Author: Mohamed Shaheen

 

A lot goes into Mobile Marketing. 

From targeting your segment, collecting and measuring data, to finally analyzing results. Although, it may feel harder than it sounds. In fact, it is not that complicated. 

Your key formula to an enticing Mobile campaigns’ performance will be a clear plan with an organized outline backed up with the needed resources along with the well-execution of this plan. Nowadays, it has become far beyond just checking out the review and rating section of your App. 

Careful attention to your metrics plays a huge role in assessing whether or not your users are enjoying the App, determining who are your most valuable users and how much revenue is gained from each one?

Today we will cover together with a part of the planning portion of your Mobile Marketing.

To get exceptional results, you have to pay attention to the metrics by which you will select your KPIs and measure your outcome. All the metrics you have in mind must eventually serve your primary marketing objectives so you do not lose track of the target get distracted. 

On that note, What are the 7 key metrics you should involve in your planning before launching any Mobile Marketing campaign?

Installation Rate

Surely, you do what you have to do to get users to take action by installing your App at the end. This being said, installation rate is extremely important to determine how successful your application is. 

Despite not being the only metric that tests the extent to which users enjoy your App, it is the initial element to put your hands on. Installation rate can be calculated by obviously tracking the number of downloads on smartphones divided by the times users clicked on an Ad containing the App landing page. 

Churn Rate

If you have a high churn rate, there must be something not quite right that you need to assess. Churn rate means that users stopped navigating through your App after a certain period. 

Knowing such information will require double-checking from your side to know why the audience is provoking and not having a pleasant experience with your interface. 

To measure Churn Rate, you first have to specify a certain time frame to take users who churned during that time and divide them by the total number of all users who had the App. The number given will be the percentage of churn you got.

Stickiness

Stickiness is self-explanatory. It helps you measure the percentage of users who stick around and are loyal to your brand. If you have a high percentage stickiness rate, then I salute you. Your business is doing a phenomenal job by attracting traffic, and users are delighted to use your App. 

To know the stickiness rate, you need to divide your daily active users into your total monthly users. You will finally get a number that represents the percentage of users who keep visiting your App.

Average Revenue Per User (ARPU)

It is important to know the resources of profit to keep generating this revenue flow. ARPU helps you to identify the estimated Monterey value that each user is contributing to your business. 

So you focus your marketing efforts on this group of users as they are your elite group that increases your conversion rates. Calculate it by dividing the total revenue you gain in a month by the total users who have your App.

Return On Investment (ROI)

Similar to ARPU, ROI is the total amount of revenue that your business gained as a whole since you have launched your marketing campaign. It is usually compared to the total costs to conclude the net profit in return for your efforts. Calculate it by dividing your profit and your total expenses in given time-frame times 100.

Lifetime Value (LTV)

Users are the main source of our income as a business. Without generating leads, conversion rates will stay steady, and no cash will flow. Knowing LTV helps you calculate the total value that a user has added to your business since installing your App. 

It is very important also in setting your marketing strategy and how you will approach your top prospects. To calculate LTV, you need to calculate the average purchase value and then multiply that number by the average purchase frequency rate.

 

Cost Per Install (CPI)

Nothing comes for free. Even installations are actions that occur in exchange for another value. It is important to match the value of each installation to know how much you put in, so you can do math out in comparison to what you gain out at the end. You get it by dividing the cost spent on Ads by the number of installs you acquired during a specific duration.

All these metrics are extremely important to include in your Mobile Marketing campaigns. Once you master the knowledge and calculate them, it will take your business miles and miles away. Focus on these metrics and research others. The more you know, the better you will point out problems within your App and turn your weaknesses into strengths.

Do not hesitate to reach out for assistance and Contact Us!

 

 

We see and read push notifications all the time in our life, on our phones as regular notifications from apps or browsers, and on our desktop devices as push notifications for the web, but it doesn’t always have an impact on us.

Simply because businesses send generic push notifications, that no one cares about and dismisses it instantly. 

While other businesses give a prime example of the power of push notifications, simply because they know their customers well, and they know how to get their attention! 

So In this blog, we’re going to shed some light on the power of push notifications and how you could use them to your advantage! 

Give The User A Reason To Open Them

We dismiss a lot of notifications on a daily basis, simply because they aren’t important, it’s some kind of update or another generic push notification.

These don’t stick around for much, but you know what sticks? What people want! 

But what do people want? They want an offer for an example! 

Like one notification I just got from McDonald’s, It said to get any sandwich today as a combo, I saw the notification, it got my attention, and I made an order.

It’s really as simple as that, also you could add a touch of personalization, let me give you an example… 

If the weather is hot for a couple of days in the country, McDonald’s could push notification like  

“If the weather is too hot for you, cool yourself off with our delicious Sunday’s, Get Cool Now!”

See how simple that was? And yet it’s very effective because it plays on your users’ emotions and it’s personalized for that moment! 

A Call To Action

Most Notifications do not come with a CTA or a Call To Action, though it’s simple and won’t cost them anything more! 

A CTA is your way of guiding your user to where you want them, in the case of the McDonald’s example:

I’ve put “Get Cool Now” to get the customers to make an action which is to buy a Sunday’s! 

But why we need CTA? Simply because with just the notifications your users won’t know what to do.

You need to guide them through your CTA, and it’s really simple to craft a suitable CTA for your notification!

Emojis 

When You’re going for something that catches users’ attention, you might want to go for Emojis! 

They’re fun, colorful and most importantly, they stand out in your copy!

Like in our case, here you have a Push Notification With a burger in it, It catches your attention immediately because it’s not text.

You also get an idea of what does this emoji talks about, it talks about burgers! 

So you get interested, and you read it, know what is it about and buy the burger! Simple as that! 

Automated Push Notifications

Not all automation created equal, that’s because notification automation doesn’t serve only one purpose with the automation.

You could set up your notifications to go when a user makes a purchase, reassuring him that his order confirmed and engaging him.

Also, You could make it fire if he fills his shopping cart but doesn’t complete the purchase, that way you engage him and activate him at the same time! 

You also could set up a full omnichannel marketing campaign with the push notification as a big part of it, alongside SMS, Email, and social media retargeting 

And the best part of automation that you don’t have to be around to collect the fruit, you only set up the campaign, and you just follow up after a while! 

Personalized Push Notifications Are Powerful!

Personalization is always a step to win your customers, simply every customer wants the business to address him directly! 

That’s why it’s important, simply because personalizing your notifications lets you build a relationship with your customers.

By including his first name in a notification you make your customer feel special.

Combine that with a copy that plays on his emotions and you’ve got yourself an instant purchase! 

Push Notifications For Web

When we think about push notifications we think about our phone, but actually, notifications aren’t only related to mobile, or I must say not only effective on mobile! 

Push notifications for the web are surely growing nowadays, simply because of what made them effective on mobile! 

But they’re more effective on the web because unlike emails, there aren’t spam folders when it comes to push notifications for the web! To learn more about the Appgain rich push notifications, visit our web push notifications product page. 

And a prime example of a popular site that utilizes notifications is Product hunt.

They send awesome web pushes that makes me click to see the product in the notification

If you don’t know Product Hunt, Product Hunt is a website that lets users share and discover new products. The site, which was founded by Ryan Hoover in November 2013.

It’s backed by Y Combinator. Users submit products that are listed in a linear format by day. The site includes a comments system and a voting system similar to Hacker News or Reddit

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

As a marketer your ears are always wide open to the repetitive terms SEO and ASO interchangeably.

SEO stands for Search Engine Optimization. While ASO is  App Search Optimization.

Although both are focused on optimizing your brand on search engines, they are totally different marketing approaches.

App Search Optimization

Unlike SEO, ASO is mainly about Mobile Applications and their ranking in the software’s App Store whether IOS or Android. It is nevertheless to say that creating the ultimate user experience is not limited to web pages only.

There are more than one metric that enables marketers to measure their Mobile App performance. Analyzing key indicators like usage frequency ,uninstall and download rates make all the difference. They will help you get reliable measurements of your App’s performance.

Collecting such information will assist you in pointing out the flaws in your App. Thus, working on improving these flaws will improve your organic ranking consequently.

The Reviews and Ratings section on the store is an incredible source of information to enlighten your business. It is a space where all users share their positive and negative thoughts upon downloading the App and navigating it. Examining the outcome from various metrics, will give you all the insightful information needed to improve your App.

Once you dedicate time to deliver a more memorable user experience. Your App will rank higher in the store.

Search Engine Optimization

SEO is like the high school Football team in the world of optimization methodologies.

Due to the fact that it is commonly used by experts in different fields outside the scope of Digital Marketers. SEO is used by content writers, web developers, and primarily SEO specialists. Also, online users tend to visit websites rather than Applications to look for a specific piece of information on browsers like Google.

SEO is a much cheaper organic version of Search Ads. It is achieved by manipulating totally owned content to optimize your organic discover ability. Using high density content, translates to better readings by the AI systems. Whenever a user searches relevant keywords to the site’s content your site is optimized.

In order to evaluate the website performance you have to inspect your online metrics including page speed, number of sessions and bounce rates.

Bounce rates are extremely critical as it determines the willingness of users to dedicate their time exploring your site. Having a low bounce rate means that users are dropping off your website after checking out only one page and have no further interaction with your site.

Whether you are familiar with ASO, SEO or both. You will ultimately need your business to reach as many active users as possible over the internet in order to increase conversion rates. At Appgain.io we offer you the latest technology to upgrade your marketing efforts and boost your revenue on ad spend. By delivering the best user experience through integrating mobile solutions like mobile landing pages and deep views.

Request a Demo now and let us walk you through how we could help you gain more users, engage with your existing audience, and retain them.

 

 

Text messages were a big deal and an essential marketing campaign when it came to advertisers, business, and casual marketers and now a part of the omnichannel marketing. Unfortunately, they used to be blasted in bulk quantities as a part of the mass media approach.

But nowadays they’re not considered an important channel as more effective digital channels emerge like digital ads and, notifications and more! 

Text messages are making a comeback! But no on their own, they are a part of a bigger marketing campaign, one that’ll discuss now in this blog! 

Text message marketing, the old way 

If you open your phone now I’m pretty sure that’ll find a text message sent to you by an advertiser:

Let it be a cloth shop that you bought from or your favorite coffee house.

People relied heavily on text message marketing as a way to reach customers by bulk

As the theme of mass media marketing, but there was no actual way of measuring how effective a text message campaign was!

But people kept and still using to this day, but they became less effective than they’re 20 years ago.

As we said when time progressed, text message marketing fell out of favor, but they’re making a comeback in 2019!

Text message marketing in the digital era

Okay, let’s talk about how is text messages are making a return in 2019! 

First, you should know the term omnichannel marketing, if you don’t know it

Read this blog where we talk about omnichannel marketing.

But briefly, omnichannel marketing is a marketing campaign that takes place on multiple marketing channels

Like SMS, Email, Notification, and Social media remarketing.

Nowadays text message marketing is a part of a bigger picture because it’s a part of digital marketing.

Text messages and your marketing funnel

Text message marketing could be used as an awareness tool that you could use to make customers aware of your presence.

And if you include a link in your text message you’ll be able to land your users on your marketing funnel.

Also if your user is in the activation stage you could send him an offer, or a discount to encourage him to take the step and buy! 

And of course, don’t forget about retention which is an important stage of the marketing funnel!

Mainly because a returning customer means you’re on the right path.

Text messages as a part of the omnichannel marketing 

 We’ve discussed text messages and its relationship to omnichannel marketing

Now we need to discuss how to use text messages in the digital era! 

To integrate your SMS into your omnichannel marketing you’ll have to

• Make an account on an SMS marketing site like infopip
• And make an account on an email marketing platform MailChimp. 

Also, you need an account at a notifications service provider like OneSignal 

You also need to set up a tracking pixel all of the social media platforms that you target which is not an issue.

But you’ll need to implement their tracking code into your website which could be a headache if you’re not a developer

Or could take days depending on your developers’ capacity!

Then you’ll have to set up an analytics tracker to keep up with your sales and growth statistics

Not only that but you also have to keep up with all of the other marketing platforms.

And then compose all of them into one sheet to keep track of your campaigns and determine what works and whatnot.

It sounds like a nightmare, right? I mean omnichannel marketing shouldn’t be that hard, it helps to make marketing much easier! 

Text message marketing at AppGain

Now that you know about how you could implement text message marketing in your marketing campaigns and felt that it would be not the easy thing to achieve.

Let me introduce you to a much easier and more effective way of doing omnichannel marketing.

Whether you have an app or just a business with a website!

You could make use of our marketing platform, we implement omnichannel marketing with our solutions!

To find out the benefits in a nutshell, visit our SMS product page! 

Let me give you an example of how our customers make use of our marketing platform! 

One of our customers runs a retail business, they have no app but they have a website and online shopping features. 

They send text messages with our deep link in the text message, their users open the message to check out the offer.

The deep link either takes them to one of our landing pages which they customized with their offer or opens up their website directly.

Once they open up the landing page we track his pixels, to serve him ads from the store next time he surfs the social media 

Also, we could retarget them with push notifications through our platform.

If they put items in the shopping cart and forgets about them our automator sets off alerting them that they haven’t completed their purchase!

And many more features you get with Appgain’s Omni Channel Marketing! 

Conclusion 

Okay, now you know more about text messages, how they’re used in the past and what impact they have in the digital era.

And been introduced to omnichannel marketing and how do we do omnichannel differently in Appgain.

Boost Your Business

We would like to invite you to try our omnichannel marketing!

Whether you have an app or if you have an eCommerce site or a brick and mortar store.

Utilize omnichannel marketing and get more revenue.

Do not hesitate to reach out and Contact Us! Request Demo now.

 

You’re doing influencer marketing, right? planning your influencer marketing strategy and collecting the gains of influencer advertising

But influencer marketing is a big market, and an effective one too, it’s all around the world.

But every business has its issues, and one of the most major issues when doing influencer marketing is that not everyone converts!

Because not everyone is ready to buy at the moment they open the link

Maybe they might not be interested

Maybe they don’t want it now, it’s really an infinite poll of guesses.

But with people slacking in buying and influencer posts being short-lived like in a story in Instagram

It’s crucial that they make the purchase in the first 24 hours, which is the timing of the Instagram storey for an example.

So there is the problem of, how do I reach my customers who might be interested in buying later!

Influencer ReMarketing Strategy! 

We’ve created a new effective way of reaching your customer who views your product but is not interested in the moment to buy!

It begins with a post from an Influencer like this

A simple tweet from a big influencer promoting your coffee, with your brand name in the link.

Your brand name in the link builds a relationship with your customer because they’re connecting with your brand.

once they open the link, your landing page opens

Now your customer might buy now, or buy later.

if he buys now, then you’ve made your profit which is the point behind the influencer marketing strategy from the beginning

but what if he buys later?

that’s the real trick because you’ll be able to reach your customers even after the influencer post goes away!

here’s how:

Our landing pages have social media tracking that allows you to retarget your customer!

It’ll let you retarget your customer on any social media platform like Facebook, Twitter, Instagram, Snapchat, and more!

That way you’ll be able to retarget your customers who haven’t bought from you from the influencer’s post, though not only social media retargeting but also Notifications!

Because the landing page prompts the customer to subscribe in the push notifications, that way you’ll be able to reach your customers!

And you don’t have to pay again for influencer advertising, to promote your offers

Because your customers are tracked, and ready to be retargeted whenever you want!

Want to retarget your customers?

We’d like to offer you a 14-days of free trial to get more out of your influencer marketing campaigns!

Retarget customers who opened your landing page via social media or notifications with the assistance of our cohesive platform.

Still, got questions? Do not hesitate to reach out and Contact Us! Request Demo now.

 

 

We all follow or know influencer in our lives, in all businesses, no matter where you are, there’ll be an influencer around.

But when it comes to business, influencer marketing it’s much more complicated than you think.

You rely on metrics and analytics to determine if this is working for you if you’re getting a good ROI!

But the way of doing that is rather complicated, let me tell you why.

Mobile App Attribution Calculations nightmare 

When you start planning on doing influencer marketing through different marketing channel, you set up a conversion funnel tracker!

And let me tell you it’s not an easy thing to do!

First, you have to set up a special link that lets you track your visitors, which is mobile app attribution

Then you have to install a conversion tracker that tracks how many people made a purchase.

But the problem is you might be having another conversion tracker that tracks your overall sales

So how do you separate sales generated from that influencer affiliate link, from the sales that generated organically?

It’s a long story with too many tools and expensive and complicated tools.

The New way of tracking

Now there’s an easy way of tracking those customers from the moment they open the link to the moment they convert!

And it’s really easy, just a link that has your brand name, and you share it, without any previous set up, it’s really easy!

Using our mobile attribution and our smart deep links, you’ll have all the insight you need to know their ROI!

let me walk you through the process

A famous influencer makes a tweet with your link in it

 

the users will open the link, to your app and track them conversion

Once the user opens the app and completes the purchase, it’ll get reported to you in our dashboard, where you could track not one, but multiple influencer’s ROI.

 

Using our dashboard, you’ll easily be able to track your influencers campaign’s statistics like:

• How Much Clicks
• From which OS
• How Much Revenue
• Different Influencers’ ROI

And all sorts of data you’ll be able to know with our mobile app attribution and our advanced tracking systems!

No hard to use funnels or anything, just our SDK in your app and you’re set to go.

Want to try it?

Do you run influencer based marketing campaigns? We would like to help you know your influencer’s ROI easily and help your business flourish!

Do not hesitate to reach out and Contact Us! Request Demo now.