Category: Infographic

Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking. 

As we mentioned on our previous weekly news blog, let’s take a small sep back and see what happened so far:

• Apple announced ATT (App Tracking Transparency) feature for the upcoming updates, which shook the mobile industry. The feature was giving the users the ability to control & see which app was tracking which data. At the same time, Apple asked the users permission when entering the app if they allow the app to track her/his data.
  
• Mobile marketers & most of the apps protested the announcement based on the foreseen damage to their business models. On the other hand, Apple users were optimistic and supportive.
• Apple didn’t step back and released the feature.To see the applications & have a all-in-one view, check our infographic:

 Start to get to know the Gen-Z! Since the technology evolved so fast, the gap between the generations got bigger. You will be introduced to a generation with whole different specialities rather than the others. They are the first children of technology, they are born between the mid 1990’s and earl 2000’s. The youngest ones are at high school and the old ones are graduated a couple years ago. The importance of getting to know generations is the same as creating segments of your users. There are specific patterns & canals you can communicate with them. Indeed, it’s easy to know the characteristics of Gen-Z, the important part is to implement and have an eye from their point of view. Gather your team together and discuss which values & campaigns you can approach to your potential Gen-Z customer. For more help, check the end of the blog. Now, here are some important tips to remember: 

Know Your Customer Better, Reach Your Max Growth With Appgain