awareness tool that you could use to make customers aware of your presence.

And if you include a link in your text message you’ll be able to land your users on your marketing funnel.

Also if your user is in the activation stage you could send him an offer, or a discount to encourage him to take the step and buy!

And of course, don’t forget about retention which is an important stage of the marketing funnel!

Mainly because a returning customer means you’re on the right path.

Text messages as a part of the omnichannel marketing

We’ve discussed text messages and its relationship to omnichannel marketing

Now we need to discuss how to use text messages in the digital era!

To integrate your SMS into your omnichannel marketing you’ll have to

Make an account on an SMS marketing site like infopip
And make an account on an email marketing platform MailChimp.

Also, you need an account at a notifications service provider like OneSignal

You also need to set up a tracking pixel all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer

Or could take days depending on your developers’ capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

It sounds like a nightmare, right? I mean omnichannel marketing shouldn’t be that hard, it helps to make marketing much easier!

Text message marketing at AppGain

Now that you know about how you could implement text message marketing in your marketing campaigns and felt that it would be not the easy thing to achieve.

Let me introduce you to a much easier and more effective way of doing omnichannel marketing.

Whether you have an app or just a business with a website!

You could make use of our marketing platform, we implement omnichannel marketing with our solutions!

To find out the benefits in a nutshell, visit our SMS product page!

Let me give you an example of how our customers make use of our marketing platform!

One of our customers runs a retail business, they have no app but they have a website and online shopping features.

They send text messages with our deep link in the text message, their users open the message to check out the offer.

The deep link either takes them to one of our landing pages which they customized with their offer or opens up their website directly.

Once they open up the landing page we track his pixels, to serve him ads from the store next time he surfs the social media

Also, we could retarget them with push notifications through our platform.

If they put items in the shopping cart and forgets about them our automator sets off alerting them that they haven’t completed their purchase!

And many more features you get with Appgain’s Omni Channel Marketing!

Conclusion

Okay, now you know more about text messages, how they’re used in the past and what impact they have in the digital era.

And been introduced to omnichannel marketing and how do we do omnichannel differently in Appgain.

Boost Your Business

We would like to invite you to try our omnichannel marketing!

Whether you have an app or if you have an eCommerce site or a brick and mortar store.

Utilize omnichannel marketing and get more revenue.

Do not hesitate to reach out and Contact Us! Request Demo now.

Never Miss A Customer With Influencer Re-Marketing

You’re doing influencer marketing, right? planning your influencer marketing strategy and collecting the gains of influencer advertising

But influencer marketing is a big market, and an effective one too, it’s all around the world.

But every business has its issues, and one of the most major issues when doing influencer marketing is that not everyone converts!

Because not everyone is ready to buy at the moment they open the link

Maybe they might not be interested

Maybe they don’t want it now, it’s really an infinite poll of guesses.

But with people slacking in buying and influencer posts being short-lived like in a story in Instagram

It’s crucial that they make the purchase in the first 24 hours, which is the timing of the Instagram storey for an example.

So there is the problem of, how do I reach my customers who might be interested in buying later!

Influencer ReMarketing Strategy!

We’ve created a new effective way of reaching your customer who views your product but is not interested in the moment to buy!

It begins with a post from an Influencer like this

A simple tweet from a big influencer promoting your coffee, with your brand name in the link.

Your brand name in the link builds a relationship with your customer because they’re connecting with your brand.

once they open the link, your landing page opens

Now your customer might buy now, or buy later.

if he buys now, then you’ve made your profit which is the point behind the influencer marketing strategy from the beginning

but what if he buys later?

that’s the real trick because you’ll be able to reach your customers even after the influencer post goes away!

here’s how:

Our landing pages have social media tracking that allows you to retarget your customer!

It’ll let you retarget your customer on any social media platform like Facebook, Twitter, Instagram, Snapchat, and more!

That way you’ll be able to retarget your customers who haven’t bought from you from the influencer’s post, though not only social media retargeting but also Notifications!

Because the landing page prompts the customer to subscribe in the push notifications, that way you’ll be able to reach your customers!

And you don’t have to pay again for influencer advertising, to promote your offers

Because your customers are tracked, and ready to be retargeted whenever you want!

Want to retarget your customers?

We’d like to offer you a 14-days of free trial to get more out of your influencer marketing campaigns!

Retarget customers who opened your landing page via social media or notifications with the assistance of our cohesive platform.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Mobile App Attribution That Tracks Influencer ROI!

We all follow or know influencer in our lives, in all businesses, no matter where you are, there’ll be an influencer around.

But when it comes to business, influencer marketing it’s much more complicated than you think.

You rely on metrics and analytics to determine if this is working for you if you’re getting a good ROI!

But the way of doing that is rather complicated, let me tell you why.

Mobile App Attribution Calculations nightmare

When you start planning on doing influencer marketing through different marketing channel, you set up a conversion funnel tracker!

And let me tell you it’s not an easy thing to do!

First, you have to set up a special link that lets you track your visitors, which is mobile app attribution

Then you have to install a conversion tracker that tracks how many people made a purchase.

But the problem is you might be having another conversion tracker that tracks your overall sales

So how do you separate sales generated from that influencer affiliate link, from the sales that generated organically?

It’s a long story with too many tools and expensive and complicated tools.

The New way of tracking

Now there’s an easy way of tracking those customers from the moment they open the link to the moment they convert!

And it’s really easy, just a link that has your brand name, and you share it, without any previous set up, it’s really easy!

Using our mobile attribution and our smart deep links, you’ll have all the insight you need to know their ROI!

let me walk you through the process

A famous influencer makes a tweet with your link in it

the users will open the link, to your app and track them conversion

Once the user opens the app and completes the purchase, it’ll get reported to you in our dashboard, where you could track not one, but multiple influencer’s ROI.

Using our dashboard, you’ll easily be able to track your influencers campaign’s statistics like:

How Much Clicks
From which OS
How Much Revenue
Different Influencers’ ROI

And all sorts of data you’ll be able to know with our mobile app attribution and our advanced tracking systems!

No hard to use funnels or anything, just our SDK in your app and you’re set to go.

Want to try it?

Do you run influencer based marketing campaigns? We would like to help you know your influencer’s ROI easily and help your business flourish!

Do not hesitate to reach out and Contact Us! Request Demo now.

Retargeting on Instagram: Get your ads to right people

Instagram is probably the most popular social media channel today. Especially the younger generation uses it over the older giants like Facebook. It is, really one of the most influential channels to advertise on. But, as with all advertisement, you need to make sure that the ads will reach the right people. In this article, we will have a look retargeting on Instagram to get your ads shown to the interested people!

: Response on Instagram ads for 2014. Goes on to show the importance of Instagram as an advertising platform. Instagram has grown a lot since then. Source: Statista

Knowing who is interested: it’s all about pixels!

Your marketing budget is precious, and you need to make sure that it is spent on the right places. This is especially true for social media ads. Sure, you get to choose audiences and such, but those alone rarely get you where you need to be.

This is where retargeting comes into play. It means that you can target your Instagram ads towards people who have already shown interest in your campaign, and thus you can keep your message in their mind!

If you capture their Facebook Pixel Id with your product page/landing page etc, you will be able to target them specifically on many social media venues, including the Instagram!

Lookalike audiences: retarget your mailing list

Another way to create retargeting groups for Instagram ads is to upload your mailing list to it, and let Instagram to find accounts linked to those addresses.

This way you will be able to target the people in your marketing list on social media channels like Instagram too. Your ads will be shown to people that you have already reached out to, keeping your campaign visible to them at all times!

So the pixels or lookalike audiences, which is the better way of retargeting on Instagram ads?

Depends, they rather complement one another than replacing. Depending on the context, one can be more beneficial over the other.

If you already have an existing audience with their email addresses available to you, than lookalike audiences will help you with directly going for them when retargeting on Instagram ads.

The thing with that method, however, is that it is for when you already have an audience. Pixel method, however, is more useful when attracting new audiences. Anyone who has visited your product page can become a target for your retargeting on Instagram.

Also, there is no reason why you can’t employ them simultaneously to reach both worlds!

Ok so, where do I start retargeting on Instagram?

First off, having a web presence is a great start to find your retargeting audience. When you have an SEO optimized landing page for your campaign, people searching for what you offer will find your page. This, in turn, lets you collect their Pixel ids, so that you can use these in retargeting on Instagram ads. When you add a lead form to your landing page with an offer for leaving their email address, you can also collect a mailing list, which can be utilized in creating lookalike audiences.

Appgain has the necessary ingredients to make this very easy for you! With our Mobile Deep Pages technology, you can create your mobile optimized and SEO ready landing pages in a matter of minutes. No need to worry about hosting etc either, as we would be hosting the pages on our own servers for you. You can also use your own custom domains for these pages as you like.

Not only will you be able to collect Pixel ids of visitors you can attract to site, but you can also use our ready-built lead form functionality to also create a database of interested people with their information.

Moreover, since they are very easy for people to share on their social media by clicking a single icon, people can lead their networks to your pool for retargeting on Instagram.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Smart retargeting – the future for retail market

Retargeting has been around for a while now. Quite a while in fact… enough to know that it can both win and lose you, customers. It is essential to check back with your target audience, to remind them of your campaign. But retargeting without having the right audience, or making it so impersonal that it will look like “just another marketing spam” will yield less than satisfactory results. Thus, you need to look beyond the brute force approach in retargeting. Now it is time for smart retargeting, the future for retail market!

The smart entails having the right audience to retarget, using the right channels together, and making the call more engaging. Let’s have a look at how we can achieve these.

Don’t just spam anyone and everyone, pick the right audience

It is easy to retarget anyone and everyone who has ever been in your marketing audiences. It may or may not work for every one of them. But hopefully, some of them will be interested, right?

While that is true, this approach also leads to increased marketing costs, as well as the risk of being seen spammy by the people you retarget.

A smarter approach will be to pick those who are actually interested in the campaign but didn’t go ahead with it yet.

This may be chosen from the people who had visited the landing page(s) you have for the campaign and chose to subscribe to your updates. Other examples of good retargeting audiences can be:

People who have registered an account on your campaign’s site, but haven’t started using it.
Customers who filled a shopping cart but abandoned it.
People who were interested in similar campaigns/products before.
Finally, people who are using or have used competitors.

This way, you will be able to target people who actually are likely to be interested in what you have to say them. The conversion rates of your retargeting efforts will be much higher this way.

Another side to choosing the right audience for retargeting is that just going shotgun on choosing people to retarget can, and often does result in some damage on the brand identity. Let’s be honest, none of us enjoy it when it is like “oh, great, another random marketing message pestering me for something I am not too interested in”.

There are lots of communication channels, utilize the right ones at the right times

Today, there are many digital channels to reach an audience. Each of them has different advantages and disadvantages. Which one leads to the future for the retail market though? Well, all of them, but only in the right context for each!

If you can harmoniously combine your audience research efforts with targeting these channels, you are going to be more likely to reap the rewards for your work.

Today, some of the marketing automation platforms can either be integrated with others or just outright include all the steps of your remarketing journey in their toolkit. Make sure you are using one of those. If, however, you want to facilitate this coordination manually, make sure you do your work very thoroughly so things will not get “lost in translation”. Also, know that you will spend lots of effort, time, and hence money in getting this right.

SMS messages, emails, app push notifications, web push notifications all have their specific pros/cons. App push notifications, for example, have some of the highest engagement and conversion rates, but they require an app to be installed on the targeted users’ device beforehand. Web push notifications, however, does not have this requirement and can work even on desktop/laptop computers.

Finally, no need to feel like all your retargeting needs to be through digital channels. You can use offline, physical media too. Let’s say that your audience frequents a certain venue. Why not print some stickers with QR codes of your campaign, along with an attractive offer on them?

Make your retargeting content engaging, make the user feel special

Something to the effect of “pssst! Why haven’t you still bought this cool thing yet?! You know you want it!” may not necessarily be the best way to go.

We are, after all, end-users too, be honest and ask yourself, what do you usually do with those?

It tends to go like:
“Mmmh… yeah, right…” (clicks delete).

We really need to put the smart in smart retargeting. Do a bit of due diligence and find out a few reasons why the users who were on the line decided not to go past it. Construct your messages with that information. Play on what they liked, reassure them against what they may not have liked.

Having composed a single message to fit-all is too old-school. Make sure that you at least have a few that are crafted for each persona.

If you can get the user feel like they are addressed in person, rather than as a part of a mailing list, your chances of persuading them will be much, much higher.

Make sure the message is engaging, and persuade them that you are selling a solution or something that they desire, and not just trying to move more copies out of your stock, and more dollars out of their pockets.

Use the right tools to get your retargeting smarter

First, you need the information to get your retargeting to be smarter. And by information, we mean lots of it.

Know the audience, know who was interested, who were on the verge of becoming a customer, what did they like, what they didn’t, where are they, what are they using?

Schedule your retargeting for the right time, automate your process based on events, use app push notifications where appropriate, web push notifications where available, etc.

Obviously, the best option is to have a solution that has all these integrated on a single platform.

A couple of other things to look for in the platform are:

The ability to compose short & to the point, but still engaging marketing content. Especially the shorter message media like SMS and push notifications fit the bill here. The best way to use these would include emojis etc. to make them more relatable and engaging, and also use shortened links to lead users to where the action will take place.
Also being able to host a page with much more rich content. Text as long as you need, images, animations, videos, etc. You can lead retargeted users here to give them the final push they may need to be convinced. The page may also attract new people on its own with SEO.

Appgain to the rescue! We offer what you need for smart retargeting, and to pave the way to the future for retail market enterprises

Appgain is one of the few solutions that offer all of the above features in a single package, and still with affordable prices.

Our platform gets you valuable attribution and analytics data to form the right audience for retargeting. On top of that, we offer rich push notifications, mobile landing pages, web push notifications, emails, SMS, high quality and engaging social media sharing of content, and creation of QR codes linking to these features so that you can join your offline and online marketing together.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Best ways of retargeting in retail marketing

Retargeting is the hottest type of marketing nowadays. It allows you to actively target people who were interested in what you offer in some way. Instead of trying to find new customers, retargeting lets you get your existing customers to buy more of your offers. It is not surprising that retargeting fits so well into retail marketing too. Still, as with everything, there are right ways, and not so right ways of doing it. Let’s see what are some of the best ways of retargeting in retail marketing

Know your customers

Since retargeting means reaching out to specific people, you need to know in some way who those people are. Thus, we can safely say that the first step of a proper retargeting campaign is to gather knowledge on who to retarget.

Follow what customers are more likely to buy what product, and when for example. With this knowledge, you can target them with the right offer when they are likely to buy it.

Modern technology allows you to have many ways to learn a lot about online users and to use this information to inform the right marketing plan for the right audience. Of course, you need the right tools to be able to enjoy these benefits.

With Appgain for example, you can target your social media ads towards people who have visited the landing page for your product/campaign.

Though, since digital media is the best place to learn of your customers, you should try your best to get them to your digital funnel.

Use all the channels in the right context

There are quite a number of ways to reach out to your customers to retarget them. App or web push notifications, SMS messages, emails, social media ads…

Each of these channels has various advantages and disadvantages compared to one another. Make sure that you are able to make use of them all.

Target the most valuable customers

Extending further from knowing your customers, how much lifetime value they have provided you with is a very useful thing to know.

Every step in retail marketing costs you time, effort, and money. Therefore, it is wise to use these resources on targets that will benefit you the most.

For example, if a user has bought lots of a particular brand of perfume many times, you can let them know when you have more of those in stock.

Deliver your message at the right time

Depending on the type of customer and what kind of retailer you are, there are a few critical times you can choose to retarget someone.

For example, if you know that a user buys a certain type of consumable in let’s say every month, you can remind them to buy some more when their last purchase was about 4 weeks ago.

Alternatively, you can retarget someone right after they buy something! Did they buy a new, shiny gaming console? Well, remind them to buy an additional controller or a game that is rather popular for that console just after their purchase!

Did someone place an order for a product of yours? Great! Send a confirmation SMS/mail, and add them to your retargeting queue to turn them into more than a one-time customer.

Examples of similar “critical times” to trigger your retargeting messages are:

People who have visited recently
People who have not visited in a while
People who have bought something recently
People who have created a shopping cart, but abandoned it without completing their purchase.

Use the most applicable of these opportunities to reach out to your customers to get them interested in your products again.

Appgain is the toolkit you need in retargeting, and retail remarketing

With Appgain, you can get a detailed database of users, see their information neatly, target them with web push notifications, app push notifications, emails, or SMS messages. Host a mobile and SEO optimized landing page, and get social media ids of users to show them targeted social media ads. Retarget them based on their LTV, last order date, number of sessions, etc. Create Smart QR Codes to bridge your physical and digital marketing. Automate your marketing actions based on events.

All you ever need for smart retargeting in one place, Appgain is ready to cover all your retail marketing needs.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

QR codes in marketing: Phygital bridge between online & offline!

Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they are virtual vs physical in nature can make it difficult to run them together seamlessly. So can you even bridge your offline and online marketing together? Of course, you can, just use QR codes in marketing! Let us have a look at how!

: “Are QR codes dead?” we often hear being asked. On the contrary, the use of QR codes in marketing is the bridge between digital and physical media! Hence the term “phygital”.

QR codes in marketing: Connection between the worlds!

Are QR codes dead? This question seems to be a popular one… Well, QR codes in marketing are quite alive and kicking 😉 They have this important position of being the bridge between online and the offline. They are, the heralds of phygital marketing!

Since pretty much everybody has a smart device nowadays, they can scan and use the QR codes pretty easily. Just incentivize them, offer rewards for using the QR code to let them into your digital marketing funnel.

These codes can be printed on any media: flyers, coupons, billboards, bus stops, or even on digital signage… Where you will use QR codes is only limited by your imagination!

These codes allow you to link people from any offline media to any digital content, and, with use of the right platforms, also give you ability to retarget these users, and gain valuable information from them like where the best buyers come from, which campaign performs best, etc.

Now, yes, online and offline marketing campaigns are connected great! But what’s the benefit? How can I use QR codes to bridge online and offline marketing?

There are multiple things that you can do, let’s look at them one by one.

Do you have an app? Use offline ads and get them to download it!

Apps can be either the meta or a channel in a marketing campaign. Since smart devices are everywhere, apps are always with us, so they are a great marketing channel.

However, for an app to be profitable, you need many downloads. There are many ways to achieve this. ASO and SEO efforts being the first two that comes to mind.

However, you can get people to know of, and even directly download your app even when they aren’t browsing the internet or app stores.

Let’s say that you hand out promotional items, perhaps in an event. Brochures, or a nice, branded notebook. Feature your QR code link there with an offer for additional benefits to app users.

Someone who is already positively influenced with the experience in the gift item will be more likely to check out the offer of the app, and you can gain users easily like that.

By turning QR codes into Dynamic and Trackable QR codes, Smart Deep Links technology makes it easy for users to get onboard within the apps. These context-sensitive links provide the following benefits:

They will take the user to their destination regardless of the platform they are using.
Let’s say they don’t have your app and are using an iPhone, the link will take them to download the app from App Store.
If they are using an Android device instead, the same link will take them to Play Store page of the app.

Handout coupons

Coupons and vouchers are a great way to build bridges with potential customers. It is even better if you get them to scan a QR code to enjoy the benefits. This way you will be able to track the success of your campaign, and even potentially build a database of users for later remarketing.

: Coupons and vouchers are a popular customer loyalty and marketing tool in many industries, such as retail market. When used together with smart QR codes, they are the incentivizes of the phygital marketing.

This is usually a great option for food and beverage venues for example. But it can be used in other services and products as well. The retail market would be one of those, for example.

Do you have a great landing page? Well, let people see it!

While a flyer or a billboard is great in their own right, a web page can feature so much rich media content that can not.

This way you can really get two types of media to mutually support each other. People can see a physical ad anywhere, in public transportation, in a cafe, just anywhere… You web content, on the other hand, can include many images, videos, text, and even interactive elements. These can help you convey the message of your product/service much more strongly.

Just put the link to your web content inside a QR code and feature this prominently on your offline ads, and reap the rewards.

Know what your ads are doing

Information is the greatest strength in marketing. You need to know many things to achieve the most successful campaigns. Who is the best audience to target? What do they want? Where are they? What time they are most likely to buy? Do they respond better to this or that kind of campaign? Marketing is hardly the cheapest thing when you don’t know what is working and what isn’t! Are you doing it right, or are you just losing money? Information is paramount in knowing this and adjusting accordingly.

However, collecting all this information may not always be the easiest thing to do. Well, at least it wasn’t always, but now marketing automation and analytics tools let you have this power at the tip your fingers!

Though, unless you integrate offline and online campaigns, their powers will only work in the digital realms.

This is where QR codes come to play! They can help with getting data from your offline campaigns too.

Retarget people who look at your offline marketing materials

Giving people an incentive to scan that cool little QR code on your ads will make it possible for automation platforms to retarget them later.

First off, you may ask the user to fill out a contact form to enjoy the benefit you offer. They may give an email or phone number.

Almost uniquely among the platforms, Appgain also enables you to get a database of interested users without even asking their contact information. As you may know, some users don’t quite like giving personal info to marketing campaigns. With our web push notification feature, they can just subscribe to your notifications and then you will be able to retarget them with notifications even if they are on a desktop system.

How can you use offline and online marketing together? How do you employ QR codes in marketing?

: QR codes will let your online marketing efforts work on physical media too, here you can see how it would work for a retail market case

Well of Course With Appgain! Appgain gives you the opportunity to make the best use of the QR code’s powers, and adds more to the pack! The answer to “are QR codes dead?” is a resounding no, and our platform is ready to provide you with all the benefits phygital marketing and more.

Retarget your customers on social platforms, with notifications, SMS or email. With Dynamic, Colorful and Branded QR codes, our offer is feature-rich, and besides, we offer not just a QR code platform, but a whole marketing solution!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.