Tag: Social Media Marketing

Optimize Your Marketing: Sync App Segments with Facebook Custom Audience

?? Maximize Your Advertising Impact with App Segments for Facebook Custom Audience Syncing! ?✨

Did you know that you can supercharge your Facebook advertising strategy by leveraging app segments for custom audience syncing? Let’s explore the benefits!

? Increased Relevance:

App segments allow you to create highly targeted custom audiences based on user behavior within your app. By syncing these segments with Facebook, you can deliver hyper-relevant ads to users who have already engaged with your app, increasing the chances of conversion and engagement.

? Enhanced Conversion Rates:

By reaching out to users who have interacted with your app, you can deliver personalized messages or offers that align with their previous actions. This personalized approach can significantly improve conversion rates and drive valuable actions, such as purchases or app usage.

Read here :Unleashing The Power of Mobile Deep Linking

? Seamless User Journey

With app segment syncing, you can create a seamless experience for your users.
   For example, if a user adds items to their cart within your app but doesn’t complete the purchase,
you can retarget them on Facebook with a reminder
or special discount to encourage them to come back and complete their transaction.

? Amplify Retargeting Efforts

Retargeting is a powerful strategy, and by syncing your app segments with Facebook, you can amplify your retargeting efforts. Remind users of products they viewed, offer personalized recommendations, or showcase exclusive promotions to drive re-engagement and increase customer loyalty.

? Enhanced Analytics

By connecting your app segments with Facebook,
you gain deeper insights into the performance of your  Facebook campaigns. You can analyze the impact of your ads on specific app segments and measure their contribution to conversions, allowing you to optimize your advertising strategy and allocate resources more effectively.

? How to Get Started:

1️⃣ Define App Segments: Identify specific user behaviors or actions within your app that are valuable for your marketing objectives. For example, segment users based on their in-app purchases, time spent, or specific features used.

2️⃣ Sync with Facebook: Utilize Facebook’s developer tools or app partner platforms to sync your app segments with Facebook’s Custom Audience feature. This ensures seamless data integration and enables you to leverage your app segments for targeted ad campaigns.

3️⃣ Tailor Ads to App Segments: Craft compelling ad creatives, messages, and offers that align with the characteristics and behaviors of each app segment. Leverage Facebook’s ad targeting options to reach your custom audiences effectively.

If you’re interested in exploring app segment syncing or need guidance in implementing this powerful strategy,
feel free to reach out! Let’s connect and discuss how we can optimize your Facebook advertising efforts.

 

Unlocking the Potential of MENA’s Digital Future

Embracing Mobile Revolution: Unlocking the Potential of MENA’s Digital Future

The Middle East and North Africa ( MENA’s Digital Future) region has seen significant growth in mobile usage in recent years
and this trend is expecte d to continue into 2022 and beyond.

With advancements in technology and the increasing availability of affordable smartphones, more and more people in the region are relying on their mobile devices for communication, entertainment, and commerce.

Mobile usage in MENA

Mobile subscribers in the MENA region are expecte d to reach 425 million in 2025, up from 391 million in 2020,
according to GSMA Intelligence..
The penetration rate now stands at 65%, up from 59% in 2020. By 2025, there are estimated to be 1.1 billion SIM connections in the region, up from 990 million in 2020

Mobile commerce in MENA

Mobile commerce is spreading in the MENA region, as well as consumers who use their mobile devices to purchase online.
Visa reported that the value of online transactions in the region increased from $49 billion in 2018 to $69 billion in 2022.
Every day mobile commerce gets more and more popular as 48% of consumers use their mobiles to make online payments.
Retailers and financial institutions aim to invest more and more in mobile payment solutions so this trend is going to continue.

Mobile apps in MENA

What plays an extensive role in the lives of people in MENA future is mobile apps. App Annie reported that the average person in the region spends more than three hours daily on mobile apps and especially social media apps.
The report also includes an increase in mobile gaming apps popularity as the average person spends longer than 20 minutes per day playing.

Localized content for the region is being created by game developers so this trend is expected to continue.

Live streaming

In 2021, time spent in the top 25 live streaming apps in MENA outpacedthe
social market overall year over year by a factor of 12.5.
TikTok was a standout winner in per user engagement among the top 5 social apps
especially in Saudi Arabia as it saw a 7x increase in time spent per user compared to 2018.

Food and drink apps

Since the pandemic started, food and drink apps noticed a lot of traffic across the world as people had a lot of spare time and they were working from home. Sessions in food & drink apps reached 6 billion in MENA in Q4 2021, up 85% year-over-year.

Conclusion

To summarize the above points, people in the MENA region depend highly on their mobile phones for communication, entertainment, and commerce. As long as smartphones evolve and become more and more affordable, we expect this trend of relying on mobile phones to continue in the upcoming years.

Ready to unlock the full potential of MENA’s mobile revolution? 

RequestDemo

 

Seamless Integration: Introducing a Plugin that Links Mobile Apps with Google Merchant Ads and Facebook Catalog Ads Without Coding or E commerce Platforms

Introduction:

In the ever-evolving world of mobile marketing, reaching and engaging users on their smartphones
has become a top priority for businesses.

With the rise of mobile apps and the popularity of platforms like Google and Facebook, harnessing the power of these advertising channels is crucial.

However, many businesses face challenges when it comes to integrating their mobile apps
with Google Merchant Ads and Facebook Catalog Ads

The good news is, there’s now a solution that eliminates the need for coding or an ecommerce platform. Introducing our revolutionary plugin that seamlessly connects mobile apps with these advertising giants, unlocking new possibilities for mobile marketing success.

  • The Power of Google Merchant Ads and Facebook Catalog Ads:

Google Merchant Ads and Facebook Catalog Ads are highly effective tools for promoting products and driving conversions.
They allow businesses to showcase their products to a vast audience, target specific demographics, and measure campaign performance.
Until now, integrating these ad formats with mobile apps required technical expertise and a dedicated ecommerce platform. However, our plugin simplifies the process, making it accessible to businesses of all sizes and technical backgrounds.

  • Seamless Integration without Coding:

With our plugin, businesses can now link their mobile apps with Google Merchant Ads and Facebook Catalog Ads effortlessly.
You no longer need to rely on coding or hire developers to implement complex integrations.

Our user-friendly interface empowers marketers and app owners to connect their apps to these advertising platforms with just a few clicks. This means that even without coding knowledge, you can harness the full potential of mobile app advertising.

  • No E commerce Platform Required:

Gone are the days of depending on a separate E-Commerce platform to sync your product inventory with Google Merchants and Facebook Catalog.
Our plugin eliminates this requirement, saving you time and resources. You can now manage your product listings directly
within the plugin, making updates and changes as needed.
This streamlines the entire process and gives you full control over your mobile app advertising campaigns.

  • Benefits of the Plugin:

  • Simplified Integration: Connect your mobile app with Google Merchant Ads and Facebook Catalog Ads in minutes, without coding or technical expertise.
  • Cost-Effective Solution: Eliminate the need for a dedicated E-Commerce platform, reducing expenses and streamlining operations.
  • Time-Saving Automation: Easily manage and update your product listings within the plugin, ensuring accuracy and saving valuable time.
  • Improved Campaign Performance: With seamless integration, you can run targeted mobile app ad campaigns that drive higher conversions and ROI.
  • Accessibility for All: Our plugin is designed to be user-friendly, making mobile app advertising accessible to businesses of all sizes and technical backgrounds.

  • Conclusion

Integrating mobile apps with Google Merchant Ads and Facebook Catalog Ads has never been easier. Our innovative plugin empowers businesses to harness the power of these advertising giants without coding or the need for an E-Commerce platform. Seamlessly connect your app, manage your product listings, and unleash the full potential of mobile app advertising. Stay ahead of the competition and take your mobile marketing efforts to new heights with our plugin.

Ready to unlock the full potential of mobile Marketing? Request a demo

 

RequestDemo

Increase Your Campaign Conversion Rate with Link Remarketing

Aren’t you tired of spending a lot of money on targeting and engaging with the right user? And ending up with poor metrics and little increase on the funnel traffic… We all do. Reaching the potential audience or the ones who were interested in before, is not that costly and hard anymore.

How to reach the potential audience easily and at the same time for a reachable price?

Remarketing helps you to re-engage with the users who have already acknowledged your existence and maybe even visited your app/website. There are various ways of remarketing campaigns, and important points to make an effective remarketing campaign. 

First, we should remember that approximately 3 of 4 your traffic comes from new users. The conversion rates are usually placed between 0.5-1.5%.  Now, here’s a fact: 

“Returning Visitors Are More Likely To Convert” 

 

Why?

Returning visitors mean they know you already, they remember you, they decide to come back! So, how to track them, make them remember and convince them to come back? The answer is link remarketing. 

“Link Remarketing multiplies your funnel traffic rates”

What is Link Remarketing?

The link you decide to do a remarketing campaign allows you to remarket the users who clicked the link. It can be any link you want to detect the clickers. 

Use Case #1 If you are using influencer marketing strategy, you can detect the users from the campaign link. Then, you can give them personalized ads via different channels or with the same channel. At the same time, more shares of the link will bring you more users and will give you more opportunity to show yourself again.

Use Case #2 You can find interesting content to get your audience’s attention. Then, create a branded link for the content to attach it to your media channels. As they click to the link and share it with their environment, your audience list grows. Then, you can retarget them!

Reach the right people more, make it less costly. 

To experience it, book a quick demo