Author: Mohamed Shaheen

How to drive app user acquisition through website visits using deep links?

Over the past two years (2018 to 2020), desktop internet usage dropped from 54.86% to 46.5%, while mobile internet usage increased from 37.38% to 50.5%. That’s a significant growth rate. 

But here is the interesting part. Although general online consumption is mostly from mobile and it is still growing, we find that  55.9% of the time spent on websites is from desktop! This is because apps are the native language of mobile and websites are more convenient on desktop as they require large screen space.

Mobile Apps are your most effective conversion channel.

Another proof that customers prefer apps over websites is Apps drive 66% of all the mobile transactions and drive 3x more sales than mobile web.

Let’s build a scenario, you are an e-commerce business, you know that your customers are most likely to search your products through their phone and that they are 2-3x more likely to purchase if they ordered through a native app, what should you do? 

Exactly, convert every website visits into an app install, the user will have a better overall experience & a seamless checkout and you will have a higher conversion rate. Win-win!

If an imaginative Scenario isn’t convincing for you, you can check an actual case study here, using appgain products & this strategy, ikhair was able to increase user acquisition by 42% and revenues by 28%

 

So Why should you use a web-to-app strategy instead of driving app installs directly?

It’s simple economics, Supply & Demand, right now the costs of direct app install ads whether on stores or social media are continuously increasing due to increased demand, so now Web Ads can cost 82% less than direct app install ads. So this strategy will drastically decrease your user acquisition cost

How can you convert website visits or web ads into direct installs?

Now you think the web-to-app strategy will help you grow your app downloads & sales base at a lower cost, how exactly can you implement it? 

There are several best practices to do so, we will go through 3, but the main keywords that you will need in all of them are Deep Links and Mobile Attribution. 

What is a deep link?

It is a smart hyperlink that automatically leads the user to a specific page in your application, even if the user doesn’t have the app installed, the link will route him to the google or apple app store (depending on the device & OS), then after installation, the user will open the specific location.  Also, you can use web push notifications to convert your users to your app. To see how Appgain solution for web push works, check here. Now let’s go to the techniques.

First: Leverage Mobile Search terms

People spend on average 5 hours on their phone, they search everything, they search you before they buy from your brand, they search for the (cheapest or best or easiest) solution to their problems. Leverage that, identify the keywords mobile users type in google to visit your website, and what are the most visited pages they visit? Optimize these web pages SEO using the keywords you identified and add smart deep links in those pages that will directly route the visitor to a specific location in the app.

Second: Exclusive Promos & Offers

Add promos, offers, discounts, free trials, or App Sneak Peaks on your website and make accessing them exclusive to only those who have the app installed and as the first case, if they don’t have the app, the deep link will route them to the app store, then they can access the promo, free trial, etc. 

Third: Loyalty Programs

A loyalty program rewards loyal users/customers for doing or repeating certain actions over a period of time. One common method is the points system, that rewards users after achieving 

For example, you can give your users 20 points if they downloaded & opened the app, 30 points if they made a purchase, 50 points if their purchase reached a certain amount & 100 points if they referred your app to 10 friends and after reaching 300 points, they can get free gifts or large discount offers.

You can optimize your web-to-app conversion by building and launching exclusive loyalty programs for those who have the app installed and announce them on the most visited pages on your website. 

Fourth: Display Ads 

When designing & launching Display Ads campaigns, instead of adding a standard URL that directs to your website, add a smart deep link that will route mobile ad viewers to your app.

Or you can do some A/B testing yourself and try both methods (Standard URL & smart deep links), the click-through rate would be the same as the users won’t distinguish but we bet the conversion rate & revenue generated would differ by a wide margin. 

You can also make another A/B testing between deep links powered Display Ads and direct app installs Ads and checks the Customer acquisition cost in each case, we also bet that the web ads will be much lower than the direct install ads.

There are many other use cases for the deep linking technology that will help you to boost user acquisition and user engagement at a lower cost, you can find 10 of them here.

 

How can you measure the efficiency & ROI of this strategy?

So you have launched 2 or 3 campaigns to execute your web-to-app conversion strategy and you want to measure the efficiency of each campaign and its ROI, how will you do that?
Time for a new keyword: “Mobile Attribution”.


What is Mobile Attribution?

Mobile Attribution is the night-vision goggles for mobile developers and marketers that allow them to track every click, install & purchase process. 

Through mobile attribution, you can track the app installs and know what channel each user came from and track the revenues, and know where each dollar came from.

So you use any mobile attribution product to track the deep links in your campaign and know how many installs came from the display ads campaign and the loyalty program campaign and know how much revenue was generated from each channel through those installs then you can compare them and see which is the best channel to acquire more customers at a lower cost. 

Our Mobile Attribution Product will help you track key metrics through all the user journey, so you can identify

  • Who clicked on the deep links.
  • Where the app installs came from
  • What are the user behaviors inside the app?

This will help you to know not only which campaign drove the most installs, but also which ones drove the highest conversion/purchases. 

To summarize, your prospective customers are on their phone on average for 5 hours daily. You want them to be on your app instead of your website because it’s more convenient and they are more likely to make a purchase through the app.

Knowing that web ads are less expensive than direct app installs ads. You will use the deep linking technology to auto-direct your website visitors to your app even if they don’t have it installed. You can measure the ROI & efficiency of this strategy using Mobile Attribution technology that will tell you how many clicks, downloads, installs & purchases were made through each channel.

But How Could We Help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:

  • Build smart deep links that auto-direct to your app
  • Track installs & campaign revenue through Mobile Attribution
  • Re-target users who didn’t convert from your campaigns

RequestDemo

Meet Appgain.io at SEAMLESS MIDDLE EAST 2020

We are excited to announce our participation in SEAMLESS MIDDLE EAST as an  EXHIBITOR on November 16-17 in the Dubai World Trade Centre, Halls 1-3. 

What is SEAMLESS MIDDLE EAST?

Seamless is the region’s leading payments and commerce technology conference and exhibition. The event has separate conference agendas covering the world of Payments, Fintech, e-commerce, Retail, and Identity. With one shared free-to-attend exhibition hosting 500 of the region’s leading technology providers.
It brings together the regional payments, banking, and fintech ecosystem for two days of creative exchange, networking, inspiring talks.

Why is it important?

It’s a very good step for Appgain to participate there, this opportunity will allow us to show how our platform can help retailers and mobile apps engage their customers and improve their user retention.
We also look forward to sharing information about our new product features, to make your App more engaging and effective. 

How can you find us?
Our team will be there at booth E71 to assist you with everything you want

We will be also available virtually through this link

Will be glad to welcome all app developers and marketers to help them with everything.

 

visit us in PERSON and ONLINE
And
Get Free App Clinic

⭐️ UX review ⭐️ Marketing Stack review ⭐️ User Engagement Strategy Advice

Appgain Startup Program

In the post COVID19 pandemic era, charging mobile-first startups thousands of dollars to grow their struggling businesses is no longer fair!

Being a startup ourselves, bootstrapped until a few months ago, we decided to review our pricing structure to support business in Post Covid19 time. 

Today we are excited to announce a new pricing plan and feature update, a plan created to help small app owners and businesses boost their App revenue.

Introducing the Appgain Startup Plan

A startup plan is suitable for startups in all stages, even early-stage B2C startups. Purposely created to help startups and small businesses to grow up at a stable pace.

We believe that this plan’s core value-added is the real key that many startups seek nowadays. After COVID 19, you can find the best beginning that your business needs at an affordable price.

So, our main focus was to provide your business with a startup-friendly price and the best startup program as it’s the key to achieve your startup goals.

The Appgain Startup Program is for Apps that have up to 50,000 monthly active users, alongside our best engagement tools.

⭐️Marketing Automation: Influence your users’ actions by pushing highly-targeted and relevant content through mobile app multi-channel marketing. It can help design automated marketing campaigns for the entire mobile customer lifecycle, with Omnichannel messaging through push/web push /Email /SMS channels, for up to 6 automation scenarios.

⭐️Remarketing: retarget your users as soon as they open your links or even removed your app on all major social media/ads platforms.

⭐️Mobile Attribution: Get visibility of customer acquisition channel, and ROI  of each channel, Track Downloads per channel, Sales from users of each channel.

⭐️Smart Deep Link: A short link that allows you to route the user to a specific page inside an app, with built-in social media retargeting up to 500K Hits/month

⭐️Live Segments: Segment users by their in App Actions and Events can have up to 10 Live segments.

⭐️Rich Push Notifications: Appgain offers unlimited Rich Push Notifications, send push with a gif, HTML content, and video push, combined with push localization, the ability to send push in multi-language.

⭐️Web Push Notifications: Browser push that works without an app for up to  50k subscribers.

⭐️SMS Campaigns: interactive SMSs, powered by Appgain smart deep link and landing pages, users are routed to pay, post a tweet, or a page in your app. , use your own SMS provider or buy an SMS package from us.

⭐️Email Campaigns: Deliver emails in Rich HTML or text, for both  Transactional or Campaign mode, the Startup plan has 50K emails/send credit.

 

Who is eligible?  


How does Appgain Startup Plan add Value to Your Startup?

It’s a great step for Appgain to work with startups and help them grow faster as we offer you a lifetime plan with only 49$  per month.

Also, our team will provide you with all guides and assistance through our Ebooks and webinars to help you get the benefits from the plan and back you up to prosper your startup.

In Appgain, it’s all about the value we add to our current and coming partners. Helping startups is one of the best decisions that we have taken lately watching them grow and successfully achieve their financial target makes us delighted and excited to partner up.  ??

Redeem startup plan now and have 2 months FREE for a limited time till 30 Nov ?

October Product Updates: Meet The new Appgain (V3.0)

 

Better UI, Customer-Oriented, and Easier Campaign Measurement

It was not easy, but yes, we made it! We finally achieved one of our main goals in this period.

A new website that’s faster, easier to navigate, and more user friendly

With our developers’ team, our goal with the new website is to provide our visitors with an easier way to learn about our services and solutions, also more speed and better UI 

In past years we have been limited by using WordPress, which is not geek-friendly and comes with many security bugs and maintenance hassle.

So, we decided to move to hybrid mode, UI build by Webflow, And Appgain Baas for website serving + WP as blogging CMS API!

we wrote our own web server using Appgain.io Cloud Backend (yes, we eat our dog food)

 

Customer engagement platform

 

We need to make information regarding our products, services, and trends easily accessible for our current and prospective users. We endeavor to provide our client partners with the most accurate, up-to-date information and share our knowledge and expertise as a Customer Engagement Platform.

 

Meet Our new Dashboard

As you may have noticed, our Web /App Marketing Dashboard also got a makeover! We redesigned to give you more critical information, stability, and more functionality to follow up with your campaign at a glance. 

The new Dashboard is cleaner, easier to interpret, and will help you assess your campaign’s performance, now you can create your first Appgain project in 1 screen rather than the old flow of 3-4 screens, and without a credit card even!

 

All your project settings are in one place! Before, the project settings were scattered among many screens, now it’s gathered under one screen to make it easier and mission-focused.

At Appgain, we’re always striving to make our product better by introducing additional features and refreshing older parts of the platform. We recently decided to make a big improvement to our product by completely redesigning it from the ground up. 

We tried to update the user interface and UX to make it easier to interact with the dashboard.

As a customer-oriented version, we included these updates:

  • Google Signup: Sign up and log in with one click of a button using your google account.
  • Start Completely Free: Use Appgain for live time, free. Check this for more info.
  • User onboarding flow: New information structure, Flexible Customers Segmentation, and Revenue Analytics.

 

We started working on some awesome new features that we would like to share with you in the coming months.

We can’t wait to release our next page. Stay tuned for more!

Customer engagement platform

What’s Mobile Marketing Automation?

If you ask anyone or any business about the future the answer will be technology, and there’s no technology without mentioning smartphones, no doubt that now we live in the era of mobile using based on its increasing growth through the past years, In fact, research from eMarketer suggests that between 2015 and 2021, mobile-only internet users will increase from 32.1 million to 52.3 million.

With that kind of growth, smart businesses and marketers are continuously improving strategies to boost their business and thinking about different and new ways to keep up with this development and reach as many audiences as possible, That’s where mobile marketing automation (MMA) comes in.

What’s Mobile Marketing Automation?

In nutshell, it’s a software along with a set of rules and templates to make it easier for a company to communicate with its customers and prospects.

Basically, marketing automation is a solution for two major marketing tools: managing a huge database of contacts, and delivering personalized messages to customers.

Marketing automation stores information about your contacts, lets you have a segmentation of your contacts into lists or groups based on specified criteria, and helps you control which messages those contacts see.

Without marketing automation, businesses have to do all this manually, a process that is very difficult or impossible with a large audience.

For example, it can be used to segment large audiences into groups based on certain characteristics, giving marketers more time to analyze how those segmented audiences should be targeted.
Planned actions used to engage those users, such as push notifications or in-app messaging, can also be performed autonomously.

Best 4 Ways to Help in Retention with Marketing Automation

Automation can be very powerful to keep retention, by using it in the right way it can effectively drive up conversions.

With these four ways, Mobile Marketing Automation can drive user retention and growth.

1-User Segmentation
which breaks users into groups based on how recently or how often they’ve engaged with your app or brand.

With automation, it will be easier to segment them into groups which makes it clear, And you’ll know your segments are working when engagement and retention rises.

2- Manage Customer Experience

For any brand and app, customer experience is highly considered Which allows brands to know the gap and try to fill it.

Automation can help to improve this experience in two areas: timing and personalization

Timing

One huge area is the timing of omnichannel campaigns. With automated tools, you can carefully plan out a strategy that involves what offers to send out and allow the system to choose what to send out on each channel or device… and when.

This way, your mobile marketing automation tool can use the data behind each user segment and say: “This user segment checks the app first thing in the morning, so on day 1, let’s send them an in-app message at 7 AM when they get up.”

Personalization

In email marketing, personalization happens in two different ways. You can send different email campaigns based on what’s relevant to a user (or what stage of the funnel they’re in), such as an onboarding campaign for new signups.

You can also personalize individual emails with the recipient’s name, or with different information based on their role, for example.

Mobile marketing automation also follows this notion. A mobile marketing automation system will provide ways to tag and group your users based on user attributes, such as demographic or app usage information.

You can collect this data from users by asking them (via a rich page or preference center in your app), or your platform might provide some data automatically —  for example, telling you which users have installed or uninstalled your app, or which users are using iPhones.

3-Organize Onboarding Process

Many apps nowadays still have a problem managing the onboarding process. They still send many onboarding messages randomly, gathering emails and push notification drips without strategic planning on how to organize this onboarding communication.

Automation will help you to make onboarding easier with an organized campaign by sending emails and push notifications that are specific to a user segment.

4. Retargeting Abandoned Carts

So when a user installs an app let’s say it’s for online shopping the user will begin to search for some items as shopping activity and keep them in the cart without making any decision.

Now the user stopped using the app although he/she was interested in some items and has left an item in a cart.

Have your marketing software send out an automated reminder, and keep sending reminders daily until that item is either bought or deleted from the cart.

With this data, you can send retargeting ads of the same items when the customers are browsing on social media platforms or checking emails.

Mobile Marketing Automation Features 

Here are some features of mobile marketing automation that have made it one of the most important tools needed in marketing.

Automated omnichannel messaging:  Increase marketing relevance by running automated behavior-based multi-channel communication over push/web push /Email  /SMS  channels.

Smart: if a user performed the conversion action from one message on an SMS channel, why to spam him with more messages over other channels? as soon as a user performs the conversion action you can remove the other queue messages for the same user on the same event.

Personalization: deliver automated personalized one2one campaigns.

Marketing Pressure Protection: it never messages the same user twice /day for the same event if it’s triggered many times.

Automation Scheduler: schedule bulk automation actions directly from the dashboard with zero codlings.

What you send has to be valuable, relevant, and personal — a mobile marketing automation platform helps you meet those needs.

As the name implies, MMA is similar to traditional marketing automation, but it’s created specifically for use with mobile devices.

MMA may not be as widely used as traditional marketing automation yet, but it’s gaining popularity. it could be what your business needs to reach more people.

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:
  • Measure the ROI of each running campaign.
  • Retarget users who didn’t convert from your campaigns.
  • Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

RequestDemo

Top Mobile Deep Linking Use Cases for Marketers

What is a Mobile Deep Linking?

It is a hyperlink with automatic routing that references pages inside mobile apps and brings users to your app through a multitude of different pathways.

Mobile Deep Linking Features are:

  • Detects user location.
  • Detects user devices.
  • Cross-Platform, works on PC, mobile, even if your app is not installed, opposite to standard deep links which work only mobiles that have your app.
  • Flexible automatic routing: route your user to open web, post tweet, like FB page, open your app, etc.
  • Contextual: depending on your user location, device, has your app /not, it will route them to your predefined routing actions.

 

Mobile Deep Linking Use Cases

App Installs Campaign (Get more app downloads)

Promotional campaigns that include mobile deep linking work for all users on every platform.

When users open or install your app, they’ll see the exact content your campaign is marketing, including any discounts you’re offering.

Engage Your Users 

Using mobile deep linking with your multi-channel marketing campaigns boosts your user’s conversion to install the app and engage with it,

as it offers powerful link generation, referral tracking, attribution, deferred deep linking.

These links worked whether they are clicked on mobile or desktop and directly connect the user to the target content after the install.

Mobile Deep Linking in Your Email Marketing Campaigns

Sending weekly email digest of your app offers to your users? Did you know that marketing emails with deep links produced more than a 50% conversion rate?

Embrace this channel to send your highest value mobile customers straight into your app for the highest possible net gain.

App to App Marketing

Promote your app content on other Apps, and also retain the information required to create personal onboarding, tailored content, and user acquisition channel tracking.

Turning Desktop Users into Mobile Users

Direct users from your website to your app. Users will be automatically taken to the content they were searching for on the app even if they need to install the app first.

SMS Marketing

Increase SMS marketing Conversion by using smart deep links in your SMSs, Smart Deep Link automated routing actions produce more user-friendly and interactive SMS. 

It’s flexible to route the user to send SMS, Like FB page, open app, etc., routing actions tailored per user device and location.

Mobile Payment

Set your mobile payment scheme to be more user-friendly. With deep linked SMS, Which apps or Emails that direct the user to pay by SMS on Mobile and to pay by Credit Card on the desktop.

Social Marketing

Deep Links in Your Social Media Posts Facebook, Twitter, Instagram, Snapchat, LinkedIn, and other social media channels are invaluable regarding their ability to curate your audience and generate infinite traffic. Use deep links to send your followers straight into your app.

Display Advertising

A popular electronics company spends millions of dollars on display advertising. The brand has mobile apps for iOS and Android. When a customer who has the company’s mobile app installed clicks a display banner, they are sent to the mobile website (not the app) and asked to log in. The brand’s agency is seeing high abandonment rates in this use case. Opening the app directly for those that have it installed would dramatically improve campaign performance.

Email Marketing Use Case

A popular department store regularly sends emails to its subscriber base for seasonal and product category promotions. The brand has mobile apps for both iOS and Android. When users who have the retailer’s mobile app installed to view the email and click an offer link they are sent to a mDot site to log in. Although responsively designed, more than 65% of these users abandon login to the mobile website because they expect the app to open.

How Could We Help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:
  • Measure the ROI of each running campaign.
  • Re-target users who didn’t convert from your campaigns.
  • Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Appgain vs CleverTap

Boost your conversion rate curve upwards and lock up all of your data, including untouched Raw data, with Appgain’s Marketing Solutions Cloud. Here is what we offer your business, while CleverTap does not with a fraction of the price.
Raw Data Access

  • Secure all of your data in-house for higher accessibility and tracing.
  • Back-Up your work by storing your Raw Data on our Cloud.
  • Refer back to where your business has started and compared it to your current results for performance assessment.

Mobile Landing Pages

  • Engage users with our high-performance responsive landing pages.
  • Attract traffic to your channel by reaching more Mobile users.
  • Alternate from our pre-designed templates or build your own using our HTML code space on the platform.

Deep View

  • Give your audience a taste of your Mobile App before installation.
  • Let users learn about your App via the Web.
  • Optimize your Application’s organic search discoverability.

Now that you have known what you were missing, Appgain offers you an All-Inclusive package with the most affordable price in the market.

Feature

Appgain

Clever Tap
Mobile Deep Linking ✅ ✅
Mobile Attribution ✅ ✅
Mobile Landing Pages ✅ ❌
Deep View ✅ ❌
Raw Data Accessibility ✅ ❌


Still, got questions? Do not hesitate to reach out and Contact Us!
Request Demo Now

RequestDemo

How to use Omnichannel marketing to maximize your revenue?

 

 

Every business’s goal in the world is to make more revenue, that’s just a fact, I mean even normal people would like to get more income.

 

So to compact this issue businesses develop new ways to make sure that they’re getting more revenue and trying to decrease their costs.

Every once and a while some new term or marketing strategy pops up, like digital ads and etc, and digital ads aren’t a new thing, right? But a couple of decades ago they’re a revolution. 

So now we’re looking at a new marketing strategy which is omnichannel marketing. 

money

What Is Omni Channel Marketing, And Why Does It Matter?

Omnichannel marketing is the way of which you could reach your customers on multiple platforms

Whether to sell them goods or to announce anything, you could use it to fulfill any marketing purposes it’s assigned to.

Omnichannel marketing is a combination of social media remarketing, SMS, Paid Ads, Notifications, and Email.

Visualize omnichannel marketing.

If you’re made a purchase before from a store and you’ve entered your information like email address and mobile number, you get a promotional SMS message with an offer, you open the offer website and check it out, but you don’t purchase…

After a while you get an email with some of our latest offers, after a while you get a notification of a flash sale!  

Then when you’re browsing posts on your favorite social media you get Ads from our store with some of our best sellers! Then you decide that you’re going to purchase it.

 Of course, that’s a fictional funnel that we created just to show you how omnichannel marketing works, and you won’t be getting all the marketing messages at the same time, that’ll be spam.

But more of an ongoing digital marketing campaign that you decide how much does it last

How to use omnichannel marketing? 

Now you might be wondering, okay I’m now familiar with omnichannel marketing, how do I use it in my marketing campaigns? 

That’s actually pretty easy,  all you need is to have your customers’ data, like phone number, email, a name for customization, etc.

But the only issue that for you to do an omnichannel marketing campaign you’ll need

To make an account on an SMS marketing site like infopip

And make an account on an email marketing platform MailChimp. 

Also, you need an account at a notifications service provider like OneSignal 

You also need to set up a tracking pixel for all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer

Or could take days depending on your developer’s capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

It sounds like a nightmare, right? I mean omnichannel marketing shouldn’t be that hard, it’s designed to make marketing much easier! 

Omnichannel at Appgain

And that’s why we in AppGain have developed our solutions with omnichannel marketing as one of its pillars, whether you have an App, or an eCommerce store, or a mobile marketer for a business.

We acknowledge how challenging digital marketing could be, so we made the All-In-One marketing platform.

Let me tell you how our customers double and even triple their revenue by omnichannel marketing.

marketing

They share their offers through our inhouse mobile landing pages

What’s special about those that you could share your content

Retarget your customers on social media because they have pixel tracking implemented into them.

Also, they have notifications built into them so you’ll be able to retarget your customers with notifications and social media, and not only that…

You could also send your customers SMS campaigns, and email campaigns as a part of the full omnichannel marketing. 

You could also track all of your marketing campaign’s data from notification stats to how many sales did you achieve

Also, you can use digital invoices to stay in touch with your current customers anytime you want! To learn more about digital invoices, you can check our digital invoices page.

How much are your growth rate and much more useful data that would help you get more sales?

Conclusion

Now let us wrap this up, I don’t want to hold you back from doubling your revenue.

Now that we’ve talked about omnichannel marketing, what is it and how challenging it could be.

We also talked about the different aspects of omnichannel marketing and how we in Appgain do omnichannel marketing differently!

Boost Your Revenue Now 

We would like to invite you to try our omnichannel marketing! Whether you have an app or if you have an eCommerce site or a brick-and-mortar store, you could utilize omnichannel marketing and get more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Understanding The User Journey Map for Mobile Apps

Apps nowadays became a part of our life it can help us in shopping, playing, watching videos and purchasing, etc, in another meaning, it’s a journey for users that they spend time and money with it and sometimes they end up leaving the app or removing it, So when we notice that some users prefer an app than another we realize that behind this app or brand a marketer who understood very well the users’ journey to keep his/her brand on the track, and that takes us to go in details to know more about users’ journey.

What is the user journey?

A user journey is a map that shows the ways in which users complete the desired action, in another meaning, purchasing, typically a timeline of user actions that show how a user will go from download to conversion, including every action and interaction with an app.

Why is the user journey important?

In the marketing world showing consumers why a product is valuable and worth purchasing will be the same thing in mobile apps, marketers will try to highlight the functionality of an app and what added value will gain the user, if he/she installed the app.

Then it’s important for every app to know why a user has installed their app in order to better improve it and ease users’ needs. By following the users’ steps journey you can know the user experience and how it can be optimized.

For example, knowing what caused the user to install your app or what prompted him/her to make the purchasing decision and what are the reasons caused the user to uninstall your app.

 

Mapping your customer journey 

When mapping out your mobile customer journey, it is recommended to follow these main steps:

– Identify Customer Behaviors

In another meaning creating a customer persona, By learning common user behaviors you can create several user personas to understand how different types of users interact with your app, then It will help you to know what users want from your app and how can you improve the app features, Consider looking closely at recently new customers and trace each of their journeys step-by-step in order to fully understand their experience, you can learn about your users by taking surveys or asking them for feedback, or more advanced, can be made in a marketing research plan.

 

– Understand customer goals

Defining the goal of your customers is part of understanding the behavior of the users. From the second you can define the goals that the users want and that goal can be known by the actions that the user takes in your application.

 

– Identify touch-points 

A touch-point is any point at which a user interacts with your app, From the step the user installs the app and interactions taking place after a purchase event. Without identifying every touch-point, you’re missing out on ways to optimize the mobile app user journey and identify areas for improvement.

 

– Gathering data 

In gathering data, your main focus must be on covering the pain points, A user’s main reason for installing the app. to your app features, and your unique selling points by having these data you easily create a practical user persona and begin mapping the user journey.

This will allow you to associate the customer data with their behavior and actions, ultimately improving your app strategy in the future.

 

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:
  • Measure the ROI of each running campaign.
  • Re-target users who didn’t convert from your campaigns.
  • Deliver campaigns across many channels such as Push, Web Push, Email, SMS.

Important Types and Use Cases of Deep Links Marketers Should Know About

First thing: What are deep links?

 

Simply. Deep links are a URL you can click to send you directly to a specific product or content to your mobile application.

For example: if you build deep links for your mobile application for a specific product or content so consumers can go to this content directly into the app from somewhere outside of your application.

There are 3 different types of deep links. 

1- Traditional deep links:

Traditional deep links only work when the mobile application is already installed and opened a specific content immediately, but if it is not installed a pop-up error page will appear. 

2- Deferred deep links:

Deferred deep links are different so if you clicked on the link it will show the installation page to download the app on Google Play or App store then directly send you to a specific content.

3- Contextual deep links:

Contextual deep links have all the functionality of deferred deep links and provide additional benefit, They are able to store information where a user wants to go and where the link was clicked and who shared the link and unlimited amount of custom data that will help developers and users.   

So, Why are deep links important to your business and projects?

  • Deep links are a great way to get other people to use your app 
  • Increase traffic to your app and conversions, engagement
  • Build seamless user experiences. 
  • Give your customer the best experience and get them the information they need

Let’s dive in and give you some use cases.

 

  • Inviting Friends 

 

You can create deep links to make users send invitations to new friends and convert them to download the app directly and increase traffic.

  • Launching an Ad

 

You can use your deep link in ads to convert customers to a specific content in your app

Deep links are very valuable and you should keep in mind to use them in your strategy for mobile application. 

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Finally, as we promised, here are your Top 5 Advanced use cases about deep links for Digital Marketers.

1- Social Media to App

one of the best methods that, you can use deep links when you share a post on social media 

For Example, you have a channel on YouTube and you want to share your latest video on Facebook or Linked-in, etc you can build deep links to send your new users directly to the video instead of going to YouTube home screen and searching for your video manually.

2- ِApp to App

Deep linking allows users to go from an app to another, creating seamless user experiences between apps and If you have more than an app this is great to ensure users who have access to relevant content.

3- SMS to App

You can use deep links in SMS marketing to convert your customer to your mobile app It is an effective way to motivate users to install the application.

4- Email marketing to App

you can use deep links in your email marketing campaign to bring content closer to consumers and easily, enable people to take the actions they intend to take.

5- Campaign tracking

When you index your app page with deep links you will be able to include UTM parameters which offer great value to marketers to improve the app.

No doubt that deep links are very useful and important for your mobile application as we have explained so you should test your deep link before using it to make sure it works effectively to deliver the best user experience.

 

How could we help?

Finally, we offer you a 14-day Free trial, all-inclusive access to our platform to help you take the first steps along the way. Got any questions? Do not hesitate to reach out and Request a Demo.

Our customized free demo will help you to:
  • Measure the ROI of each running campaign.
  • Re-target users who didn’t convert from your campaigns.
  • Deliver campaigns across many channels such as Push, Web Push, Email, SMS.