Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking. As we mentioned on our previous weekly news blog, let’s take a small sep back Read more…
Appgain Mobile Marketing Weekly News Digest – Issue 3 This week, we will talk about Google’s future changing step about privacy issues & some tips for the marketers from Apple’s side. Since the rollout of the Apple ATT policy, many changes are happening from all users – apps and competitors’ Read more…
Appgain Mobile Marketing Weekly News Digest – Issue 2 So far, what happened? How is the situation from the Apple Users’ Side Lawsuits & Arising Problems The Requirements & Restrictions For Apps iOS 14.5 is live! So far, what happened? Apple launched the ATT feature with the IOS 14.5 update. Read more…
Acquiring new users & turning them into active-loyal customers is every company’s aim. As we mentioned in our previous blog, understanding the user journey is the key to reach that aim, especially for mobile apps. In this blog, you’ll find the main points of the importance of conversion rate Read more…
Game-Changing Action From Apple: ATT Apple is disrupting mobile marketing with its updates. Now there’s one feature that has been on the developers’ & marketer’s table for more than a year: Apple’s App Tracking Transparency policy. aka, permission-based IDFA tracking. And why does Apple create that kind of impact? Here’s Read more…
All the brands are trying to stand out and differentiate themselves by thinking outside the box in terms of marketing strategies, messages, channels, approaches, tone of voice, identity, and other marketing-related elements. It might be assumed that there isn’t any methodology involved in a unique campaign and they are all Read more…
What’s New Each month we’re adding more reasons why you should use Appgain for your customer engagement campaigns. We’re listening to the ones who chose us, we adjust the feedbacks. In other words, your opinions come alive at Appgain. For the April product release, we have added WhatsApp for your Read more…
Nowadays mobile marketing automation has become a crucial part of any business, some people may argue that we should call it eCommerce marketing automation because most of the businesses who use it are eCommerce! But you might not know what does it actually means and how it helps your business! Read more…
Start to get to know the Gen-Z! Since the technology evolved so fast, the gap between the generations got bigger. You will be introduced to a generation with whole different specialities rather than the others. They are the first children of technology, they are born between the mid 1990’s and Read more…
Nowadays eCommerce has become a big part of our daily lives, and for a good reason, we use it every day, but as an eCommerce website owner, you’re always looking for new ways to develop your store. Dealing with pain points and managing clients expectations isn’t an Read more…
