Mohamed Shaheen, Author at Appgain

The Exceptional Value Of SMS Marketing

Did you know that the average person checks their phones more than 100 times/day? 71% of people check their phones within 10 minutes from waking up, so wouldn’t you want your content to be there when they check! If yes, then SMS marketing is a very suitable option.

Whether your messages aim to advertise for your business, announce specific offers, or draw attention to a specific product, you can guarantee that they’ll reach much more than your content on any other platform.

SMS Marketing

According to reports, 97% of all text messages are read within 5 minutes, so SMS is the fastest way to reach the customer and ensure that they read your message without delay.

Swiftness is one of the most significant features of SMS marketing. With just a click of a button, you can send your marketing message to many users, unlike many other marketing methods that require a lot of advanced preparation, time, and effort.

Check Text Messages Marketing for more.

Reach Most Of Your Audience At Once

The SMS system allows reaching a large number of users at one time, it takes a marketing expert to choose the recipients of your messages accurately, as SMS marketing is not about reaching a large number in general but reaching the maximum number of potential customers specifically.

Follow up on reactions to your marketing messages

One of the best features of SMS is knowing the reaction to your messages. Was it interesting? Who opened it? How many users did you reach exactly? Accurate monitoring keeps you informed of your marketing performance using SMS, which helps you continuously evolve.

Benefits of SMS Marketing In A Nutshell

Sending professional marketing SMS can build a strong link between you and customers. It’s a great way to always communicate with your customers, which is one of the most influential marketing pursuits.

Gain extra clients:

The more professional and sufficient your messages are, the greater the interaction with your brand.

Save Money:

Text messages are considered one of the least expensive marketing methods, as they are an economical method compared to their results and effectiveness.

Target a specific audience:

SMS marketing allows you to target a specific group with a specific geographic scope, type, or age, and through activities as well.

Tips to take benefit from SMS marketing

SMS campaigns need some things to make them run typically and be successful. Here are some tips to make the most advantage of SMS as follows:

1- Know the target customer segment well to measure your success rate for your target customers.

2- Pay attention to writing clear messages to achieve the main point clearly, considering the limited number of characters. It is 70 characters in Arabic and 160 characters in English.

3- Include a link to your app or website, such as click here, to convert users to your principal platform.

4- Use an adequate SMS marketing tool or subscribe with Appgain.io to boost your business with a powerful customer engagement platform..

Essential practices to follow before launching SMS campaigns

Ensure that customers have subscribed to SMS services

Text messages are very effective, but only if you consider particular rules. The most fundamental rule of SMS marketing strategy is to get permission from your contacts to send messages to them. SMS has a high reception and response rate, but this will not help if the user is not interested in receiving these messages. Plus, most countries require the consent of the customer.

Verify that the phone numbers are correct

Before starting an SMS campaign, make sure that the customer data you have stored is correct, such as the accuracy of the number, type of carrier, and type of line. This is necessary to avoid wasting resources. The most common mistakes made are sending messages to wrong or disconnected phone numbers due to phone number bypassed validation.

Write clear and direct messages

SMS allows you to write up to 160 characters in English, and only 70 characters in Arabic. The challenge here is to be expressive and make the message clear, concise, and written in explicit language based on your target audience. Avoid emojis and acronyms, and avoid using open-ended messages. Open-ended messages are those that do not provide complete information to the customer, leaving him in a state of distraction. For example, you might invite the customer to a sales season without mentioning when the offers will end. If it is an open message.

The entire SMS sending and monitoring process can easily be automated with Appgain.io SMS marketing tools.

Include a user call to action CTA

The main goal of SMS marketing is customer engagement, messages that contain a clear call to action that the user reads, interacts with, and acts upon.

Catch the right timing

Take your SMS marketing to the extreme by knowing the best time to send a specific message to a specific group of users, as ultra-accurate targeting can be done by segmenting users based on their geographic location, spoken language, and working hours. Avoid sending messages too early in the morning or late at night, as this reduces the chance of a response.

Put your company name

Most business owners send text messages with an abbreviation that resembles their company, which means that the target contacts may not be aware of who is sending the messages, so put the name of the company first to make sure that your customers recognize you.

SMS Integration

Appgain has an integration with Twilio to grant you easy and flexible SMS automation options and ensure you use our SMS Marketing service to the max!

And there are many other SMS Marketing programs and sites, like:

Klaviyo
SMS Misr
Postscript
Attentive
SMS Bump (Yotpo)
Emotive
TextMagic
ClickSend
SimpleTexting
Avocato
SlickText

To enjoy our SMS Marketing you can request a demo.

LimeTray Vs Appgain

Nowadays one of the most successful businesses is restaurants.

This is due to the new culture of experiencing new and different food from all the cultures.

Surprisingly, the more unique and unfamiliar food service the more your business is successful. But is all you need to make a successful restaurant is a food? Sure not.

Marketing solutions have to be on the top list of your to-do list of making your business. Mobile marketing solutions will definitely help

Let’s talk a little about marketing solutions, especially mobile marketing solutions as it’s the era of the mobile phone.

In brief, mobile marketing solutions will allow you to reach your customers and target them in a better way and let you retain your current customers.

How you can do that?

First of all, you need a website and mobile application to help you target your customers and retain them. After, you need a company to work well on your website. Here it comes Appgain.io rule.
There are many companies that provide mobile marketing solutions, but why Appgain is different?
Let’s make a comparison between LimeTray and Appgain.io!


Feature	Appgain	LimeTray
Web push/App push notifications	:white_check_mark:	:white_check_mark:
Email	:white_check_mark:	:white_check_mark:
SMS	:white_check_mark:	:white_check_mark:
Integration with your POS	:white_check_mark:	:white_check_mark:
Social media re-targeting	:white_check_mark:	:x:
QR Marketing	:white_check_mark:	:x:
Customer Analytics	:white_check_mark:	:white_check_mark:
Mobile Payment	:white_check_mark:	:x:
Mobile landing pages	:white_check_mark:	:x:

See, Appgain is using a smarter retargeting solution than LimeTray.

It is helping much more in targeting the customer like the QR code. Once the customer scans the QR code of your business he will enter the cycle of targeting. By the pixel, you get when the customer scans your QR you can send him a message or send him a push notification which will surely help much in the retain the customer.

Still, got questions? Do not hesitate to reach out and Contact Us!

Appgain Graduates from VC4A Mentor-Driven Capital Program Egypt 2022

Mohamed Shaheen, the CEO of Appgain, a mobile app marketing platform, has successfully graduated from the VC4A Mentor-Driven Capital Program Egypt 2022. This is a significant achievement for both Mohamed and Appgain,
as the program is designed to help entrepreneurs in emerging markets to develop their businesses and access funding opportunities.

The VC4A Mentor-Driven Capital Program is a four-month program that provides selected entrepreneurs
with access to a network of experienced mentors, who guide them through the process of building a successful business.

The program also offers workshops, training sessions, and networking opportunities, as well as access to potential investors.

“I am grateful for the opportunity to participate in the VC4A Mentor-Driven Capital Program,” said Mohamed Shaheen.
“The program provided us with invaluable guidance and support,
which has helped us to refine our business model and develop a strong investor pitch.

We are now better equipped to scale our business and access the funding we need to grow.”

‘Mentor-driven capital’ is one of VC4A’s approaches to creating value for startup ecosystems around the world. It’s about finding and supporting motivated and experienced mentors – like you – to share the knowledge, experience, and network that you’ve acquired over your career with promising entrepreneurs. As you support your mentee on his/her entrepreneurial journey, you get keen insights into the local startup ecosystem and, and hone your own mentoring, business & leadership skills.

The goal of this program is to boost your ability as a high-powered mentor through the Mentor-Driven Capital framework we’ve developed.

You and the selected fellow business leaders will receive expert guidance, training, and hands-on support around mentoring, and join interactive sessions on topics like corporate partnership building and angel investing. Previous cohorts hosted expert-led sessions by experienced angel investors such as Tarek El-Kady, founder of Alex Angels, Dr. Ayman Ismail, associate professor of entrepreneurship at the American University of Cairo, and Dr. Loay El-Shawarby, principal at El-Shawarby Attorneys among others.

New Appgain Pricing

As everything in the world is experiencing some economic influence, SaaS is also affected! Software services and solutions are continuously updated. Thus, they get influenced by global events easily, and so are Appgain products!

Why Are SaaS Prices Increasing?

As previously mentioned, just like other businesses, upholding high quality and continuing to grow comes on top priority. While clients usually purchase SaaS tools in monthly/annual bundles, the more value they provide, the more it’s logical to justify price increases, which experts believe the industry will start seeing annually in the SaaS world.

So when Appgain updates its pricing plan, it’s happening while considering our client’s most pleasing benefit.

Appgain Pricing Plans

We had to review our pricing strategy considering the latest global events, which affected the whole market. Yet, we want to ensure providing our customers with optimum value, so we made updates on our bundles and announced Appgain’s Shopify App as our top priority at the moment.
And to sustain our premium services and develop more solutions for you, we have decided on the following:
– There won’t be an Appgain.io Free Plan anymore.
– Launching Appgain.io Micro product for digital marketers, Shrinkit.me, a URL Shortener, Curated Pages and Retargeting Platform for digital marketers and e-commerce businesses, with associated Shopify App we are increasing the subscription fees.

How Do You Benefit From This Price Increasing?

Our updates aim to provide all our clients with the best possible value for their money, so our new plans also mean that Appgain will have even more perks for boosting your business as follows:
1- Leading to more business growth
2- Increasing your sales via more features
3- Enhancing the customers’ journey on your platform
4- Developing sufficient loyalty programs to keep your customers engaged

Must Remember
Increasing prices is not necessarily a negative thing or a bad omen! It actually shows that you’re receiving better quality, updated software, and more features with real ROI.
As the SaaS world is more about value than price!

Still didn’t try Appgain? Request your demo now:

Appgain Product Update V8 & Shopify Integration

We’re thrilled to announce our first Shopify integration, providing you with many beneficial features for your E-commerce business.

First Appgain.io Shopify App

Appgain’s first Shopify App links your mobile app with your web Shopify store, boosting your business through the following features:

WEB2APP: Bring web visitors into your app.
Offer mobile-app-only discounts for users converted from the web to mobile app users.
Send Deep linked Push Notifications to drive the users to a specific collection or the product page.
Sync Shopify Products with Appgain App Deep links.
Creating Short and Retargeting Links for each Shopify Product.
Automatically map the URLs of your Shopify products to Smart Deep Links to direct the users to the mobile app, even if they don’t have the app.

Now Available in Private mode only

New Appgain Flutter SDK

You can now install Appgain SDK at your flutter App in a few minutes with the Appgain public pub.dev module.

Marketing Automation – Bulk Mode and UI rework

The support of our platform for mobile Apps is growing as your user base grows. We have rewritten our marketing automation invocations to process users in arrays for bulk actions rather than one by one processing as a reaction to our client’s demands.

And for better results, we have redesigned and redeveloped the UI of our marketing automation scenario composer to be effortless and efficient.

Smart Deep Links- MultiCustom Domains

Our Smart Deep Link is an Appgain Short and Pixel retargeting ready linking product. As a result, Appgain.io Smart Deep Links can now be attached to multiple custom domains. So if you have various brands or several brand names, you can use the same Appgain Project to handle its short links.

Still haven’t tried Appgain? Request your demo now:

Retail marketing, doing it right, Or losing money?

As a retailer, you know how hard it’s to craft a retail marketing strategy and how to keep your customers coming back to your store, people spend millions of dollars on retail marketing ideas, but they tend to be broad, not targeted and not measurable.

So retailers needed to come up with something more productive, measurable and not spammy, a new retail marketing solution that would help change how retailers approach their customers, so they developed “Retargeting”!

We’re going to explain to you in this blog:

What’s retargeting?
How can it help you as a retailer?
Why should you invest in retargeting?
Why mobile marketing is harder and how to work around it
Other types of remarketing
How to personalize retargeting
Are Retargeting and Remarketing the Same Thing?
And much more!

What’s Retargeting for retailers?

In simple terms, Retargeting is following or tracking your user’s journey in your space whether it’s a retail store or an online shop, to know what is he interested in

If he didn’t convert, you show him ads about your product, and if he converted you show him either similar criteria or other products that might grab his attention!

Because retailers will always be retailers and retail marketing strategy would be the same offline and online, people don’t know they need that sparky thing until you show it to them!

That’s why retargeting effective in case:

your customer purchased your product that way you make him want to buy more,
or he didn’t convert that way you encourage him to complete the purchase; then you show him other exciting things to get his attention

So retargeting is all about targeting the right audience, relevant people!

That’s why retailers marketers are putting more researches and development.

retail digital marketing is a developing subject that always generates marketing ideas for retail stores

Why should you use retargeting?

As I’ve shown, retargeting has been a successful retail marketing strategy that works, but we wanted to be clear about why retargeting is helpful for you!

First of all, retargeting helps to grow your brand when people search for let’s say a coffee machine, and they visit your website but don’t buy.

They see your brand when they’re surfing the internet or their favorite social media; you pop up to them letting them know you’re what they’re looking for!

Secondly, you probably don’t land the first sell right out of the bat right? That’s why retargeting is an excellent second opportunity for you to make up for the missed revenue that you missed the first time!

Are Retargeting and Remarketing the Same Thing?

Simply no, but the main difference is that retargeting is mostly about serving ads to potential customers based on cookies while remarketing is usually based on email.

Remarketing works by collecting the information of users and creating lists, which are used later to send sales emails.
Retargeting and remarketing are both effective methods in their own right, yet a combination of both may be the best strategy to boost your digital marketing activity and improve your bottom line

But what’s the key difference?

Well, they are both retail marketing strategy, but the main difference is that retargeting is more about tracking your user with a tracking code like Google tag manager, or Facebook pixel and retarget them with a product that they might want or a genre of products that they might interest him.

And remarketing is more of an Email type of marketing, like cold emailing, but the customer isn’t cold.

He’s warm, and your sales guys reach out to him with an email to know why didn’t he buy or is he interested or not?

But I’m more of the person who probably names them the same thing, so Let’s consider them as one thing shall we!

Retargeting on mobile

Well, mobile retargeting isn’t an easy thing, because while you can track people with cookies and google tag manager easily on the desktop.

It’s what every site do because every website uses cookies nowadays, but on mobile, it’s not as easy as just putting a cookie, because they usually don’t use a browser to do things!

Because everyone uses native application for more straightforward navigation on your smartphone and not their browsers!

But everything has a workaround, and retailers know that well, so the retail marketing solution providers made a workaround that would let retailers retarget without an app.

A customer sees an in-store at your retail store with a QR code in it.
He scans and opens the offer landing page.
Within the landing page, you put the tracking code like GTM or facebook pixel.
And just like that, you retarget your in-store customer online to drive them back to your store!

And that’s only one scenario of retail digital marketing on mobile!

What about other retargeting channels?

Today, there are many retail marketing campaigns on different digital channels to reach an audience. Each of them has various advantages and disadvantages.

If you can harmoniously combine your audience research efforts with targeting for these channels, you are going to be more likely to reap the rewards for your work.

Today, some of the marketing automation platforms can either integrate with others or outright include all the steps of your remarketing journey in their toolkit. Make sure you are using one of those.

If, however, you want to facilitate this coordination manually, make sure you do your work very thoroughly so things will not get “lost in translation.” Also, know that you will spend lots of effort, time, and hence money in getting this right.

All have their specific pros/cons. App push notifications, for example, have some of the highest engagement and conversion rates, but they require an app to be installed on the targeted users’ device beforehand. Web push notifications, however, does not have this requirement and can work even on desktop/laptop computers.

Another thing to take care of is that you should avoid retargeting the same person on lots of channels at the same time. Choose the best one fitting for their case, and stick with it. Contacting the same person on five different channels is a textbook definition of spam.

Finally, no need to feel like all your retargeting needs to be through digital channels. You can use offline, physical media too. Let’s say that your audience frequents a particular venue. Why not print some stickers with QR codes of your campaign, along with an attractive offer on them?

Retargeting the right audience!

It is easy to retarget anyone and everyone who has ever been in your retail marketing audience. It may or may not work for every one of them. But hopefully, some of them will be interested, right?

While that is true, this approach also leads to increased marketing costs, as well as the risk of being seen spammy by the people you retarget.

A smarter approach will be to pick those who are interested in the campaign but didn’t go ahead with it yet.

Other examples of good retargeting audiences can be:

People who have registered an account on your campaign’s site, but haven’t started using it.
People who filled a shopping cart but abandoned it.
People who were interested in similar campaigns/products before.
Finally, people who are using or have used competitors.

This way, you will be able to target people who are likely to be interested in what you have to say them. The conversion rates of your retargeting efforts will be much higher this way.

Another side to choosing the right audience for retargeting is that just going shotgun on selecting people to retarget can, and often does result in some damage on the brand identity. None of us enjoy it when it is like “oh, great, another random marketing message pestering me for something I am not too interested in.”

How to approach your customers?!

Something to the effect of “pssst! Why haven’t you still bought this cool thing yet?! You know you want it!” may not necessarily be the best way to go.

We are, after all, end users too, be honest and ask yourself, what do you usually do with those?

It tends to go like:
“Mmm… yeah, right…” (clicks delete).

We need to put the smart in smart retargeting. Do a bit of due diligence and find out a few reasons why the users who were on the line decided not to go past it. Construct your messages with that information. Play on what they liked, reassure them against what they may not have wanted.

Having composed a single message is too old-school. Make sure that you at least have a few that you crafted for each persona.

If you can get the user to feel like they are addressed in person, rather than as a part of a mailing list, your chances of persuading them will be much, much higher.

Make sure the message is engaging, and persuade them that you are selling a solution or something that they desire, and not just trying to move more copies out of your stock, and more dollars out of their pockets.

Retail retargeting

So you must be thinking now as a retailer, now I have the information I have to start retargeting, how do I set it up in motion? What is the retail marketing plan that you would follow to ensure smooth retargeting?

Well, you as a retailer your main focus would be on bringing back your customers to your store, one of the in-store promotion ideas is

Create an offer’s landing page and setup GTM and Facebook Pixel in it
Capture your customers’ online presence as ID, that way you could retarget them
Start showing your visitors relevant ads to your product

And now you wait for them to naturally convert after they’ve seen your Ads on their favorite social media.

And while Tracking codes are the most popular retargeting retail marketing technique out there’re also Retargeting but notifications

Like the steps above you direct your user to a landing page
But this time to invite him to subscribe to your notification
And then you target him without any app via web push notifications!
Get creative with your notifications, use emojis, and limited offers for your notifications subscribers to encourage them to buy!

Conclusion

So as a conclusion to this article, we hope that you’ve answered all of your questions about Retail marketing, and their strategy.

Because as a retailer you must think about your customer and what they want, and what the best way to reach them, not about how to spam them with your products!

Retargeting is more of a strategy for retail, retargeting isn’t a linear equation that you would put, and it’ll start working, it’s more about how do you manage your different kinds of retail strategies!

Is mobile the new way of remarketing? Because everyone has a smartphone now, and we’re migrating from just Desktop computers to smartphones.

What’s the workaround if you’re not a retailer with an app or you need to implement another remarketing way that’s less complex and easier to manage.

What to look for when you want to get your remarketing going through a 3rd app platform, how to choose the right one?

And why in the first place do you go with remarketing and not just the regular marketing campaign, what are the differences that make you more of a remarketing guy after of course doing marketing, but not wasting your money on it

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

A Growth Marketer’s handbook: Tips and Tricks for Churn Rate Reduction

With the COVID-19 Pandemic, the digital marketing playground is filling up with new players. Today’s digital marketing field is now more challenging, more diverse, and companies are now organized as more customer-centric. In this situation, retaining your active users is as important as acquiring new ones. Understanding why your users stop using your product and solving those issues reduces the churn rate. As a result, you can develop & increase your product/ service and at the same time make your customer satisfied.

As the Appgain Growth team, we prepared an extensive whitepaper about Churn:

“Why low churn rate is important, why users might stop using your product, the challenges while working on decreasing the churn rate & what are the most suitable solutions.”

This blog is the introduction about what Churn rate is, why it’s important, and why keeping it at bay is a necessity for any successful growth marketeer. We know the churn rate as the percentage of the users who stop using your product. You can find the calculation guide in the whitepaper. As with any good problem-solving process, we need to ask ourselves why does churn rate happen in the first place, and the answer could be any of the below:

The user journey might be complicated.
The user may not be satisfied with the product offer or the after-sales support.
The user may have a pending complaint, refunds, or received not completed order.
The purchasing process might be long and distracting for the user.
They might have heard a bad comment about you.
They might have needed a push to purchase, which you didn’t send.

To see how appgain solves your problems, visit Appgain activation for mobile apps page

What challenges do marketers face when trying to decrease the churn rate?

- Not knowing the reasons for the inactive users.
- Lack of user insights.
- Poor segmentation of users.
- Long action & measurement process.
- Not analyzing the outcomes of the measurement.
- Making campaigns & actions that are not possible to measure or track.
- Insisting on an assumed value instead of listening to the customer.

Being unable to get feedback directly from the user or monitor his behavior

For the answers to those questions & more, drop your email, and we will send you the whitepaper “Churn Rate: All the Why’s & How’s to Decrease Churn Rate.”

What is ASO and Why it’s important for App Marketing

App Owners, developers or Marketers are always looking for ways to increase their app downloads as this will pour directly in their ROI, And that’s what ASO does for you! ASO refers to App store optimization, and we are going to show you in this tutorial what app store optimization looks like.

Apps marketing is a huge business that is rapidly booming, valued at $50.9 billion in the industry back in 2016 as a report by “App Annie,” a market researcher says.

App economy -which includes all of those who makes money and got jobs thanks to mobile apps- is going to double in size to $101 billion by 2020.

So, in such a rapid rise of app creation and purchasing, how could an app publisher get the newly published app discovered in the midst of that tremendous number of apps born every single day?

Mobile app discovery is one of the biggest challenges facing mobile app developers nowadays,

and that’s what “ App Store Optimization,” or simply ( ASO ), is solving in here.

What is ASO (App Search Optimization)?

ASO is a process to optimize your mobile app to be highly ranked in different app stores’ search results.

Like Google’s app store ( Google Play ) and Apple’s App Store, Higher ranks in their search results increase your app opportunities to get discovered by potential customers, which accordingly deliver more users.

With ASO, app users can take action, download your app, and get you more engagement.

ASO also involves a clear understanding of target customers, like offering a well-defined list of keywords used by potential customers when searching for similar apps.

Why is ASO important for App marketing?

According to “Forrester,” 63% of apps are found through app store searches, it is the most used method by users for finding and downloading new apps.

Skipping the benefits of getting your search ranking increases with ASO, you’re missing the biggest channel to your app discovery.

You can achieve your goals faster with app store search optimization,

especially when you know that the majority of developers are not investing in it.

How to get the max out of ASO to utilize for app marketing?

ASO is a result of a set of well-select components that together bring up your optimization plan. Use them wisely:

Put the most attractive App Title and Subtitle To Achieve Great App Marketing

Your app title should achieve the heaviest search traffic, and you should avoid changing it especially after it ranks higher and gets more reviews.

It is better for app title to contain keywords that your users are searching with, it makes your app ranks higher by 10.3% according to “KissMetrics.”

Besides, make it worth remembering.

Users are more likely to remember creative names like “Angry Birds” and search for them than something like “bird game,” and don’t forget to keep it short (Max 25 characters).

Research and inject Keywords For App Marketing

Always monitor your peers to know which keywords are relevant and highly used by your target audience.

Selecting the right keywords that your typical customer supposed to use while considering the competitiveness of the keywords plays an important role in increasing visibility for your app.

Description

The very important point is to be clear, informative and attractive when it comes to your app description.

It’s your way to inform users about your app’s functions and features to make it fulfilling.

Write your description thoroughly and in high quality with including keywords to grab their interest to click on the read more and compel them to download the app.

Total number of downloads

Your app needs lots of downloads to get a boost; apps with more downloads rank higher.

You can achieve that by using traditional marketing at first, such as social media, content marketing, mailing lists, etc. When you gain more downloads, your ranking will increase, then you will get more and more; till you reach a tipping point.

Ratings and reviews

This is one of the most important app store optimization tips as 85% of users are more likely to install apps with positive reviews and high ratings.

Reviews work as a feedback mechanism to catch issues of your app and optimize it to satisfy the user’s needs.

Icons and screenshots

Designing an attractive icon for your app can drive more traffic.

It provides users with an idea of what to expect. Posting screenshots that are visually appealing draw people to download the app, so try to put the most important one at first to leave the good impression.

localization

Localizing your app is a must, it has a huge effect on your user’s experience if you did it the right way, you will more probably get a lot more app installs, it’s worth investing in.

Social Sharing

Social media is the new world! If your app is not there, you are a hundred year late! Make sure you have social media profiles in the popular channels like Facebook and Instagram for your app, that will drive more downloads which will affect your app store optimization directly

So, App Marketing takes time!

App store search optimization is just Like SEO ( Search engine optimization ) for websites; it just takes time! So be patient with keeping optimizing for it!

With the fact that almost 65% of app discovery comes from app store searches, using ASO to increase your visibility will give you a huge opportunity for recognition and would have a great impact on your app success.

You need to invest time and effort to reap the rewards of ASO, and if you did it right, you would have a logical channel driving traffic to your app. It actively solves one of the most challenges for mobile apps, which is “being found.”

You can also read more about ASO in this blog post. ASO Checklist

ASO is important for App marketing, but you can’t depend on it solely,

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

Web Push Notification and how it is significant for Digital Marketers?

Web Push Notifications are very smart clickable notifications or messages that are sent by a website directly to the browser of their subscribers or users of their mobile applications. They are not different from mobile app push notifications except that they work on websites and can be accessed on all devices (desktop, mobile & tablet).

Mobile app notifications are messages that sent by a specific app that land in your notification tray to make it easy for you to reach the link that will serve your needs or what the app wants you to engage with.

This year as of Chrome version 42, Push notifications “allow your users to opt-in to timely updates from sites they love and allow you to effectively re-engage them with customized, engaging content.”

Web push notifications can be sent to notify users or subscribers about new things through:

Content: Send them “push notifications” through a new blog post, podcast or video.
Offers: Websites announce a new offer or sale that can serve the user or subscriber.
Shopping Cart: Bring them back to an abandoned shopping cart.
Survey/Poll: Getting feedback on the product or service from subscribers.

How do Website Push Notifications work?

It’s very simple and easy to make website push notification work through installing a specific mobile app,

and when the app asks you to give you daily notifications on your device as permission to send you app’s push messages,

that will notify you the information you need.
Furthermore, these are the steps of how push notifications work:

Step 1: Triggered Opt-In Box

The moment that someone of users or subscribers visits a website an opt-in box is triggered and once the visitor clicks on “Allow to push notification messages,” he will add automatically on the list of subscribers.

Step 2 – Send Push Notifications

Once a visitor added to the subscribers’ list, you can send them mobile web push notifications or Desktop push notifications.
These push messages must contain title and body that are modifiable with a limit of certain characters and specify a URL.
These notifications will show up while you are browsing or even if subscribers are not open the browser. After that, when the notification shows up, and subscribers click on it, the specified URL will open up.

How Website Push Notifications is significant for Digital Marketers?

1. Send Time-bound Offers and Deals

Customers don’t want to miss out on great offers. Notify them about upcoming time-bound deals to create a sense of urgency so that they act on it. Schedule and set an expiry date and time, so they don’t end up getting irrelevant notifications.
Moreover, this type of notification improves your customer engagement rate. Furthermore, notifications provide for all people whatever they use IOS or Android system. So, it will be a great thing to send both IOS and Android push notifications for the customers to present offers and discounts easily.

2. Deliver Personalized Offers Based on On-Site Behavior via push notification

Delivering personalized offers based on website behavior is a considerable way to bring customers back.

For example, if a user spends some time on a particular product page, send a push notification saying that a 20% discount is available on the product for the next 60 minutes.

Or, if the user has rebounded after browsing some latest award-winning movies, lead him with a notification to the Academy Award-winning movie from last year.

This is one of the best use cases for browser push notifications since notifications can be set up in such a way that they are sent immediately after the user drops off a page. It’s becoming more useful/ used than other channels since there is no delay between the bounce and the message.

3. Automate Your Blog Readership through RSS-to-Push notification

This step is one of the very useful steps, especially for bloggers.

RSS-to-email is very well-known to most of the bloggers,

which is a mechanical way of the newsletter that subscribers can get from sending an automated email every time you publish something new in the blog.

RSS-to-Push can apply it, and it’s very similar to push emails service, to make it easy to send automated push notifications to subscribers whenever a new post is published to your blog.

As more sites use push notification service, it is becoming apparent content consumers more approachable to receive content through a low-touch real-time medium like push notifications compared to an email.

4. Cart abandonment no more!

Looking for a solution to reduce cart abandonment? Just shoot out a reminder notification like,

“Hey, 1 item in your cart is now on discount! Buy before the stock runs out.” or “You have 1 item left in your cart. Do you want to buy now?”

This will land them back to the checkout page and prompt them to complete the transaction.

5. Upsell and Cross-sell

Upsells and cross-sells only work when they’re relevant to the original purchase. When you’re upselling or cross-selling an item, see to it that it’s a better version of what they’re buying and a product that goes with their purchase.

To reach that well, you may need to divide your subscribers into different groups based on their purchase and behavioral data, then send each of the recommendations using web push notifications on their browser.

LOYALTY, it’s the perfect thing you get from your customers when you follow this smart idea. TRUST, also the customer will start the trust in your services and products that you send them as notification messages. It provides a lot of customer’s time for doing many researching.

6. Get feedback from your visitors

Feedback is the most important point to know how customers react to your notifications and how it could be useful for them. A great way to use website push notifications is to get feedback from your visitors on the quality of your content, what kind of content do visitors want, how to make the website experience better, etc.

Website owners receive feedback from their readers in two major ways: Emails and Survey Links. These have their limitations which hinder their effectiveness. For example, contacting visitors through email is great, but you typically do not have the email address of most of your visitors. Email feedback method, therefore it suffers from incapacity to reach the majority of your visitors.

Feedback is essential for every firm but it can be difficult to obtain honest and genuine feedback at times.

However, the use of push notification messaging can improve this process thanks to its opt-in rate performance (better than email);

and you can elicit responses from people after they have been away from your site.

There is a belief that on-site feedback is more likely to be biassed towards a positive review of the company, so allowing a user to provide opinions after they have spent time away from the site may allow for more genuine feedback.

7. Build a Mobile App on the Cheap

Get more visitors on your mobile/desktop website and make them subscribers to can send them web push notifications, instead of building an app to send immediate notifications to users.

Researchers say that most companies websites (mobile websites), gets more visitors than Apps do and building app does not make any sense to a financial and business standpoint. Web push notifications are the best way to increase interaction and communication with your readers.

8. Setup is simple and foolproof

There is a new great tool that can make you set up push notification and starting to send them within 5 minutes.

This tool needs users to access with a specific code in the closing head tag of their web pages.

After that, the user can use the tool’s dashboard or get new subscribers and send them notifications.

Another advantage of this tool with sending push notifications that can provide notifications, improve the experience of readers through Opt-in triggered feature.

To boost your engagement rate with Appgain Web Push Notifications, check the feature page from our website.

In closing, website push notifications is a powerful tool in the hands of businesses to communicate with their audience in real-time and at a very personalized level.

Being aware of this tool is critical if you want to maintain a healthy and engaged subscriber base and get more clicks and business results out of web push notifications.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

What it is omni channel marketing and why should you use it?

Why omni channel marketing is the next big thing?

Since the iPhone entered the world in 2007, the smartphone became an essential part of our lives.

For many people, our smartphone is the very first thing we tend to check in the morning and the very last thing at night.

We can’t leave the house, without it.

With people using their mobiles than ever, brands are racing to recognize how they can use mobile to tell stories and connect with consumers.

It’s not just about making the content look good on a small, screen; it’s also about delivering to the consumers’ personalized right message at the right moment.

Mobile has created new opportunities for marketers on a scale never seen before– and it’s only going to get bigger. As of 2016 10 billion Mobile vs. 7.2 billion world population, there are more mobile devices in the world than people. omni channel marketing is only going to grow.

So, What is omni channel marketing?

omni channel marketing is a multi-channel, digital marketing strategy aimed to reach an audience on their smartphones, tablets, via

• Mobile websites

• Email

• SMS

• Social media

• Push notifications

• iBeacons: for location-aware marketing

• and the latest channel, Facebook messenger.

Mobile Marketer has to offer customers with time and location sensitive, personalized message that promotes products, services, and ideas.

Here’s why marketers need to notice to the power of mobile.

1. Mobile is On go-to medium

People look into mobile screens more than ever, IDC analysis shows people spend an average of 195 minutes per day using their smartphone.

For the first time, marketers need to be ready to reach customers 24/7.

Thus you would like to be able to interact with customers once they want you – whether or not for searching, or product info or complaints.

2. Mobile commerce is on the rise

Shoppers are turning to their mobiles. According to HubSpot: mobile commerce will command 24.4% of overall e-commerce profit by the end of 2017.

Now it’s down to brands to capitalize on the mobile revenue stream, using mobile-specific advertising, search engine marketing, and mobile-friendly web pages to get in front of shoppers when it counts.

3. Shoppers use mobiles in the physical store too

Three out of four shoppers do product research on mobile devices while being physically in the store, according to Marketo.

For Retailers, they need to integrate mobile into shoppers in-store, Hyper-targeted mobile ads, Location-aware mobile web push are an excellent place to start.

Where do you start? Focus on getting the basics right first:

• Ensure your website is mobile-friendly:

Google has released a tool to check your website mobile friendless. https://search.google.com/search-console/mobile-friendly

• Implement omnichannel marketing communication:

Start communicating with customers through multi-channels, from SMS, APP push to Web push, and Facebook messenger.

• Offer Mobile Discount Voucher/ Coupons:

According to a report from Coupon consumers in the US who used a mobile coupon in 2015 grew 18% to 92.6 million, 42% of mobile users have used a mobile coupon, also the redemption rate of mobile coupons is ten times higher than those of printed coupons, with 65% redeem mobile coupons within 5 minutes.

• Mobile payment friendly options:

Give your customers a flexible and mobile-friendly payment method, for microtransactions, utilize a premium SMS payment, other alternatives to be offered are apple wallet, pay on delivery, and credit card. However, the provided payment option should depend on credit card penetration in the customer country and the value of the transaction.

omni channel marketing is going to grow, so make sure you have the tool to stay ahead of the game.

And what better way to get ahead of the games than trying for yourself and figuring out your style?

To see how Appgain Omni Channel solutions can help you maximize your growth, visit the product page.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

SMS Marketing

Reach Most Of Your Audience At Once

Benefits of SMS Marketing In A Nutshell

Tips to take benefit from SMS marketing

Essential practices to follow before launching SMS campaigns

Ensure that customers have subscribed to SMS services

Verify that the phone numbers are correct

Write clear and direct messages

Include a user call to action CTA

Catch the right timing

Put your company name

SMS Integration

Feature

Appgain

LimeTray

Why Are SaaS Prices Increasing?

Appgain Pricing Plans

How Do You Benefit From This Price Increasing?

First Appgain.io Shopify App

Appgain’s first Shopify App links your mobile app with your web Shopify store, boosting your business through the following features:

New Appgain Flutter SDK

Marketing Automation – Bulk Mode and UI rework

Smart Deep Links- MultiCustom Domains

We’re going to explain to you in this blog:

What’s Retargeting for retailers?

Why should you use retargeting?

Are Retargeting and Remarketing the Same Thing?

Retargeting on mobile

What about other retargeting channels?

Retargeting the right audience!

How to approach your customers?!

Retail retargeting

Conclusion

What is ASO (App Search Optimization)?

Why is ASO important for App marketing?

How to get the max out of ASO to utilize for app marketing?

Put the most attractive App Title and Subtitle To Achieve Great App Marketing

Research and inject Keywords For App Marketing

Description

Total number of downloads

Ratings and reviews

Icons and screenshots

localization

Social Sharing

So, App Marketing takes time!

ASO is important for App marketing, but you can’t depend on it solely,

Web push notifications can be sent to notify users or subscribers about new things through:

How Website Push Notifications is significant for Digital Marketers?

1. Send Time-bound Offers and Deals

2. Deliver Personalized Offers Based on On-Site Behavior via push notification

3. Automate Your Blog Readership through RSS-to-Push notification

4. Cart abandonment no more!

5. Upsell and Cross-sell

6. Get feedback from your visitors

7. Build a Mobile App on the Cheap

8. Setup is simple and foolproof

Why omni channel marketing is the next big thing?

So, What is omni channel marketing?

• Implement omnichannel marketing communication:

• Offer Mobile Discount Voucher/ Coupons:

• Mobile payment friendly options: