Mohamed Shaheen, Author at Appgain

Appgain Mobile Marketing Weekly News Digest – Issue 5 -Google Removes Android Advertising Id

Apple News: Xcode Cloud

Apple yesterday announced Xcode Cloud, an innovative and helpful technology for developers.

Briefly, Xcode Cloud combines many systems and technologies for developers. Developers can build, test, and distribute apps by utilizing powerful cloud services. At the same time, it allows individual developers and teams to be more productive and provide outstanding apps to their consumers.

In other words, Xcode Cloud is a new cloud service for DevOps for Apple developers. Xcode Cloud, which is included in Xcode 13, provides a quick and easy solution for developers and teams of all sizes to build, test, and deploy high-quality apps even more effectively. Xcode Cloud can build apps on the cloud automatically, freeing up developers’ Macs for other activities.

Swift

Apple’s rich and user-friendly programming language now has built-in concurrency support. This supports developers in building code that does many tasks simultaneously. This is critical for creating apps that respond to user input while also conducting additional work in the background. In addition, SwiftUI has revolutionized user interface development by making it as easy as possible to create attractive apps with the least amount of code.

Beginning on the 8th of June, the beta version will be accessible to developers. Apple says it will expand access to its free beta program over the summer and fall and release the final version in late 2021. Pricing and availability information were not provided during Monday’s WWDC presentation, but Apple promised that additional information will be shared with developers this autumn.

Apple points out that by using Xcode Cloud, teams would be able to detect and address errors more quickly. Developers may make changes to their code, and because it is saved and compiled in the cloud, the changes will be visible to everyone in the team.

We explained the two important features, Swift and Object Capture, for you:

Object Capture

With the Object Capture API, developers will easily and professionally create high-quality, photo-realistic 3D models of real-world objects. The feature will be available on iPhone, iPad, or DSLRs with 3D models optimized for AR.

The retailers can provide better service, the designers will save time, and the developers will be relieved of working on an AR API for the app.

To watch the Apple announcement video, check out the video below:

Apple News: Xcode Cloud

Apple yesterday announced Xcode Cloud, an innovative and helpful technology for developers.

Briefly, Xcode Cloud combines many systems and technologies for developers. Developers can build, test, and distribute apps by utilizing powerful cloud services. At the same time, it allows individual developers and teams to be more productive and provide outstanding apps to their consumers.

Swift

We explained the two important features, Swift and Object Capture, for you:

Object Capture

The retailers can provide better service, the designers will save time, and the developers will be relieved of working on an AR API for the app.

To watch the Apple announcement video, check out the video below:

Google will remove Android Advertising ID from the users who have limited ad tracking.

Google stated that starting with Android 12, the Android Advertising ID will be canceled out for all customers who have disabled ad personalization in their device settings.

What is Android Advertising ID?

It’s a feature that has been available since 2013. The Android Advertising ID is a device-specific ID that may be reset by each device and is the primary identifier used by advertising networks to offer retargeted advertisements. It is also used to generate audiences or suppression lists when launching a new campaign with a new media partner.

When Android users choose not to personalize their advertising, their Android Advertising ID cannot be used for ad targeting or retargeting.

After Android 12, opted-out users’ Android Advertising IDs will be shown as a string of zeros. It’s expected to arrive in the fourth quarter of 2021.

After Apple’s first move with ATT, digital marketing is shifting into more privacy-oriented times. As we mentioned in our previous newsletter, Google took a first step with the launch of the security section. Again, this news ensures that the future will be a security-driven era for mobile marketers.

Apple released 14.5.1 to fix the ATT bugs.

Apple announced 14.5.1 to fix some bugs in the devices that enable app tracking. According to Apple’s explanation, an app tracking transparency feature affected a small group of users. This problem, which impacted certain users who turned off the option to enable applications to request monitoring, has been resolved in iOS 14.5.1 and iPadOS 14.5.1. Users will also benefit from several security enhancements with this release.

According to Apple’s update notes, some of the security upgrades are highly essential, security flaws have been resolved, and some of these vulnerabilities have been exploited. As a result, Apple advises customers to do the iOS 14.5.1 upgrade as soon as possible, citing the importance of the update.

Also, it is important to inform you that iOS 14.5.1 does not fix some users’ grayed-out App Tracking Transparency option appearing in the Settings screen. After upgrading to iOS 14.5.1, the “Allow Apps to Request to Track” button in the Settings app is still grayed out for certain users.

You can check the video below to learn more about the Apple 14.5.1 Update:

We will focus on the latest update of Apple, iOS 15, and more next week. Scroll down to subscribe to our newsletter.

Appgain Mobile Marketing Weekly News Digest – Issue 4 – Apple Search Ads, Apple ATT Prompts

APPLE INTRODUCED SEARCH TABS ADS:

Apple has introduced a new way for developers to advertise their apps:

Before Apple Search Ads, developers could still target certain topics to advertise their apps when customers searched on the App Store.

If you put in “flight ticket,” for example, you get a Skyscanner or another flight sticker-selling app’s ad in the top space above the search results.

The new feature will help apps reach consumers before they search. This will help the app reach a larger audience.

A new feature called “Search Tap Campaigns” will be placed on the App Store’s Search tab, which receives millions of visits every month. On the search tab, there are two sections below the search box: Discover and Suggested.

The discover section will show current App Store trends, while the suggested section gives recommendations on which apps to use. The ad will be placed at the top of the list of suggested apps.

To watch an explainer video on how to use Google Search Console for better SEO, check out our recommendations. :

After restricting most of the apps’ data tracking flexibility with the last update to iOS 14.5 (ATT), the new feature can be described as helping developers increase their revenue and ad flexibility. For further explanation, visit TechCrunch’s blog and Apple’s Search Ads page explaining search tab campaigns.

How to make a good ATT prompt

After the launch of iOS 14.5, a new privacy feature of Apple ATT has started to ask users if they allow the app to access their data.

At this point, explaining the value and reason for apps at the ATT prompt became crucial.
Its importance comes from its intention to reach a better understanding of the users via those data.

</h3 >

How do I write a good and to-the-point ATT prompt? What are the common mistakes, how the prompt should be designed, and what to mention? We have a blog recommendation for you. We wanted to make the important points into bullet points. To reach the content, visit AppFigures’ blog.

Fight with the common understanding that you are the bad actor instead of giving you a better-personalized experience.
Avoid confusion, and briefly explain why you are showing this prompt and what you want.
Give a reason (not a hook or prize) for people to allow tracking. It might be related to the free service you’re offering because of the ads or to trying to give more personalized service.
Be positive, but not overly so.
Don’t frighten the users with the possibility of extra pricing.
Keep it short.
Don’t forget to mention the main benefit.

To be updated about our latest news & blogs, scroll down to subscribe to our newsletter.

Apple ATT / IOS 14.5 Infographic

Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking.

As we mentioned on our previous weekly news blog, let’s take a small sep back and see what happened so far:

Apple announced ATT (App Tracking Transparency) feature for the upcoming updates, which shook the mobile industry. The feature was giving the users the ability to control & see which app was tracking which data. At the same time, Apple asked the users permission when entering the app if they allow the app to track her/his data.
Mobile marketers & most of the apps protested the announcement based on the foreseen damage to their business models. On the other hand, Apple users were optimistic and supportive.
Apple didn’t step back and released the feature.To see the applications & have a all-in-one view, check our infographic:

Appgain Mobile Marketing Weekly News Digest – Issue 3 – Google’s Safety Section, Apple ATT & Apple Search Ads

Appgain Mobile Marketing Weekly News Digest – Issue 3

This week, we will talk about Google’s future changing step about privacy issues & some tips for the marketers from Apple’s side. Since the rollout of the Apple ATT policy, many changes are happening from all users – apps and competitors’ side.

As we mentioned the previous week, ATT prompts are still in the adoption process for the users. Also, the number of people who allow apps to track increases. At the same time, the number of people who opt-in to the ATT increases. Apps are complaining about the dominance & restriction that Apple has created, but inevitably, most of the apps integrate the ATT and give updates. Meanwhile, some apps have decided to take Apple’s action to court with the accusation of dominating & monopolizing the field. When there’s news on the legal side, we will be informing you.

SURPRISING ACTION FROM GOOGLE: SAFETY SECTION FOR ALL APPS ON GOOGLE PLAY.

The safety issue was both in the wonder of users and the marketers. Apple’s last update was critical on this situation because it wasn’t sure if this would be the new future or a clumsy attempt. If we accept that the ATT is just the first step and IDFA is gone, it means that a new way of marketing has just begun.

Google’s latest announcement made the future more clearer:

“Android apps will be required to inform the users about the data until Q2 2022.”

Which type of personal data an app collects and shares, also gives access to additional details that impact privacy and security.

Chronology Of The Feature:

The policy requirements are told to be announced this summer. Here are the things we know for now in bullet points:

The Safety Section will include if the App is following a Family Policy, especially about child safety.
It’s expected from the apps to provide accurate information. If Google Play discovers that the data usage is conflicting with the policy, it will be warned. When the app does not take action, policy enforcement will be applied.
The apps will be expected to share which data is being collected.

It seems that it is different from the ATT in terms of the flexibility of the users to change the permissions but a way for apps to share & explain the data policies to the user in a better way. Still, informing the user about the data and all the policies will give us a clue that data collecting and processing will be regulated by digital distribution platforms for apps, with legal codes (we will see after Apple’s lawsuit). The next topic will explain how to adopt the change.

APPLE SEARCH ADS INSTALL ATTRIBUTION FROM APPGAIN

Apple Search Ads is getting more value after the last update of Apple: ATT. So as Appgain, we have just added Apple Search Attribution to enable you to identify which users are acquired from Apple search ads campaigns. Update your Apple apps with Appgain SDK with no extra code or purchase needed, let Appgain show you the Apple search ads acquisition.

WEBINAR RECOMMENDATION FROM APPGAIN FAMILY:

To help you to have the best Apple Search Ads strategy, we recommend you: Essential Apple Search Ads Strategies to Optimize Your Ads by Mobile Action.

Next week, we will discuss how to make a good ATT prompt and introduce you to newly launched Apple Search Tabs Ads. In addition, we know how important it is to scale and optimize the Apple Search Ads to compensate for the flexibility that IDFA gave.

To be updated about our latest news & blogs, scroll down to subscribe to our newsletter.

Weekly Mobile Marketing News Digest- Issue2- iOS 14.5 Is Live

Appgain Mobile Marketing Weekly News Digest – Issue 2

- So far, what happened?
- How is the situation from the Apple Users’ Side
- Lawsuits & Arising Problems
- The Requirements & Restrictions For Apps

iOS 14.5 is live!

So far, what happened?

Apple launched the ATT feature with the IOS 14.5 update. To wrap up the situation for newcomers, we can list the main points in bullet points:

Apple announced ATT (App Tracking Transparency) feature for the upcoming updates, which shook the mobile industry. The feature was giving the users the ability to control & see which app was tracking which data. At the same time, Apple asked the users permission when entering the app if they allow the app to track her/his data.
Mobile marketers & most of the apps protested the announcement based on the foreseen damage to their business models. On the other hand, Apple users were optimistic and supportive.
Apple didn’t step back and released the feature.

Source:https://www.attprompts.com/

From Apple, SVP Software Engineering Craig Federighi spoke to the Wall Street Journal. He mostly mentioned that they believe they are doing the right thing for the users by supplying them with a safer environment.

https://www.youtube.com/watch?v=G05nEgsXgoI&ab_channel=WallStreetJournal

“App Tracking Transparency gives users the choice of whether they want to be tracked across apps and websites.“
Apple’s SVP Software Engineering Craig Federighi

If you want to check the details about the ATT & the opposition opinion, you can check our previous weekly news blog. This week’s topic is how the users reacted & what will happen now.

How is the situation from the Apple Users’ Side

As you can see above, the number of opt-in rates for 14.5 iOS 14.5 decreases day by day. In other words, the percentage of users who let apps track is something you shouldn’t ignore. Those people’s data can still be worked on and give a good impression.

At the same time, based on the chart below, the number of active users who prefer not to be tracked is approximately 3%. Since 14.5 has just launched. ATT is not well-known & common among Apple users, which is the foreseen reason for those low rates.

Source: https://www.flurry.com/blog/ios-14-5-opt-in-rate-att-restricted-app-tracking-transparency-worldwide-us-daily-latest-update/

Lawsuits & Arising Problems

Marketers started to be threatened by fewer imported apps installed in Facebook campaigns since ATT discussion arose. Some companies stopped updating their apps to escape the ATT prompt until they find a way to increase the data again.

Now, Apple has become the target for most mobile companies. One lawsuit has already opened from German advertisers, accusing Apple of “abuse and violation of competition.”

They advocated that Apple is leaving competitors outside via preventing commercially relevant information from being shared.

They stated that the action of Apple was one-sided (final users), and since relevant data were used to give personalized ads, it would take more time for a user to find what he/ she wants and will not see the products they would use.

Apple’s response was an ethical one, underlining that the data is more than a commercial material but something private and needs to be controlled by the owner of that data.

While talking about the tension between the mobile companies and Apple, it is hard not to mention where Facebook stands:

“Free, ad-supported services have been essential to the growth and vitality of the internet; we’re joining others to point out Apple’s hypocrisy and anti-competitive behavior”
Source: https://news.mobilegrowth.org/issues/25.

Meanwhile, in the middle of another case with Epic Games, Apple was accused of monopolizing the app via high cuts from payments & not allowing the app to use redirection to the website.

Apple Bans apps that reward users for allowing ATT

Apple required all the apps at the App Store to implement ATT starting from the 26th of April, the date of the release.

In addition, they pointed out that the detected apps who try to circumvent ATT and keep selling & customizing ads as it was before, will be removed from the AppStore.

Apple also pointed out that apps that give discounts, extras, or additional hooks to make the user restrict ATT will be banned from the App Store. As obvious it is, Apple shifted the future of mobile marketing from the ground. New legal, sociological, and technical directions will occur and meanwhile, we will be following & sharing them with you.

To be updated about the latest mobile marketing news & our products, scroll down & subscribe to our newsletter.

Increase Your Order Conversion Rate

Acquiring new users & turning them into active-loyal customers is every company’s aim. As we mentioned in our previous blog, understanding the user journey is the key to reach that aim, especially for mobile apps. In this blog, you’ll find the main points of the importance of conversion rate & how to increase the “order”, in other words, activation, the conversion rate for your company.

What is conversion rate & why is it important?
The ways to increase the order conversion rate (OCR)?

What is conversion rate & why is it important?

Conversion rate is the percentage of the users who made purchases from the ones that visited your website/ app.

There can be lots of desired action. Let’s remember the user journey: Awareness – Interest – Consideration – Action – Loyalty – Referral. For example, you want your users to refer you to their friends. It means you need to increase your referral conversion. Another example, you want to increase the number of orders. And this is the main topic of this blog. You can see the most basic calculation above, on the visual. The importance of this rate is that you can set & measure your metrics easily.

The ways to increase the order conversion rate (OCR)?

First of all, remember that you’re not the only one who’s trying to increase their OCR.

More than 80% of the basket (the percentage changes according to the industry) stays unpurchased.

Don’t get so pessimistic either, this blog will help you to start working on increasing your order conversion rate. Here are some actions you can take:

Analyze where you lost most of your users. The payment process can be long, the product page can be complicated… If you think about it, all of the reasons for the churn rate can be a valid answer to your question. To go deeper, you can check our whitepaper for churn rate. One of the tools to identify where you are losing your users, is to use Funnel Analytics
Use remarketing pixels. Don’t just lose the users who come & leave without an order. On average, a purchase is being made after the user sees you or your product 7 times. Create remarketing links & build campaigns for those who clicked those links. To see more information, check our link remarketing blog.
Make them subscribe: Keep your mailing list & community active. Inform your subscribers consistently if you want to be the first one to consider when they need a product from your service area.
Understand the user behavior & segmentate. Know their interests & prepare your campaign accordingly.

Use 360 Marketing: Communicate your user via different platforms. With this, you’ll understand which platform they prefer and you’ll remind yourself in more than one way.

To check the use cases & strategies to optimize your order conversion rate, you can check the video below:

We will be writing for you to make your guide for increasing the conversion rate optimization with more details & more tips for action.

To be updated about the upcoming OCR whitepaper, scroll down to subscribe our newsletter.

Weekly Mobile Marketing News Digest- Apple IDFA Changes & Clubhouse’s New Payment Feature

Game-Changing Action From Apple: ATT

What exactly is App Tracking Transparency?
Pros & Cons From Different Sides
How to Act Upon & After It Gets Live?

On the 28th of January, the international privacy day, they announced that ATT policies will be available with an IOS 14 update in the early springtimes. You can check the details from our relevant previous blog:

ATT actually was expected to be launched in the IOS 14.4 update because, in the beta version, the policy was mentioned. But since there were already 3 important security issues, Apple didn’t give more information, they preferred to fix those leaks first. For further explanation, you can check the link at the begging of the paragraph.

What exactly is App Tracking Transparency?

So let’s start with the obvious question: What exactly App Tracking Transparency or ATT?

Shortly, when users use an app, it’s possible to track the user’s actions at the other apps or at the website.

Currently, there is IDFA which protects the users’ personal information and at the same time enables you to show your relevant ads for the users after getting the user consent to be able to track their data.

Now, Apple points that ATT is for adding transparency to the process of tracking which means users can see & decide which apps are tracking their actions or not. Here’s the “how” part: Users’ permission will be asked before tracking their data from other apps or websites.

At the Settings section, users will be able to see which app requested permission to view users’ actions outside their app. Also, users will be able to change the permissions as they want.

The Discussions – Wrapped Up-

Dark Side Of The Coin

Some companies, including Facebook, Unity Software Inc, Snap Inc., Tekno Games, whose business model is based on ads got worried about the new change. After the announcement, they foresee a downsizing in the revenues generated by the App Store. Furthermore, the opposition even stands for the re-invention of the marketing is required after the change & it will take back the mobile marketing industry 10 years back.

Bright Side Of the Coin

As an answer to the opposition argument, Apple stands for giving the user the flexibility & transparency to choose which data is being collected and how it’s used. They stated that the developers & advertisers will still be able to track and use the data. The only difference will be an extra step of getting the users’ permission at first and then making them able to control the permissions from the settings page.

Separately from the discussions, the privacy & transparency issue seems to stay on the table for a long time. To see what needs to be done and what are the red lines for making the best use of your customer engagement campaigns, subscribe to our newsletter & we’ll let you know with the following blogs.

Clubhouse Has Introduced Its Payments

Clubhouse, the latest audio-based social media app has received 10 million users’ attention. As in the latest social media actors feature race, some features such as story sections (LinkedIn, Instagram, Snapchat, YouTube) or short videos (TikTok, Instagram Reels) are being generated from one to another.

The discussions started to rise about the audio-chat rooms after the big rise of Clubhouse. Twitter was already testing the feature, I recently launched it. Now, the tech world is wondering which platforms will add the feature.

On the other hand, a payment system for influencers was another wonder, especially about Clubhouse. The expected announcement has arrived on the 5th of April, 2021. It’s now in a test phase with a small group but later on, all the members will be able to send money to the content creators at Clubhouse.

The best part of the feature for the influencers is Clubhouse will not make any cuts on the money sent but there will be a small card processing fee taken by the senders.

Fully aware of the influencer market’s value & growth, we will be following the marketing opportunities that Clubhouse brings to the sector.

Follow Up On The Latest Mobile Marketing Updates & Subscribe To Our Newsletter

Clever Marketing Stategies

All the brands are trying to stand out and differentiate themselves by thinking outside the box in terms of marketing strategies, messages, channels, approaches, tone of voice, identity, and other marketing-related elements.

It might be assumed that there isn’t any methodology involved in a unique campaign and they are all random strokes of a genius. It might surprise you to discover after taking a detailed look into these ideas. You’re gonna find a common pattern & logic, somewhat of a common marketing DNA strand that binds everything together. Today we will be exploring the steps these marketing veterans follow to unlock these unique ideas, starting with their relationship with their customers. If you want to find out how Appgain helps companies to boost their activation rates ,check our Appboot solution

The first step is getting to know your customer. Know their needs, Which stage of their buyer’s journey & awareness are they in, How they engage your company, its products, its services among others, what’s their workflow & process for you to achieve growth. There is a pattern created by experienced marketers which is the customer journey:

In short, you should be approaching differently for each step of the customer journey. If and when you’re able to capitalize on your strengths & work on removing your weaknesses, you can reach growth. Each step is important because ultimately, you want them to act as your brand advocates and evangelists & spread the good word about your goods & services. In other words, bringing users to the referral stage and making them stay there creates a loop of growth, self-promotion & referral where you don’t spend a lot of money on bringing new users, etc. There are some examples to boost each level:

SCRABBLE: Awareness is all about reaching more people. For awareness, Scrabble (a board game) followed a unique way. They wanted to introduce their brand to more people, they wanted to give those people a first user experience and they came up with an original campaign: they put WiFi spots in Paris, where there are no other free connections.

The users needed to play scrabble to get the wifi password and then, they could connect the WiFi as the amount of the Scrabble points. To see the commercial, click the Scrabble logo above.

With the campaign, they reached 600% growth in the Scrabble app download.

Zapier: It’s an integration tool. It connects the user’s different tools & makes them synchronized.

So its customers don’t especially know the product because it works behind the tools they use. So how do they do their marketing: Content Marketing.

The team prepares lots of specific content for each integration service Zapier offers. How to automatically segment leads who take your quiz or survey is one of the examples. They understand the pain points of the customers, they give the users a solution. and provide their users with a straight forward & effective solution

Lancome: The influencer marketing industry is expected to reach $15 billion by 2022. Lancome, a worldwide known makeup brand, uses influencer marketing strategies effectively. When you look at the official websites and social media accounts, you will mostly see familiar faces.

They target a type of user who is at the interest level: the people who know about their brand but need an activator to make the purchase.

For this reason, they work with influencers. Sometimes they do collaborate as a product, sometimes they make content with them or sometimes they get even more creative. Using this trend with a clever strategy to motivate your potential users is something you definitely should consider.

Don’t forget to measure your ROI to see if you invested in the right person/campaign.

Getir: It’s a Turkish online delivery company, aiming to bring the users’ grocery & market needs with a value proposition of doing the delivery in 10 minutes. They have clever churn decrease (loyalty) strategies: Sending discount offers & money discounts within 3 days after purchase. Giving special discounts for products the user has bought before.

Keeping the user up to date will make you place yourself as the first palace that comes to mindwhen she/ he wants to do online grocery shopping.

You can see how you can decrease the churn rate & increase loyalty with our 2021 report.

Segment your customers according to the customer journey to grow faster with more clever campaigns.

If you don’t have a tool for user segmentation or ROI measurement,
book a quick demo from Appgain to see how it works.

Product Update April 2021

What’s New

Each month we’re adding more reasons why you should use Appgain for your customer engagement campaigns. We’re listening to the ones who chose us, we adjust the feedbacks. In other words, your opinions come alive at Appgain. For the April product release, we have added WhatsApp for your 360 marketing, SMS message counter, and some UI developments. You can find the details below.

•WhatsApp as Automation Channel: Now you can add WhatsApp messaging as part of your omnichannel messaging automation & campaigns. 360 marketing brings better ROI. Increasing your channels will make you reach more users & a success rate. You can send messages to a member of yours who has clicked on a customer service button in your app/ website. You can send your forms & announcements via WhatsApp. You can use your Twilio account or purchase an app for business messaging Packages from us.

•Campaign Summary Usability Enhancements: We care about your experience: now you can view the campaign revenue from the campaigns summary page, instead of going to each campaign analytics screen.

•Multi SMS UI Alerting: Sending SMS can be tricky if your audience requires different language SMS’s: English SMS characters & non-English SMS character limitation is different when you send lengthy campaign SMS, you may pay double or triple your SMS cost. To help you control your SMS campaign cost, SMS campaigns composer UI option has been created to tell you how many SMSs messages per user you will be able to send.

Thank you for the interest you showed in all the plans of Appgain. We’re working hard with motivation to provide you the best all-in-one marketing platform and at the same time help you to decrease your costs without compromising data collection or any performance.

Free Plan Changes: As you all know, we love sharing our services with all Programmers, Marketers & Business Owners out there. With the increase in demand, we decided to adjust our pricing for further development & optimization of our App so that you’ll get a better customer engagement platform for all your needs. With this change, the Free plan will still match smaller startup’s needs & campaigns. Traffic for smart links and landing pages limit is decreased & mobile attribution product has been excluded.

Price Increase Coming on 15’th April: Due to the increasing hosting prices such as web hosting prices and some other external raises, we will be applying some adjustments to our pricing plans to give you a better Appgain experience. With this adjustment, you’ll still receive the same value and within months you’ll hear more updates & improvements for your Appgain experience. The new plans will be valid starting from the 10’th of April. You can reach the pricing plans here: https://www.appgain.io/pricing The customers with valid offers will not be impacted. Feel free to contact us with all your questions.

Still Comparatively the Most Affordable All-In-One Marketing Service

How Does Mobile Marketing Automation Help My Business?

Nowadays mobile marketing automation has become a crucial part of any business, some people may argue that we should call it eCommerce marketing automation because most of the businesses who use it are eCommerce!

But you might not know what does it actually means and how it helps your business!

if you already know you could read this section as a recap to what you already know about mobile marketing automation/ eCommerce marketing automation.

So mobile marketing automation is a marketing strategy that is multichannel that helps increase users’ engagement and retention!

By using technology to automate the process, like scheduling certain events to happen at a certain time or action.

A small example that’s well known is the empty cart one when a user leaves his cart empty you don’t just leave him.

Nope, you send him notifications and emails reminding him of his uncomplete purchase!

but that’s kind of normal marketing automation rather than mobile marketing automation, so let us get more in-depth in the mobile marketing automation!

How To Use It?

It’s actually quite simple if you go to the right place, let me tell you why?

One of the most important pillars in mobile marketing automation is omnichannel marketing

But omnichannel marketing is not an easy thing to manage if you’re going for a multi-platform solution!

Omnichannel marketing is made of:

Web/App notifications
SMS
Email
Social Media Ads

You might be wondering, okay I’m now familiar with omnichannel marketing, how do I use it in my marketing campaigns?

That’s actually pretty easy, all you need is to have your customers’ data, like phone number, email, a name for customization, etc.

But the only issue that for you to do an omnichannel marketing campaign you’ll need to make:

And account on an SMS marketing site like infopip.
And make an account on an email marketing platform MailChimp.
Also, you need an account at a notifications service provider like OneSignal
You also need to set up a tracking pixel all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer.

Or could take days depending on your developers capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics.

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

But Omnichannel isn’t always that hard, we’ll get to that part later in the blog!

Now We’ll talk about use-cases when mobile marketing automation could come into play!

Offers

It’s time to steer your customers into making more purchases because everyone loves offers!

But not everyone knows about your offers, and that is not what you want!

so what do I do? it’s simple, just go for the automation!

all you need is to design a simple marketing campaign using omnichannel, set up the content and schedule your campaign to kick-off!

SMS is your way of reaching customers who’re not online all the time, or those who are more of an old fashion!

While Notifications are for those who are online frequently but maybe off their phone when they check their phone they’ll find you!

Email is a great choice for people who’re tech-savvy and email is a big part of their day!

While social media is more of a general targeting channel because everyone checks their socials every now and then.

When they don’t return!

churn rate is the only metric that we’d like to keep at zero or close, but unfortunately, this isn’t how to the world works!

Every business has churn rates but we try to keep them at minimal!

And what better way to do that than implementing marketing automation to help us get our customers back!

By implementing triggers like when a customer doesn’t make a purchase for an x amount of days he gets a mobile automated omnichannel campaign!

Okay, Omnichannel, but easier!

We in AppGain have developed our solutions with omnichannel marketing as one of its pillars, whether you have an App, or an eCommerce store, or a mobile marketer for a business. We acknowledge how challenging digital marketing could be, so we made the All-In-One marketing platform. Let me tell you how our customers double and even triple their revenue by eCommerce Marketing Automation.

They share their offers through our inhouse mobile landing pages
What’s special about those that you could share your content target your customers on social media because they have pixel tracking implemented into them. Also, they have notifications built into them so you’ll be able to retarget your customers with notifications and social media, and not only that…You could also send your customers SMS campaigns, and email campaigns as a part of the full omnichannel marketing. You could also track all of your marketing campaign’s data from notification stats to how many sales did you achieve

How much are your growth rate and much more useful data that would help you get more sales?

Mobile Marketing Automation With Your POS

You probably have a POS that serves as a purchase point for your business.

But what you didn’t know about that you want to retarget your customers who purchase from you!

But how do you retarget them? It’s actually quite simple! All you have to do is to integrate Appgain’s solution within your POS.

Once it receives your customers’ data like name and number, it goes to work immediately!

Sending your customer a digital invoice with your purchase, as a mobile landing page!

Within the landing page, you could choose to retarget your customers via an omnichannel marketing campaign.

When your users complete a transaction via your POS, for example, his data gets stored in your Appgain dashboard easily!

And he gets a digital invoice with his transactions on a mobile landing page.

Within the landing page, your user get tagged via social media pixels to retarget in a later stage

Not only that but you could retarget your customer with notifications even if you don’t have an application or a website!

Then you could retarget him on his social media like Facebook, Instagram, Twitter, LinkedIn, etc.

You also have the option to utilize SMS campaigns and Email marketing campaigns as powerful options in your omnichannel marketing campaign!

eCommerce Marketing Automation like never easier!

Boost Your Business

We would like to invite you to try our omnichannel marketing! Whether you have an app or if you have an eCommerce site or a brick and mortar store, you could utilize omnichannel marketing and get more revenue.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.