QR Codes Archives

Make more sales using a QR code and Facebook pixel

Facebook

Facebook is the largest marketing platform in the world, with over 2 billion users on it, it’s really what a marketer would call a big fish for retail marketing. You simply can not ignore it if you want to make more sales.

But the biggest problem is targeting the right audience, and that’s where the real catch lies, so when you create your ad on Facebook you set up your parameters, and you start running your ad, but what exactly guarantees that your Ad would make the right impact for the money?

Retail advertising gurus run ads all the time, but no one sees the breakthrough in the sales curve? That’s because not all the people on Facebook are willing to buy from you, and there lies the big problem!

Retargeting is the key!

Choosing the right audience who is willing to buy from you is a very successful retail strategy, and that where this blog comes to shine, you most likely are ready to buy when you get into a retail company, a store, a food franchise, or a coffee shop.

Are you just at the cashier giving him your order and paying right?

As a marketer, this moment is what they worked hard for, but what if you could guarantee that you could make this moment happen again and again, but how is that you might ask yourself.

Facebook Retail Marketing?

Well the tie between us and our mobile is so strong, and a big part of that is our connection to social media apps like Facebook, and Facebook knows that well it analysis your data, and a big part of its retail marketing strategy is tracking people’s behavior and that where he creates the Facebook pixel.

The Facebook pixel is code that you place on your website. It collects data that helps you track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and remarket to people who have already taken some action on your website.

It works by placing and triggering cookies to track users as they interact with your website and your Facebook ads.

Now it’s time for QR

So that’s the Facebook, but where does the QR come into play in this blog?

Well, simply the QR code is a 2D scan-able graphic that could direct you to do a lot of things, open a website or make a phone call, but QR scan has been around for so long, how it could be used to make retail marketing on Facebook more efficient and drive even better results?

In-store promotion marketing: Make more sales!

Well, that’s quite simple, when your customer is at the buying moment, you could make him an offer he can’t refuse, give him a coupon with an offer in it, that’s it! Simple yet effective in-store promotion idea.

Okay, that’s not all of it, but it’s that simple, all you got to do is to generate a QR code that leads to a deep page that you’ve created especially for this in-store offer, what this page does is that offers your customer the offer, and prompt him to be a notifications subscriber.

And the big fish in the room is that this deep page could collect their Facebook pixel which allows you in the future to retarget them accurately and that way you make sure you’re retargeting the right people.

That way next time you do your next marketing campaign you find better results,

and you also steer up the power of mouth, because usually people don’t drink or eat alone,

even if the other person didn’t order anything he might scan your QR code out of curiosity, and that way you’re able to expand your revenue stream with ease!

Appgain is your tool to make more sales using QR codes and omnichannel marketing

Appgain is the automation tool you need to make more sales utilizing QR codes, Facebook pixels, and much more. Join among our clients who have literally multiplied their conversion rates since using our platform.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Marketing with QR codes: Measure your success!

Any marketing campaign is as effective as the knowledge used in their construction. Without information, you can’t form a useful retail strategy. You need to know your target audience, what do they like, where are they, when they are most active, etc. You try many different channels and campaigns, but which is more effective and which doesn’t quite work? Do you know that you can measure the marketing success of your efforts, just by doing some marketing with QR codes?

: Marketing with QR codes is a great way to bridge your online and offline marketing efforts.

Using QR codes with your campaigns is a great way to introduce users to your digital marketing funnel. It is easy and convenient for users to scan them and get an offer or find out more about the product. You in return can get a measure of your marketing success if you use the right tools.

But how can QR codes help me measure marketing success you ask?

Well with using the modern marketing automation and analytics tools of course. Since a QR code links to a digital resource, this can be used to gather attribution and analytic information. When you have a person scan your campaign QR code, for example, it is possible to learn valuable information like their location, time of scanning, the platform they are using, etc. You can also use this to geofence your campaigns to specific areas.

Another simple trick to try would be using different QR codes for variations of the same campaign to test the effectiveness of the variables you change.

OK, I want to do some marketing with QR codes… So what do these platforms do for me then?

In our case, Appgain will embed a smart deep link in the QR code generated for you. This link will grab all this important data for you, and you will see this info in neat reports in your Appgain panel.

The links will also make the users’ experience much more convenient, as they are context-aware, and will take the user to the right link depending on their platform. This ease of onboarding and favorable user experience led our clients to enjoy greatly improved conversion rates!

Another bonus is that you can use QR codes to link people to another feature we offer: the mobile landing page! So that they will be greeted by a nice, mobile-friendly and content-rich page where you can deliver your message with effect. But the real beauty of these pages is not even this! People who get to your landing page can subscribe to notifications from it, thus you will have a database of users interested in the campaign without collecting any contact details! You can remarket with a high degree of precision thanks to this user list. Moreover, these web push notifications do not need to have an app installed, and they work on desktop systems in addition to the mobile ones!

Finally, using a platform with Appgain for QR codes will allow you to efficiently run both traditional and digital media campaigns together at the same time.

Don’t forget, the more information you have, the better your retail strategy can be.

So, marketing with QR codes can bridge your offline and digital marketing spaces into a physical one, thus let you measure marketing success.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

QR codes in marketing: Phygital bridge between online & offline!

Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they are virtual vs physical in nature can make it difficult to run them together seamlessly. So can you even bridge your offline and online marketing together? Of course, you can, just use QR codes in marketing! Let us have a look at how!

: “Are QR codes dead?” we often hear being asked. On the contrary, the use of QR codes in marketing is the bridge between digital and physical media! Hence the term “phygital”.

QR codes in marketing: Connection between the worlds!

Are QR codes dead? This question seems to be a popular one… Well, QR codes in marketing are quite alive and kicking 😉 They have this important position of being the bridge between online and the offline. They are, the heralds of phygital marketing!

Since pretty much everybody has a smart device nowadays, they can scan and use the QR codes pretty easily. Just incentivize them, offer rewards for using the QR code to let them into your digital marketing funnel.

These codes can be printed on any media: flyers, coupons, billboards, bus stops, or even on digital signage… Where you will use QR codes is only limited by your imagination!

These codes allow you to link people from any offline media to any digital content, and, with use of the right platforms, also give you ability to retarget these users, and gain valuable information from them like where the best buyers come from, which campaign performs best, etc.

Now, yes, online and offline marketing campaigns are connected great! But what’s the benefit? How can I use QR codes to bridge online and offline marketing?

There are multiple things that you can do, let’s look at them one by one.

Do you have an app? Use offline ads and get them to download it!

Apps can be either the meta or a channel in a marketing campaign. Since smart devices are everywhere, apps are always with us, so they are a great marketing channel.

However, for an app to be profitable, you need many downloads. There are many ways to achieve this. ASO and SEO efforts being the first two that comes to mind.

However, you can get people to know of, and even directly download your app even when they aren’t browsing the internet or app stores.

Let’s say that you hand out promotional items, perhaps in an event. Brochures, or a nice, branded notebook. Feature your QR code link there with an offer for additional benefits to app users.

Someone who is already positively influenced with the experience in the gift item will be more likely to check out the offer of the app, and you can gain users easily like that.

By turning QR codes into Dynamic and Trackable QR codes, Smart Deep Links technology makes it easy for users to get onboard within the apps. These context-sensitive links provide the following benefits:

They will take the user to their destination regardless of the platform they are using.
Let’s say they don’t have your app and are using an iPhone, the link will take them to download the app from App Store.
If they are using an Android device instead, the same link will take them to Play Store page of the app.

Handout coupons

Coupons and vouchers are a great way to build bridges with potential customers. It is even better if you get them to scan a QR code to enjoy the benefits. This way you will be able to track the success of your campaign, and even potentially build a database of users for later remarketing.

: Coupons and vouchers are a popular customer loyalty and marketing tool in many industries, such as retail market. When used together with smart QR codes, they are the incentivizes of the phygital marketing.

This is usually a great option for food and beverage venues for example. But it can be used in other services and products as well. The retail market would be one of those, for example.

Do you have a great landing page? Well, let people see it!

While a flyer or a billboard is great in their own right, a web page can feature so much rich media content that can not.

This way you can really get two types of media to mutually support each other. People can see a physical ad anywhere, in public transportation, in a cafe, just anywhere… You web content, on the other hand, can include many images, videos, text, and even interactive elements. These can help you convey the message of your product/service much more strongly.

Just put the link to your web content inside a QR code and feature this prominently on your offline ads, and reap the rewards.

Know what your ads are doing

Information is the greatest strength in marketing. You need to know many things to achieve the most successful campaigns. Who is the best audience to target? What do they want? Where are they? What time they are most likely to buy? Do they respond better to this or that kind of campaign? Marketing is hardly the cheapest thing when you don’t know what is working and what isn’t! Are you doing it right, or are you just losing money? Information is paramount in knowing this and adjusting accordingly.

However, collecting all this information may not always be the easiest thing to do. Well, at least it wasn’t always, but now marketing automation and analytics tools let you have this power at the tip your fingers!

Though, unless you integrate offline and online campaigns, their powers will only work in the digital realms.

This is where QR codes come to play! They can help with getting data from your offline campaigns too.

Retarget people who look at your offline marketing materials

Giving people an incentive to scan that cool little QR code on your ads will make it possible for automation platforms to retarget them later.

First off, you may ask the user to fill out a contact form to enjoy the benefit you offer. They may give an email or phone number.

Almost uniquely among the platforms, Appgain also enables you to get a database of interested users without even asking their contact information. As you may know, some users don’t quite like giving personal info to marketing campaigns. With our web push notification feature, they can just subscribe to your notifications and then you will be able to retarget them with notifications even if they are on a desktop system.

How can you use offline and online marketing together? How do you employ QR codes in marketing?

: QR codes will let your online marketing efforts work on physical media too, here you can see how it would work for a retail market case

Well of Course With Appgain! Appgain gives you the opportunity to make the best use of the QR code’s powers, and adds more to the pack! The answer to “are QR codes dead?” is a resounding no, and our platform is ready to provide you with all the benefits phygital marketing and more.

Retarget your customers on social platforms, with notifications, SMS or email. With Dynamic, Colorful and Branded QR codes, our offer is feature-rich, and besides, we offer not just a QR code platform, but a whole marketing solution!

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.