Mobile Marketing - Appgain

How Does Mobile Marketing Automation Help My Business?

Nowadays mobile marketing automation has become a crucial part of any business, some people may argue that we should call it eCommerce marketing automation because most of the businesses who use it are eCommerce!

But you might not know what does it actually means and how it helps your business!

if you already know you could read this section as a recap to what you already know about mobile marketing automation/ eCommerce marketing automation.

So mobile marketing automation is a marketing strategy that is multichannel that helps increase users’ engagement and retention!

By using technology to automate the process, like scheduling certain events to happen at a certain time or action.

A small example that’s well known is the empty cart one when a user leaves his cart empty you don’t just leave him.

Nope, you send him notifications and emails reminding him of his uncomplete purchase!

but that’s kind of normal marketing automation rather than mobile marketing automation, so let us get more in-depth in the mobile marketing automation!

How To Use It?

It’s actually quite simple if you go to the right place, let me tell you why?

One of the most important pillars in mobile marketing automation is omnichannel marketing

But omnichannel marketing is not an easy thing to manage if you’re going for a multi-platform solution!

Omnichannel marketing is made of:

Web/App notifications
SMS
Email
Social Media Ads

You might be wondering, okay I’m now familiar with omnichannel marketing, how do I use it in my marketing campaigns?

That’s actually pretty easy, all you need is to have your customers’ data, like phone number, email, a name for customization, etc.

But the only issue that for you to do an omnichannel marketing campaign you’ll need to make:

And account on an SMS marketing site like infopip.
And make an account on an email marketing platform MailChimp.
Also, you need an account at a notifications service provider like OneSignal
You also need to set up a tracking pixel all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer.

Or could take days depending on your developers capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics.

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

But Omnichannel isn’t always that hard, we’ll get to that part later in the blog!

Now We’ll talk about use-cases when mobile marketing automation could come into play!

Offers

It’s time to steer your customers into making more purchases because everyone loves offers!

But not everyone knows about your offers, and that is not what you want!

so what do I do? it’s simple, just go for the automation!

all you need is to design a simple marketing campaign using omnichannel, set up the content and schedule your campaign to kick-off!

SMS is your way of reaching customers who’re not online all the time, or those who are more of an old fashion!

While Notifications are for those who are online frequently but maybe off their phone when they check their phone they’ll find you!

Email is a great choice for people who’re tech-savvy and email is a big part of their day!

While social media is more of a general targeting channel because everyone checks their socials every now and then.

When they don’t return!

churn rate is the only metric that we’d like to keep at zero or close, but unfortunately, this isn’t how to the world works!

Every business has churn rates but we try to keep them at minimal!

And what better way to do that than implementing marketing automation to help us get our customers back!

By implementing triggers like when a customer doesn’t make a purchase for an x amount of days he gets a mobile automated omnichannel campaign!

Okay, Omnichannel, but easier!

We in AppGain have developed our solutions with omnichannel marketing as one of its pillars, whether you have an App, or an eCommerce store, or a mobile marketer for a business. We acknowledge how challenging digital marketing could be, so we made the All-In-One marketing platform. Let me tell you how our customers double and even triple their revenue by eCommerce Marketing Automation.

They share their offers through our inhouse mobile landing pages
What’s special about those that you could share your content target your customers on social media because they have pixel tracking implemented into them. Also, they have notifications built into them so you’ll be able to retarget your customers with notifications and social media, and not only that…You could also send your customers SMS campaigns, and email campaigns as a part of the full omnichannel marketing. You could also track all of your marketing campaign’s data from notification stats to how many sales did you achieve

How much are your growth rate and much more useful data that would help you get more sales?

Mobile Marketing Automation With Your POS

You probably have a POS that serves as a purchase point for your business.

But what you didn’t know about that you want to retarget your customers who purchase from you!

But how do you retarget them? It’s actually quite simple! All you have to do is to integrate Appgain’s solution within your POS.

Once it receives your customers’ data like name and number, it goes to work immediately!

Sending your customer a digital invoice with your purchase, as a mobile landing page!

Within the landing page, you could choose to retarget your customers via an omnichannel marketing campaign.

When your users complete a transaction via your POS, for example, his data gets stored in your Appgain dashboard easily!

And he gets a digital invoice with his transactions on a mobile landing page.

Within the landing page, your user get tagged via social media pixels to retarget in a later stage

Not only that but you could retarget your customer with notifications even if you don’t have an application or a website!

Then you could retarget him on his social media like Facebook, Instagram, Twitter, LinkedIn, etc.

You also have the option to utilize SMS campaigns and Email marketing campaigns as powerful options in your omnichannel marketing campaign!

eCommerce Marketing Automation like never easier!

Boost Your Business

We would like to invite you to try our omnichannel marketing! Whether you have an app or if you have an eCommerce site or a brick and mortar store, you could utilize omnichannel marketing and get more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

7 Pain Points That Challenge eCommerce Stores

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Ecommerce has transformed our lives and eCommerce marketing automation is gaining more and more attraction![/perfectpullquote]

Nowadays eCommerce has become a big part of our daily lives, and for a good reason, we use it every day, but as an eCommerce website owner, you’re always looking for new ways to develop your store.

Dealing with pain points and managing clients expectations isn’t an easy task, and eCommerce store has multiple pain points to fix that’s halting their business, so that’s why we’re writing this blog.

To work with eCommerce stores on fixing their pain points and easing up the development process without doing tons of work.

We will be covering in this blog how these pain points are affecting eCommerce store and what could they do about it, and why marketing automation has become such a big difference in our daily lives!

What are the eCommerce pain points, and why do they matter?

Now you might ask yourself, but are these pain points? How could I identify them?

Well, a pain point is something that bothers you as a business, like if your customers and going but never returning or the acquisition cost of your customer is high, and you don’t know why things like that.

If you think about it, you have your pain points, and you probably have common pain points that most of the eCommerce stores have it!

Now let’s focus on the pain points that you have in common with other eCommerce stores.

Acquiring New Users
Retaining Your Users
The High-Cost Per Purchase
What To Start With
Being a New Store
Analytics
eCommerce Marketing Automation

Now Let’s Strat Diving Deeper Into Those Pain Points And How To Solve It

1-Acquiring New Users

One of the biggest challenges when it comes to eCommerce marketing is to get a customer to buy from you and not from a competitor, but how exactly do you do that?

That’s one of the questions that everyone has a different answer to, but here’s how I do it.

First of all, you need to set up your digital presence, social media profiles, and website; then you try to get attraction, get people to visit your site or some landing pages that have offers in them.

When they open the landing pages, you’ll be able to retarget them, with ads, and notifications.

With the right copy and persuasion, users will start to see your eCommerce store as trustworthy, and so they buy from you.

Now after that, you’ve successfully converted users, how do you keep them coming?

2-Retention is not easy!

Retaining users is not an easy task, but it’s achievable, with the right set of tools and tactics you’ll be able to reach users how bought from you in the past and make them return again

All you need now is to create an omni channel marketing campaign, reach your users on social media with ads that display products they’re interested in, or some new flashy sale, maybe new merchandise that It was waited for.

And reach them via notifications, compile a persuasive copy that encourages customers to come back and buy from you.

Users offline? Not a problem, you could send an SMS with a landing page in it, that way you’ve reached your customer even when offline, and you boost your conversion rate for your campaign!

3-High Cost Per Purchase

You might have an eCommerce site that sells households items, e.g., groceries, but when you run your marketing campaigns you often see that you’re not getting the bang for your buck, you’re losing money!

And that’s a huge pain point to a lot of eCommerce stores, because nowadays you have a lot of eCommerce stores popping up everywhere, so they rely on Ads and other acquisition channels, but the cost adds up eventually!

4-Okay, I build my store, what now?

When you run an eCommerce store, you’re presented with two options, either you decided to build your store from scratch, or you could rely on an eCommerce system like Shopify.

Each fits a specific role, and each has its pros and cons, but the most important thing what happens after you build your store, most of the store owners build their store and wait for the money to come!

But that’s not the case at all; once you build your store you must start working on your marketing campaign, I tend to focus on four pillars when I start marketing for myself, these four pillars are:

Search Engine Optimization
Paid Advertising
Omnichannel Marketing
Email Marketing

Now let’s take a closer look at each one of these pillars and utilize it to our advantage.

SEO:

Nowadays SEO is a critical factor for driving more traffic and sales for your site, and when you have an eCommerce store, you want to reach people who’re let’s say searching for a new desk, you want to rank for an office-related term when it comes to content on your site!

Paid Advertising:

We talked in a previous section about how some eCommerce stores might not make the best use of paid advertising, but that doesn’t mean it doesn’t work!

If you set up your ad accounts correctly, monitored them and followed the guidelines of each account, you’ll do excellent, and also there is always the option to hire a professional to help you with your ads.

Omnichannel marketing:

Omnichannel marketing is the way you build a relationship with your customers without spending too much money; it’s simply like eCommerce marketing automation for your store; let me tell how we do it.

First, you implement retargeting pixels either manually or through Google tag manager, so you could retarget your customers later on their favorite social media.

Once you’ve set up your store, you start generating mobile landing pages with your offers and flash sales in it, when your user opens your landing page it opens the opportunity for you to retarget your customer via Ads, and Notifications.

And for users to make a purchase they must have created an account, so you have their email and phone number, now what is left is for you is to build your eCommerce marketing automation campaign and retarget your user with an omnichannel campaign from one place!

Email:

Email marketing is one of the essential marketing tools periods!

It’s just effective! If you have a tracking system on your site, let’s take, for example, the abandoned cart example:

You have a user who put things in his shopping cart, and he forgot about them, you could easily send him an email reminding him of his cart and asking him why didn’t complete the purchase.

Once you have the reasons of why he abandoned his cart, you could work on resolving them, maybe the shipping costs are high, or he wants a different color of that product, you never know!

5-Being fairly new isn’t an advantage

With a lot of new stores popping up the customers tend to not have a great deal of confidence in newly opened store, maybe they had a bad experience with a small eCommerce store, whatever the reason.

Now you have to build a relationship with your lead; maybe they came to your site out of curiosity, so you could retarget them with ads, create ads that encourage them to buy and builds confidence in your store.

When they purchase you keep them in the loop and keep your store in front of them to build confidence in your store, whether through ads, omnichannel marketing, emails, etc.

6-eCommerce Analytics

Analytics is a huge part of the eCommerce era because everything happens online; you need to be always looking up for the numbers and seeing what works and what doesn’t.

That could be a bit tricky and challenging, but you could start by implementing google analytics into your website to give you a start and an overview of your organic traffic to your site.

But from there you’re kind of lost, what metrics do you rely on to see how effective your campaigns are? Let me break down to you in Appgain.

From our dashboard, you’ll be able to monitor your omnichannel campaigns, see what works and what doesn’t, then you ‘ll have customer analytics that shows you the LTV for your customers.

Not only that but you’ll be able to track your growth rate, and you’ll be able to collect leads from within your landing pages straight to your account, that way you’ll be able to retarget your high quaily leads.

It’s simple managing eCommerce marketing automation campaigns from our dashboard, and it could mean the difference between a successful business and a failing one!

7-eCommerce Marketing Automation

Nowadays Automation has become a huge part of our daily life, simply because it could get you higher results without much effort, that’s why it’s the main pain point that we need to talk about.

Most eCommerce sites don’t implement Automation within their marketing campaigns, and that leads to lower results, and it usually consumes more work.

But with eCommerce marketing automation, you’ll be able to gain more by doing less, confused? Let me explain!

With eCommerce marketing automation, you’re able to set up entire campaigns to executed without you having to be there to run it yourself.

You could send notifications, SMS, Email so you could drive your engagement rates up, include catchy landing pages with products in them so you could achieve sales!

You could automate a trigger that whenever a customer abandons his cart, he gets notifications and email encouraging him to complete his purchase!

Conclusion

We hope that you found what you need to improve your eCommerce store right here in our blog, to summarize up we talked about pain points in eCommerce, what’re they and what’re the most common seven pain points that face the eCommerce.

We talked about how you could overcome these challenges and how does Appgain help you with these pain points!

Do not hesitate to reach out and Contact Us! Request Demo now.

Why Mobile Landing Pages are a must for mobile marketing automation?

What’s a mobile landing page and why is it important for mobile marketing automation?

A Mobile deep page is a mobile web splash page, hosted by us, which is created with our online editor or from your app via API. The page includes a variety of mobile-ready call to action buttons, text, and images, allowing your audience to interact with your app from desktop or mobile, in new and creative ways thus boosting your mobile marketing automation efforts.

Why use Mobile deep pages?

For Marketers:

Our user-friendly webpage builder allows you to create rich, dynamic, and engaging Mobile deep pages for your marketing campaign.
Using this tool, you can set up web pages with multiple buttons that act differently as per user device (ios, android, desktop). Also, it’s integrated with Web Push so you can send web push messages to your customers mobile /desktops even if you do not has an app or a website

Mobile Marketing Automation for App Developers:

Let your users preview your app content, on the desktop, or on mobiles before they install your app.
This approach is less intimidating for your potential users and allows them to preview the best of your app’s content before going directly to the App/Play Store download page.

Our Mobile landing pages’ Features

Rich Media: Includes photos, text, and smart calls to action (CTA)
Smart CTA: This feature detects whether a visitor is using mobile or desktop, and generates the best CTA buttons accordingly (i.e., if on mobile, will send SMS; if on the desktop, will open credit card pay page)
Social Media Ready: Users can use these built-in buttons to share information on all major social media networks (Facebook, Twitter, Instagram, etc.)
Social Share Friendly: Whenever content is shared, this tool generates an attractive preview that makes the content more clickable.
Mobile Deeplinking: Visitors are directed to the content inside the app, even if they don’t have the app installed.
Cross-Platform: Easily useable on PC or mobile.
Easy-to-Use Editor: You can easily create landing pages with a built-in image uploader.
Detailed Analytics.
SEO-Ready: Coming soon!
Web Push Ready: send push messages to your users, on desktop or mobile, even if they removed your app.
mobile marketing automation: automate your marketing campaign through our retargeting system

Use cases For App Developers

• App content preview: This enables the user to view the best of your app content
• Rich push notifications
• App install campaigns
• Deep linked e-mails
• Deep linked SMS
• Deep linked social media
• Deep linked ads
• App2App marketing

Use cases For Marketers

• SMS payment
• Smart SMS
• Social marketing
• Deep linked SMS
• Deep linked social media
• Deep linked ads
• Mobile Coupons

How Mobile landing pages benefit mobile marketing automation?

• have one conversion goal
• Landing pages have minimal links off the page, as they distract from the conversion goal.
• You don’t have to has a website or mobile app to use it
• Integrated with web push, now you can reach your customers on mobiles /desktop without app and website
• easy to set up without a developer, utilizing the ready-made templates from our landing page web composer

You can get all of those benefits from The Appgain.io. It gives mobile app developers the user-friendly tools they need to jump-start mobile engagement, revenue, and brand loyalty.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

What is mobile deep linking and why does it matter?

How many hours do you think you spend daily on your phone? A lot. Studies show it’s around for an average 5 hours. That’s quite a lot, we learn, work, communicate, eat and commute using mobile apps. So the user experience of apps must be as smooth and simple as possible. While there are many strategies & techniques to improve the user experience, there’s a critical one that will help you increase your app user engagement and user acquisition fast. It’s deep linking.

What is deep linking?

Deep links are a technology that transfers user flow from outside the app to a specific page of your app through URI use, i.e., myapp://product/productId.

This can drastically enhance the user experience because the user will directly open the product page instead of opening the home page and searching for the product.

There are three types of deep linking—Standard, Deferred & contextual. The last two are developed versions of standard deep linking to improve mobile developers’ user experience and functionality. Let’s dig deep into them.

Three Types of deep links

Standard deep links

Standard deep linking was the first type developed. Its original goal was to direct users to a certain page in the app, The problem with this type was that it only worked if the user had the app installed, but he would be given an error if he doesn’t.

Deferred deep links

To fix the standard deep links issue, deferred links came to life.
In simple words, a Deferred deep link routes your users directly to a specific location in your app. but If he doesn’t have it installed, the user will be directed to the app store (google store or apple store), depending on his device. After he installs it and opens it, the app will open the specified location,

Contextual deep links

Although standard & deferred deep linking decreased friction, increased installs & improved user experience, its growth was a bit slow at first. This is because marketers & developers didn’t see much value in it.

Contextual deep linking changes the destination or content depending on user context like platform (iOS, Android), user location, etc. Additionally, it records & stores the user data.

Using contextual deep linking, developers and marketers can personalize the user experience to be suitable for each user depending on his device, data, or/and where he came from. This can improve the marketer’s analytics capacity to measure the performance of each channel and campaign.

Appgain smart deep links

Appgain offers a sophisticated smart deep linking product that has the features of deferred and contextualized deep linking. The product helps you in App install and user engagement campaigns to drive user acquisition as it is compatible with all devices & platforms. Additionally, it is compatible with all the marketing channels you might use like social media, display ads, email campaigns & SMS campaigns.

Finally, it helps in app install attribution to measure each campaign’s efficiency & ROI. It tracks & measures different attributes, including the user location, device system, the source he came from, plus his behavior inside the app.

This might look pretty nice, but we still haven’t emphasized how important mobile deep linking is. So let’s go through some of the most critical benefits of deep linking.

Why are deep links useful?

Enhance The User Experience

With deep links, users can more easily access the content. They will be seamlessly directed from the FB Ad or display ad to the discount page in your app instead of the home page.

Improve user acquisition

With deferred deep linking, the user will be smoothly directed to the app store, this will increase the number of app installs, but it doesn’t stop here. As the app will directly open the content, not the home page, users are more likely to engage immediately with the product, increasing the activation rate. By how much?

TechCrunch made a study showing that the activation rate coming from standard URLs downloads is 16%, while the activation rate coming from deep links is 29%.

Personalize user Onboarding

You can also increase the activation rate, by personalizing the onboarding experience. Through contextual deep links, you can personalize the pages new users will be directed to, depending on where they came from.

For example, if a user came through a referral program, you can show the program details so he can get more discounts. If a user came through an influencer campaign, you could show the influencer picture with your product.

Improve User Engagement & Retention rate

It’s a universal fact that the numbers of active users drastically decrease over time. Nothing can stop that from happening, but what you can do is try to increase your engagement retention. Deep linking is a powerful tactic to do so. As deep linking doubles activation rate, it also doubles the retention rate. By sending app notifications with deep links or by Ads retargeting with deep links, users will be more engaged and active on your app.

Here is a graph from TechCrunch research, showing a comparison between the retention rate of standard links and deep links.

Re-Engage Inactive Users

You can re-engage Users who have been inactive for a long period of time. By sending them push notifications with deep links that direct them to new updates, exclusive deals or any relevant content that incentivize engagement.

Campaigns & Channels Analytics

As contextual deep links record and store data, you can track each campaign or channel and measure its performance. You can identify:

Channels that drive high app installs.
Campaigns that drive the highest revenue or highest churn.
Frictions & bottle necks that user face from click to purchase

How can you implement deep linking into your marketing strategy?

App-to-app Marketing

Suppose you are on IMDB app checking movies reviews. Wouldn’t it be amazing to have a button on IMDB that will automatically direct you to the movie Netflix app?

Partnering with another app that has the same target audience and using deep linking would be a massive driver for user acquisition & engagement.

SMS Marketing

You can send deep links in SMS campaigns that would improve conversion rate. Fujairah Charity, one of appgain customers, started SMS campaigns for their donor base. Using Appgain’s smart deep linking, their conversion rate increased from 3% to 12% and reduced mobile marketing cost by 72%.

Social Media Marketing

You can use deep linking on any social media post or Ad to convert your followers into users by directing them into the discount page. You can also measure and compare the effectiveness of each social channel, campaign and influencer.

Display Advertising

Similar to Social Marketing, you can use deep links to direct the ad viewer to the offers or any relevant page.

Referral Marketing

If you have a referral/affiliate program, you can give each user or affiliate a unique deep link, so you can track how many users signed up and revenues generated through each user/affiliate.

Web to app

People nowadays prefer to be online on their phones more than their desktop. People also prefer surfing websites on desktop and using native apps on their phones. We explained in article before in detail how can you use web-to-app as a low cost strategy to drive user acquisition and how one of our customers increased their revenues by 28% using this strategy

Email Marketing Campaigns

Most consumers are checking their emails on their phone. It would be a lot more convenient and a better user experience if they clicked on the link and opened the app directly instead of going to the website. That’s why email-to-app conversion rate reaches to 50%, when using deep links.

At last, you can use deep linking in your digital invoices to keep in touch with your customers all the time! If you want to learn more about digital invoices, visit our digital invoices page.
Deep linking is a powerful feature that enables your user to move smoothly and seamlessly from your advertising channels to your app. Additionally, it’s a driver for user acquisition & user engagement. Finally, It’s a strong analytics tool that helps you measure how each campaign is performing.

Now, if you want to try and test deep linking yourself and see how it will help you. We offer you a 14-day free-trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

What’s Mobile Marketing Automation?

If you ask anyone or any business about the future the answer will be technology, and there’s no technology without mentioning smartphones, no doubt that now we live in the era of mobile using based on its increasing growth through the past years, In fact, research from eMarketer suggests that between 2015 and 2021, mobile-only internet users will increase from 32.1 million to 52.3 million.

With that kind of growth, smart businesses and marketers are continuously improving strategies to boost their business and thinking about different and new ways to keep up with this development and reach as many audiences as possible, That’s where mobile marketing automation (MMA) comes in.

What’s Mobile Marketing Automation?

In nutshell, it’s a software along with a set of rules and templates to make it easier for a company to communicate with its customers and prospects.

Basically, marketing automation is a solution for two major marketing tools: managing a huge database of contacts, and delivering personalized messages to customers.

Marketing automation stores information about your contacts, lets you have a segmentation of your contacts into lists or groups based on specified criteria, and helps you control which messages those contacts see.

Without marketing automation, businesses have to do all this manually, a process that is very difficult or impossible with a large audience.

For example, it can be used to segment large audiences into groups based on certain characteristics, giving marketers more time to analyze how those segmented audiences should be targeted.
Planned actions used to engage those users, such as push notifications or in-app messaging, can also be performed autonomously.

Best 4 Ways to Help in Retention with Marketing Automation

Automation can be very powerful to keep retention, by using it in the right way it can effectively drive up conversions.

With these four ways, Mobile Marketing Automation can drive user retention and growth.

1-User Segmentation
which breaks users into groups based on how recently or how often they’ve engaged with your app or brand.

With automation, it will be easier to segment them into groups which makes it clear, And you’ll know your segments are working when engagement and retention rises.

2- Manage Customer Experience

For any brand and app, customer experience is highly considered Which allows brands to know the gap and try to fill it.

Automation can help to improve this experience in two areas: timing and personalization

Timing

One huge area is the timing of omnichannel campaigns. With automated tools, you can carefully plan out a strategy that involves what offers to send out and allow the system to choose what to send out on each channel or device… and when.

This way, your mobile marketing automation tool can use the data behind each user segment and say: “This user segment checks the app first thing in the morning, so on day 1, let’s send them an in-app message at 7 AM when they get up.”

Personalization

In email marketing, personalization happens in two different ways. You can send different email campaigns based on what’s relevant to a user (or what stage of the funnel they’re in), such as an onboarding campaign for new signups.

You can also personalize individual emails with the recipient’s name, or with different information based on their role, for example.

Mobile marketing automation also follows this notion. A mobile marketing automation system will provide ways to tag and group your users based on user attributes, such as demographic or app usage information.

You can collect this data from users by asking them (via a rich page or preference center in your app), or your platform might provide some data automatically — for example, telling you which users have installed or uninstalled your app, or which users are using iPhones.

3-Organize Onboarding Process

Many apps nowadays still have a problem managing the onboarding process. They still send many onboarding messages randomly, gathering emails and push notification drips without strategic planning on how to organize this onboarding communication.

Automation will help you to make onboarding easier with an organized campaign by sending emails and push notifications that are specific to a user segment.

4. Retargeting Abandoned Carts

So when a user installs an app let’s say it’s for online shopping the user will begin to search for some items as shopping activity and keep them in the cart without making any decision.

Now the user stopped using the app although he/she was interested in some items and has left an item in a cart.

Have your marketing software send out an automated reminder, and keep sending reminders daily until that item is either bought or deleted from the cart.

With this data, you can send retargeting ads of the same items when the customers are browsing on social media platforms or checking emails.

Mobile Marketing Automation Features

Here are some features of mobile marketing automation that have made it one of the most important tools needed in marketing.

Automated omnichannel messaging: Increase marketing relevance by running automated behavior-based multi-channel communication over push/web push /Email /SMS channels.

Smart: if a user performed the conversion action from one message on an SMS channel, why to spam him with more messages over other channels? as soon as a user performs the conversion action you can remove the other queue messages for the same user on the same event.

Personalization: deliver automated personalized one2one campaigns.

Marketing Pressure Protection: it never messages the same user twice /day for the same event if it’s triggered many times.

Automation Scheduler: schedule bulk automation actions directly from the dashboard with zero codlings.

What you send has to be valuable, relevant, and personal — a mobile marketing automation platform helps you meet those needs.

As the name implies, MMA is similar to traditional marketing automation, but it’s created specifically for use with mobile devices.

MMA may not be as widely used as traditional marketing automation yet, but it’s gaining popularity. it could be what your business needs to reach more people.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Retarget users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

What is a Mobile Deep Linking?

It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways.

Mobile Deep Linking Features are:

Detects user location.
Detects user devices.
Cross-Platform, works on PC, mobile, even if your app is not installed, opposite to standard deep links which work only mobiles that have your app.
Flexible automatic routing: route your user to open web, post tweet, like FB page, open your app, etc.
Contextual: depending on your user location, device, has your app /not, it will route them to your predefined routing actions.

Mobile Deep Linking Use Cases

App Installs Campaign (Get more app downloads)

Promotional campaigns that include mobile deep linking work for all users on every platform.

When users open or install your app, they’ll see the exact content your campaign is marketing, including any discounts you’re offering.

Engage Your Users

Using mobile deep linking with your multi-channel marketing campaigns boosts your user’s conversion to install the app and engage with it,

as it offers powerful link generation, referral tracking, attribution, deferred deep linking.

These links worked whether they are clicked on mobile or desktop and directly connect the user to the target content after the install.

Mobile Deep Linking in Your Email Marketing Campaigns

Sending weekly email digest of your app offers to your users? Did you know that marketing emails with deep links produced more than a 50% conversion rate?

Embrace this channel to send your highest value mobile customers straight into your app for the highest possible net gain.

App to App Marketing

Promote your app content on other Apps, and also retain the information required to create personal onboarding, tailored content, and user acquisition channel tracking.

Turning Desktop Users into Mobile Users

Direct users from your website to your app. Users will be automatically taken to the content they were searching for on the app even if they need to install the app first.

SMS Marketing

Increase SMS marketing Conversion by using smart deep links in your SMSs, Smart Deep Link automated routing actions produce more user-friendly and interactive SMS.

It’s flexible to route the user to send SMS, Like FB page, open app, etc., routing actions tailored per user device and location.

Mobile Payment

Set your mobile payment scheme to be more user-friendly. With deep linked SMS, Which apps or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on the desktop.

Social Marketing

Deep Links in Your Social Media Posts Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media channels are invaluable regarding their ability to curate your audience and generate infinite traffic. Use deep links to send your followers straight into your app.

Display Advertising

A popular electronics company spends millions of dollars on display advertising. The brand has mobile apps for iOS and Android. When a customer who has the company’s mobile app installed clicks a display banner, they are sent to the mobile website (not the app) and asked to log in. The brand’s agency is seeing high abandonment rates in this use case. Opening the app directly for those that have it installed would dramatically improve campaign performance.

Email Marketing Use Case

A popular department store regularly sends emails to its subscriber base for seasonal and product category promotions. The brand has mobile apps for both iOS and Android. When users who have the retailer’s mobile app installed to view the email and click an offer link they are sent to a mDot site to log in. Although responsively designed, more than 65% of these users abandon login to the mobile website because they expect the app to open.

How Could We Help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

How to use Omnichannel marketing to maximize your revenue?

[perfectpullquote align=”full” bordertop=”false” cite=”” link=”” color=”” class=”” size=””]Every business’s goal in the world is to make more revenue, that’s just a fact, I mean even normal people would like to get more income.[/perfectpullquote]

So to compact this issue businesses develop new ways to make sure that they’re getting more revenue and trying to decrease their costs.

Every once and a while some new term or marketing strategy pops up, like digital ads and etc, and digital ads aren’t a new thing, right? But a couple of decades ago they’re a revolution.

So now we’re looking at a new marketing strategy which is omnichannel marketing.

What Is Omni Channel Marketing, And Why Does It Matter?

Omnichannel marketing is the way of which you could reach your customers on multiple platforms

Whether to sell them goods or to announce anything, you could use it to fulfill any marketing purposes it’s assigned to.

Omnichannel marketing is a combination of social media remarketing, SMS, Paid Ads, Notifications, and Email.

Visualize omnichannel marketing.

If you’re made a purchase before from a store and you’ve entered your information like email address and mobile number, you get a promotional SMS message with an offer, you open the offer website and check it out, but you don’t purchase…

After a while you get an email with some of our latest offers, after a while you get a notification of a flash sale!

Then when you’re browsing posts on your favorite social media you get Ads from our store with some of our best sellers! Then you decide that you’re going to purchase it.

Of course, that’s a fictional funnel that we created just to show you how omnichannel marketing works, and you won’t be getting all the marketing messages at the same time, that’ll be spam.

But more of an ongoing digital marketing campaign that you decide how much does it last

How to use omnichannel marketing?

Now you might be wondering, okay I’m now familiar with omnichannel marketing, how do I use it in my marketing campaigns?

That’s actually pretty easy, all you need is to have your customers’ data, like phone number, email, a name for customization, etc.

But the only issue that for you to do an omnichannel marketing campaign you’ll need

To make an account on an SMS marketing site like infopip

And make an account on an email marketing platform MailChimp.

Also, you need an account at a notifications service provider like OneSignal

You also need to set up a tracking pixel for all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer

Or could take days depending on your developer’s capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

It sounds like a nightmare, right? I mean omnichannel marketing shouldn’t be that hard, it’s designed to make marketing much easier!

Omnichannel at Appgain

And that’s why we in AppGain have developed our solutions with omnichannel marketing as one of its pillars, whether you have an App, or an eCommerce store, or a mobile marketer for a business.

We acknowledge how challenging digital marketing could be, so we made the All-In-One marketing platform.

Let me tell you how our customers double and even triple their revenue by omnichannel marketing.

They share their offers through our inhouse mobile landing pages

What’s special about those that you could share your content

Retarget your customers on social media because they have pixel tracking implemented into them.

Also, they have notifications built into them so you’ll be able to retarget your customers with notifications and social media, and not only that…

You could also send your customers SMS campaigns, and email campaigns as a part of the full omnichannel marketing.

You could also track all of your marketing campaign’s data from notification stats to how many sales did you achieve

Also, you can use digital invoices to stay in touch with your current customers anytime you want! To learn more about digital invoices, you can check our digital invoices page.

How much are your growth rate and much more useful data that would help you get more sales?

Conclusion

Now let us wrap this up, I don’t want to hold you back from doubling your revenue.

Now that we’ve talked about omnichannel marketing, what is it and how challenging it could be.

We also talked about the different aspects of omnichannel marketing and how we in Appgain do omnichannel marketing differently!

Boost Your Revenue Now

We would like to invite you to try our omnichannel marketing! Whether you have an app or if you have an eCommerce site or a brick-and-mortar store, you could utilize omnichannel marketing and get more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Understanding The User Journey Map for Mobile Apps

Apps nowadays became a part of our life it can help us in shopping, playing, watching videos and purchasing, etc, in another meaning, it’s a journey for users that they spend time and money with it and sometimes they end up leaving the app or removing it, So when we notice that some users prefer an app than another we realize that behind this app or brand a marketer who understood very well the users’ journey to keep his/her brand on the track, and that takes us to go in details to know more about users’ journey.

What is the user journey?

A user journey is a map that shows the ways in which users complete the desired action, in another meaning, purchasing, typically a timeline of user actions that show how a user will go from download to conversion, including every action and interaction with an app.

Why is the user journey important?

In the marketing world showing consumers why a product is valuable and worth purchasing will be the same thing in mobile apps, marketers will try to highlight the functionality of an app and what added value will gain the user, if he/she installed the app.

Then it’s important for every app to know why a user has installed their app in order to better improve it and ease users’ needs. By following the users’ steps journey you can know the user experience and how it can be optimized.

For example, knowing what caused the user to install your app or what prompted him/her to make the purchasing decision and what are the reasons caused the user to uninstall your app.

Mapping your customer journey

When mapping out your mobile customer journey, it is recommended to follow these main steps:

– Identify Customer Behaviors

In another meaning creating a customer persona, By learning common user behaviors you can create several user personas to understand how different types of users interact with your app, then It will help you to know what users want from your app and how can you improve the app features, Consider looking closely at recently new customers and trace each of their journeys step-by-step in order to fully understand their experience, you can learn about your users by taking surveys or asking them for feedback, or more advanced, can be made in a marketing research plan.

– Understand customer goals

Defining the goal of your customers is part of understanding the behavior of the users. From the second you can define the goals that the users want and that goal can be known by the actions that the user takes in your application.

– Identify touch-points

A touch-point is any point at which a user interacts with your app, From the step the user installs the app and interactions taking place after a purchase event. Without identifying every touch-point, you’re missing out on ways to optimize the mobile app user journey and identify areas for improvement.

– Gathering data

In gathering data, your main focus must be on covering the pain points, A user’s main reason for installing the app. to your app features, and your unique selling points by having these data you easily create a practical user persona and begin mapping the user journey.

This will allow you to associate the customer data with their behavior and actions, ultimately improving your app strategy in the future.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Important Types and Use Cases of Deep Links Marketers Should Know About

First thing: What are deep links?

Simply. Deep links are a URL you can click to send you directly to a specific product or content to your mobile application.

For example: if you build deep links for your mobile application for a specific product or content so consumers can go to this content directly into the app from somewhere outside of your application.

There are 3 different types of deep links.

1- Traditional deep links:

Traditional deep links only work when the mobile application is already installed and opened a specific content immediately, but if it is not installed a pop-up error page will appear.

2- Deferred deep links:

Deferred deep links are different so if you clicked on the link it will show the installation page to download the app on Google Play or App store then directly send you to a specific content.

3- Contextual deep links:

Contextual deep links have all the functionality of deferred deep links and provide additional benefit, They are able to store information where a user wants to go and where the link was clicked and who shared the link and unlimited amount of custom data that will help developers and users.

So, Why are deep links important to your business and projects?

Deep links are a great way to get other people to use your app
Increase traffic to your app and conversions, engagement
Build seamless user experiences.
Give your customer the best experience and get them the information they need

Let’s dive in and give you some use cases.

Inviting Friends

You can create deep links to make users send invitations to new friends and convert them to download the app directly and increase traffic.

Launching an Ad

You can use your deep link in ads to convert customers to a specific content in your app

Deep links are very valuable and you should keep in mind to use them in your strategy for mobile application.

Subscribe to my blog now to know advanced use cases for deep links.

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I recognize that your time is valuable and I’m seriously flattered that you chose to join us.

Finally, as we promised, here are your Top 5 Advanced use cases about deep links for Digital Marketers.

1- Social Media to App

one of the best methods that, you can use deep links when you share a post on social media

For Example, you have a channel on YouTube and you want to share your latest video on Facebook or Linked-in, etc you can build deep links to send your new users directly to the video instead of going to YouTube home screen and searching for your video manually.

2- ِApp to App

Deep linking allows users to go from an app to another, creating seamless user experiences between apps and If you have more than an app this is great to ensure users who have access to relevant content.

3- SMS to App

You can use deep links in SMS marketing to convert your customer to your mobile app It is an effective way to motivate users to install the application.

4- Email marketing to App

you can use deep links in your email marketing campaign to bring content closer to consumers and easily, enable people to take the actions they intend to take.

5- Campaign tracking

When you index your app page with deep links you will be able to include UTM parameters which offer great value to marketers to improve the app.

No doubt that deep links are very useful and important for your mobile application as we have explained so you should test your deep link before using it to make sure it works effectively to deliver the best user experience.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Re-target users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

HowT o Use The Advertiser ID For An Effective Re-marketing Campaign

Apps became essential for users and brands and no doubt that every one of us uses it regularly and sometimes we stop using it for many reasons, On the other hand, Mobile app re-targeting became a very important method for marketers to retain users and re-target them to keep the steady and continuous flow in their apps, But ironically, most companies pay more attention to acquiring new users rather than retaining the current ones or re-targeting who uninstalled the app.

While 21% of users abandon the app after one use, Marketers then have to consider that re-targeting should be prioritized before getting more installs, and with a smart Re-marketing campaign, they can hit the nail on the head then.

So what is Re-marketing? (re-targeting)

It’s a marketing strategy when brands try to re-engage users who already have the app installed on mobile devices or who uninstalled the app.

so marketers will try whether to bring them back or continually keep them using the app with specific offers.

Example Of a Re-marketing Campaign

Here’s an effective way of applying a Re-marketing campaign by using the Advertiser ID which lets you use the activity of your users within your app to reach and re-engage with those users across Search, Shopping, and YouTube, etc

So when a user installs an app let’s say it’s for online shopping the user will begin to search for some items as shopping activity and keep them in the cart without making any decision.

Now user stopped using the app although he/she was interested in some items, so as we mentioned with the Advertiser ID you can use the user’s activity across search and shopping to show the user some ads of the items and products that the user was interested in then the user will need to return to your app.

By applying this campaign effectively it will prompt the user to return to the app and continue his/her shopping and purchase the wanted items.

So acquiring new users is important but retaining and re-targeting them is necessary because users who’ve already installed an app have a greater opportunity to engage and purchase than new users if they’ve already converted in the first place. Our benchmarks might indicate that user acquisition without continued re-engagement might be a waste of time and effort. After all, if nearly 90 percent of users disappear, why try and get them in the first place.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

Measure the ROI of each running campaign.
Retarget users who didn’t convert from your campaigns.
Deliver campaigns across many channels such as Push, Web Push, Email, SMS.