Instagram is probably the most popular social media channel today. Especially the younger generation uses it over the older giants like Facebook. It is, really one of the most influential channels to advertise on. But, as with all advertisement, you need to make sure that the ads Read more…
As a food franchise or a coffee shop with lots of branches, a local food, or a retailer company you always look into new retail tactics of getting new customers and also retain your current ones. But how do you spark the flare of keeping current customers and also Read more…
Marketing for retailers has evolved through the years From mass broadcasting, billboards, and traditional marketing retail strategies To inbound marketing and digital marketing and then we have Retargeting because retailers are always looking for the next big thing! But you might ask why? Why does Retail marketing evolve Read more…
Any marketing campaign is as effective as the knowledge used in their construction. Without information, you can’t form a useful retail strategy. You need to know your target audience, what do they like, where are they, when they are most active, etc. You try many different channels and campaigns, but Read more…
Digital media can be very powerful in cementing your customer’s loyalty and keeping your business in their minds. However, many of your customers may not be very active in adopting digital venues. How do you introduce those people into your digital funnel? We do have a few Read more…
Today with the power of smart devices and internet, promoters and enterprises can reach more people than ever. We now have the power of knowing the profile of customers interested in our business. We can retarget them to turn people who are on the edge into a Read more…
You are probably aware of remarketing & retargeting, if not, you really should be! In a nutshell, it is a practice that lets you activate the customers/users you already acquired, instead of trying to acquire new ones from scratch. As with most things though, there is more Read more…
Retargeting has been around for a while now. Quite a while in fact… enough to know that it can both win and lose you, customers. It is essential to check back with your target audience, to remind them of your campaign. But retargeting without having the right Read more…
Retargeting is the hottest type of marketing nowadays. It allows you to actively target people who were interested in what you offer in some way. Instead of trying to find new customers, retargeting lets you get your existing customers to buy more of your offers. It is not surprising Read more…
Today, both online and offline media are vital to your marketing campaigns. They both have wide reaches into different audiences, and one can cover where the other may not be easily visible. Although they are virtual vs physical in nature can make it difficult to run them Read more…
