Apple News: Xcode Cloud Apple yesterday announced Xcode Cloud, an innovative and helpful technology for developers. Briefly, Xcode Cloud combines many systems and technologies for developers. Developers can build, test, and distribute apps by utilizing powerful cloud services. At the same time, it allows individual developers and teams to be Read more…
APPLE INTRODUCED SEARCH TABS ADS: Apple has introduced a new way for developers to advertise their apps: Before Apple Search Ads, developers could still target certain topics to advertise their apps when customers searched on the App Store. If you put in “flight ticket,” for example, you get a Read more…
Appgain Mobile Marketing Weekly News Digest – Issue 3 This week, we will talk about Google’s future changing step about privacy issues & some tips for the marketers from Apple’s side. Since the rollout of the Apple ATT policy, many changes are happening from all users – apps and competitors’ Read more…
Acquiring new users & turning them into active-loyal customers is every company’s aim. As we mentioned in our previous blog, understanding the user journey is the key to reach that aim, especially for mobile apps. In this blog, you’ll find the main points of the importance of conversion rate Read more…
Game-Changing Action From Apple: ATT Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking. And why does Apple create that kind of impact? Here’s Read more…
What’s New Each month we’re adding more reasons why you should use Appgain for your customer engagement campaigns. We’re listening to the ones who chose us, we adjust the feedbacks. In other words, your opinions come alive at Appgain. For the April product release, we have added WhatsApp for your Read more…
Phones or laptops are opened with fingerprints, face ID. Everyone has saved passwords and usernames. The concept of “login” is changing too. “Make your users use your app directly, and make their first purchase with smart link login” What is a smart link login? Login with smart links is Read more…
Aren’t you tired of spending a lot of money on targeting and engaging with the right user? And ending up with poor metrics and little increase on the funnel traffic… We all do. Reaching the potential audience or the ones who were interested in before, is not that costly and Read more…
Johrh is a leading Saudi e-commerce app for women’s fashion and one of our customers. After 6 months of using appgain, johrh have grown their users by 650%! Pretty amazing, don’t you think? Even for us, it was a surprise how our technologies could provide such results in 6 months. Read more…
Over the past two years (2018 to 2020), desktop internet usage dropped from 54.86% to 46.5%, while mobile internet usage increased from 37.38% to 50.5%. That’s a significant growth rate. But here is the interesting part. Although general online consumption is mostly from mobile and it is still growing, we Read more…
